The Salina Journal from Salina, Kansas • Page 16

16 'Women's Room' helps Carter-Mondale By JOAN HANAUER NEW YORK (UPI) "The 'Women's Room" was the most watched program on network television last week, which was a victory for women's lib, a swipe at the male ego and a warning to that audiences won't watch reruns indefinitely. It also was a lucky break for the Carter-Mondale campaign. ABC beat its rivals in the Nielsen gratings decisively for the week ending 14, in what should have been the first week of its new season. CBS and ,5 NBC did not plan to begin their new until Sept. 15, even before Hollywood actors' strike put new programing on hold.

Advertisers pleased The televised version of Marilyn French's novel captured 45 percent of the viewing audience. Considering the feminist, anti-male slant to the show, it suggests that the audience drew That's Entertainment The Salina Journal THE AMERICAN LEGION 142 S. 7th 825-5610 SEPTEMBER ANNIVERSARY BIRTHDAY DINNER Free to Legion Members or Auxiliary Members with Birthday or Anniversary in the Month of September. SATURDAY, SEPT. 20 Dinner Starting At 7:00 P.M.

largely from women in the 18-49 age group. That's the audience advertisers are most anxious to reach. The pulling power of "The Women's Room" proved a bonanza for the Carter-Mondale ad campaign, which had a four-minute commercial tagged onto the end of the show. "The Women's Room" coattails helped Carter-Mondale draw 30 percent of the viewing audience into watching its paid political ad. The Carter-Mondale ad buyers also struck it rich by coattailing part one of ABC's "Pearl" mini-series repeat, again walking away with 30 percent of the audience.

Ed Clark, the Libertarian candidate, tagged onto CBS's "Anatomy of a Seduction" Tuesday night for a 28 percent share of the audience. The best Reagan-Bush could do was tag onto the third episode of ABC's "Pearl" for a 27 percent share of the audience, and Reagan-Bush suffered a disaster with a five-minute spot on NBC following "A Man Called Sloane." Only 14 percent of the audience watched. "The Women's Room," a controversial show bolstered by star names and performances in Lee Remick, Colleen ililiiiilarquee I Salina Movies Fox "Rough Cut." Vogue "The Boogey Man." Sunset Plaza Cinemas Side 1: "Airplane." Side 2: "Xanadu." Mid State Cinemas Side 1: "Smokey and the Bandit II." Side 2: "The Blue Lagoon." TV Tonight PM Magazine, 6 p.m., Channel 10 Deaf students perform in a mmmusical Games People Play, 7 p.m., Channel 4 Segments include toughest bouncer contest, greased- poll climbing at Colorado's Donkkkey Derby Days, shagging foul balls at baseball games, and a report on a crippled high school football coach. Charley Pride and Reggie Jackson are among the guests. Bugs Bunny, 7 p.m., Channel 12 Bugs goes West and gets involved in the California Gold Rush.

Mork and Mindy, 7 p.m., Channel 10 Mindy's father (Conrad Janis) returns home with a new bride. Angle, 7:30 p.m., Channel 10 The mother of one of Brad's young patients casts a romantic eye at the handsome doctor. Shogun, 8 p.m., Channels 3 and 4 In Part IV, Anjin-san (Chamberlain) assimilates Japanese ways as shown in his conduct as a samurai and his relationship with Mariko. Safe Place, 8 p.m., Channel 10 The special focuses on great disasters including the crash of the Hindenburg. Charles Bronson and Jill Ireland are hosts.

9 p.m., Channel 10 A report on the Government's witness-protection program in which witnesses can testify against crime figures in exchange for new identities. Tomorrow, 11:30 p.m., Channel 4 An interview with singer Tanya Tucker. TV Movies "The Brass Bottle," 7 p.m., Channel 17 Tony Randall stars in this satirical comedy with an Aladdin theme. "A Piece of the Action," 7:30 p.m., Tickets Only for The Prime-Timer Stowl Senior Citizena Anytime Channel 12 A couple of crooks are ordered to do work on behalf of ghetto youths. Sidney Poitier and Bill Cosby.

"Battle Hymn," 8 p.m., Channel 41 Based on the true story of Air Force chaplain Dean Hess (Rock Hudson) who saved a number of orphaned children during the Korean War. Classified ads get results. Dewhurst and Patty Duke Astin, played against a solid schedule of reruns on its rival networks. Possibly the natives are getting restless about repeats. The audience certainly was enthusiastic about NBC's "Shogun," and that audience was swelled if only slightly by the efforts of Japanese diplomats in New York.

One NBC executive received a call Tuesday from Hiroshi Ota of the Japanese Embassy, who said he and other members of the Embassy were holding "Shogun" viewing parties for American friends. By the end of the first evening, the Americans were saying "domo" before departing, which "Shogun" viewers know means "thank you." The ten top-rating network television programs for the week ending Sept. 14, according to the A.C. Nielsen were: 1: "The Women's Room" (ABC); 2: Three's Company (ABC); 3: NFL Monday Night Football (ABC); 4: That's Incredible (ABC); 5: Dallas (CBS); 6: Laverne Shirley (ABC); 7: M-A-S-H (CBS); 8: "Pearl" part 1 (ABC); 9: (tie) 60 Minutes and The Jeffersons (both CBS). Sears Hearing Aids at a Price You Can Afford Backed by the Reputation of Sears! JIM LACY SEARS HEARING AID SPECIALIST Will be in your Sears store SATURDAY, SEPT.

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