Arizona Republic from Phoenix, Arizona • Page 8

THE ARIZONA REPUBLICAN, PHOENIX, TUESDAY MORNING, SEPTEMBER 6, 1927. PAGE ElGH'i and didn't owe a cent in the world." Airplane Hearse Returns Body Of "UTTE GREETS Articles In Two Publications Of National Circulation Draw Eyes Of U. S. To Little Phoenix Store Girl Mountaineer Former Governor Campbell Is Here For Short Visit Before Returning To Spain (United PrrM TramcMttneataJ Wlr IJPPti ON MANCHESTER, Eng, Sept. 5 An aerial hearse brought home the body of Miss Beatrice Nelson.

23. killed while mountaineering in The value of newspaper advertising, display advertising, and catering to the needs and wishes of the public la Illustrated in the August nrr abroad, it was reported In Phoenix Former Governor Thomas E. W. Switzerland. William -Armstrone olloted UlSIT f4 American News Trade Journal and plane that was chartered by the dead girl's family to bring her body from Basle to Woodfordfleld here.

A motor hearse was ready to take the body to the Nelson home. articles declare, was started and continued by newspaper advertisements, first small nd seldom, and later enlarged and more numerous "Shortly afterward," the story continues, "the new Jublie Market building was erected and Reis was the first merchant to lease space. He moved Into a two by four stand and advertised iis patrons of his new venture. Folks who had purchased their morning Republican and afternoon Gazette from Reis for two years found It easy to walk a few extra steps to do business with "the Old Boy "Then opportunity arrived and the space was enlarged Into a pretentious 6 by 17 store More newspapers and magazines were added, and a stock of smokers' supplies laid in. Then another enlarge ment, more showcases, more newspapers and magazines, a complete line of candies and an office crept -into the business.

Reis. the Old Boy Himself, had arrived the piano box had grown into one of the most pretentious business establishments in Phoenix." Accompanying the article In the Journal are several cuts showing Reis. his clerks, and views of his news stand, and both articles include specimens of the advertising which Reis employs and writes himself. These specimens show; how lie appeals to the public on everyday local affairs, tying in remarks concerning his store In a manner comparatively unique in the advertisng world. MELODIE-MAE the record girl says: Dear Folks: You haven't heard from Campbell, now commluioner general for the United States to the International Exposition at Seville.

Ppain. anl Mrs. Campbell arrived la Plioenix yesterday morning from Lo Anjreles. en route to Prescott. The former chief executive will remain In I'hoenix until Thuraday evening when he and Mra.

Campbell will leave for F'reseott to spend a week visiting Mr. Campbell'a parent before returning to Washington. D. C. Mr, Campbell nald he would remain In Washington following his return there, until November, when he would nail for Seville, Spain, with an architect, to begin the-eretion of the United States' buildings at the exposition.

The exposition will be held In 1923. The former governor rt Arizona returned from Seville little more than a month ago after spending several weeks in Spain in arranging for the site nt the United States hullding and completing other details relating to the exhibits of this nation nt the exposition. Shortly after his return from stand to "The Biggest Little Store In Town" and the most completely furnished news stand In the Southwest is completely described fn the Trade Journal. And the fundamental cause for the growth, as set out In both articles, is newspaper advertising. "Little more than -seven years ago." the Trade Journal article, which rates the leading space in the August issue, relates.

"Reis pulled the lid over the potato salad kettle in the Cincinnatf delicatessen where he eked out a livelihood, counted up his nickles and dimes and told the boys he was going to do a Horace Greeley hie himself to the wild West and and the great open spaces. His first stop was Congress Junction, at that time the cotton center of the Baby State. Seeing great riches ahead lor cotton growers. Reis traded his cash for a plot of desert land and a sack of c6tton seed. The market flopped.

Reis salvaged what he could and walked into Phoenix with paltry $40 and a smile the cotton speculators couldn't attach. "Reis went into newsdealing, as it required less capital, and drew a corner opposite the postoffice, with a piano box for his store. Two years of hard work and he woke up one morning to the full realization that he was a big property owner, have bfen an advertising; man. 'Give 'em what they want, and give it to 'em with a smile' is the motto that ha put Keis over bis in Phoenix," the Journal article relates. "He knows all there is to know about the newspaper and magazine game he knows his public and can tell you before you open your mouth Just what kind of a magazine you want." France purchased more cutlery from the United States last year than any other country.

that the post of ambassador to Mexico bad been offered to Mr. Campbell by Secretary of Staie Kellogg. Friends, however, point out that the present position of Mr. Campbell as commissioner-general at the Seville exposition is a much better and more Important post than the ambassadorship to Mexico and that the former governor of Arl-cona would hardly relinquish that place for the Mexican post Mr. "ampbell had nothing to say about the rumor that he was to be appointed ambassador to Mexico.

The former governor declared be would not remain In Seville any great length of time but would return to Washington as soon as he has arranged for the construction of the building. He will leave the architect in charge of construction Mr. Campbell said his youngest son, Allen Campbell, who was graduated from the school of mines at the University of Arizona, has accepted a position with the Missouri School of Mines ct Holla, Missouri. The other son, Brody Campbell. at present in the Yellowstone National Park but expects tc resume his law studies this fall.

He was sr.idualed from the University of Arizona in law. me since last month, sounds like a long time, but in reality it is only a week, for we have torn the August 27 fourth Estate by an outstanding example of business development In Phoenix, th example being 'The Biggest Little Store in Town." owned and managed by Reis. the Old Boy Himself." The Fourth Estate, named for the title applied to newspapermen, is a national weekly publication issued primarily for advertisers and newspaper, makers, and is one of the most widely read af all periodicals among newspaper people. The American News Trade Journal, a national monthly publication, is similar in Its scope and circulation, and the articles concerning a Phoentx business establishment will be read in all parts of this and other countries by newspaper a en and advertisers who might be influenced by the stories to sometime mention Phoenix in other mediums of information and publicity. "Who ever said.

'You can do anything with newspaper advertising' uttere.d a wise statement," declared the article in the Fourth Estate. "From Phoenix. Arizona, comes a story that we enter herewith as exhibit of the proof." The growth of a and magazine business from a piano box (AwM-iatrd Vrrt. taed Hire) BUTTE. Mont, Sept.

5. Col. Charles A. Lindbergh who five years ago as an unknown "Gypsy" flyer, barnstormed in Montana, returned today to receive the plaudits of 50,000 persons who gave-him the most enthusiastic welcome Butte has ever known. Approximately 15,000 cheered him when he landed at the municipal airport There were 10.000 at Clark park to hear him talk, and countless other thousands lined the streets from the park to a hotel uptown, as he passed in parade.

No thrill that Lindljrrgh ever gave Montana spectators with his parachute or afop the wings- of a speeding plane could equal that which the crowd at the airport experienced as he circled overhead and landed at 1:58 o'clock. Since morning, persons anxious to see the youthful conqueror of the Atlantic had been gathering around the flying field, many ot them bringing their lunch with them. Ireland has an antl-moonshinera drive. off a sheet on the calen dar and would you be lieve it, it is September. Summer is actually Ieav ins: us (altho there is plenty of sunshine and warm weather still) and I BUY AND PAY CASH DIAMONDS FRANK SEIGLEY Arizona's Only Diamond Broker 45 NORTH CENTRAL we will be looking for ward to so many happy He now advertises frequently and in big newspaper always by himself.

Is proof that he should days, days of fun, Hal low'een Thanksgiving and Christmas of course, and by the way, my first Christmas shopper was PRICE $45 ADJUSTED 17-JEWEL in this morning looking at our ukes, now THAT is what I call "shopping early." I have made up my mind that I am going to buy something every WATCH AU.0VCB-THI.WOrT. month from now until Christmas and then it won't all come in a bunch, and why not? Had you ever thot of it that way? Wcfrld Congress To Benefit Labor Convenes In Rome (Aa-iatr4 Prrnt I rated Wire) ROME. Sept. 5. The International conference for the Scientific Organization of Labor was inaugurated officially today.

Giuseppt Beluz-xo, minister of national economy for Ilaly, opened the congress in the preseoce of 1300 delegates representing 40 nations, including the United States, and 32 persons representing private industrial ions. The congress is the third of its kind devoted to the exchange of views of the various nations for the purpose of increasing the production of labor, and reducing and lessening the hardships of the workers, Francisco Mauro. president of the international conventjn in an opening address, paid tribute to Frederick Taylor, father of Tay-lorism, whose widow is present. Secretary of Commerce Hoover and many other Americans were present. Mauro said that Europe can learn much of efficiency by studying American methods.

The congress has five official languages. English, I-rench, Italian. German and Spanish. HOUNDITCH HELD POOR NAME Whether to change the name of Hounditch street to something more "high class" is agitating merchants on that old street of London. Younger business men think that the name is bad for trade, and they do not enjoy being asked if their business is on a thoroughfare with such a name.

They suggest. "Fish-op's Way" or "Mishop's Avenue." others oppose this, and say to lose the old name would be a disaster. Waltham Premier We hereby certify that the Watch ement No. 25183995 is grade No. P.

W. our manufacture warranted to be made of the finest materials, adjusted to heat and cold, is adjusted in case No. 7433828 and guaranteed in every part and particular. WALTHAM WATCH CO. Sold Sxclusively by You know, it really is a pleasure to tell you of our new stock as it comes in.

If you ever get any thing new you always want to show it to somebody else. Well, that's lust the way with me. Yes sir, the boys just opened up two big boxes FUNK JEWELRY COMPANY from Chicago yesterday, the very latest in ukes and banjo ukes and uke cases. I'm tickled pink with them, honest folks, they are beauties. I will only mention a few.

You know the ukuele is really MOTOR REWINDING AND REPAIRING House Wiring Southwest Electric Co. 215 N. First St. Phona 23287 a wonderful little instrument and. CAN be played in real artist fashion.

It was firs invented in the vear 1879 in Hawaii by Manuel Nunc, and much pleasure and diversion has been given to the world bv thrrn. We have them at $2-25, $2.75 r.rd $3.00 in satin fin'sh oatent negr. in both Pght and mahogany fih, surprising tone-ouality too. And you should see our handsome tenor ukes, a little larger than the regular ukes, comes in Ten Day Tr Wait satin finish birchwood, has German silver frets, WEAR IT 10 DAYS ON APPROVAL Come in. Pick cu.

one of these accurate Waltham. Wear it show jt for ten days. No red tape no "joker" in the offer, just another Funk sensation demonstrating again our leadership in JEWELRY VALUES. And remember, Funk is the sole Valley representative for PREMIER WALTHAM ebony finger-board with white fiberoid bound TTERE'S the famous watch you can own so easily. It's a thin 12-size Waltham Premier 17-Jewel.

Adjusted for temperature and position. Special micrometer adjustment. Beautiful and long wearing wltite and green gold 14K reinforced case. One of the world's most popular timepieces nationally advertised sound-hole and edges. for fclie The tone is as sweet as that of the guitar, and you will find it cheaper here than in a big city.

Shut your eyes and guess how much. It will come Funk always sets the pace when it comes to jewelry values! That's a fact! And once in years "a lucky purchase enables us to offer a "special" that overshadows anything ever attempted by other jewelers. This time its a marvelous TEN DAY TRIAL OFFER on America's most ular watch-the Premier WALTHAM. Think of it! You wear the watch-use it-get the benefit of its superb time-keeping qualities for ten days. At the end of that time pay the small amount of $2.00 weekly.

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nd nationally used. as a shock I know. It's a "Melodie-Mae Special" at $7.50. Now isn't that cheaper than YOU would have guessed? We also New Ford have the new kind of banjo ukes, with the large resonators on the back that makes them look like real big banjos and a tone nearly as won derful. These come in birds-eye maple at $12.50 and in metal at $7.50.

These are only a few'of the specials but wa have Smart, fleet new model will soon be ready for your inspection. a complete line, and I will be delighted to show them to you. Our little uke cases in black imitation leather, and banjo uke cases in canvas are very moderately priced at $3.00 and $2.00 respectively. We realize that we are in a very central location where you pass every day, therefore we try to have the very latest in sheet music and all small goods in the way of strings, pegs, etc. I vented to Sell you about our bunch of new records just arrived, but will hava to ask you to coma in and hear them.

Thera ara soma good foxtrots, waltzes and cowboy and fiddling numbers among tham. And I ask you whara yea WHERE will you find a frfond-liar faaling nor receive mora courteous treatment than in our atore? Just ask MELODIE-MAE. Brunswick Shop 8 West Washington St. Ed Rudolph Authorized Ford Dealer 316 E. Adams Phone 6651 BENJAMIN FUNK Founder of Confidential Credit in Arizona.

JUWfeLKY 10. 7 I ARIZONA'S LEADING CREDIT JEWELERS 'SSSsN Ls 44-46 W. Washington St.