The Tennessean from Nashville, Tennessee • Page 20

THE NASHVILLE TENNESSEAN. Sunday, June 22, 1969 Former Iran Official TEHRAN, Iran (UPI) The Senate passed yesterday a bill confiscating the property of Iran's former security chief, Gen. Teymour Bahtiar, because of his alleged "crimes and traitorous acts." The bill must be approved by the lower house. Bakhtiar re- REAL ESTATE INVESTMENT LEE DAVIS ASSOC. AND.

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Salt, "Ill do for English fish and chips what the Colonel did for chicken. A new franchise offered by the Kentucky Fried Chicken. Corporation. A limited number of H. Salt Fish Chips franchises are still available.

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It's also part of the reason there are only a few franchises available. Your franchise includes exclusive fish-fry equipment, special training to make you a Master Fryer, an exclusive source of quality-controlled Icelandic fillets, and a secret batter recipe used by the Salt family for two generations. H. Salt Fish Chips is a division of Kentucky Fried Chicken, the country's most dynamic food franchise operation. For franchise information on this exciting new venture, write Mr.

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and selling SUNDAY, JUNE 22, 1969 Advertising and Marketing News by the General Advertising of the Newspaper Printing Agent for THE Department NASHVILLE TENNESSEAN and the NASHVILLE BANNER. Newspapers move people to CASE IN POINT: AMERICAN PETROLEUM INSTITUTE 1963 82 newspapers increase in gasoline increase in traffic flow along increase in inquiries at of featured places reported tour routes service stations about places featured in ads consumption attendance increases 1965 209 newspapers 1969 280 newspapers Source: American Petroleum Institute This chart describes what happened when the American Petroleum Institute (API) and its agency, J. Walter Thompson, developed a 10- market test to see if newspaper advertising could increase gasoline consumption through promotion of close-to-home automobile vacation trips. API and the agency picked newspapers for the test "because they provided the means to reach large numbers of people with a localized travel suggestion." These results led to a yearly expansion of the tour campaign into new markets. In 1965 there were 209 newspapers on the list.

This year API is advertising a total of 315 different tours in 280 newspapers covering 144 markets. These ads detail interesting historical and scenic sites within easy driving of a specific market. It even includes a map to make the going easy. Thus, its outstanding feature is "localness," which takes full advantage of the daily newspaper's flexibility. THE NASHVILLE TENNESSEAN and NASHVILLE BANNER are among these newspapers and have received national recognition for merchandising of this program.

With an Eye for the Future Officers of a new advertising company discussing future chairman; Mrs. Janice Linsert, secretary-treasurer, and Hal plans are, from left, Eric N. Ericson, president; W. M. Holder, Kennedy, vice president.

New Advertising Agency Formed Here By ALBERT CASON 10,300,000 cases to be proTENNESSEAN Business News Editor duced there in fiscal 1969. The Creation of a new Nashville advertising agency, Ericson, Holder Associates, was announced yesterday. Principals in the firm are W. M. Holder, chairman; Eric N.

Ericson, president; Hal Kennedy, vice president, and Mrs. Janice Linsert, secretary-treasurer. All of them are veterans in the advertising and public relations business, with Ericson, Holder and Mrs Linsert being former Noble-Dury Associates staffers, and Kennedy being president of Holder, Kennedy the mid-south's largest public relations firm. The new agency is temporarily housed at 12th Avenue, South, and Laurel Street. In making the anonuncement, Ericson and Kennedy said: "The need is greater than ever before for intuitive, inventive advertising, and we hope to attract the kind of client who will permit us to do fresh, exciting things." Among the agency's first clients are National Life and Accident Insurance Tennessee Ernie Ford Foods, Cummings and Ingram Contractors of Harvey, La.

HOLDER, former staffer of THE NASHVILLE TENNESSEAN, is former executive vice president and director of NobleDury. He two other NobleDury executives formed in 1965 the PR agency now known as Holder, Kennedy which he and Kennedy now own. Ericson is former vice president and creative director of Noble-Dury, and for two years he has headed Creative House, a creative service organization whose clients have included can a Child Centers, Avco Holder, Kennedy Ameriand Performance Systems, Inc. He has won more than 300 regional and national awards in advertising while with several well-known agencies. Kennedy holds accreditation from the Public Relations Society of America.

The firms he and Holder now head is among the top 50 in the nation in billing and staff. Mrs Linsert is former production manager of hSow Biz where she was producer and coordinator for "The Beat," executive producer of "The Wilburn Brothers" and "Porter Waggoner" shows, and producer and coordinator for "Music City, USA." Seagram Distributor One of Oldest Around plant at Lawrenceburg, Ind. AT THE SAME time he un- About of the distributors of Seagram Distillers Co. products have been with Seagram 25 years or more, and the Nashville distributor, Tennessee Wine Spirits, is one of the oldest at 30 years. This was divulged by Bernard Tabbat, Seagram president at a press meeting this week in the world's largest bottling facility, the Seagram veiled the industry's most sophisticated automated product handling system, which can handle 60,000 cases a day and is expected to revolutionize product movement in three industries bottling, manufacture and distribution of distilled products.

During a press tour of the world's largest distilling complex, the billionth bottle of Seagram 7 Crown was produced, one of 180 million bottles of Seagram products in CHICKEN OF THE SEA 7 Crown brand has been the largest seller in the world for 23 years. SEAGRAM will sell million cases in fiscal 1969 for $575 million, more than eight million of it being 7 Crown, making Seagram the nation's largest seller of distilled spirits, Tabbat said. He also said Seagram V.O., the No. 2 selling distilled product in the nation, will become the second brand in history to pass the four-million case mark this year. Here is Equitable Securities, Morton Incorporated's index of prices on Southern municipal bonds for the weeks ending as followsJune 20th June 13th 7 States 5.80 5.83 14 Cities 5.85 5.88 "This week the sharp decline in prices of municipal bonds for nearly two months to their alltime lows was stopped, and a firmer tone has developed in the definitely, a spokesman said.

"The new is- Bob Hope's Brother Dies of Cancer HOLLYWOOD (AP)-Comedian Bob Hope's brother George, 58, died yestrrday of cancer. It was the second death among the seven Hope brothers in a week. Hope's eldest brother, Ivor, 78, died of a heart attack last Sunday at his Cleveland, Ohio, home. George, youngest of the seven, followed Bob, 66, into show business and at one time had his own song and dance act. Later he turned to sriting for Bob and other comedians, and at the time of his death was production coordinator for the Bob Hope television specials.

The surviving bothers besides Bob are Fred and Jim. Brothers Sidney and Jack are deceased. Funeral arrangements are pending at Forest Lawn Cemetery for Hope. Surviving include the widow, Mary, and three children, Harry, 19; Robert, 14, and Avis, 12. Everest Hop Planned LONDON (AP)-Wing Cmdr.

Keneth Wallis, who holds the altitude record for light feet-is planning to overfly Mt. Everest 002 feet, in a specialy equipped autogryo. An autogryo looks like a helicopter but its overhead rotor turns freely, generating lift from forward motion provided by a propeller. polly hughes PERSONNEL SERVICE "Especially for Women" 707 Sudekum Bldg. 255-6622 MELROSE PARK 2300 Block 8th South Ideal location for your business or office.

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4th and Chadette Free Customer Parking Business World MARKETS FINANCE REAL ESTATE sues offered this week moved well and the calendar is light. These two developments are favorable to the market where dealers are concerned and a good volume of business is now being done at present levels." Officials of Cain-Sloan Co. and Barn Dinner Theater announced yesterday that Cain-Sloan Credit are now honored at the theater." Joseph W. Fall, native Nash- villian and former advertising manager for Playboy magazine, has been named vice president and director of ad ver tising at Color Productions, Nashville publishers of in-flight and (in-room magazines. Fall, an Amherst College Fall graduate and Air COMMERCIAL REAL ESTATE SOLD Bill Gillespie 6th South SOLD Park Owen 19th South SOLD Park Owen 18th So.

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Al Hendryx of A. J. Hendryx Associates is the local broker for Chicken of the Sea Tuna. Advertising Agency: D'Arcy Advertising Company. Force veteran, has been with the Chicago Tribune, National Geographic, Collier's, Life, Playboy, and was founder of Fall Marsh, advertising representatives' firm.

BUSINESS PROPERTIES WANTED: LISTINGS SALES LEASES McMURRAY CO. Sales, Leases Investments 256-8325-256-3386 GOODYEAR U. V. Waldrop, local Goodyear Store Manager and Advertising Co-ordinater, announces the series of spot color advertisements promoting Goodyear's "4 for the 4th" tire sale. One of these ROP ads will appear in the NASHVILLE BANNER on June 25 and in THE NASHVILLE TENNESSEAN on June 26.

A dealer listing is also included in this week's Goodyear ad for the local Middle WALDROP Tennessee dealers. Advertising Agency: Bruce, Wert Advertising Agency. NEW LABEL Falstaff Brewing Company has scheduled a full page Spectacolor advertisement on their Falstaff Beer. "Read Our New Label. Try Our Good Beer." This is the caption for this ad to be seen in the NASHVILLE BANNER on June 24 and in THE NASHVILLE TENNESSEAN on June 25.

Talk to Sam Hulse of Hulse Distributing Company for more information on Falstaff's advertising campaign. Advertising Agency: Foote Cone Belding, Inc. HULSE "SIMPLE PLEASURES" Bill Phillips of Phillips Brokerage Company, the local broker for Stokely Van Camp's products, announces the series of ROP advertisements on Stokely Van Camp's Pork and Beans. These products are shown in this spot color ad in both THE NASHVILLE TENNESSEAN and NASHVILLE BANNER on June 26. Watch for the Save 7c store coupon in the ad! Advertising Agency: Lennen Newell.

SEVEN YEAR BOURBON Manuel Eskind of Capital Distributing Company announces the black and white, ROP advertisement on Old Charter Bourbon, the seven year old bourbon. This ad is one of a series and can be seen in the NASHVILLE BANNER on June 23 and in THE NASHVILLE TENNESSEAN on June 24. Watch for this ad and the ones to follow. Advertising Agency: Daniel ESKIND Charles, Inc. INC.

"MILDNESS MAKER" STUBBLEFIELD On June TENNESSEAN 24, THE and NASHVILLE BANNER will carry a black and white, ROP advertisement on Lucky Filters, the "great mildness maker." This ad is one of a series on Lucky Filter Cigarettes, a product of the A American Tobacco Company. Watch for the ads! Paul Stubblefield is the District Manager for the American Tobacco Company for this area. Advertising Agency: Tatham Laird Kudner, Inc. KRAFT MAYONNAISE On June 26, THE NASHVILLE TENNESSEAN and NASHVILLE BANNER will present a black and white advertisement on Kraft Mayonnaise. This ad features a special 35c refund offer with the label from Kraft Mayonnaise.

Don't miss this ROP ad, then talk to L. G. Sellers, District Sales Manager for Kraft, for more details on their advertising campaign. Advertising Agency: Foote, Cone Belding..