El Paso Herald-Post from El Paso, Texas • 42

Fas Eight Warehouse At Giant Distributor Heart Of Business The central warehouse on Com-! the many Items one expects to tnerce Street Is the giant feeder 'find in the modern drug store that keeps each Gunning-Casteel Under the supervision of Mr Morris the never ending rou Drug Store fully stocked with the tine of ordering marking and dis- latest merchandise foot of its 25000 suare feet has been filled these last few weeks in preparation for the company's great 50th Anniversary Sale Containing more than 15000 items it is the focal point for distributing Pictured above la the Gunning-Casteel warehouse and central offices located at 6935 Commerce In the East-side Industrial area These new facilities reflect the latest in warehouse design and are the center of operations for the far-flung retail organization Fifty years ago when a doctor wrote a prescription this small bit of paper was held up in awe and illegible to anyone except the corner druggist It disappeared into that dark cubby-hole in foe rear of the drug store from which eminated exotic aromas of herbs barks elixirs and potions Working hia mortar and pestle foe pharmacist would finally emerge with a concoction brown in color and taste stoppered with a cork defying even foe healthiest of us to remove it Today ail of this is gone the darkened prescription booth has given way to the well lighted neat spotlessly clean department of science with its gleaming rows of modern miracle drugs that have enabled the American people to be the on At Gunning-Casteel the prescription department is truly the "heart of foe business" Each store has two or more registered pharmacists each a graduate of an accredited college and li- doctor phones it is answered by a pharmacist putting the physician in instant communication with his needs In the 50 years Gunning-Casteel has served foe prescription needs of El Paso they have filled over 7000000 prescription an eloquent testimonial to the confidence and faith they enjoy from their patrons Thus the ringing of foe phone and the ordering of a prescription sets a chain of events in motion that is concluded with the delivery of your prescription Following the order by foe doctor one of Gunning's registered pharmacists compounds foe prescription from stocks of fresh quality drugs re-checks it for complete accuracy and pronounces it ready If delivery is requested each store operates a free delivery system to bring your medicine to your door Knowing sickness is not confined to the daylight hours your neighborhood Gunning-Casteel is open seven days a week 13 to 14 hours day to serve your prescription Gunning-Casteel Rexall A Winning Combination tributing is a process of fascinating complexities Mr Morris i 15-year veteran with the firm notes "it seems rather Ironic when (he weather is the hottest during the summer months we are planning and ordering cold weather cough medicines end Christmas ornaments but you have to plan ahead if the stores an to be properly stocked when each selling season rolls around" For more efficient management foe warehouse is divided into six separate departments drugs sundries prescription merchandise candy and tobaccos cosmetics and fountain preparations To insure adequate stocks be in the stores at all times orders are filled and delivered to each store force times weekly with daily delivery available for emergency prescription necessities To keep this stream of merchandise always flowing Morris relies on the capable assistance of an aaaiatant warehouse manager and 15 able warehousemen all playing a vital role in the chain of distribution of manufacturer to Crunningstoyou by offering quality merchandise at attractive prices will we be assured our customers' good-will and continued patronage end each Rexall item is always sold with a money-back guarantee" Modem prescription departments such as the one pic tured above handle thousands of prescriptions each year for El Pasoans The departments are the pride and MORRIS Warehouse Bupervlgor FOUNTAIN SERVICE TOPS AT GUNNING'S brings back tbc OLD DAYS The acquisition of foe line by Gunning-Casteel in 1960 merited a milestone in foe history Rexall the foremost name in drug products exclusively franchises its retail representatives and since their affiliation Gunning-Casteel has become foe largest Rexall dealer in the Southwest Rexall is an affiliation of over 10000 drug tores throughout foe United States which purchases from one central source of supply to realize the best price advantage and standard of quality of ethical drugs propreitary drugs cosmetics sundries end gifts The Rexall Company does not in any way participate in the ownership or management of the outlets which its products are distributed Perhaps foe best known Rexall selling event is their semiannual "lc Sale" which has become famous to shoppers the country over Hie history of Rex-ell is a success story that typifies American free enterprise Started in 1903 by Louis Liggett It has grown from only 40 stores to over 10000 selling over 2500 items bearing the Rexall name Says Wiggs president "We are pleased to present to our customers the many fine products bearing the Rexall label for only SELF SERVICE AIDS CUSTOMERS All of the seven Gunning-Casteel stores that were added or remodeled since 1958 have been designed and fixtured in foe concept of self-eervice The first store conforming to this pattern was installed in the Chelmort center in 1958 and since stores at Five Points Fox Plaza Kern Place Norfogate Ranch land and Rushfair followed suit All have been designed and installed by foe Fixture Company foremost manufacturers of drug store fixtures All fixtures are constructed of perforated metal and ere completely adjustable for greater flexibility in merchandising all aimed toward better customer ease in hopping Wide spacious aisles characterize this new trend in store design as does such other features as convenient check-out counters gondola signs for easy department identification handy shopping baskets or carts and distinctive color decor The development of store arrangement and fixturing has through the years reached the status of an almost exact science all directed toward foe subtle persuasive offering of merchandise foe customer cannot resist from buying Gunning-Casteel feels their newer stores in the self-service tradition provides El Pasoans with drug store facilities foe equal of any in tha country For a tasty sandwich a tempt tag sundae or xesty fountain drink the place to go is a Gun-ning-Casteel soda fountain Gunning Casteel has always endeavored to serve foe best food at foe most reasonable prices Fountain formulae are set up for each item served A bode coop taining these formulas is issued to each fountain At certain seasons there are key promotions such as a glass or coffee mug given away with each fountain drink There is foe banana split handicap where the customer esn purchase a banana split for aa little aa 3c if he selects the lucky banana Gunning-Casteel purchases hundreds of thousantte of dollars worth of food items yearly These Dairy Rainbo Sunbeam Meads Bread Mortons Foods Bush and Long potato chips Blounts Paramount Meats National Biscuit Kraft Foods Wholesale and many others Equipment is also purchased locally The soda fountain fa probably foe meet expensive department to Install in a drug tore Fountain equipment is purchased from Harry Hussman Co El Paso Hotd Supply and National Restaurant Supply AO equipment is installed to conform with foe sanitary code The end result is an attractive steel and glass department The soda fountain Gunning-Casteel have over 150 employes at their soda fountains Many hava been with foe company more than 10 years They the employee bene- also share In fita such aa profit sharing insurance end pension fund Through the years the firm has made foe soda fountain the oasis of refreshment in their drug stores re procured through local quality food dealers such as Prices LARGE VARIETY OF OLD TIME FAVORITES ICE CREAM VANILLA CHOCOLATE STRAWBERRY BANANA NUT COFFEE BUTTER PECAN NEOPOLITAN STRAWBERRY REVEL CHOCOLATE REVEL PISTACHIO NUT PEPPERMINT FLAKE BLACK WALNUT BURGUNDY CHERRY CHA-CHA BANANA SHERBETS ORANGE LIME PINEAPPLE 9j ICE CREAM 1 Lb 10 oz 99c 14 oz 55c SHERBET 1 Lb 12 oz 85c 16 oz 45c CONES STILL ONLY 5 The priceless ingredient in these vitamins is Squibb! then 200 quality control tests is designed to assure you that every capsule has full hM potency when you take it And Tigran expensive Its vitamin pro-tection costa lees than cents a day in bottles of 100 If you value your family's wellbeing give them toe beet them Tigran Squibb The prieeleee ingredient in Vignn la the Squibb name a houeehold word for the finest in quality for 104 yean No wonder if one of the beet writf-vitamina jm can buy! Tigran capsule provides you with essential vitamins you normally require daily Poa extra amounts of important vitamins-Bu Bfc often called the energy vitamins Squibb rigid quality control including more AVAILABLE AT ALL GUNNING-CASTEEL STORES 10c ICE CREAM GORES 1c when you bring a 1913 penny "1913 Gun-ning-Casteel's founding year a penny with this date can buy you a double-dip 10c Ice Cream Cono any flavor".