Globe-Gazette from Mason City, Iowa on October 7, 1949 · Page 12
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Globe-Gazette from Mason City, Iowa · Page 12

Mason City, Iowa
Issue Date:
Friday, October 7, 1949
Page 12
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„ 26 Oct. «, 1949 Vaion City Giobe-Gaietie, M»son City, In. Advertising Helping-Free Enterprise Des Moines, (IDPA)—Wesley I. Nunn, advertising manager of the Standard Oil Company of Indiana, at the annual dinner of the Iowa Daily Press association in Des Moines, said that it is the duty of every individual citizen to expend his own time, effort and energy to preserve the present American system of free enterprise. Addressing publishers, advertising and circulation manager »nd their staffs of the 39 member papers, Nunn warned that "mis- Understanding, prejudice and lurge for bureaucratic power" is threatening the American competitive system. "Not only every company," he urged, "but every individual citizen now enjoying the privileges of our competitive system must make a contribution in time, study and effort to stem this growing tide." Important Medium Advertising, Nunn pointed out, is one of the important mediums the nation can employ to preserve the American system. He said that a new facet has been added to the scene, that of large and small companies and organizations advertising to explain and increase the \public appreciation of the American system of life—"A system of free enterprise based on freedom of choice." "We want to keep our system," Nunn declared, "and that is why it's important to keep our people informed on the opportunities and benefits which are theirs." "Advertising; which has demonstrated its ability to sell ideas, never had a more important idea to sel]," he continued. "And, when it comes to that sort of advertising it's a self-evident truth that now is the time to advertise." Pointing out that the last 8 years had been a period of what he termed "product advertising in reverse," Nunn asserted that advertising today must maintain, re-establish, and enlarge the old prestige of known names to the consumer. "We can't lose any time on this," he maintained, "there is many a merchant, retailer and wholesaler who has built a name and repu- ation of great value. Now is the ime to protect it." Carry Regular Schedule Nunn said that his company is using newspaper advertising as a method of not only selling the American way of life to the Amer- can people, but also in its job of product selling. i "I am very pleased with the fact that we carry a regular schedule of advertising in every ; newspaper which holds membership in the Iowa Daily Press Association," he said. "And you can appreciate it is no easy task for ; j us to allocate our advertising expenditure." Warning Misdirected Denver, (/P)—Patrolman Gerald J. Sheehan took 6 year old Nancy Jo Wagner to a hospital Wednesday for treatment of a dog bite. Then he went back to warn the owner about the biting dog. The owner wasn't home. The dog was. He greeted the patrolman with a bite in the hip. Sheenhan went back to the hospital for an anti-tetanus shot of his own. FFA Meet Rotary Eagle Grove—Ronald Diggins, vocational agriculture instructor in the Eagle Grove high school, was in charge of the program ai the Rotary club. Four members of the Eagle Grove chapter of Future Farmers of America were introduced by Mr. Diggins. Bernard Maier, local and district president, spoke on "What FFA Means to Me." Jerry Spangler, James Anderson and Roger Faulkner, who were all top place winners at the state fair also told of their work. Leaves for West Calmar — Miss Daline Novak left Wednesday for Oakland, Cal., to spend a month with her sister Ruth. While there she will attend her sister at her wedding which will take place Oct. 16. She was accompanied as far as Cedar Rapids by her parents, Mr. and Mrs. D. A. Novak, and Miss Constance McLane. Join National Group Riceville—The unanimous election of B. C. 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