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Oakland Tribune from Oakland, California • Page 10

Oakland Tribunei
Oakland, California
Issue Date:
Extracted Article Text (OCR)

1 OAKLAND TRIBUNE, SUNDAY, JULY 30, 1933 PETERS BROTHERS SHOE COMPANY SPECIAL PAGE it 7 pnnrp Mntitrn Man PETERS STORES AND CHIEFS WWW DUALITY i Is Demanding Style in Shoes IE PLANKED ARE FEATURED rr a a i 0 WW I II PTwEyw I'll tV ''1 Broadway A few years ago, men regarded shoes as simply types of covering for the feet, but now all that is changed. Ed Peters, secretary and buyer of Peters Brothers Men's Shop, who celebrate their twentieth anniversary in business in Oakland, is authority for the statement. Quality shoes have led to the popularity of Peters Brothers stores and quality shoes will be featured during the organization's anniversary event which opens tomorrow, H. J. Peters, vice-president and treasurer of the firm, said today.

"From the first days of our first little store on Twelfth Street, we have always maintained a constant watch over the quality of the merchandise we offered to our patrons." Growth of Oakland Stores During 20 Years Reviewed by Head of Company Twenty years ago a small shoe "Years ago style considerations had little to do with a man's purchase of a pair of shoes," he disclosed. "If they liked the 'looks' of 1 1- ur Entire Stock of pm SUMMER; FOOTWEAR Xl tftyji i a shoe, and it appeared to fit well they bought it. "However, that's not the case nowadays. Men insist that their shoes shall be modish, and shoe manufacturers have obeyed the dictum. In their way shoes for men are now as stylish as the delicate yet durable creations for women." "Every customer must be properly fitted.

That's one of our standard he said. "Without quality goods, no business can long survive in this day of fierce competition. "Besides adhering to strict quality standards, we nave trained our employees, most of whom have been with us for years, to render service with a smile. "We have made it a policy only to employ the most experienced shoe fitters as well as salesmen. 1 1 Hat Been Drastically I rules.

We have always considered that the sale of a pair of shoes was not completed until the shoes were worn out." "One of the outstanding features of our business has been the cordial relationship which has been established between our employees and our customers. "We have stood back of our merchandise. If a question arises over whether a customer is satisfied REDUCED A $3-85 to B-8S 41 I 1 4 Additional styles have been added for the event ton- I listing of Reptilts, Kidskin, Sporl FootuOear and I plained. "We purchased $106,000 worth of men's shoes from Field, Flint and Company, widely known shoe manufacturers of Brockton, Massachusetts." It has adways been the policy of Peters Brothers to exert to the fullest extent the experienced judgment of the firm members in obtaining the finest of shoes for the company's clientele, Peters said. He himself has enjoyed SO years of shoe merchandising.

store modestly opened Its doors to the Eastbay public in cramped quarters at 412 Twelfth Street Today the enterprise has grown to two large shoe stores the largest In Oakland. That, In brief, represents the career of the Peters Brothers shoe stores in Oakland, a career based on the axiom that "quality pays" and that "the customer is always right." according to A. G. Peters, president of the firm, who detailed the growth of the organization as he finished preparations for the twentieth anniversary sale, which opens tomorrow. MEMBERS OF FIRM.

The three members of the firm are A. G. Peters, president; H. J. Peters, vice-president and treasurer, and Edward Peters, secretary.

A. H. Fitschen is the manager of the women's at 1544 Broadway, and Edward Peters manager of the men's shoe store at 1443 Broadway. "Our first store at 412 Twelfth Street was twelve feet by twelve feet In size." A. G.

Peters said. "The first quarters were situated in the old Pantages Theater building. At the time we started this store I was employed with a local drug company, but I used to drop in at the shoe store and relieve H. J. Peters during the noon hour.

"It wasn't long before we required larger quarters. The Fastbay public liked thf shoes sold by Peters Brothers, and liked the service which was smilingly tendered with the shoes. So we took a store on with a purchase we give them the preference on all adjustments and the adjustments are promptly and graciously given." Peters observed that many of the firm's purchases have been unusually large. "In 1918 we placed one of the largest order for shoes ever to be filled in the bay region," he ex. men's establishment at 1443 Broadway.

The executives are (left) A. G. Peters, top, and H. J. Peters; (right) Edward Peters, top, and A.

H. Fitschen. Here are the two Peters Brothers shoe stores In Oakland and the executives in charge. Upper photo shows the exclusive women's establishment at 1544 Broadway and lower photo shows the To Peters Bros. Shoe Co.

Accept our sincere congratulations MANUFACTURERS MEN'S POPULAR PRICED GOODYEAR WELT SHOES I Lvertmg olippers I to 4 Included in this group are Re-Lax and Laird-Schober $9.85 to $11.85 I IS IS I I ANNIVERSARY GIFT il A PAIR OF tile skin. The only type available at that time was a lizard native to the jungles of India. "Upon our first presentation, milady was not very receptive to this fashion, but the attitude changed and now there ere three varieties of this shoe to be had those fashioned from the python, the water snake and the lizard." has had 27 years" experience in merchandising shoes, says. "To accomplish this, a constant watch must be kept on the trend of styles, and all models available to us must be closely scanned." "That is why we offer innovations constantly. One of the major style factors we exploited a year ago was a shoe fashioned of rep Style Trends Big Factor in Trade Successful merchandising in women's footwear requires a constant study of fashions and a careful selection in buying, according to A.

H. Fitschen, manager and buyer of Peters Brothers Women's Shoppe at 1544 Broadway. "Beautiful styles, properly fashioned to flatter milady's feet, are the primary factors," Fitschen, who WARD HILL. MAH. 1 Twelfth Street which was 15 by 70 feet, but, after a number of years, that too became too small.

"Bark in 1025, we established our exclusive men's store at 1443 Broadway, and a short whils afterward we established an exclusive women's store at 1544 Broadway, both being still situated in their present locations. FIRST EXCLUSIVE SHOP. When the shop was opened at 1544 Broadway we rarried both men's and women's shoes, but presently, finding that more and more Congratulations on Your Twentieth Anniversary Congratulations PETERS BROS. SSiS. HOSIERYj I with each purchase of ehoes from $5.85 and up I on patrons desired our merchandise, we established at that address what we believe to be the first exclusive MAKER Or Best Wishes for the continued success of Peters Bros.

Shoe Co. ON THEIR TWENTIETH ANNIVERSARY BATES SHOE CO. Manufacturers of Men's Shoes WEBSTER, MASSACHUSETTS ENS FINE SHOES your twentieth anniversary and extend to you our best wishes for your continued success. BOSTON MASSACHUSETTS A friend II I To women slioe store in tne city oi Oakland. "Our ideas of integrity in merchandising have proved successful so successful that each of our shops Is now known throughout the Eastbay.

The store at 144.1 Broadway handles men's shoes and men from various cilies of the region go there to purchase." A. G. Teters said that the majority of the employees of Peters Brothers have been with the firm for years, many of them literally "growing up" with the company. "We find that it pays to retain employees," he explained "Many of them have established a personal following among our customers." Turning to the present business situation, Peters asserted that his company is firmly of the belief that conditions are on the mend. INTERIOR-REDECORATED "We decorated and refurnished the interior of our upper Broadway store to conform to the modernistic trend," states A.

G. Peters, "and at the same time we wish to aid in re-employment." AS Peters Bros. Shoe Co. As our representatives in your City Oakland, we ex? tend with sincerity, our heartiest congratulations upon your 20th anniversary, that your esteemed policies shall always succeed. MANUtACTUMfNS OP inc.

Women's Shoes IBS ExeMAWnn tbbit.t Rochester. N.Y RlCE-ONEIll St Cnms US A- pocooceccooooococcccoow We Extend to (brcluMlo 151 tRoebllng Stntt 83ktf, njf. y. Extend to PETERS BROS. SHOE CO.

their sincere congratulations in commemoration o( their TWENTIETH ANNIVERSARY Best Wishes and Congratulations to PETERS BROS. SHOE CO. upon their 20th anniversary. May your success continue Sincere best wishes to PETERS BROS. SHOE CO.

on their Twentieth Anniversary May success continue to so honorable an Institution Makers of RE-LAX FOOTWEAR for Women Binnrh fl friers UettrYci PETERS BROS. SHOE CO. Our heartiest Congratulations on their 20th Anniversary Laboratory Certified HOSIERY I I ITV i i i a irr r) CODPOOTe MANucTupens or. -rlP QDT ASSOCIATED HOSIERY 8 Rice-O'Neill Shoe Co. Manufacturer! of LADIES' HIGH-GRADE NOVELTY FOOTWEAR St.


HEARTIEST CONGRATULATIONS to 3a- Peters Bros. Shoe Co. First, we wish to congratulate you upon your 20th Anniversary We know your two decade success manifests itself through your fixed policies in adherence to quality footwear. FIELD FLINT CO. Eitaiblifhed 1 SS7 BROCKTON, MASS.

Exclusive Maker SMMMS2MS PETERS BROS. SHOE CO. on their TWENTIETH ANNIVERSARY May your successful quest continue It is with sfneere pleasure that we extend pur Best Wishes and Congratulations to PETERS BROS. SHOE CO. CONGRATULATIONS TO Peters Bros.

Shoe Co. ON THEIR TWENTIETH ANNIVERSARY H. MARGOLIN INC. Manufacturers of FANCY LEATHER GOODS TV too LDPY The mode of the moment io. fine feminine footwear Vte Shoe thasVifermf KorVEN WWOMEN New York Showroom, Uoica roorwcAR Office and Factory, Fitchbnrg, Masa.

1237-3? Broadway HEW YORK OFFICE MAB100C BUILOINO WT ST 2 0 Tl LLAR 0TR ktT, 00 KLYN N. Y. Tm" iiv-f I.

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