The Courier-Journal from Louisville, Kentucky • Page 75

4 THE COURIER-JOURNAL, tOUISVILLE, SUNDAY MORNING, MARCH 26, 1950. SECTION 4 RADIO 19 A $60 OUTSIDE ANTENNA FOR 81 IF YOU PURCHASE YOUR TELEVISION SET FROM US AIR KING KATTREOIf FirksB and Delivery Complete Badlo and Televiion Service At Reasonable Prices PARKS ELECTRONICS CO. Bardstewn Xd CH 4931 It's Official: WHAS-TV Will Open Tomorroiv BILL LAPP TWISTS THE DIAL Fight on Bad Taste Gets A Hefty Boost (FUSION Serv.c. For All Sets RADIO and TELEVISION TECHNICIANS )) GUARANTEED WORKMANSHIP (l COMMERCIAL RADIO TELEVISION CO. 656-658 S.

1st St. CL 1326 )) VICTOR SHOLIS, WHAS director, declares that WHAS-TV will be on the air Monday. Officially. First day's program starts at 1 with an hour of test pattern. Then "multiscope" (news, etc.) until 5:50.

Follows after this a film for 10 minutes. The Fred Waring show follows at 7. The dedicatory program starts at 7 for 90 minutes. This will introduce a studio full of people who help on TV shows. Also a film showing the construction of WHAS-TV and a film Barry Bingham made in Washington a few weeks ago.

Then follows capsules of most of the local programs to be featured on the station. There will be Dick Ober-lin and Pete French, in news; Jimmy Finegan and Phil Sutter-f ield, in sports, and Frank Cooley's portable garden in which he will raise things (it is hoped) this summer. They roll the dang ail ir mmgfn feten riiii MLIM I i 1.2$ an I i 'o AN INTERESTING salvo was fired, last week in the battle against bad taste in television and radio. A large advertising agency started a move to unite other agencies arfd the networks in a cleanup campaign. Wayne Coy, chairman of the Federal Communications Commission, flatly said that if the industry didn't do something, the commission Would.

AIL this came during the week when Arthur Godfrey chose to try himself with a television gag which apparently has caused considerable shock in the trade. If you saw the TV show on WAVE-TV last Wednesday night, the scene with the street sweepers, you know what I mean. More Complaints Coy was at a radio conference at the University of Oklahoma. He said that the commission's files were bulging with complaints against crime, blood and guts, low comedy on both radio and television. He said the commission held the power to grant licenses in the "public interest, convenience and necessity," and that under that power, stations using material such as this might find it tough when license time came around.

The move by the advertising agency is "hailed as a hopeful sign. Coy set the trade by the ears with this remark: "The off-color trend has become so marked that days will be found in the1 customary listing columns. The station will be dark on Saturday. Joe Fox was in with a bale of cards from Elizabethtown, Leitch-field, Lexington, Georgetown, Columbia, Crothersville, Salem, Campbellsville and such places stating they have seen the pattern. Most reports are good, though some viewers in Lexington, Danville and so on report some "snow." "This Is Show Business" will return to the local air with-the opening of the new station, and "54th Street Revue" will be seen also.

Local amteur boxing and the weekly wrestling show will provide the sports for the time being. They do say that the prize performance so far has been the work of the people who are just finding but what the words mean and have become Cecil B. De-Milles overnight. Veterans Already We hear that such parties as Oberlin, Finegan, French and so on go about calling for "dissolves" with all the assurance of veterans, Although it has been roughly three days since they first heard the terms. We'd give the world to get underfoot on opening night.

However, we have to -go to Mammoth Cave to learn all about courtesy. WHAS-TV news coverage hag some gimmicks which set it apart from other news programs, they say. Understand some rapid-fire newsreel stuff is involved, getting on the air events of the day. Oberlin has been working like crazy with all members of the staff. We shall see.

f4N TELEVISION T. Gildersleeve His pool had a leak Puppet Show Opens April 17 On WAVE-TV QUICK SWITCHER: "Howdy-Doody," the world-famous TV puppet show, opens on' WAVE-TV April 17. Replaces, probably, "Junior's Movie Club." 4 Mrs. Doris Martin of 2129 Dixie fF.gh-way, auditioned for "Original Amateur Hour at Cincinnati," hired for 10 weeks on their stage unit. She is wife oi Uoyd Martin, Louisville, and daughter of Mr.

and Mrs. Tony Johnson of Beaver Dam. First played her trumpet in Hartford (Ky.) HUh. School. Plays trumpet and sings, though not at same time.

City-Wide Pick-Up Daily, On All Malt Radios, Washing Machines, and Television Sets "Louisville's only complete APPLIACE SHOP O.V WHEELS" Repairs made In your home whenever possible. Fit EE ESTIMATES CALL ANY TIME. WE'RE OPEN EVENINGS. the F.C.C. does not need complaints.

Anyone with ears and eyes can learn what is going on. "It seems to me that the question of just how bad poor taste can get before it verges into downright obscenity or indecency may be settled one of these days. It is far better that the licensees and the networks clean house before public opinion demands the more drastic course of governmental action." Senate Interest Coy read the riot act to the crime shows. He pointed out that a group in Los Angeles made protests to stations there on the effect crime shows had on 'kids, but that no station offered to explore the matter with the pediatricians and neuropsychiatrists who spoke. Senator Edwin D.

Johnson, chairman of the Senate Interstate Commerce Commission, which has been mixing in the radio business right freely of late and which has on occasion challenged the F.C.C. position on programming, called upon his committee members to pay especial attention to the Coy pronunciamento, and caused the talk to be printed in the Congressional Record. This is taken as an indication that the Senate Committee is in- sympathy with Coy. I have never been one who claimed that a mass medium can be programmed for certain ments of the population. I believe that if television is programmed to be entirely suitable for 8-year-olds, it would lose a great percentage of its value.

I feel that it is the duty of the parent to train children to accept what is good for them and refrain from what is bad for them. A Low Accent On the other hand, is there any sense in proclaiming on one hand that television has the great impact that its sponsors claim for it, and with the other using it for broadcasting of programs which are in bad taste and, in many downright vulgar? If the TV folk are right and the nw medium will have' terrific effect on the way of living of all the world, is it proper to accent low comedy and murder? I enjoy the Godfrey show, and look forward to it each week. However, I gasped a hefty gasp when' he closed the show as he did last Wednesday night. As recall the Los Angeles protest, they had logged 91 murders on one week's TV programming there. Up and at 'em, Mr.

Coy! thing in from the roof for the show, then take it back to the sun, if any, for more growing afterward. Some Previeics "Walton Calling," which is by Jimmy out of "Coffee Call," will get a preview. Herbie Koch and Bill Pickett do a very entertaining program which will be introduced here. Ken Meeker and Eloise Terry will go on, along with Sam Gifford's "Hi-Varieties." They will also preview "Guest Book," featuring Roz Marquis and Walton, and "Good Living," with Marian Gifford. Bud Abbott will "explain television," it says here, and the square-dance show will be billed.

Incidentally, my friend who is mm gee a mm Randy Atcher ttiZ 6e ore Randy Atcher Comes Back To WHAS RANDY ATCHER, until now on WKLO is coming back to WHAS, his alma mater. He will come back primarily for a show called "T-Bar-V," which is aimed for television. He also will do some shows on po' li'l ole AM. The program replaces the Roy Starkey show. Randy also will be one of the emcees on the "All Night Singing Concert" at the Armory Thursday night from 8 p.m.

to 3 a.m. On the bill with him as emcees will be Peewee King of WAVE-and Cliff Mercer of WLOU. Talent will include Wally Fowler and the Oak Ridge Quartet from Grand Ole Opry, John Lair's Renfro Valley Quartet, the John Daniel Quartet of Nashville, the Happy Goodman Family of May-field radio fame and the Happy Two of Atlanta. The show is based on the old-time "All-Day Singing and Dinner On the Grounds," held throughout the South for the last 100 years. Nashvill2 holds such an event as this each month.

What the plans of Roy Starkey are at this stage, I've been trying to find out. When I heard about the switch, I couldn't find Roy. We'll tell you, because Roy has made a lot of friends with his programs on WHAS. U. S.

Has 150,000 Radio Stations There are nearly 150,000 radio stations of some 40 categories in the U. of which only 4,000 are classified as broadcast units. rWWrrWrWWfrrfrff. an engineer says this show can't be done. Too complicated, he says, with two studios, four cameras, a dozen technicians and the Lord knows how many producers.

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show, giving local crews a rest. That is followed by "Studio One," and after that comes the signroff news. The schedule for suceeding XJ 'i A I Eventually 50 per cent of all schoolwork will be done by television, says John Cameron Sway-ze. See columns two and three please for comment. Radio's most famous water commissioner, of course, is Throckmorton Gildersleeve, played by Hal Peary.

The other day, he complained his water bill was too high, and raised plenty Cain with real water commissioner. They found a leak in his swimming pool. Bob Garred, the A RC. newsman, pronounces it "Jarred" with a soft Ken Carson, who is now in was once the "Shorty" Carson of the Ranch Boys, once a Sunday-night radio pram Jack Meakin, again of the Gildersleeve show, does a 7 TV show on the West Coast. he interviewed pilots of flying saucers by some trick photography.

Got a world of calls from people who thought it was the real thing. Men from Mars "Strike It Rich" goes to a daily feature on C.B.S. April 3. Charles Lyon, announcer on the Boo Hawk show, has been in radio for 20 years, having broken in in Chicago, the town which gave Hawk his start. SPEIER HARDWARE YOUR GAS RANGE HEADQUARTERS Louisville's Oldest Financial Institution Presents GENERAL ELECTRIC; i Wayne Coy Read the riot act RADIO AND TV HIGH LIGHTS WKYW TTEILEVHSHflDN is the Let us put a NEW G.E.

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DENNEY, JR. 900 OX YOUR DIAL 2:00 P.M. TODAY Liberty National Bank and Trust Company A "The Light of Life" is title of Greatest Story-episode stressing knowledge without faith is meaningless. WKLO 4:30 p.m. Liz Cooper emulates a visiting lady playwright and turns authoress.

WHAS 5 p.m. Bob Hope stops barnstorming long enough to engage Jack Benny in battle of ad libs in show from Palm Springs. WHAS 6 p.m. Danny Kaye plays a milkman turned prize fighter in "The Milky Way" with Shirley Booth costarring on Theater Guild. WAVE 7:30 p.m.

Lilli Palmer plays the title role in Booth Tarking-ton's story, "Uncertain Molly Collicut," on Television Playhouse. WAVE-TV 8 p.m. -Dick Haymes and Jo Stafford sign on as regular stars of Contented Hour. WHAS 9 p.m. John Donovan reports on Marshall Plan progress on This Is Europe.

WGRC 9 p.m. Emily Kimbrough and Abe Burrows play word game, We Take Your Word. WHAS 9:30 p.m. These Listings Correct at Press Time. Charles F.

Brannan, Secretary of Agriculture, and Russell Davenport, magazine editor, debate "What Should Farm Policy Be?" WAVE 11 a.m. Invitation to Learning: reviews Tagdre's "Religion of Man." WHAS 11 a.m. Eternal Light marks Passover season with fantasy, "The Tender Grass." WAVE 11:30 a.m. William Tabbert of "South Pacific" cast sings on Main Street Music Hall. WHAS 12:30 p.m.

John Kieran is intermission commentator when the N.B.C. Theater dramatizes E. M. Forster's' novel, "Howard's End." WAVE 1 p.m. Nelson Eddy and Nadine Conner sing "Naughty Marietta" duet.

WHAS 3:30 p.m. 'Charles Taft, William Duffy, H. Fred Willkie, Samuel Guard and Vernon Blank discuss "The Welfare State." WHAS 4 p.m, Capt. Estel Hack, Maj. H.

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