The Indianapolis Star from Indianapolis, Indiana • Page 51

TTT) 0 Wall Street analysts list more income stocks. Page 7 COMMERCIAL CLASSIFIED Page 3 SUNDAY, AUGUST 8, 1993 The Indianapolis Star WIBC's Durney is making radio waves All-talk format has boosted the station's ratings and proved general manager won't skirt controversy. fir Sometimes, that means offending some listeners, Durney said. Talk radio must polarize the audience to be successful, he said. If people either love or hate the programming, the audience will grow.

"We only need two out of 10 people to be the No. 1 station In town, so If It takes upsetting six of the remaining eight, it's worth It," Durney said. Durney has been a student of radio since 1973, when he took a Job as a sales trainee at a station in Pittsburgh. "Radio became addictive to me," Durney said. "It's a great creative release.

You get to think up goofy promotions and you get to think up advertising for the station at my level. It's just a ball," he said. "I'm a real aggressive general manager and I see great sport In radio. It's a great business," he said. When Durney arrived at WIBC, research showed ft was several years behind the national AM radio trend away from music and toward all-talk programming.

"I think the mentality (was), 'Let's maintain the status quo as long as possible because there's trauma and expense Involved In he said. WIBC was a "full-service" radio station, offering news, weather and traffic during morning and evening drive times and light music during the day. It tried to offer something for everyone, a strategy doomed to fall in today's radio See WIBC Page 2 longtime WIBC listeners and offended some city power brokers they are making the station a bigger force In Indianapolis radio. Already WIBC has boosted Its ratings In the Important 25-54 age group from 5.5 percent to 7.6 percent, a major Increase. for one, do not underestimate (Durney)," said Chris Wheat, general manager of WFBQ-FM (94.7), one of the city's top-rated stations.

He also manages WNDE-AM (1260), a talknewssports station that competes with WIBC. "He knows exactly what he's doing. He knows it's a war and everybody plays for keeps," Wheat said. Star Staff Photo Frank Esptch RADIO DAYS: WIBC General Manager Tom Durney says Rush Limbaugh's program has brought back younger listeners. Mall crime from April, May and June A breakdown of police runs to area malls shows theft and shoplifting to be the most frequently committed crimes.

The police reports do not always indicate if the incidents were in the malls, in the parking lots or in the SUNDAY SPECIAL An analysis of business issues Older workers filing more suits claiming age discrimination 30,600 age bias charges were filed last year; that's an increase of 26 percent since 1990. ARMED STOLEN LARCENY SHOP- VAN- MALL ROBBERY VEHICLES (theft) LIFTING DALISM ARRESTS ASSAULT Glendale Shopping Center 0 1 17 41 1 7 1 Castleton Square Mall 1 7 40 33 6 12 0 Lafayette Square Mall "6 25 29 32 9 3 0 Washington Square Mall 0 16 33 13 4 28 4 Greenwood Park Mall 2 0 13 41 14 0 6" Keystone at-the-Crossing 0 0 1 0 0 0 0 usually refers to items taken from a car. "Denotes a battery (. Sources: Indianapolis Police Department, Manon iV'1 rV 1 I vr.zZ7Ti'' r. By David J.

Shaffer STAR STAFF WRITER Bn Just seven months, Tom Durney has turned local radio on Its ear. Since coming to Indianapolis In January as general manager of W1BC-AM (1070) and WKLR-FM (93.1), Durney has converted the AM flagship from music and news to an all-talk format dominated by controversial hosts, Including Stan Solomon and Rush Llmbaugh. He also upended the station's highly regarded news department, "contemporizing" the news and trimming staff to cut costs. While the changes upset some County Sheriffs Department and Greenwood Police bring crime with them? that's just a perception. Tom Cernock, head of corporate security and safety for Simon, said the dilemma of teens In malls "Is more of a matter of perception." They tend to bunch up and look different, he said.

Those facts are what make other shoppers and retailers uncomfortable. They may have the perception that because teens congregate they are out to cause trouble. Most of the concern has been directed at Lafayette Square Mall, but an analysis of police runs to local malls finds the Northwestside mall Is not much different from other shopping centers around the city. The most recent studies by Teen-Age Research Unlimited, a private market research company In Northbrook, 111., found 55 percent of teens visited a mall at least once during a seven-day period. They spent about three hours there.

"It's a very social activity for teens, especially younger ones," said Maria Grossberg, director of the research division that focuses on 12- to 19-year-olds. "They aren't there necessarily to shop but to be seen. Seventy-two percent say hanging out at By Aaron Epstein KNIGHT-RIDDER NEWSPAPERS Washington It felt, Edgar Dippold remembered, "like I was a piece of trash being tossed Into the trash can." Two years ago, Dippold, then a 62-year-old senior manufacturing engineer for the McDonnell Douglas was laid off after 39 years with the company. He later attended a Job fair for those who'd lost their Jobs and "saw all these guys with gray hair." "You didn't have to be a rocket scientist to figure that one out," he said. "They had Just taken younger, lower-paid people and moved them into the void we left behind." Dippold and 900 other older workers sued, joining a record number of people who have complained in recent years that they were treated unfairly because of their age, Age bias charges filed with federal and state agencies have jumped 26 percent since 1990 to 30,600 nationwide last year, according to the U.S.

Equal Employment Opportunity Commission. Discrimination based on age Is "the fastest growing form of discrimination in the United States," former EEOC Chairman Evan J. lRBUAPJIART Sales gain percentages for Wal-Mart Stores Inc. since the death of founder Sam Walton In April 1992. The results, compared with year-earlier results, are from stores open at least one year.

AMJJASONDJFMAMJ Hps 12- 1- 1 5 cases illustrate who'll pay what tax By Jerry Hirsch ORANGE COUNTY REGISTER $177 billion. That's what the Clinton budget bill approved by the House and Senate last week means to collect from taxpayers over the next five years, according to Arthur Andersen an accounting firm. Employing a combination of tax Increases on gasoline, Social Security benefits and income, the bill targets couples earning more than about $180,000 and Individuals earning more than $140,000. The top tax rate on Income over $250,000, including federal payroll taxes, will rise to about 42 percent. The federal Income-tax Increase will be retroactive to the beginning of this year, affecting about 1.5 million high-earning couples and Individuals, according to the Treasury Department.

But taxpayers will have until April 15, 1996, to pay this year's increase, In three annual Installments, without Interest or penalty. Everyone wiU pay an extra 4.3 cents per gallon in federal gasoline taxes. For people using about 10 gallons a week, that adds up to 322.30 In extra gasoline taxes over the course of a year. Here's how Don Dahl, tax partner at the Irvine, office of Arthur Andersen, figures the tax bill will affect the finances of five different households. Retired couple.

A retired couple with $30,000 In miscellaneous Income, $20,000 in Social Security income and $10,000 in tax-exempt income would pay $4,380 In taxes in 1994, $165 more than under the current tax codes. The new Social Security taxable-Income floor won't take effect until next year. Married with children. A married couple with two Incomes and two children and household Income of $85,000 wouldn't be affected. That's assuming they have itemized deductions of $12,000 In mortgage Interest payments, $2,000 In real estate taxes, $3,000 In state taxes and $2,000 In charitable donations.

They would pay $11,051 In federal income taxes under the new law, an amount unchanged from current law. Single with children. A single taxpayer earning $150,000 and claiming two children as dependents would see taxes Increase about 2 percent. That's assuming the household has itemized deductions of $16,000 in mortgage interest payments, $3,000 In real estate taxes, $6,000 In state taxes and $4,000 In charitable donations. This taxpayer's bill would rise $785, to $39,038 under the new law.

The fjvage earner also would pay an extra $580 In Medicare taxes after 1993. Married and wealthy. A married couple with one spouse earning $220,000 and two children would see their taxes rise about 4 percent. That's assuming Itemized deductions of $25,000 in mortgage interest payments, $4,000 in real estate taxes, $8,000 In state taxes and $5,000 In charitable donations. Their taxes would rise $1,813, to $48,986 under the new law.

The family also would pay an additional $1.239 In Medicare tax- SeeTAXlPage2 Star Staff Photo Patrick Schneider KIDS IN THE MALL: Lauri Karsh (left), 15, and Kristi Meyer, 16, shop at Castleton Square. Studies show teens visit malls at least once a week and spend three hours there. Teens bringing dollars and dilemmas to malls Department Star Staff Graphic malls is in," Grossberg said. But they do more than hang out. Teens spend money.

There are about 20.5 million people, or about 8 percent of the population, between 13 and 18 years old, said Keith Foxe, a spokesman for the International Council of Shopping Centers, a New York-based trade group. Studies show they annually spend $93 billion $57 billion of their money and $36 billion from their parents, Foxe said. Teens 15 to 19 shop about 13 times every three months, according to 1993 National Benchmarks, a study of 30,000 consumers, their characteristics and shopping habits conducted by StlUerman Jones an Indianapolis marketing research firm. On each trip, teens spend almost $35. They are responsible for 10 percent of sales at specialty stores and 4 percent of sales at department stores, according to the Benchmark study.

"Kids' spending has Increased very dramatically the last few years," said James U. McNeal, a professor of marketing at Texas University who has been studying young people and their spending patterns for 30 years. "Teens like to shop by themselves. They have great econom- See MALLS Page 2 Kemp Jr. said.

Why? Most experts cite the economic recession, massive corporate layoffs and the relentless aging of the American work force as the major contributors. "The increase in the unemployment rate has had a major effect on the volume of (discrimination) litigation," wrote Northwestern law professor John H. Donohue III, who has studied the problem. In a healthy economy, workers encounter less discrimination and are less likely to sue when they suspect Job bias, Donohue found. The Age Discrimination In Employment Act of 1967 protects most workers age 40 and older.

The law grew out of Congress' conclusion that older workers were stereotyped as less productive, more costly, less able to learn new technologies and less willing than younger employees to work full time or overtime. "I think there's a great temptation on the part of companies to cut off older workers because they tend to be higher paid," said Gretchen Huston, the EEOC lawyer In St, Louis who handled the case against McDonnell Douglas. "I don't think so," countered Diane Generous, senior associate director for the National. Assocla- See SUITS Page 2 Wal-Mart stock, closing prices at end of each month since Walton's death $35- AM JASONDJ FMAMJ 3IFrFIZ 3 Associated Press Lately, however, whether because of less familiar territory or national economic sluggishness or the death last year of charismatic founder Sam Walton, something seems amiss as new stores open, an event that occurs 150 times a year. It's a harder sell now for the Wal-Mart culture.

Indeed, that culture Is undergoing a wrenching reassessment. To many, It still means quality goods, low prices, customer service and the folksy, small-town ways of the billionaire known as 20 mi Friday, Aug. 6 1Q $25.75 I Wal-Mart's rapid growth is spurring controversy Giant discount retailer from small-town U.S.A. finds some small towns consider it a threat. Do youthful shoppers Experts and studies say By Jo Ellen Meyers Sharp STAR STAFF WRITER Years ago, teens hung out on Main Street.

Today, Main Street has a roof and is air-conditioned. It's called a mall. But large groups of teens hanging out along an enclosed Main Street may make other shoppers feel uncomfortable. Retailers also fret when teens congregate in front of their stores blocking the entrance. To mall developers and retailers, teens are a double-edged sword.

They want young people In the malls because they spend billions and they work there. But owners and merchants want malls to be a good experience for everyone, regardless of age, and the presence of teen-agers sometimes worries other shoppers. "We really are In the business of providing a pleasant atmosphere for shoppers, where they are safe and have the freedom to concentrate on their trip," said John Neutzllng, executive vice president of Melvin Simon Associates Inc. of Indianapolis, the country's second-largest developer and manager of malls. By Christopher Sullivan ASSOCIATED PRESS A little after dawn, things already were bustling In Wal-Mart store No.

1890. At long last, it was grand opening day. Overnight rain had washed the quarter-mile-square parking lot, shared with the new Sam's Club store next door, and the spaces would be filling soon, The world's largest retailer was growing again. This store, In Salisbury, Md was part of the Arkansas-based chain's latest stretch into the Northeast, the West Coast and metrcAareas that Wal-Mart once bypassed..