Alton Evening Telegraph from Alton, Illinois on March 25, 1952 · Page 11
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Alton Evening Telegraph from Alton, Illinois · Page 11

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Location:
Alton, Illinois
Issue Date:
Tuesday, March 25, 1952
Page:
Page 11
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PAOfi f WfiLVB ALTON EVENING TELEGRAPH TUESDAY, MARCH 25, 19 tt Roadside Diners Have Washed Off Grease, Gone Respectable By RlcitARn ELIZABETH, N.J, -(NBA)- A gradual revolution h«* just nbcm reached Us goal. Amerlon'n rond side diners, for years known nn pleasantly us "greasy spoons,' have washed the grease off nm gone respectable. Slowly, the rtlr ty, broken-down diners have beet replaced by plIstenlnR new models and today they're going after thi carriage trade, There are now about. 7000 dlncn across the country, serving some 2,500,000 mtnls a d«y. In actun sales, this comes to somewhere around $650,000,000 a year nrosscf by America's diners. Most of those diners wore buill by Jerry O'Mnhony, Inc. who sparked the diner evolution, About once n week, a completed diner rolls out of the plnnt and begins the difficult and expensive trip to Its permanent location. They're shipped over the road nn operation that requires ns much preliminary scouting as a battle. Outfits like Parker Brothers, of Now Rochello, N.Y., which do nothing but transport diners, study the roads they'll have to travel. They get local permits whore needed, plot out back roads, take down wires. If a diner Is more than 50 tool long, It's cut in two for shipping. At the site, O'Mahony mechanics put it back together agnlr. When a diner is shipped It has everything — toothpicks, menus, plates, silverware, glassware, juke boxes and checks. Even wajtross uniforms, If the buyer gets the measurements. All an operator has to do Is connect the water and electricity. Construcllo takes about three months. The framework — they clnlm It's as sturdy as a battleship's—la finished off with modern stainless steel bides, formica table and counter tops, terrazzo floors and glass mirrors. In their huge plant they make all the seats, stolls, tables, counters used In the diners, everything except tho soda fountains, stoves, ranges and coffee urns. They keep to two diner traditions. Like the ex-trolley cars, which were the first diners, they still build them roughly In the shape of a railroad car. ~ut they no longer try to make them look like old railroad cars. s And they keep them mobile, after a fashion. Although they're put on foundations at the site, the diners arrive on. wheels and can be moved without too much expense. While this is a diner tradition, it's also done for hard-headed business reasons. In case a highway Is relocated, the diner can follow it or move elsewhere. Secondly, u diner's mobile status permits It to be taxed as personal property, usually a cheaper rate than real estate. ,The modern trend In diners Is for separate kitchens. O'Mahony now refers lo a "front diner" -~ meaning tho counter and table am soda fountain area and a "rear diner" the kitchen. An average 50 or 80-foot front dine costs about $40,000. The tear diner Is a little more. O'Mnhony has high hopes that Ihe diner's host days are still lo come. They're '.ni'ldlng an assembly plant in St. Louis and plan another In Los Angeles, lo spread the diner gospel to Ihe far west, where high shlppln,; costs presently limit the demand-for them. Up their sleeves are diner-style pro - fabricated gasdlnc service stations and roadside -ilores, built and delivered on I ho snme prln clple. Mrs. Lollla Gregory, 28-year old airline hosless killed in nn alr-crnsh fit Sydney, Australia, saved her JO-year-old-son by brewing him from the plane as t hit the ground. The milking of choose Is the earliest form of dairy manufacturing, according to the Encyclopedia Brllannlen. {H////S uut n«M full faun dial tnil matrlunt txpan- JOQ75 ti/m hattd . . . ." O f LIFE IRYIN H. MANEKE JEWELER Authorized Elgin Dealer 1714 WASHINGTON AVE. ALTON, ILL. ine!.. /Beautiful n\sh that Pries in s Matter of Minutes nitell Time Only WILSONPAINT CO. 29 N. WOOD RIVER AVE. DIAL 4-2212 ANY OF THESE FOR ANY OF THESE FOR DON'T MISS THESE VALUES AT BIEDERMANS! FOAM RUBBER $£• PILLOWS 5) 7.9B VALUE! Removable ticking. Hiu handy zipper, Alergy free. '$£• DESK CHAIRS 3 UNDERSINK, $C i CHAIRS 9 I CANISTER $C | CAB.NETS 0 | 7 _ 95 VAr<fJE! Wa , nut fln , gh . | SETS 5 I 7.98 VALUE! All-steel construction. | «l. Plastic upholstered seat. | 7 . 4S VALUE! Complete 8-plece Baked-on enamel finish. set. Metal. Colorful dead. UNFINISHED VANITY, BENCH 10 10 JU.9B VALUE! Well constructed. Smoothly minded ready to paint. <£<! i mm RECORD $ CABINETS 18.95 VALUE! Walnut finished. 3 storage spaces. Handy shelf. TABLE RADIOS 15 53-PIECE $ SILVERPLATE I D.95 VALUE! Complete service for 8. Famous Wii- Ham Rogers. QUALITY MATTRESSES 15 15 19.95 VALUE! Full or twin size quality cotton mattress. 5-PIECE $ BRIDGE SETS 19.95 VALUE! Well braced legs. Folds compactly for storage. 200 MILES FREE DELIVERY PANEL CRIBS 24.95 VALUE! crib In natural 20 '20 Full-size drop-side oak finish. f. *">*.X M \ ft GOSSIP $ BENCHES i 29.95 VALUE! Plastic up- 1 bolstered gossip bench! Automatic light. DOUBLE DOOR $' BOOKCASES 29.78 VALUE! Measures 30" wide. 48" high, 12" deep. Mahogany finish. UNFINISHED DINETTES 29.95 VALUE! 5-pieee dinette with large table and 4 chairs. UNFINISHED CUPBOARD 29.95 VALUE! t,mooth|,v sanded, ner cupboard. Unfinished! Ideal cor- BIG CEDAR WARDROBES 30 30 89.95 VALUE! $250 moth insurance. Measure* 63"x28".vl9". 3-PC. BED $ OUTFITS 87.88 VALUE! Consists of walnut bed, spring and mattress. SIMMONS CHAIR-BED METAL SMOKERS 1 All metal tmoker finished in walnut. Removable flip-flop tray. END TABLES 1 Inevpensive end table. Sturdily constructed and finished in walnut. 20" ROUND MIRRORS 1 Clear-view mirror* to add beauty and convenience to any room. 10 10 14.95 VALUE! Clear reception. Easy-to-read dial. Famous moke. 6-WAY $ LAMPS 9.95 VALUE! There are « stage* of light. Bronze finished. PLASTIC CHAIRS 20 STORE HOURS 9 to 5. Open from 9 to 9 Fridays PLASTIC ROCKERS 26.95 VALUE! Large size platform rocker. Ked or green plastic. 30 30 49.95 VALUE! Converts easily in\ to an innerspriiig bed to sleep one. INNERSPRINC MATTRESSES 38.95 VALUE! Full or twin size. Covered in durable ACA ticking. LACE PANELS 1 Full 90" long, 2H yards wide. Beautiful inexpensive lace panels. 200 MILES FREE DELIVERY iedermanat SANDWISH $C GRILLS 9 6.95 VALUE1 Heat Indicator. Chrome finish. Grill* t* *•' crlspness. POP-UP TOASTERS 10 14.95 VALUE! Completely automatic. Set the heat indicator. 15 15 19.95 VALUE! Pull-up chair up„ holstered in wine or blue. HOOVER $ SPECIAL 18.95 VALUE! Hoover reconditioned electric vacuum cleaner. TABLE GROUPS 20 29.95 VALUE! End, lamp and cocktail table in rich walnut finish. 9x12 WOOL FACE RUGS 28.88 VALUE! Floral lone-on-tone. Your choice of colors. 7-DRAWER $i DESKS 29.85 VALUE! Walnut finished, waterfall style, 7 deep drawers. LOUNGE CHAIRS '30 89.95 VALUE! Large comfortable chairs, Heavy attractive upholstery. 1 PLASTIC DRAPES 90" long, 73" wide overall. Lovely floral design on natural back* ground. BROADWAY and PIASA

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