The Tennessean from Nashville, Tennessee • Page 11

Pre-Sweetened Cereals the Consumer Souring By SIDNEY MARGOLIUS NEW YORK (WNS)-Stand near the cereal shelves in supermarkets nowadays and you're likely to hear more and more mothers saying to children as they pass some brands of cereals, "No, that's full of sugar." That observation of our own researchers has been confirmed by the Kellogg Company itself. Top officials r1 i consumer aware of the issue. They, in turn, are passing the word on to their children. Apparently parents can be firmer and kids more receptive when they have more information and a rational shopping reason. Holes in teeth can be as convincing as Tony the Tiger.

Criticisms of the presweetened cereals and other heavily sugared products like breakfast cakes have centered on health, dental, nutritional and financial concerns. The dental risks have been widely documented by ists. The nutritional risk is that sugar itself has no nutrients other than energy or calories, and a large intake can take the place of more nourishing and needed foods. Whether sugar directly causes diabetes and heart diseases is harder to prove although it may indirectly contribute to these illnesses by encouraging extra poundage. In defense of the cereals, David Vogel, Kellogg public relations director, points outthat only 2 percent of the per capita intake of 125 pounds of sugar a year is contributed by the cereal industry.

If you took it awav. he ob has entered the controversy with an investigation into the effects on preschool children of TV commercials. FTC chairman Michael Pertschuk expressed concern that while print advertising is self-limiting, since the consumers to whom it is addressed must be able to read, TV goes to the young children who may not know the difference between reality and illusion. In fact, the president of Kellogg, William LaMothe, has blamed the decrease in the previous booming sales of presweetened cereals on the FTC's of some very mislead-ing criticism by a few consumer activists." But the facts are that the criticisms of presweetened cereals have been continuing for more than 15 years, while FTC really got into the argument with its exploratory hearings only this year, and the complaints nave come from many more people than just "a few consumer activists," MORE LIKELY the expanding criticisms and revelations of the startling amount of sugar in some TV-promoted cereals have made more parents lip fe. of this firm, the nation's largest cereal manufacturer, have reported a decline in sales of "natural" cereals and, even more surprisingly, a decline in consumer interest in presweetened or sugar-coated cereals.

Many presweetened cereals are 30' percent to 60 percent sugar. They and the TV commercials for them and other Eroducts aimed at young children have ecome the center of a nationwide controversy. THE FEDERAL Trade Commission serves, 98 percent of the sugar consumption would persist. IT'S TRUE that other- sugar products, especially soda pop, contribute much more sugar than cereals. But in Overdose Found Cause Of Keith Moon's Death Staff photo by Robert Johnion Df-iioi DiH- nome Tammy Wynette and her husband, rreVieWrariy, George Richey, at 5618 Hillsboro Road and donated for the annual Decorators' Showcase to benefit Bellemeade Mansion, was the scene of a preview party last night.

From left are Oren Williams Mrs. Williams, Deane Taylor ASID, Marilyn Marsh and Mrs. Grace Sandefur. Mrs. Williams and Mrs.

Sandefur were party chairman. The showcase opens to the public Sunday and will be open through Sept. 30. the case of small children who regularly consume heavily sugared cereals, the sugar here may be much more than 2 percent of their intake. Some of the presweetened cereals actually have more sugar than many candy 6ars.

An Oh Henry! bar has 31 percent sugar. Consumers also pay a much higher price for the sugar in cereals than they may realize. Recently we compared several brands of the same cereals in presweetened and unsweetened versions from the same manufacturers. II Tennessean LONDON (UPD-British rock drummer Keith Moon, 31, whose aggressive outrageousness shocked the uninitiated years before contemporary punk rockers, died from a drug overdose, Scotland Yard said yesterday. His body was discovered Thursday by his fiancee, Annette A spokesman for Scotland Yard said pathologist Keith Simpson examined the body of the former drummer for the rock band "The Who" yesterday and determined the cause of death to be a drug overdose.

Police said an inquest would be held to determine now the drugs were administered. Saturday, September 9, 1978 1 1 (iD Pillow Finds 'New7 Answer to Previous Puzzle ACROSS 1 Horse Career Challeng ing ROOTS Festival Finishes Today rpoDAY MARKS the close of the week-long i Alternate ROOTS festival of performance in Nashville. The schedule is as follows: 10 a.m. Information exchange, CETA and the Arts, Art House, V.U. Free! 2 p.m.

Dohrmann Electronic Ensemble con-' cert, Art House. Free. 4 p.m. River Six, Otrabanda Company. JUL lawn.

Free. 7 p.m. Duck Variations, Hippodrome Theater Workshop. Belmont College Little Theater. Ticket.

9 p.m. The Play Group. Fondren theater, Scarritt college. Ticket. 11 p.m.

Reception for John Hadley and exhibit of his paintings and drawings. Old Gym gallery, Vanderbilt. Free. The box office is in the Art House at Vanderbilt, or tickets may be purchased at each performance site half an hour before curtain time. General admission students $2.

For information or reservations call 329-1956 between 12 noon and 6 p.m. 41 Those in office 43 Boob 46 Disintegrates 49 Pasted 52 Beside (naut.) 54 Cloth scrap 55 Sudden fear 56 Attempts 57 Indian DOWN 1 Aviation agency (abbr) 2 Chnstiania EIRI El IB I I I BR0W1 0 A IB A.J.J1 lS. AN nr I ofu lBl ti GlAI I Ni 'P3 THT I EHJL 0 CLl A t'y TTWjJn 1 ET7 clfli A rg tl Hi I I 5.iJ-.-'i5.-t-l""l. H5.JLSL -kL. ji SPED I 5 Sagebrush State 1 1 Prayed 13 Gave moisture 14 Swarming 15 Agenesis 16 Unilateral (2 wds 18 Multicolored 19 Lysergic acid diethylamide 20 Lever.

22 Close friend 24 Health centers 26 Criticize severely (collog) 29 Carrying guns 31 Repugnant 33 More forested 35 Forced open 36 Printer's measure (pi I ,37 Spell of cold weather 39 Physician's association (abbr) 40 College degree (abbr.) 43 Bus token 44 Poems 45 Electrical units 46 Insecticide 47 Period of time 48 Indian garment 50 Light beam 51. Graduate of Annapolis (abbr) 53 Madame (abbr) 23 Andy's partner 25 Beside (prefix) 26 Priggish 27 On the briny 28 Actor Sparks 29 Overwhelm 30 Plate 32 Can be rubbed out 34 Objective 38 Dessert pastry 40 Matter-filled spaces 42 College athletic group 3 Similar in kind 4 Razed 5 Snatch 6 Ands (Fr 7 Wilson's thrush 8 Italian river 9 Ten (prefix) 10 Arabian port 12 Deposits moisture 13 Course 17 Commercials 20 Hippie's home 21 Invitation response (abbr.) 22 College dance By LAURA EIPPER WHILE, a lot of other people were fighting off the summer doldrums during the past few months, Ray Pillow was going full steam ahead. i Pillow, who returns to the Opry tonight after a month on the road, has been a veteran of the show since 1966. In his first few years here, after a move from Lynchburg, he had an enviably rapid rise to fame, in 1966 alone being named "Most Promising New Male Vocalist" by Billboard and "Most Promising New Artist" by Cashbox. He made numerous television appearances, was the first artist ever placed under contract to Martha White Mills and played a role in a movie.

Things were going well, and Pillow began to enjoy the good life offstage with his family on hundred acre Farm outside Nashville. The good life, though, may have been a little too easy Pillow says Opry Today It'll be father-and-son day at the Grand Ole Opry today, as Justin Tubb joins dad Ernest onstage. Also joining the Tubbs, will be such' favorites as Porter Wagoner, Jack Greene and Jeannie Seely. A complete list of performers follows. Shows are at 3, 6:30 and 9:30 p.m.

1 (2 13 4 I 5 16 17 8 9 10 Ti TTl (T7" i6 77" "ii 19 j20 21 22 123 124 25 26 28 29" 30 I 131 32 33 34 I 135 36 137 38 39 40 I 141 42 46 il! 50 51 52 53 TODAY: Stonewall Jackson, Wilma Lee Coo- er, Bob Luman, The Willis Brothers, Del jrfMMwv III IHMMTlK ood, Porter Wagoner, Jan Howard. Justin Tubb, Bill Carlisle. Roy Acuf Stu Phillips, Ray Pillow, The Crook Brothers, The Tennessee Travellers, Ernest Tubb, Jack Greene and Jeannie Seely, The Osborne Brothers, Hank Snow, Del Reeves, The Four Guys, Marion Worth, The Fruit Jar Drinkers and Kirk McGee. Ray Pillow, a long-time Opry member, has been making some changes in his career of late, but says his original goal is the same: to be a country singer. (NEWSPAPER ENTERPRISE ASSN I "FOR THE first five or six years after I got to Nashville my career went up fast," said Pillow, an articulatCj outspoken man with a ready smile.

"Then, to be completely honest about it, it just leveled off. "The business began to lose some of its glamour for me I blame most of it on myself, actually. I bought a farm and spent my time cowboying instead of taking care of business." About six months ago, though, Pillow got to thinking and since then he's made some changes that he feels have put his career back on a fresh footing. "All of a sudden I started thinking about my life. What I had wanted to happen wasn't happening," he said.

AI was just floating, not doing anything much except working steadily. I decided there were things I wanted like a condo in Florida." WITH A change of agent and booker, Pillow went about the business of getting back in the business. The country music industry, he found, had gone through some changes too. "The business has changed so much recently for example recording is so much more compe-titve," ne said. "But it's given me a renewed interest and excitement about things.

I'm more ambitious, more enthusiastic now. I've started writing songs, something I havne't done in 15 years and fm working more now than I ever have before. FOR ALL the changes, Pillow remains, very deliberately, in the mainstream of country music. He's where he wants to be, doing the music he grew up with and knows best. "All I've ever wanted to be was a country singer.

People tell me sometimes that I've been typed as a Grand Ole Opry performer, and I've said 'That's I wish I could afford to stay here and work the Opry every weekend. "Some of the newer breed of dee jays don't realize what country music means to our lives. It's our heritage. I didn't even know who Frank Sinatra was until I was 17 years old." Pillow brought his family to Nashville in a battered Ford in which "if you sat in the back seat you could see the white line through the hole in the floor." He's aware, the way most seasoned pros are, of the pitfalls of success, and the rigorous competition for it. It's the name of the game, he says, and all you can do is your best.

"Every year the business gets harder ana more competitive. But I believe in lumping right in the middle of it, he said. "Nothing is impossible if you want it bad enough. That's the golden rule for me. That's what taught my SAVINGS ON GROCERIES CAN BE YOURS If you clip Food Coupons Every Thursday in Hie TENNESSEVN i ml SoffvWedcje innnrr iron, iwr piwaei 1 1 Thanh Sir.

President Elvis Statue Draws Fans LAS VEGAS, Nev. (AP)-Near-ly 2,000 faithful fans turned out Friday for the unveiling of a life-size statue of Elvis Presley to grace the entrance to the Las Vegas Hilton Hotel's main showroom. The King performed to sell-out crowds there tor more than seven years. 4 The hubbub of the fans turned to a deafening silence as Presley's father, Vernon; his former wife, Priscilla, and Hilton Hotels President Barron Hilton pulled gold tassels to remove the red velvet draping the statue. For perhaps a minute, the only sound was the whine of photographers' cameras.

"IT'S BEAUTIFULi all the way down to his nails," said Mrs. Presley of the highly detailed bronze statue by artist Carl Romanelli. Vernon Presley looked at the statue from several angles, then looked to the audience and smiled. The ceremonies marked the dedication of the Hilton's main showroom to Presley, one of the most popular entertainers ever to appear in this city. WHEN PRESLEY played at the Hilton, said hotel manager Henri Lewin, "there was not a bed, not a hotel room, not a plane ticket available." The hotel's main room seats 1,700 persons and every seat was filled by Presley fans given free tickets to the unveiling by hotel management.

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