Globe-Gazette from Mason City, Iowa on October 7, 1949 · Page 35
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Globe-Gazette from Mason City, Iowa · Page 35

Mason City, Iowa
Issue Date:
Friday, October 7, 1949
Page 35
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M»son City Globe-Gatellf, Mason Clly, I», Oct. 6, 1949 3 TODAY-AMERICA'S LARGEST-SELLING POPULAR-PRICED BEER FAITHFULNESS TO PREMIUM QUALITY WINS REWARD Even shortages brought no change in High Quality Despite Heavy Demand Falstaff Restricted Production to Maintain Famed Premium Quality Ever since the war, the terrific demand for Falstaff has far exceeded the supply. To meet this demand, Falstaff could have lowered its standards. But it never would. Falstaff preferred to restrict production—using its rationed amount of first quality ingredients to brew a rationed amount of Premium Quality beer. A beer that would always give you the delicate aroma of the flower of the hops—pleasingly mild and mellow flavor—that only the finest ingredients and brewing skill can produce. The result, always, has been beer of such fine character it's 'consistently grown in demand . . .until Falstaff today is America's largest-selling popular-priced beer. Now in Full Supply in 20 States Now Falstaff can satisfy the tremendous demand for this famous beer, and still maintain its famed Premium Quality. Expanded brewing facilities —including more and enlarged aging tanks and super-modern. equipment 1 —plus additional skilled personnel—now permit Falstaff. to brew enough fully aged, smooth and mellow Premium Quality Falstaff for everyone. Nearly 3 million bottles packaged daily. Same Premium Quality That Made Falstaff Famous 3 Generations Ago Now More Popular Than Ever! TO MEET TREMENDOUS DEMAND ALMOST 3 MILLION BOTTLES PACKAGED DAILY World-Renowned Falstaff Brewmaster says: "NO SHORT CUTS'' Mr. Louis Walther, V. P. and Technical Director of Falstaff Brewing Corp., internationally famous master-brewer says: "Short cuts in brewing can't produce a premium quality beer. Falstaff has been famous for Premium Quality for three g enerations because Falstaff is rewed in the old tune-proven way. Fully aged for smooth mellowness! Always carefully brewed to make F«lstaff 'The Choicest Product of the Brewers' Art'." Wherever it goes—Falstaff is the toast of the town! Pleasing so many more people it's now America's largest-selling popular- priced beer. Enjoy a bottle yourself today. Here's a beer so clear you instantly see that it's better. So good to your taste you know it's Premium Quality. Yes, every glass of Falstaff tells you —there's no finer beer at any price! Time marches on, and each year Falstaff gains in popularity. It's always .the Premium Quality Beer you remember with pleasure and look forward to enjoying again and again! Grandfather proudly raised a glass of Premium Quality Falstaff in a man- to-man toast when Junior reached "Man's Estate". Today, three whole generations have passed along the good word about Premium Quality Falstaff —so steadily, so enthusiastically that Falstaff is now America's largest-selling popular-priced beer. Yes, brewing industry figures prove that more bottles of Falstaff were consumed last year than any other popular-priced beer. Still Climbing in Popularity! Brew a beer of unquestioned Premium Quality—bring it to its friends at a popular price—and the sky's the limit to its demand. So Premium Quality Falstaff is still climbing in popularity. So much so that three times more people are enjoying Falstaff today than just a few years ago. And just two words can tell you why— Premium ... Quality! Be sure to get a couple of cartons of famous Falstaff yourself soon. Try this Premium Quality beer whose flavor never changes ... a beer you can always enjoy. And give your friends a treat, too! Here's the easiest, surest way to compliment their good taste, to serve what they're sure to like. Remember, more people enjoy Premium Quality Falstaff than any other popular-priced beer. Yes, its brilliant sparkle, its tempting aroma of the flower of the hops, its mellow, distinctive flavor tell everyone: Falstaff is always the choicest product of the brewers' art! No Other Beer Has Same Famous Flavor $1,000,000 YEAST INSURED BY FALSTAFF Falstaff is brewed with a yeast so rare, so precious it's insured for one million dollars. Yeast is important to beer in its flavor- building quality. And no two yeast cultures are alike, which explains the tremendous value of Falstaff's yeast. Falstaff's famous yeast is one of the world's very few yeast cultures kept alive straight through many generations, including the prohibition years. Nothing could take the place of this thoroughbred strain of remarkable purity and flavor- building ability. In addition to the Premium Quality malt, hops, and rice used in brewing Faistaff, it is this yeast — unique as any human family characteristic— which gives Falstaff a flavor no beer can duplicate. A flavor that's always premium quality, uniformly good, wherever you buy and enjoy your Falstaff! Called "The Choicest Product of the Brewers'Art"-3 Generations Ago-Today.too! Famous for Premium Quality year after year-Fal staff s the favorite of modern America, too. Some things never change. And one is that taste for flavor right out of the good old days... Premium Quality Falslaff flavorl Treat your taste to Falstnff today. Enjoy the distinctive, mellow goodnead of this grand old aristocrat of beers. Premium Quality, yes! But sold at a popular price! No wonder Falstaff is America's largest-selling, popular-priced beer I available in handy' cartons of six '" , 'wfffte-umy oomea,ana v*l* 'Tight, compact cartons of 12 or 24 cansl ©1H7.FAISTAFF iMWINO CORFOK ATION, IT. IOU1S • OMAHA • NiW OW.IANJ

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