The Tennessean from Nashville, Tennessee on December 4, 1960 · Page 71
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The Tennessean from Nashville, Tennessee · Page 71

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Nashville, Tennessee
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Sunday, December 4, 1960
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Page 71
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Market Prices Rise After Sharp Decline NEW YORK The stock market turned the corner into December last week with iu sharpest weekly decline on average in a month and a half. j Prices were rising as ths week Selling to establish tax looses, nd subsequent replacement buying, also tugged at the market. The extent of such transactions was Illustrated by Monday's total of 1566 issues traded, the greatest ended, ho waver, and tha question number since X.269 Usues changed along Wall Street vas: is it a hands last Jan. 6. technical rally or. hopefully, thai Brokers also liked tha way vlume start of a "traditional" year-end tended to contract as prces. de-ra,,yT. kilned early in the week and tended Brokerj seemed to think the for- to expand as tha market firmed mer was more likely. For one thing, later on. Total turnover on the the bnsiness news was mostly bad 'week came to 16.808.950 shares and therefore provided no real' compared with 12.709.925 in the springboard for an advance. For previous four-day week. Tha daily another, they noted that the rallyjaverage was 3.361.790 shares against fiin jusi auuve me ow ievei.a,i,'wi the previous week. in the Dow-Jones average of 30 The total was the highest since inausu-iaia, one oi me sireei s so-,me week ended Oct 1 and the aver- canea -resisiance- levels. For theage the highest since the week wee me uow average was oil, ended Nov. 12. 10 " at 036.00. A tendency of traders to switch Tha Associated press 60-stock from cyclical heavy industry com- "" m . iv, panies into so-called "defensive making u mi largest orop since stocKs believed to be recession one of 4.90 in the week ended Oct.! proof was illustrated by the pop-22. Tha week's decline contrasted ularity and gains of food issues, with an 8-pomt gain during the The switching tendency also was munin oi nmner. illustrated by the fact five of the Brokers professed to like the 30 Dow industrials all old-line, way the market acted in the facelblue chip issues were sold enough of the gloomy business news, the to hit new 1960 lows. The five with uncertain economic outlook and. their week's net loss, were Ameri- me equany uncertain plans or the can Can "4, General Motors 1 new Kennedy administration yarding business and finance re- Chrysler Jersey Standard li land Bethlehem Steel 1. Bond Prices Drop Lower For 2nd Straight Month j Monday "Tuesday IWexWfayj IWtdoy Friday I 7,5 rfT 0A,lT 215 ?M Sett Safes 5 m 214 213 S;ce Nov. 10 -j- J j m 2 I 1 - 7V2 7 , largest Olefin 210 S.wc Oct. 25 2W 209 1 1 209 Mill 111 ItttU l8o i mzz " - j 160 tZ Zl AVERAGE Of 60 STOCKS 1" Z 160 5r 11 l I I I I I llLLLJlSO JAondoyl.toy Iwodnoyfayl Tnurstov I FrjSy i I65 163 ZZZZZ "" AllY-- 1958 JgS9 J T MpTMj Jj J AjSoN0 S - - - I960 180 AP INDEX OF 35 WHOLESAli COMMODITIES - 150 - U ZL J Poultry Market iGrain Futures I Etas. Q:d A. Um IVl I I . fit I EEE-ttMarket Slides Hear btoa. I lb. U ll-lici UsbS type and kebera teas lac CHICAGO (API The grain fu- Broiltrv at Una noctures market fell into decline Broiler, drlitcrrd. Ib U'ttl again last week after last week's Crwa. prtmiuim toe partial recovery from a prolonged iresua. rtauiar ne setback. r Corn was tha only gainer, mostly i.i i mi .i in small fractions although it had rMOSnvilie LIveSTOCK ',,, on day of weakness in the rdrH-aut Orpkruucai of Asncul-i'va trading sessions. In that one tun. jday of pressure, though, most of CATTLE: Week's supply M7S eomparad the early small advances were 29US Ihe preoou wrek sad 124? unil i j - k ou ternr .. Espanard mreuuj,0PPOa oti. lavored witb lccr-iiilr food demand rnM .ttpntinn centire1 nn tend-and eoera en cirrnce u.iy I Most attention cenierea on tena oieen sad neHer maUj rariino on ers to deliver on December con- oiier iib iior-ker ud leeaer ixues in tracts. These initial notices on tliitbt nuomy. moaerste number o,, . , r na buiu in wnati xpp1 coiiiprea,W e d n e s d a y were somewhat bulk lut week prices eneriiy heavier than expected for most tiront. around SOc bit her on 400-Sue ib I n., launtr rearliun and caivea. .tocker. p"" r". and leedera auto active, tiront to a much at toe huher. Moatlj choice tio-luti lb. aiausnier ateert 15 00. mixed ood and choice aame weiehu 14 00-39 00. Hood IS-llOO Ibi. JJ 00-23 . trw tand- ard 21 00. standard and food (0-:a lb steer and briler yearlinca lSOO-200. lew beilert 17 M, standard lo mostly THE NASHVILII TENNESSEAN, Saasy Mami. Dac 4. H60 AJvtrtistmtmt Aivtttittmiut AMD (A NEW YORK (JP Bond prices coasted lower in November for the second consecutive month. For corporates tha decline was 50 per cent steeper than October and measured up as tha second worst of the year behind September. Treasury issues fell (4 to al most 2 points, finally steadying this week after four of retreat. The tight election, a flood of new financing in the middle of the month, bewilderment over the possible fiscal policies of the new administration and increased con cern over the balance of payments and gold problem were cited as causes for the lower prices. There was little activity in the market for U.S. government bonds all month. The first two sessions Investing Companies new tork m Bid Asked Aberdeen' 2 08 2.27 Affiliated 7.07 7.65 AmBsShs 4.07 4.34 AmlnvPd 13.88 13 88 AmMut 8 40 9.18 AmR&D 21.25 22.50 AsFdTrst 1.43 1.57 AtmDvMU AtmPhy 4 64 5.06 AxHghtA 5.08 5 52 AxHkUltB 8.04 8 74 AxHghtSt 3.66 4.00 AxSci&El 11.06 12 02 AxTmCn 9.00 9.84 BlRdnMu 11.16 12.13 Boston- 17.14 18.53 BrdStlnv 12 19 13 18 Bullock 11.95 13.10 Calif 6 65 7.27 CanGen 13.06 14.12 Canadin 15.55 16 82 CdnltGr 10.01 10.94 CapShr 8.54 9.37 CenShTr 9.20 9.95 ChsFBos 14.13 15.44 Chemical 10.67 11.54 ColEnrs 12.29 13 43 Colonial 9 96 10.89 Cmwllnc 8 64 9 39 Cmwllnv 9.47 10.28 CmwlStk 15 22 18 54 CmpB&3 18.75 20.38 Composite 8 00 8.70 Concord 14 03 15.17 CnsIvTr 16 75 18 25 CrpLdrs 18 61 20 34 CrwnWI-D 7.01 7 67 Delaware 10.66 1 1.72 Delwlncm 9.20 10.12 deVghlnv 16.10 16 26 deVktMu 55.78 66.34 DvrsGrSt" 9 56 10.48 Dlverslnv 8.39 9.19 DvsfTrE DvndShn 2 87 3.15! Dreyfus 14.66 15 93 Et&HwB 10.95 11.70 Et&HwS 11.64 12 45 Elctrnlnv 7.13 7 79 Energy 20.17 20.17 Equity " 7.67 7 95 Eurofnd 18.50 20 125 PedOrwt 12.09 13.13 PMdlyCao 14.77 16 05 Fidelity 15.04 16.26 PdcryMU 17 82 19.26 P I P. . 3 98 4 35 PlaQrw 5.57 6 09 PlaMutual 1.93 2 11 PndrsMu 10.35 11.25 PrnkCCSr 5.77 6 35 PrnkCPfS 2.63 2.90 . Fndmlnv 8.85 9.70 OenCap 1691 18,38 GenlnvTr 6.79 7 38 GrpScAut 8.03 8 80 OrpSAv-B 8.44 9 25 OrpScBld 5.69 6 24 Grp8CoQ 6.09 6 68 GrpSCm 1171 12 82 GpSCmSt 11.68 12.75 GrpScFod 7.71 8 45 GrnSPlAd 8 85 9 70 GpSOnBd 6.66 7 30 GpSIndM 6 28 6 89 OuSInsBd 7.90 8.23 GpSMrch 12.69 13 80 GpSMinsf . 5.31 5 83 GpScPetr . 8 45 10 35 OnSRRBd 2.02 -2 23 GpSRREa 4 84 5 32 GpSRRBt 8 39 9 20 GoScSteel 7.95 8 71 GmScTob 8.87 9 72 OpSrUtil 11.57 13 67 OrwIdSh 18.84 19 41 GrdnMut 19.50 19 51 HmlPHC7 4.89 5.84 IKmlFHDA 4.78 Haydock 25.39 25 39 ImprlCao 7 99 8 74 IncPound 2 40 2.63 IncFdBos 7.38 8.07 Inctrplnc 8.85 9.67 Incorplnv 8.12 8 78 InstFond 10.19 11.15 InstOrw ' 10.18 11.13 Instltlne 5.95 6.52 Bid Asked IntlResrcs 4.90 5.36 InvsCoAm 9.82 10.73 InvTrBs 10.80 11.93 InvRsrh 11.53 12.60 UtelFnd 33.76 34.44 JhntMu 13.17 13.17 KystCBl 24.04 25.09 KystCB2 21.11 23.04 KysiCB3 15.44 16.84 KystCbB4 9.13 9 97 KystCsKl 8.54 9.32 KystCKJ 14 47 15.79 KystCsai 19.48 21.26 KystC5S2 11.05 12 06 KystCsS3 12 40 13 54 KystCsS4. 12.05 13.15 KystCsn 13.74 14.87 KncKbkr 6.47 6.00 KnckbOr 6 32 6.92 LatardF 14.75 15 50 WxgtnTr 10.68 11.6" Lflnslnv 16.87 18.45 LifelntStk 5.75- 6.27 LmsSyCn 25.55 25.55 LmsSMu 14.32 14.32 MiLBElec 2.69 2.95 MngGnlnd 3.34 3.66 MngMetal.,2 04 2.24 MngPaper 3.21 3 52 MngPetrol '1.84 2 13 Mng8pecl 3 31 3 63 MngTrans 2.32 3.55 MassInTr 12.85 13.89 MassInGr 14.34 15.50 MassLife 21 00 22 70 MissilesJets M I F. 13.60 14.71 Mullnvst 9.12 10.01 MutlShrs 13.75 13.75 MutlTrust 2.93 3.18 Na-Wd8c 19 68 21 30 NaOInv . 14.06 15.20 NtScSrBI 10.26 11.21 NtScSrBd 5.35 5.85 N18rSrDv 3.46 3.78 NtSSPfSt 7.22 7 89 NtScSrlnc 5.57 6 09 NtScSStk 7 47 8.16 NtScBrOr 8 37 9.15 NewEn 10.51 11.36 NYCapCn 13.32 14.32 NCEShrs 12 89 14.09 OnWmSt 12.27 13.28 Opphmr 11.87 12 97 PennSa PplsSec Philadel Finest Pioneer PrcTrGr Puritan 12.83 12 83 18 31 20 07 10 26 11.13 10 90 11 01 8.28 9.00 13.36 13.50 7.38 7.9B PtnmGeo 14.08 15.30 PtnmOrh 13 84 15.04 QuartDist 6 78 7.41 ScdrCan 12.06 12.06 SodrS&C 17.74 17 74 RSCCSt 8 72 8.72 BeltAmSh 8.81 9 53 8hrhdsTr 11.20 12 24 am.EdsB 1442 Sowstlnv 13 37 14.45 Svrgnlnv 13.21 14.48 StStrlnv 36.08 38.08 StenRP 36 30 36 30 StnAPa 28.67 28.67 Rtrlglnv 11.15 12 06 TelevElct 7.40 8.07 Texas 9 48 10 36 TownsGr 6 13 7.70 TownsUSInt TwntCnGr 7 23 7 90 UnltAcm 12.64 13 74 UnltCont 6 92 7 56 TJnitTne 10 83 11 77 TTnltSrl 13 24 14 47 t'nltran 15 '3 1 s ValLine 5 85 6 39 ValLMne 5 04 5 51 ValLnSnS 3 30 3 6! WallRtlnv 8.32 9 09 WshMuIv 9 13 8.98 WelKtnEa 13 21 14.36 Wellgton 13 42 14.63 Whitehll 12.38 13.36 Wlnflelrt U 57 13 74 Wisconsin 6.28 6 76 Unavailable of December showed some pick up. Volume in corporate issues fell 16 per cent behind November 1959 but the final week was the most active since Mav 16-20. For tha month the deepest losses among treasury bonds were in tha victory loan 2'2 series and the longer maturities. The shortest bonds suffered the least Many losses amounted to V2 points. The market fell in 11 sessions, rose in 9 and was unchanged for the re mainder. Utilities and investment quality issues dragged the corporate list lower with losses that reached about of an AP index point. For the first time in 1960 the cor porate market was down three straight months. The first two weeks of the month prices held steady. Then they deteriorated the final three weeks. Rails, the big loser during September and October, posted a minimum loss and industrials were unchanged. Foreign issues lost half an index point and touched a 1960 low during the third week. For this week rails were the biggest loser. Utilities and high grade issues fell a minimum amount and Industrials and foreign .dollar bonds gained slightly Life, Casualty (Continued from Page 6-E) ing the week," an Equitable spokesman said. Buyers proceeded with caution and were very selec tive in filling their Investment de mands. Some investors are hope' ful for better yields and are con tent to wait it out. Others are willing to listen to offerings show ing the slightest price cuts.' Wholesale Food Prices And Consfruction Rate. Rise In separate reports released yesterday by Sam Hodges, Nash ville manager for Dun & Brad-street, wholesale food prices were shown at the highest level in 20 months, and Nashville building permits were listed higher than a year ago. The DAB wholesale food price index increased the past week for the six week straight, reaching $6.18, a gain of 0.5 per cent from the $6.15 of a week earlier, and 4.4 per cent higher than the $5.92 of the same week a year ago. Currently it is the highest since the $6.19 of March 25, 1959. The index represents the sum total of the price per pound of 31 foodstuffs and meats in general use. Building permits in the Nash ville city limits totaled $16,811,648 the first 10 months this year, com pared with $16,335,878 In the same 1959 period. By comparison, thev were down sharply this year in Chattanooga and Khoxville, but up significantly in Memphis: Chattanooga, 12,-723,850 this vear, $16,134,385 last vear; Knoxville, $10,567,828 and $13,973,022; Memphis, $43,826,621, and $40,527,478. LAKEVIEW MOTEL 60 UNITS SWIMMING POOL RESTAURANT AUCTION WEDNESDAY DECEMBER 14 10 A.M. Rain or Shin IACKSON, TENN. Property of MR b MRS. HARRY L. BOND One mile South of Jackson, Tenn., on U.S. 45, direct route from Chicago to Mobile, connects the Great Lakes area with the Gulf Coast. Cood access business off U.S. 70. Heavy flow of Traffic on 4-lane U.S. 45. keeps the motel filled. Excellent commercial trade. Widely known. A-l reputation. You may look the South over and never find a better buy or location. Low, low overhead. Money-Makinx Lay-out Where Everything Has Been Done for Yout OVER $120,000 ANNUAL CROSS! . YOU SET THE PRICE! Proved money-maker, check the rec ords.- 60 modern units with snamg glass shower doors and combination tub and shower finished in ceramic tile. " Steam and electric heat. Air conditioned, T.V. . and Phones in all rooms. Large swimming pool. Family units. Big Double Beds in all units. Beautyrest Mattresses. Finest motel furniture money can buy. Children's Playground. Beautiful grounds studded with shade trees and shrubbery. Paved drivay end parking area. Every factor for increasing value. Prosper and enioy life with this motel and restaurant. The modern restaurant has a huge seating capacity, and private dining room for parties and banquets. Hundreds of other bright features make this one of the greatest motel buys you will ever have the chance of obtaining. A blue ribbon orofit-maker at auction. See for yourself let the facts tell you why this sale is too good to miss. None of the risk of starting from scratch. Get set for life. Everything for profit In t booming area on a national highway. Now 'going at auction. , . Don't miss it WRITE, WIRE CALL for 4-Page colored BROCHURE, Rives complete rtotAilt thnw nirttlrM FREE! NEW BOAT CIVEN to Some Lucky Person at Sale . . . Just Reaister. Jones Realty & Auction Co. 1MJ laurel Ave., Bowling Creen, Xy TcleBhoiM VI. 2-7130 LICENSED BONDED INSURFD AP Wirephoto The Associated Press average of 60 stocks declined sharply last week to 214.1 irom 216.3 a week earlier. (The commodity index also moved lower last week to 161. Q. from 162.1 in the preceding period. Food and livestock were major losers. Local Securities AmlndR 1 J" OulLlfe 17 Amerlnv 1H 3H InterLIf Vk 8V4 AmerLlf LlfeCas 15 '.4 17 ADDslLlfe 274 3H LKeCos 11 2V, CapCyBk 12 Wt Lincoln 115 325 Cap Lit 24 3V, LlfeVa 62"4 55'4 Chinco 15 17. MuSavLf V4 7V4 CoKr 19 21 NatLlIe 107 111 Conn 395 4?0 NatWl 26"4 2Bi Co-Union 35 NaOlLl 15' 17W Diver eld 14 15V4 OhStLl 37 40 PlrslAm 28'4 30 ReverPd 15 23 18 45 FStkPd 6 42 10.30 ThrdNat 475 500 FouBF'd 9.98 10 90 TnPlant 46 14 484 OalntLl 4 It 4?4 Untin 32 35 CORfORATE STOCKS Alrtrnes 2'4 3V4 Marhrr 8 10 AirProd 3fi2 39'2 Mad rill V, V Allco 5'4 57i McCry 2 2V4 AmOyCo 64 4 MissOa J2v 23'4 Arvlda 94 11 MlssSb 12V I314 BowCoAm 64 71 MooreHd S'a fl' BuckPrt e34 7l4 NatPool 5'4 V. CarterSho B'4 Mi N&D 34 36 ChatGas 474 5 OneHrV 5'4 e34 Chemex 1'4 2 OnyxChe 14 V4 15 Chr-o-Kee T4 8'4 Plerce-Ub 2 24 Clute 13V 144 Gulnta 4 1 CrouseHl 20 22 SabrePln H 7 Dlversa 13 14M SelLat 13'4 14"3 DobbsHo 19'4 2IV4 Southln 10 '4 114 DwyerBak 2 2H SpeerCar 18'4 20'i PfdCom 254 28 SourOll 1P5 1234 OenShale 12 V4 13 '4 Steel Wale 5.80 6.55 Olnsspar 8 S'4 SwmPiDvl 4 434 HatTanCo41'4 44'4 TnNtClas 123'4 131 Hi!Srott 11 12"4 TekOll 2'4 3 HaPactud 13 14 TexEast J1'4 324 Holllnns 31'4 3.1 TrBus8y 4 S Homi-sEnt 2 3"4 TrOoPtCo 20 21 HuWLonc 15 17 TvShsMa: 't 10'4 HWLay 42 46 UnTexNO 25Mi 274 IntTel 15'4 1"4 UnTrptd 42'4 48 JamlnMkt 434 5'4 UnTrCmn 54 JtmWaU 44'i 4V4 VancrSan 12!'4 13"4 Khrlng 9'4 11 WAKru 634 7S'4 K-T Claj 43 48 WrllsO 1734 19J4 Kusan 4 WWater V4 S LancePf 9V 104 WKyOaa 17 18'4 LytleCo 10 11V4 WlnBta 1 W, Lytton 12 '4 14 and oats. However, the bearish ef feet was largely neutralixod in the wheat pit by aggressive bidding on export accounts and short covering. 1XK1a ialanar plmnlcitAil IrsfVior good 600-70 lb. heilera 21 0 atandardl. - aoo lb heiiers. corumerical and standard freely, brokers said they appeared cos 1500-16 00 insianeea youni coia ho well accented, indicatinir a 1 50. utility 11.25-15 00. canner and eut- . , , " . . ,, L.r 11 1w.11 u. .h.ii. mm. a o io so 1 willingness to take actual owner- Comrarrcial bulla 16 75-1715 spnmlT ship of the grain for commercial thin bulls ll.0-13 40. atockeri and feed- era: Medium and eood 330-575 lb. atrer sood and choice 3&0-506 lbs 24 25-25 oo jdeliveries sold at or near their Mixed medium asd good better yeanins highest levels oi the crop year Sfe.'ia. taking became heavy at .i lb. stem 21 00-23 50, eood and cholce'those levels and best prices failed instance lancy euu-auu ids. 1 vu ireeiy lft hnlrl Innir Numerous common atockera aU eUbUilu "olu ,u"s 14.00-17 00. customers. During the week, old crop wheat remained In what trading range, in Oil Well Drilling Decline Reported HOUSTON, Texas JP Domestic oil operators this year have drilled fewer wells and found less oil. Total completions for the year may be the lowest since 1952. Most forecasts for 1960 drilling operations had indicated a minor increase of from 1 to 2 per cent over 1959. Recent surveys, however, indicate a decline that could exceed the sharp 9 per cent setback experienced hi 1958. Adding to the discouragement; has been a decline In the success ratio of exploratory or wildcat wells. One survey this week reported only 9.6 per cent of the wildcats drilled the first nine months of I960 were productive. Some 11 per cent of the wildcats drilled in the same 1959 period were successful. Most of the slowdown in drilling operations is attributed to continued problems of oversupply Soybeans calves: week's supply 814 against 439 brokers called ZS. ConUed :& TA So? SMJifluenced considerably by markets active fully steady dally. Oood and choire for such end Droducts as 80V JJ-.J.S-'LV-Abnn oil and soybean meal. The trr caivea. standard and food 300-500 Ihs. 'arrival of cold weather had iI-S2"21-1?- f!iw .,,T?d.?U2 ,h,fe """-mildly bullish effect in the sov- 24 00. cull and utility 1100-16 00. !. . . , ... ,,,. nn. i . bean meal trade hut its Influence !5i last week and 4009 same week oneiWas offset by weaker soybean oil year ago. Bulk supply mixed grades 190-! prices at times. i'70 lb. barrows and gilts with 4 per cent; , , , ows. Compared one week ago: Prices Wheat finished the week lown sharply early but scttve on most cent a bushel lower than a week high 18 50 Thursday and bulk 190-250 lbs. ago, December $2.02-V.i ; corn un- ',7.75-18 as and 260-300 lbs 16 .50-17.00. changed to 1'4 higher, December few sales as high as 17 50; mixed grades! , , ?, , . , 1L ,u i, ra 160-180 lbs. 18 00-17 00. Sows fully sirady:il03H-; oats Tn-2l4 lower, 13e-mixed grades 300-650 lbs. 14.00-15 00 few cember 57-57 S ; rye unchanged to ""u- 12'4 lower, December $ 1.07V. soy beans m-1'4 lower, January 15 Most Active Stocks Am Motors 402.200 19HD '4 8ld Oil N J. 319.400 38'. D 14 Nafl Corn 237.200 33A 74 Transltron 197.000 36HA l's Ampex Corp 184.700 21D H Chork Fn New 168.900 323,A 4'a Brunswick Wl 164.700 46 Unc Brunswick 163.800 91'iA 2H Beth Btel 147.800 37'. D 1H Stud Packard 138 3fl0 7kD 1i Orn Motors 137.700 40rD 1 TJniv Oil Pd 133.100 293t,A 2J4 Stud Pack Wl 130. 700 6D i Boeing Airp 125.600 365,A 1 TJniv Match 113.600 62' jD 34 A Advanced. D Declined Uno Unchanged. $2.15V-,,. tHSEffifiMOHII'l iHanHii L Use Want Ads for results. BUYINC A BUSINESS? Know what is available before you buy. Get NashvilVe's most complete list of Cafes, Groceries and Service Stations for Immediate Sale from Owners. Write to: BUSINESS GUIDE ' P.O. Box 7764, Nashville, Tenn. BUSINESS OPPORTUNITY Excellent income potential telling our line of patented, non-competitive, motion merchandising equipment, used in practically every type of retail establishment. Your territory will ba protected by an exclusive factory distributorship franchise. Experienced company sales personnel will help you organise territory. Thousands of our units are in use throughout U.S.A. Our salet program is backed by national advertising and merchandising aidt that produce business. This rapidly growing company is a subsidiary of a multi-million dollar manufacturer with an AAA-1 financial rating. Your investment in time and effort combined with tales ability and hard work can bring you an excellent income. Write today to arrange for an interview to be held in this city. Send qualification! to National Distribution Director, Berg Co., Inc., Madiion, Wit. Business Notes Graves Walter E. Craves, service manager of White Appliance and Heating Co., has been named "service man of the year' by General Electric Company's air conditioning division from 10,000 GE service men In the nation, based upon outstanding performance of duties. At the 51st annual party of employes of Benson Printing Co. yesterday, the following employes received recognition for long service: C. T. Friar, 25 years; William Baggett, Paul Louis Barnard, Joe Hunt Davis, Mrs. Ann Lorene Faust, Roger J. Jobe, Ralph Langneck Jr., Walter Ed ward Ownes. Mrs. Martha Risher, Norman E. Shaw, and Mrs. Leitha Stampfli, 10 years. Reynolds Metalt Co. at nearby Florence, Ala., Is offering an au thentic civil war map, without advertising, as a promotional piece with its Reynolds Wrap aluminum foil. Local Walgreen Co. officials announced that the company has just taken its first step off the American continent by opening a super self-service drug store In Bayamon, Puerto Rico, near San Juan. MARK YOUR CALENDAR - ; i i r JUNK AUTOMOBILES YOUR BEST CASH MARKET Highest Prices for Scrap Iron. Metals. B arteries unk Automobiles. Radiators, etc Call. Write, ot Coma r STEINER-UFF IRON & METAL CO. 710 Soutfc Second St. East Nashville' hone CM 2 a.! Nashville t n U M h I p 1 V M THE NASHVILLE TENNESSEAN ANNUAL BUSINESS AND INDUSTRIAL REVIEW Sunday, January 15 Tennessee's most comprehensive annual report and forecast on . . . Manufacturing, Distribution, Finance, Transportation, Employment, Construction and Business Trends. , Here's your chance to "sell yourself" to three-quarters of a million readers of THE NASHVILLE TENNESSEAN, on Sunday, January 15, ' 1961. Illustrate your company's impact on the economic life of this great region with an advertisement , telling the story of your business growth, your history, your present stature and -your future plans. Our advertising representative will be glad to explain the details. (T11E XASHVILLE I JjjNXESSEAX g MID-STATE GAINS NEW PLANT Morning Sunday H M Represented Nationally By THE BRANHAM COMPANY Northcutt . . . the newt of ssarketiag compiled by h Caanral Aittiiig Department of th Newspaper fnnWmg Corporatio SMOKES King Edward Cigars, product of John H. Swisher & Son, Inc., of Jacksonville, Florida, is represented m the advertising columns of THE NASHV1ILLE TENNESSEAN and NASHVILLE BAN NER, right across the calendar with week-in and week-out continuity. For December the schedule calls for insertions on December 6-7, December 13-14, and December 20-21, on the sports pages. The Christmas atmosphere prevails in the ads, showing a jolly Santa Claus face. King Edward uses the slogan in their newspaper ads "America's Largest Seller". This is a good item to be on the "Santa Claus" list for all who enjoy a smoke. Ed E. North- rntt U tprritnrv renrpsentative for John H. Swisher & Son in the Nashville area. Their products are distributed by Kagland Potter & Company, Nashville. "Smoke Twice As Refreshed Because The Filter's Recessed" is the headline on a big, large-space color advertisement scheduled by BELA1K cigarettes in the NASHVILLE BANNER on December fi and Til K NASHVILLE TENNESSEAN on Decem ber 7. The menthol cigarette plays up the mood of its product by selecting a blue color that leaves a feeling of coolness and cleanliness. TRAFFIC JAMS Nashville Transit Company has scheduled three 300-lme advertisements to be run in the NASHVILLE BANNER and THE NASHVILLE TENNESSEAN on December 5-7, December 12-14 and December 19-21. The theme of the copy will be "avoid traffic jams, shop by bus and leave the parking to us." The Christmas season is always a difficult time for shoppers and the transit ads are run as a special service for the occasion. BEVERAGES J. W. Dant Charcoal Perfected 10-year-old and Dant 86 proof Bourbon 7-year old, are featured in a large space color advertisement scheduled to run in THE NASHVILLE TENNESSEAN and NASHVILLE BANNER on December 6-7. Newt Cook, well known industry personality and President of Dant Distillery Company, presents in the copy a fine concept with this quote, "The way to have a friend is to be one." Dant products and other Schenley items are distributed in the Nashville area by Capital Distributing Company, Manuel Eskind, Vice President. v r Eskind PICTURES FOR CHRISTMAS Kodak gifts say: "Open me first!" This is the central theme of a series of large space color advertisements currently appearing in the NASHVILLE BANNER and in THE NASHVILLE TENNESSEAN. The next advertisement is scheduled to run December 6-7, and headlines the Brownie-8 Movie Camera, priced at approximately $25.00 and in boxed kit with 2-lamp movie light, less than $33.00. Five other Kodak cameras are featured in prices that range from $33.00 to $100.00. The December 13-14 advertisement headlines the Brownie Starmite Camera in a price range of $12.00. Other items featured are the Brownie Starflash Camera, Brownie Twin 20, Flashmite 20, Brownie Star-meter, Brownie Starmatic and the Kodak 500 Projector, Model B. Consumers and gift purchasers are referred to the Kodak dealer displaying the symbol, ; "Open me first I" ; SEAFOOD Bullhead Oysters, product of the Mavar Shrimp & ' Oyster Company, Biloxi, Mississippi, has been running a consistent schedule of advertising in these newspa- ; pers and will run more on December 8 arid 15. Copy in the advertising stresses, the fact that the Bullhead Oysters are perfect for poultry dressing, stewa and hot dishes here at the holiday season. The product is represented locally by VVoolwine & Company, food brokers. BANKERS LIKE US "Daily newspapers remain the first choice for the banking selling job with 38 of 59 banks responding to a recent survey," says Raymond F. Blosser, director of ' public relations and advertising for the Union Commerce Bank of Cleveland. Newspapers chalked ud a two-to-one margin over television in the preference survey. A few typical comments from banks outlining their reasoning for choosing newspapers to promote their services : "Good impact" . . . "The daily newspaper is read in leisurely fashion by several members of a family" . . . "Strongest impact at lowest cost per thousand" . . . "Newspapers read by better-educated audience." MEATS John U. Forte, head of Forte Meats, has been running a steady schedule of advertising in these newspapers advising housewives of the area that he is presenting an entirely new concept of meat processing; quick frozen and aged to preserve flavor. Meats are cut to the customer's specifications, packaged and made ready for the freezer and can be bought by portions or in any cut desired. "Aging and quick freezing is the secret of tenderness and flavor," says Mr. Forte. i ' I Forte American camera fans spent $768,500,000 in 1959 for new cameras, projectors, film, bulbs and other equipment. A leading photographic manufacturer advertised heavily in daily newspapers that year in fact they upped their expenditure 125 over 1958 for their complete line of products. In 1959, a record 6.9 billion cigars were produced in the U. S. Cigar manufacturers reached their best prospects with the help of over $6 million in national newspaper advei cising, an increase in expenditure of nearly 20 over 1958. NASHVILLE Market Place Of A Crowing Region

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