The High Point Enterprise from High Point, North Carolina • Page 12

2C High Point Enterpriie, Sunday, Feb. 28, I960 HIGH POINTER OF THE WEEK Harold C. Bennett By VERA IDOL The sparkling and impressive new building of Bennett Advertising on N- Main Street has, inside and out. as great eye-appeal as one of the most artistically designed advertisements drawn by an artist of the company. Throughout the whole building, all members of the staff ex- pride in the building and enthusiasm for the new sur- rcir.dings.

Their happiness in their work reveal at once an important factor in the remarkable growth of the agency. Their loyalty to the president and head of the company, Harold C. Bennett, and the expressed appreciation of sraie of the long-time employes for the kind of man he is to work for said more about his character and personality than many written words could tell. Though the interior of the building is not fully completed and some furnishings are still to be agency moved in less than two weeks there is an air of distinction and beauty throughout. A tour of the offices from a large, unfinished room, where a huge billboard design was laid out on the floor, to the projection and television room, gave an insight into the wide scope of ing which this agency undertakes.

Artists were sketching, secretaries were answering phones, typists were working busily, men were in conference, specialists were studying their were busy. And in his spacious office, Harold Bennett was as gracious, as relaxed, and as friendly as if he were the host in his own private home. His satisfaction over the expansion is large; his modest acceptance of his success is admirable. Chicago Native Harold Clark Bennett was born in Chicago. 111., Jan.

22, 1897. His mother was Maude Crain Bennett, of Waverly, 111., and his father, Henry Clark Bennett 'of Davenport, Iowa, now resides in St. Petersburg, Fla. There is one sister, Eleanor, who lives in Wilmette, 111. Harold Bennett comes from a family of Methodist preachers.

His grandfather was for many years presiding elder of the Goshen District in Indiana, and an uncle became a Methodist Bishop. Many years ago, however, Harold became an Episcopalian, and he is now a member St. Mary's Episcopal Church. Harold attended the elementary and high schools in Evanston. 111., the home of his family, then went on to St.

John's Military Academy in Delafield, from which he graduated in 1915. In Business His father was an early advertiser in the Chicago Tribune, and Harold says that he "grew up in the business." About the time he graduated from St. John's, the American Association of Advertising the a convention in Chicago. Their celebration included a parade and other eye- catching features which strengthened young Bennett's desire to go into the advertising game. So in 1916, he went to work in classified advertising for the Chicago Tribune.

He had held this position less than a year when World War I began. He enlisted on June 14, 1917. He was first stationed at Fort Sheridan, 111., then at Camp Sherman, Ohio, in all slightly less than a year, until on June 12,1918, he was shipped overseas. In that summer he participated in three battles in the French sectors and was engaged in the Meuse-Argonne Offensive when the armistice was signed on Nov. 11, 1918.

From that time until June, 1919, he served with the Army of Occupation, stationed at Coblenz, Germany. He returned to the United States Aug. 3, 1919, and was discharged from service at Camp Grant, 111., on Aug. 8, 1919. Resumes Career Upon his return to the United States, he worked for about a year with the advertising department of Swift and Co.

in Chicago. Through the medium of his own business, that of advertising, he heard of the desirable weather of AshevDle, N. end decided to leave the icy, cold harshness of Chicago's winters for the more favorable cli- jnste of Asheville. In 1921, he became classified advertising manager of the Asheville Times before its merger with the Citizen. His next move was the next year when he went to Winston Salem to work with the advertising department of the Winston-Salem Sentinel.

To High Point The year 1922 was an important one for Bennett. A number of businesses in High Point were advertising jn the Sentinel- and Bennett came to High Point to call on the stores and industries. The Southern Furniture Exposition Building was, new, a new magazine was being HAROLD C. BENNETT Advertiser originated, the Southern Furniture Market News (now Furniture South). Bennett came to High Point as editor df this magazine.

He continued as editor until 1926. He had as his headquarters for a long time a desk in one of the offices in the furniture exposition building. It was there, while he was editing this magazine, that Harold C. Bennett Advertising Agency came into being. He began this one man agency in 1922, also, and during the next years he traveled all over the South in the interest of the Southern Furniture Market News and his clients who were advertising in it.

At that time there were five advertising agencies in Carolina: not more than two in South Carolina; and not many accounts large or small to serve. Now, 38 years later, the business has grown from that staff of one man, Harold Bennett, to Bennett Advertising with a staff of more than 32, with Harold Bennett still as president and head of the company. It maintains three offices: the main office in High Point, one in Charlotte, and one in Raleigh. The business of that entire first year was about equal to that of one week today. Bennett Advertising is perhaps the oldest advertising agency in the Southeast and the largest and oldest in North of the largest in the entire South.

Today 60 to 65 clients retain Bennett Advertising to handle their advertising, some of them the same firms who have been with them since the beginning. Types of businesses represented in the Bennett client list cover almost the whole from aircraft, automobile, and associations to valves and yarn. Professional Standing One indication of the professional esteem in which this agency has long been held is its membership in the American Association of Advertising Agencies. Membership is by election after intensive and thorough investigation of the agency. Out of more than 3,500 agencies in the United States fewer than 350 are members.

Harold Bennett was governor of the Southeastern District of the association and a member of the board of governors from 1956 to 1958. He is now a member of the AAAA Newspaper Advertising Committee. Wide Range Much of an advertising agency's work is unseen and unknown by many other businesses, even those who use the agency's services. A wide range of talent is represented in the organization to prepare advertising that is fresh and imaginative and advanced in style and treatment. Mr.

Bennett has secured for his staff men and women who are specialists in their lines, and most of them have worked with him for a long time. When the agency was founded in 1922, there were only three media of advertising: newspapers, magazines and billboards; now folders, booklets, catalogs, radio, television, and all types of signs and other visual aids have been added to these. Good "copy" is the essence of good advertising; and the goal is copy that is clear, truthful, original, and sparkling with selling interest. In 1925, Harold BenneLt was married to Nellie K. Muse, daughter of Mr.

and Mrs. Charlie Muse, long time prominent and much-loved citizens of High Point. There are two children, Harold C. Bennett who is associated with the W. B.

Me- Ewen Lumber of High Point; and Mrs. Nancy Elizabeth Port, of Winston Salem. There are three grandchildren, Harold has a month-old son, and Nancy has two small daughters. Mr. Bennett claims only one for that he does not have much time.

He enjoys both freshwater and deep sea fishing. The unusual success of Bennett Advertising, is a testimonial to the industry, executive ability, and business understanding of Harold Bennett, and of the enthusiastic cooperation he'is able to inspire jn every member of his staff. He expects only the best work from everybody, and he is always ready with commendation when he gets it. TOURING AMERICANS WASHINGTON (AP) Indications are that more Americans will tour Europe by automobile next summer than ever before, says Russell E. Singer, executive vice president of the American Automobile Assn.

The AAA issued 94,000 international driving permits in 1959, he says. Early applications for 1960 permits indicate that approximately 120,000 will be issued this year, says Singer. AAA issuance of permits in 1959 doubled the number issued in 1956 and were three times the number issued in 1955. "American Singer says, "are finding that drive-yourself trips through Europe bring them the same flexibility for seeing out-of-the-way places as they enjoy at home." 36 Pass Pharmacy Examination CHAPEL HILL-Thirty-six CM dldates for pharmacy licenses passed the North Carolina Board of Pharmacy examinations given recently in Chapel Hill at the Institute of Pharmacy and at the University of North Carolina School of Pharmacy. Two candidates passed the first part of the examination and will serve a one-year internship before being admitted to the final examination.

Highest grade on the examination was made by Robert William Barber of Clayton. Thomas Marion Yost of Chapel Hill was runner-up with the second highest grade. Namet Listed The 36 passing the final exami nations included Billy T. Allen of Raleigh; Cecilia S. Barber of ston-Salem; Robert W.

Barber of Clayton; Garland W. Beale Jr. of Broadway; Robert E. Bishop of Kinston; Joseph F. Browning Jr.

of Greensboro; Benjamin W. Bullock of Creedmoor. Carl V. Christensen of Gas tonia; David L. Chronister of Greensboro; Raymond F.

Coppedge Jr. of Asheville; Margin R. Cowan of Robersonville; Bill M. Dunn of Kannapolis; Joseph Farrar of Greensboro; Fred T. Fayed of Roanoke Rapids; Woodson B.

Fearing Jr. of Manteo; Robert W. Foster of Greensboro. Thomas M. Fraley of Statesville; Wallace Godette of New York City; William Russell Grit fin Jr.

of Old Fort; Jimmy R. Haithcock of Mt. Gilead; Joanne B. Hambright of Fayetteville; Charles E. Hardy of La Grange; Frank McCoy Hemingway of Bethel; Alice V.

Hogue of Blacksburg, S. Payton D. Jackson of Dunn; Charles L. Jarrett of Lincolnton; Keithan B. Jenks of Pittsboro.

Also: Robert K. Marks of Danville, Jesse J. Miley Jr. of Aberdeen; Russel G. Mitchell of Jacksonville; George A.

Morrison of Southern Pines; David E. Neal of Kannapolis; Thurman Q. Owens Jr. of Whiteville; Roger Y. Spittle of Mt.

Holly; William L. Vanderburg of Goldsboro and Thomas M. Yost of Chapel Hill. First Portion The two who passed the first portion of the examinations were James Baker Clay of Oxford and William Henry Leonard of Marion. Members of the Board of Pharmacy giving the examination are Roger A.

McDuffie of Greensboro: Robert N. Watson of Frank W. Dayvault of Lenoir; Moss W. Salley Jr. of Asheville; N.

O. McDowell Jr. of Scotland Neck and H. C. McAllister, secretary-treasurer of Chapel Hill.

The examinations were held for the first time at the School of Pharmacy's new building, which was occupied last November. Until the building was used, facilities were not available for training pharmacists and North Carolina students often had to go out of the state for study, the board said. Personal likes store managers and can dislikes of affect the sale of certain types of meat, reports the National Assn. of Retail Grocers. "Some retailers will not handle lamb or pork," the re- SEEKING MISS SUN FUN TITLE Among the first contestants in the state Miss Sun Fun Willoughby of Kernersville; and Jerri Martin of High contest here next month were these four girls.

From Point, a student at High Point College. Sponsored by left to right, they are Jo Ann Davis of Reidsville, a the Furniture City American Business Club, the con- student at Woman's College; Joyce Lockhart of Greens- test will be held at Memorial Auditorium March 18-19. boro, a freshman at Mars Httl College; Theressa Sue Broadcasting Scholarships Are Offered totaling $4,450 are now being offered to students and graduates of North and South Carolina high schools by the Jefferson Standard Foundation. One major and five smaller scholarships will be awarded at the University of North Carolina The major grant is a four-year scholarship of $625 a year for study in the creative aspects of radio and television at the Communications Center at Chapel Hill. Five For $100 In addition, five $100 scholarships will be awarded for the annual High School Radio and Television Institute held at Chapel Hill in June.

Two scholarships for study in the technical aspects of radio and television will be awarded, one at Charlotte College and one at Gaston Technical Institute in Gastonia. These are two-year scholarships with a grant of $275 per year. One scholarship will be awarded for study at Transylvania Music Camp at Brevard during the 1960 summer session. This schol arsMp of $350 covers basic costs of attendance at the camp. Students desiring further details and application blanks for any of these scholarships are invited to write immediately to "Scholarships," Jefferson Standard Broadcasting Company, One Jefferson Place, Charlotte, specifying the scholarship desired.

The foundation was established in 1951 by Jefferson Standard Broadcasting Company which also operates radio station WBT in Charlotte and television stations WBTV in Charlotte and WBTW in Florence, S. C. In the past nine years the foundation has disbursed more than $60,000 in scholarships and student loans. Earliest libraries in America were privately owned. Notable were those of Elder William Brewster of Plymouth, Gov.

Winthrop of Connecticut, Dr. Cot- port says, "simply because they ton Mather of Boston and Col. do not like it themselves." I Ralph Wormeley of Virginia. Deaths and Funerals GETER ATKINS Funeral for Geter W. Atkins was held at Yow's Funeral Home chapel at 2:30 p.m.

yesterday. The Rev. Bill Smith, pastor of Friendly Baptist Church, officiated. Pallbearers were M. T.

Cox, 0. L. Burgess, E. D. Vaughn, Archie Ingram, Tom Spry and P.

C. Smith, all members of Barracks 670, World War I. Burial was in the family plot in Springfield Cemetery. Mr. Atkins a veteran of the World War I died at Veterans Hospital in Roanoke, last Wednesday.

He had been a patient there for the past 11 years. CLAUDE KERNODLE Funeral for Claude C. Kernodle, 67, was hrld at 2 p.m. yesterday at chapel of Orrell's Northside Funeral Home. T.

H. Welborn and F. H. Meredith were in charge of the services. Burial was in City Cemetery at Elon College.

Pallbearers were Aurelous Smith, Henry Parrish, Perry Thomas, Cleveland Prevatte, Percy Moser and Willie Meadows. Mr. Kernodle died Thursday at 7 a.m. in Baptist Hospital in Winston-Salem after four years of declining health. MRS.

LILLIE MOORE Funeral for Mrs. Lillie Bodenheimer Moore, 62, of Route 1, Kernersville, will be held today at 3 p.m. at Abbotts Creek Missionary Baptist Church. Officiating will be Elder V. V.

Williard, pastor of High Point Primitive Baptist Church and the Rev D. Hinson, associate pastor of Green Street Baptist Church. Burial will be in the church cemetery. Pallbearers will be Dwight Moore, Baxter Hayworth, Glenn Welborn, Stanton Bodenheimer, Ben Clodfelter and Marion M. Bodenheimer.

There will be a prayer service in OrrelPs Northside Funeral Home today at 2 p. m. and the body will be placed in the church 30 minutes before the service. Mrs. Moore died at High Point Memorial Hospital at 4:15 p.m.

Thursday after a short illness. WORLEY HALTOM Funeral for Worley Nathan Hal- 1 torn was held at 3 p.m. yesterday at Siloam Methodist Church by the Rev. Jack Ballard. pastor, and the Rev.

A. C. Waggoner, pastor of First Methodist Church. Burial was in the family plot in the church cemetery. Pallbearers were Rose Russell, Henry Lax, Garvin Elliott, Lester Lanier, Edmond Skeen and M.

C. Burkhead. Mr. Haltom, 57, of Hinton, W. died in Maryficld Convalescent Home at 6:40 a.m.

Friday. He had been ill for a year and seriously ill since November 19. Mrs. Campbell Dies At Age 87 In Eagle Springs EAGLE SPRINGS Mrs. J.

J. (Bud) Campbell, 87, died here Friday at the home of her son, Jason Campbell. Other survivors are a daughter, Mrs. V. B.

Wilson of Ether, and another son, P. D. Campbell of High Point; 18 grandchildren; 30 great-grandchildren; four brothers, George and Elsie Green of Laurel Hill, Bennie Green of Eagle Springs, and Rufus Green of Candor. Funeral will be held at Center Baptist Church at 3 p.m. today by the Rev.

N. J. McManess and the Rev. Winfrcd Allison. Burial will be in McCallum Cemetery near John Fleming Is Found Dead In 9 Motel Room THOMASVILLE John Lewis Fleming, 39, manufacturers representative for Erwin-Lambeth was found dead in his room at a local motel at 9 a.m.

yesterday. Dr. Milton Block, Davidson County Coroner, ruled death was due to natural causes. Mr. Fleming was born in Ashland, Dec.

1, 1920, and had lived in Chicago for the past 15 years. He was a Methodist and a graduate of the University of Kentucky in 1947. He was a Navy veteran of World War II. He is survived by his mother, Mrs. Carrie L.

Fleming of Ashland, two sisters, Mrs. Morris Bennett, and Mrs. C. P. Heckleman, both of Akron, Ohio.

The foody was shipped from J. C. Green and Sons Funeral Home Saturday night to Steen Funeral Home in Ashland, where funeral services and burial will be held. ICC Requested To Authorize Sale WASHINGTON The Interstate Commerce Commission has been asked to authorize the tale of the High Point, Thomasvilte Denton Railroad Co. has been offered $657.000 for its capital stock by the Winston-Salem Southbound Railway Co.

The 35-mile route operated by would be added to South- beund's 95-mile track between Wiuton-Sfllem and WayoMboro. Poor Denies He Plugged Real Estate (AP) star Jack Paar and a spokesman for a Florida real estate development denied Saturday that a film about the property shown on Paar's program was a commercial plug. Paar was quoted by the newspaper Pacific Stars and Stripes in Tokyo as saying there was no "payola" involved in the showing of the film about the real estate he intends to buy. "There's absolutely no truth in it," the paper quoted Paar. "Let them call me to Washington.

They will be surprised what I am paying for it (land)," Paar said. A representative of Desser and Garfield, developers of the Cape Florida section of Key Biscayne near Miami, said Paar asked for the film. Paar has made a $1,000 down payment on one of the Cape Florida lots and the developers said he owes $36,500. A congressional subcommittee wants to learn if the film shown on the Jan. 12 show was commercial in nature and if there was a paid and identified sponsor.

The subcommittee has asked the National Broadcasting Co. for a kinescope of the film. The development spokesman said Paar asked for the film after becoming interested in Cape Florida history. Paar said in Tokyo he took movies of the lot and the man he bought it from as part of his "personal diary," which he shows regularly on the TV show, i COMMUNITY FROM PAGE ONE-C program. Representatives of Community Concerts will address the meeting.

They will be present for the entire week to assist in the campaign. At a recent board meeting of the association, the new board members were introduced. They are Dr. Wendell Patton, J. Welch Harriss, Mrs.

George Clark, Mrs. C. C. Herbert Mrs. L.

L. Wilkinson and Mrs. Marvin Slate. George Clark, chairman of the artist selection committee, announced that the Baltimore Symphony with Frances Yeend and Charles O'Neill as soloist will be the feature attraction for 1960-61 season. Memberships will be sold only during the drive.

New members will be allowed to attend the performance here of the Tucson Boy's Choir March 12- Drive headquarters will be the Sheraton Hotel. SONG-WRITING PAYS NEW YORK beginning her career as one of Broadway's most successful playwrights, Lillian Hellman started by writing a few poems which were published. The poems, now and then, became lyrics for songs. Now in her new Broadway play, "Toys in the Attic," she has Jason Robards Jr. playing the leading role.

At one point he pauses to strum a banjo and sing a Creole folk song which fits the mood of the play, a story about New Orleans. Miss Hellman wrote the ly-j rics for the song. It's title is "Big: Day." Farmers May Now Receive Benefits Self employed farmers who have, or will have, paid their social security self employment since 1955 are now eligible for disability protection. The necessary five year coverage period ended in October, 1959, and the six months waiting period before payment of disability benefits will end in April. At least five years of social security credits are necessary to protect any employed worker against disability, according to Ruth Duffy, manager of the local social security district office.

April marks the time when severely disabled farmers aged 50 to 65 and their dependents can be paid the disability insurance benefits. Farmers who have become totally disabled after working at least five years under social security may call their nearest social security office for further information. The High Point Office is at 118 W. Russell St. THEY MEET AGAIN MILWAUKEE (AP) In 1935, Joseph Friebert, a pharmacist, joined the Businessmen's Sketch Club and took lessons from Robert Von Neumann.

Later, Friebert gave up pharmacy, received scores of awards as an artist and joined the art faculty of the University of Wisconsin-Milwaukee. He held a one man show recently at the Milwaukee Art Center. The speaker who surveyed his work: Robert Von Neumann, a colleague of Friebert's the art faculty of the university. We learns Whfle He farm TWO FEET PLANTED! The typical newspaperboy in your neighborhood is living proof that there is a big difference among the youth of today. This lad stands erect when he faces the world; there's a smile on his lips; andhia two feet axe firmly planted.

There's nothing cocky about his attitude-yet he is confident, ready for any challenge, eager and able to accept responsibility. He has the best job in the world for developing the most important qualities of leadership-a Job which gives him a practical education to supplement that which he gets in the classroom. And he is learning to put leisure time to constructive use. Only on this job-running his own business -could he learn so much in so short a time-and earn money doing it! of parents interviewed said newspaper route experience taught their son to accept responsibility. NEWSPAPER BUSINESS of hi, own and Afs parents behind him a GREAT ahead HIS EARNINGS ARE IMPAIRED WHEN HE FAILS HELP YOUR CARRIER REALIZE FULL HIS EFFORTS AND SAVE HIM RETURN TRIPS BY PAYING THE FIRST TIME HE CALLS TO COLLECT.

THE HIGH POINT ENTERPRISE.