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The Eugene Guard from Eugene, Oregon • Page 8

Publication:
The Eugene Guardi
Location:
Eugene, Oregon
Issue Date:
Page:
8
Extracted Article Text (OCR)

THE REGISTER-GUARD. EDGENE. OREGON Page Eight Xlay 30, In-, -WOO, The Canal du Midi of France dates from 1081. It runs a 200-mile route between the Atlantic and the Mediterranean from Bordeaux to the Nar-bonne region. New X-Ray Shoe Machine Provides Better Fitting In the past, when you went Into the Bhoe department or the shoe store to get a pair of shoes, the clerk measured your foot with a ioes or 1 There are children in the schools of Soviet Hussis, more family Bhoe, put It on your foot and told you to fries; rule, picked out The calendula, a flower, was used for flavoring soup in the days of our grandmothers.

GREAT SAVINGS and FINE QUALITY Make the Greater Williams'Store Your.Shoe Headquarters We are proud of our shoe department It is the result of years of careful selection Years of exn meriting with various makes of shoes. Those advertised below are the best the market affords at iiiviu. i nielli. walk around In It, The nveraKfl person, nccordinR to J. E.

Hayward, manager of Williams' Stores, stepped about the floor, wrlKKled his toes exiierimentativelj'. stood up on the toes of the shoes and finally decided that they fit him al-rlsbt. "Frequently, after the customer not the shoe out of Die store, he found that it pinched someplace he hadn't noticed before, or was too loose in the heel, allowing the shoe to rub hose, or perhaps one foot fit fairly well while the other foot was an 111 fit," Mr, Hayward said. In order to eliminate this, uncertainty in fitting shoes, the Williams Store has installed one of the new x-ray fitting devices in its new store at 1015 Willamette street, opening to the public Friday morning. The x-ray machine is one of three or four such machines now being used in the northwest, but Mr.

Williams, who is enthusiastic about the Idea, declares It Is only a matter of time till its nse must be more widespread. 'i In the x-ray machine, tho customer puts on a shoe and then places his foot in the machine. Through the x- ff Beautiful Shoes For Women mm Paris Cheers New York Thrills to the -New err yollcw the leaders of style! Include Miracle Sandals in your wardrobe! smart and thrifty two pairs of shoes in one! One pair in. eludes two interchangeable uppers. Think of that change your shoes as you change your dress! See these in our window TODAY! ray process, he can observe exactly what the shoe does to his foot, whether the shoe fits his foot "The machine will be of particular value to mothers buying shoes for It's a real pleasure to wear Peters Shoes, especially when the styles are all of the very latest creations.

It's a pleasure, too, to know that they are made of the finest materials Genuine all leather construction. Sizes 2J to 10 AAA to EEE children." Mr. Hayward points out. "The child places his foot la the machine and there Is an obser College Vote went to this ENNA JETTICK "ration glass for the parent, the child and the salesman. "Thus the parent need not depend on the inexperienced judgment of the child in selecting the shoe, but csn see exactly how the shoe fits.

tmist Lalhtn Bat Colon i "X-ray shoe fitting is a scientific method of fitting shoes accurately and with absolute certainty. It will enable the Williams' Stores clerks to "Pick your favorite walking shoes," we told our College Fashion Jury of nine young women from some of the country's leading colleges. This swagger oxford was first choice because "it has stitching, perforations, the smart Boulevard heel and a touch of patent leather to make it new-looking and lively. And more It "say, 'These shoes that we sell you are exactly the right also and shnpe for your With the X-ray shoe fitting service it Is possible to see own feet inside your shoes." OPENING SPECIALS FRIDAY SATURDAY MONDAY $198 tft $98 4 "Tom td longer tmld you haM on MpMMf foot" 180 Size sod W.dthi I to 12 AA AAA co BEE Old-time Portland Resident Is Dead Choitt bint, tti, brwim vbitt upptrt fU9 fain wtb tack psiff sola. 11 has that famous Enna Jettick fit that makes all feet comfortable whether they tread the campus or the city streets! See These Shoes at Our Big Opening Sale.

WILLIAMS' STORES, Inc. 1015 Willamette PORTLAND, May 80. MP) William Perry Berger, 05, Portland resident for 65 yean, died here lout nipbt. Berger came to Oregon on muteback a member of a company appointed yto guard Immigrants eronaing the plains. He operated a aign-wrlting establishment here until he was 85 9 years old.

Shoes for Particular Men If yon ilTiv toward perfection of attire, then choose City Club porta shoos for your bol weather mat they attain a charader of trying and superbness of mo. lerlals and workmanship thai have no equal Our New Store Features A Complete Department of GENUINE Keds U-A. MT. Of. Men's White Oxfords Men's heavy whiter Cuban welt crepe sole oxford.

Shock proof IhboIo! A real winner for summer wear. The Shoe Department For Children Is Bigger Than Ever IN OUR NEW STORE In this new shoe department we offer the famous Weather Bird shoes. They are built to fit growing and active feet. Every pair is solid leather and is guaranteed both by us and the Peters Shoe Co. Our stock is complete and we are prepared to fit children's feet with the individual attention they are entitled to.

FEATURING PETERS WEATHER-BIRD SHOES Every Style and Size For Every Boy and Girl! You will find Keds for littlo fellows, boys, youths, men and women. All styles nnd colors. Prices that you want to pay. See this popular summer wear department. Only Genuine Keds Made By U.

S. Rubber Co. Have AH These Features A perfected, foot-conforming last scientifically correct Full breather top Perfected "Shock-proof" insole Smooth and Sanitary Pressure applied sole never parts from upper selected upper fabric completely reinforced pull-proof eyelets can bo washed clean and fresh with soap and wafer. $1.49 Petera Oxfords For Men Correct Lasts Strong Construction All Leather Smart Young People Styles DeLuxe Short Stop Keds Comet Opening no no Specials yA Friday Saturday And Monday Oxfords Sandals Straps Bicycle Ties Shoes Whites Blacks Elks Two-Tones A to Widths double canvas ton. COMPARE THE COST with the SERVICE Sizes 21 to llj 12 to 4 These Little Feet Must Last a Lifetime Arch-support and cu- .39 shion insole.

One of the finest Keds made. Bui stylo in black Brown and white. Boys' 89C Men's 98c Keds Conquest Keds Stride School shoes must be sturdy But vacation shoes must he sturdier! Oct them shoes Friday, Saturday or Monday at these special 9 HpHAT'S the way to judge VALUE and our Peters All Leather Shoes give so much more in long, comfortable wear, they're always dependably cheaper in the long run. mi Opening Prices A new model with Bhu-k uppers and moulded white sole. Built over (lie new foot -conforming last.

Ventilated upper and shock-proof insole. Boys' $1.29 Men's S1.39 A splendid all purpose shoe. Orepo outsoles and "shock-proof" insole. Brown with white foxinir. White with red foxing.

Boys' 98C Men's $1.19 1 Men's Canvas Work Shoes 98 A FREE GIFT TO EVERY CHILD SATURDAY WHEN WITH THEIR PARENTS TO Keds Handbook Free To Every Boy Visiting This Department $1.69 A real work shoe at a low price. Blneher uit. Half Bellows tongue. Built For Hard Wear OPENING SPECIALS to $498 Williams' Stores FORMERLY WILLIAMS SELF SERVICE Moving From 77 E. Broadway to 1015 WIHim 298 Williams' Stores, Inc.

New. Storo 1015 Willamette.

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About The Eugene Guard Archive

Pages Available:
347,874
Years Available:
1891-1963