The Tennessean from Nashville, Tennessee • Page 136

Sv advertising Hot Air Soars WARSAW, Poland (JP) The Polish press agency PAP reported a Polish hydrogen-filled balloon reached a refilled balloon reached a record height of 41 kilometers (25.47617 miles) this week to radio back meteorological data for weather forecasts. It said the previous hydrogen record was 40 kilometers (24.85480 miles) by Soviet MARKETS FINANCE REAL ESTATE and selling 10-D THE NASHVILLE TENNESSIAN. Sunday, March 13, 1966 Nashville Business SUNDAY, MARCH 13, 1966 Advertising and Marketing NEWS by tht Ctncral Advertising Department of the Newspaper Printing Agent tor THE NASHVILLE TENNESSEAN and the NASHVILLE BANNER. 52 Cars Await FULLY ELECTRIC OFFICE TYPEWRITERS Bradshaw Typewriter Co. 901 Main CA 7-2613 Economy Run OLDEST IDEA IN SMOKING Waterford Cigarettes takes the oldest idea in smoking and comes up with a new idea in cigarettes.

The March 18 ad in both THE NASHVILLE TENNESSEAN and the NASHVILLE BANNER ex-plains the whole thing. John Knopf is the District Manager for the American Tobacco Co. By ALBERT CASON appearing In the movie, "Redline Business News Editor 7000." polly hughes Mother and daughter Pam LOS ANGELES A fleet of 52 new American-made cars and Pat Sawyer Hemet Calif, were placed under heavy guard BtDcnuuci tKRuirc have already won two class vic tories with mom behind the here yesterday awaiting daybreak tomorrow when the longest Mobil Economy Run in his wheel in 1963 and 1965, "Especially for Women" 707 Sudekum Bldf. 25 5-6622 KNOPF AMONG THE 28 returning tory starts for Boston 3,300 miles veteran drivers and co-drivers away, who have won their classes in The run also has the largest number of entries since tt started the past year is Mel Alsbury Jr. Hollywood who counts six driv in 1936, and it must maintain ing victories since 1954.

Title Insurance Call Tennessee Title Co. the fastest pace an average But the daddy of all trophy of more than 51 miles per hour. grabbers in Les Viland Livonia Often termed the "world's big' Mich, the automotive engineer ALpina 4-1111 320 Union St. gcst promotion," the multi-mil for American Motors who has carried away nine first-place lion-dollar run, planned and ex WALDORF SPECIAL An enticing Waldorf Salad made with Washington State Apples and celery from Florida is the featured item in the March 17 ad in both THE NASHVILLE TENNESSEAN and the NASHVILLE BANNER. Jerry Costello is the Field Representative for Washington State Apples.

ecuted by 700 people, will wind awards since 1950. Art Pillsbury, a crusty octogenarian, who started the run as a 352-mile event 30 years ago and still headmaster recalled through deserts and over mountains as it snakes its way through overnight stops in Tucson, Albuquerque, Wichita, St. Louis, Cleveland, and that the first run had a budget of less than $4,000, including COSTELLO $77.26 for advertising. Today the advertising budget alone is IN THE AFTERNNON of March 20 the 52 tired drivers will soft-pedal their way to a well over million. As an engineer who built many UPI Telephoto by Sam Parrish stop at Sheraton-Boston Hotel fine homes, as well as projects where cheering crowds and flash such as Los Angeles Olympic BUSINESSES WANTED Cash available for purchase of operating businesses having net worth in excess of $500,000.

Interested parties submit latest certified balance sheets and profits and loss statements for last two years together with brief description of nature of business and principal assets. All replies will be held in confidence. Write or Phone Edwin B. Raskin Business Real Estate Investments 415 Church Street 255-8781 Nashville, Tennessee Auditorium, he turned to offi Display With Lively Touch Mary Jean Wey, models as a mannequina pose which she can hold for hours in the ciating races after designing and building the big board tracks Miss around the country. new Castn er-Knotts department store in Harding Mall, at Nolensville Road and Harding FIRST POUND FREE Blue Bonnet is offering you a pound of their new Soft Margarine free with the coupon in their March 17 ad and the picture of Blue Bonnet Sue from the package.

The ad carries all details. Lamar Williams is the Sales Manager for Blue Bonnet. Road. The new store will hold its grand opening tomorrow. IN HIS MORE THAN 50 years of watching over more than 2,000 American and international auto as varied in their background as the drivers doctors, lawyers, mayors, businessmen.

They are speed events, he is recognized as the dean of auto contests. ing built by WLAC-TV at its recently announced James Robertson Parkway location, Baker said. weeks. Bonds sold into the hands of investors in large volume. Such demand had not been seen in sometime.

Dealers are cautiously optimistic that paid bare expenses. He and his staff start work In the impound area where the ing on next year's Mobile run the day after this year's is WILLIAMS cars are kept, armed guards prowl with USAC members, and the secrecy is rivaled only by a military installation. Top watch MORTGAGE LOANS IMIMTED Films FOR INVESTMENT IIV CENTRAL SOITH Secrecy is his tool-in-trade in selecting the routes. Only he and man is Pillsbury. two or three top assistants know Owners are allowed to break ing cameras will greet them, and winners will be declared in eight classes according to wheelbase, engine and body size, and price.

All classes have automatic shift and conform to the California smog control regulations. They are compact sixes, compact eights, intermediate sixes, intermediate size eights, standard size sixes, low price eights standard size, medium price eights standard size, and luxury cars. Recognized as the automotive Industry's annual gauge of fuel economy, thy results will be calculated to a ten-thousandth-of-a-mile-per-gallon. This year's field of drivers is possibly the most diverse, interesting, and glamorous in 30 years from teen-agers to speed demons of both sxes, husband-wife teams, mother-daughter teams, and even movie star queens. TEEN-AGERS INCLUDE 17-year-old Miss Teen Dallas, Linda Sullivan, and Jim Finnessy, 18, Lake Forest, winner of an 11-school essay contest on safety.

Speedsters include Art Arfons. Akron, Ohio, who smoked his Jet-powered racer across the Bonneville salt flat last year at the market will hold around present levels." Radio-Television Firm Names New Executive T. B. Baker, executive vice president of WLAC-TV, announced yesterday the promotion of James L. Hodge to the newly created post of the exact route, and they are PROVIDENT TRUST GO.

the cars in up to 1,500 miles un der closely guarded conditions not announced until drivers stop in their cars each morning. AL 5-3122 210 UNION ST. NEWSPAPER ADVERTISING NUMBER ONE CHOICE OF YOUNG PEOPLE In an attempt to measure the reaction to teenagers spending habits, tht Omaha, Nebraska World Herald has just released figures on a recently -completed study which gives credence to how young people rely on newspapers for shopping information. The following question was asked of each respondent: "What advertising source do you generally depend upon for the things you buy?" The answers fell as follows: paved streets, low speed, etc, Each car has a special tariK This is to prevent practice put in it at the impound area, and it permits accurate measurements to a thousandth of a runs. He wants the drivers to experience the same surprises that the average motorist would meet on a cross-country drive.

gallon. It even records tempera ture variations or ruei as tne cars are refueled along the NOT EVEN the USAC offi route. cials who act as observers in the cars know the routes. Newspapers Magazines Television Radio 56 16 14 10 Incidentally, the USAC offi INVESTMENT PROPERTY LISTINGS SOLICITED We have daily inquiries seeking fair returns on leased warehouses, office buildings, stores and factories. We specialize in Sales and Leases of Industrial and Commercial properties in Nashville and Middle Tennessee.

sales manager for the commercial production division of channel 5. Hodge has served in the capacity of local sales manager since 1 9 62. He joined the sales staff in 1956, and was promoted to assistant cials, who take a week of their vacation to work on the run, are Southern Municipals Show New Strength Here is Equitable Securities rf Cm The study also showed that two big expenditure Items for both boys and girls were clothing and entertainment. With study results of this type, it is easy to see why local advertisers are getting excellent results in The Nashville Tennesson's Young World Magazine which appears on the 4th Sunday each month. Next issue is March 27th.

Corporation's index of prices and comments on southern municipal bonds for the weeks ending as follows 576 miles per hour the fastest thing on earth. Trade Formula Theft Charged national sales Two glamorous newcomers manager in 1959. this year are Hollywood film The new position personalities, Gail Hire and her Hodge the national McMURRAY will return him to Mar. 11 Mar. 4 7 States 3.80 3.86 14 Cities 3.87 3.93 "Municipals put on quite a show during the week in a co-driver, Carol Connors.

Ear Realtors 256-8325 lier they got a first-hand glimpse of automotive competition while WILMINGTON. Del. UP) flk fife, Established 1939 sales field. The commercial production division is part of the extensive production plans made in conjunction with the new plant be- strong and very active market. The FBI said Friday two Cleve This was a complete reversal land men were arrested in con, of its trend of the last six For Business Property nection with what agents described as a scheme to sell stolen secret trade formulas and consult tin 5 HOURS 40 MINUTES "The only difference between Sweet Sue Chicken Dumplings and the kind you make at home is 5 hours and 40 minutes The Sweet Sue Kitchens ad running in the NASHVILLE BANNER on March 16 and in THE NASHVILLE TENNESSEAN March 17 states an appealing point.

Felton Crouch of Volunteer Brokerage Company is the local broker. GLENN BAINBRIDGE REALTOR processes worth several million dollars to the E. I. Du Pont de Nemours Co. in Wilmington.

An FBI spokesman said one of those arrested allegedly sought $42,500 from the big American chemical firm for the secret formulas and processes he claimed to have. The FBI said the formulas in Choice OFFICE SPACE conveniently located in the heart of CROUCH volved a new process for synthetic rubber and belonged to the B. F. Goodrich Corp. in Akron, 4 Ohio, and the Montecatini a giant chemical manufacturer In Italy.

A SPOKESMAN for Du Pont to-, ki said it would have no comment on the matter. Agents arrested Wilbur J. C. EASY ELEGANT "Easy and Elegant Gourmet Cooking," a new cookbook from Delmonico Foods is featured in the March 17 ad in both papers. The ad features a coupon for ordering this special cookbook of gourmet recipes and a picture of the book.

Stan Rabold of Rabold Brokerage Co. is the local Delmonico broker. 1 iTfiiMJir.uM!ii:i Pierce, 27, in a motel near Wilmington on mail fraud charges, and Barl Bush, 29, in Cleveland on charges of mall fraud and Hi'' Interstate transportation of stolen property. They described Bush as a graduate chemical Near Memorial Hospital No Parking Problems Suites Designed to Tenant's Specifications RABOLD engineer and a former a. t.

wr" Goodrich employe. The spokesman said Pierce allegedly asked for the payment and the federal charge against him was based on a letter postmarked in Ohio and addressed if fllfl REAL ESTATE COMMERCIAL SOLD Drive-In Market Sites at the following locations: Murfreesboro Road and Clengary Dickerson Road at Bell Crimes Lebanon Road and Old Hickory Blvd. to Du Pont in Wilmington. 1 11S3C: This letter offered to sell chemical formulas and processes to Du Pont and contained copies of documents allegedly stolen from the files of the Goodrich Co. in Avon Lake, Ohio, the HOUSEHOLD HELPER Miracle White Stain Removal features a great household helper in their ad running in both THE NASHVILLE TENNESSEAN and the NASHVILLE BANNER on March 17.

The ad features a very detailed stain removal chart which includes almost every household stain which could bother you all easily removed with Miracle White. Stan Rabold of Rabold Brokerage Co. is the broker. or spokesman said. Specialists In Sales Leases Developments Commercial Real Estate MONTECATINI officials valued the formulas allegedly offered by Pierce at several million dollars, the FBI said.

An agent said "this has not been going on too long. He de clined to give further details. Pierce was held for trial in U.S. District Court in Wilming ton after failing to post $10,000 SSjiit- bond when taken before U.S. "SAVE DIME!" "Serve Dole, Save Dime is the clever theme of the March 17 Dole Pineapple coupon ad.

The 10c coupon applies to any size, any style cut can of Dole Pineapple. Stan Rabold of Rabold Brokerage Co. is the local broker. Third Nat Bank Bldg. AL 4-5941 Commissioner Edward G.

Pol lard. REGIONAL DISTRIBUTORSHIP FOR FRANCHISES AVAILABLE The Plaza Professional Building GALLATIN ROAD AT DUE WEST AVENUE The Plaza Professional Building was specifically designed and engineered for the professional tenant to give you the finest office facility available. Centrar air conditioning, tinted windows, janitor service, acoustical ceilings, high speed elevators. Many tenants now moving in select your space now! Immediate Occupancy See Leasing Agent STEREO A' CO CO The RCA Victor ad in the Sunday Showcase today features Stereo A' Go Go the'Rondelay model that rolls around anywhere you want it. Fred Peay is Sales Manager for Keith Simmons local distributors for RCA Victor.

ed' PEAY Build outstanding continuous royalty income by developing your own chain of quick service food and soft ice-cream outlets. This is an opportunity for you to grow with a nationally established company. Mr. Swiss provides complete training program which covers: site selection, leasing, licensing, outlet operation, servicing, and training of your owner operators. You receive the complete program which includes our financing program for your owner-operators.

Necessary cash required $7,285 to $15,285, depending upon area population. Call Tom Field at the Holiday Inn, Capitol Hill PHONE 254-1921 Or, call, write, or wire Mr. Swiss of America, Inc. Illl E. Commerce.

Oklahoma City, Oklahoma 73109 ORange 7-3306 MHPSSI KG CmDNS HWHMI Hi vipgar-s WKm MM SICNS OF SPRINC One of the most dependable signs of spring is everyone's annual interest in lawn care about this time. Evidence, of the coming of the season is the Greenfield schedule: the next ad appears March IS. John Demaree is the local representative for Greenfield Lawn and Garden Products. A 1 4f 4 fV a Li Realtors SUITE 200 Professional Bldg. 865-9152 DEMAREE 1.