Oakland Tribune from Oakland, California • Page 24

25 CENTRAL THEATER READY TO OPEN TOMORROW rT rwri LI CENTRAL THEATER OPENS OAKLAND TRIBUNE, FRIDAY, NOVEMBER 3. 1933 NOTED OAKLAND Mi The Patrons of the New 5 CENTRAL THEATER will be pleased with the heating installation BE REOPENED1 BEST O' LUCK to the neiv Central Theatre from their neighbor MOOR 1450 BROADWAY, OAKLAND Home of Hart Scliaffner Marx Clothes Remodeling of Century Recalls Many IVotaliles Who Onee Trod Boards There No home too small no building too large to benefit from our experience as heating engineers. No charge for consultation or Fe-named the Central Theater, and remodeled throughout at a cost exceeding $85,000. the Century Theater, Fourteenth Street arid Broadway, one of the oldest of Eastbay playhouses, will open tomorrow morning jinder the management of the United Theatres of California, according to announcement today by A. McNeil, vice-president of the amusement firm.

As Ye Liberty, the new Central theater was known to theater-goers Aladdin Heathig Corp. 1 FT 8 OLympic 5424 5107 Broadway t.xvx" BSm sMi lira ALFRED J. HOPPER Theater Reconstruction of the Eastbay during the past generation. 4. Among the famous folk who have trod its stage, which was the largest in the Eastbay, were Frank -Baron, Jimmy Gleason.

Willard Mack. Marjorie Rambcau and George Friend. "We Btr Mebrating our opening with a double program." McNeil said. "Prior to the opening of the doors tomorrow, which will give Oakland its first glimpse of what we bplieve is one the city's most beautiful theaters our district man ENTRAL THEATRE- To th which is located BUILDER of THE EW CENTRAL THEATER 1769 Pleasant Valley Avenue agers will parade through the business district in an automobile caravan. "As a feature of lie opening day.

we will present two present radio A lrand-nrw downtown (JaUand theater will be opened tomorrow morning in quarters at Fourteenth Street and Broadway formerly occupied by 1 1 10 Century and ihe famous oldYe Liberty. This photo shows llic beaulilul, tastefully furnished 'and decorated- interior of the shovhouse with large murals. Those in ovals are (upper) M. A. Naify, president of the firm directing the new theater; E.

H. Emmick, (renter) ice-prcsident, and R. A. McNeil, icc-piesidci)L near our new home we say welcome! The Florsheim Shoe Store Ltd. 1444 Broadway Telephone PI edmont 176S-J a JUOO0ObXCOOOOOOXOO.

SCREEN 1 0 FEET" WIDER md so the new Central Theater has Wide Range Sound Feature at Central The screen programs to be presented at the Central Theater will be selected from the product of all of the major film studios of New York and Hollywood, according to Ralph Ford, manager. The program will be changed twice a week, the new shows starling Tuesdays find stars, who played at the Central ni the old days. They are Henry Schumer and George Webster" Schumer and Webster will be introduced by Carleton Bryan, president of the Downtown Merchant's Association, McNeil said. Other speaker will include R. M.

Ford, manager of the Central, who served as manager of the Broadway, and McNeil himself. The opening bill will offer two ffet-run feature pictures, titled "By Appointment Only'' and "The Sweetheart of Sigma Chi'' and a Silly Symphony 'cartoon. Popular prices will said. "The entire lower floor of the PLUMBING Was Completely Installed by WALTER GREY 1703 E. 21st ST.

a screen 2fi feet wide. "The pictures to be thrown on this are synchronized with the sound equipment, the latest product of the Western Electric laboratories. We have ten sound amplifiers in place of the usual wo or three. So that all sound which Complete Electrical Work oh the new CENTRAL THEATER was done by Matson-Seabrooke Co. T.ocaled on a stage which ha: been raised several feet from previous level, the huge screen ol the new Cculral Theater, opening tomorrow at Fourteenth Street and Broadway, will present theatergoers Ihe "largest pictures Oakland.

according In E. H. vice-president of the United Theaters of California, directors of the theater. The company also operates the Broadway showhouse in downtown Oakland. "Hitherto, the usual motion picture screen has "ueen made about 16 feet in width," Knimick explained.

"But technicians concluded thai larger screen would emphasize the lifelike qualities of any production 8 FR uitvale 6644 w0mOOOOOOXhO-: Salurdays. The theater is equipped with the most modern projection and smind apparatus. Wide range sound reproduces voices, music and incidental accompaniment to the picture with an amazfig clarity and fidelity. Due to this new equipment will be heard which formerly could not be reproduced, and will posses a true, lifelike quality. The combination of wide -range sound with the special accoustical treatment of the nudilohum has resulted in a pleasant, yet penetrating quality of sound.

emanates from these large horns may be easily heard from any seal in Ihe house. The-entire interim-has been finished with a special acoustics plaster. As a result, we are convinced that the Central Theater will offer the finest acoustics in Ihe Eastbay." Nefjotiations-for the leasing of the new theater were concluded through H. R. Flaherty, manager of the Syndicate Building, 1440 theater has been raised several feet.

The stage also has been raised. "Fifteen hundred new air-cushioned seats have been installed, all placed according to modern methods. "Our new screen will be the largest and most modern in Oakland. Our sound equipment and projection equipment are the finest obtainable. "New circulating air ventilating equipment also has been installed.

WELCOME CENTRAL THEATER! 3 Electrical Contracting SUPPLIES MOTORS REPAIRS I 41 15 Broadway HU mboldt 1294 We want you and your friends to enjoy 40c 50c Lunch Dinner Both Delicious! Wilsons KxirnrxTvri mm THE PERSONNEL OF THE Broadway Theatre itjlates ti ieir friend, 1422 BROADWAY. 4 MR. RALPH FORD a Who carries with him the earnest wish of all of his former employees for great and lasting INTERIOR DRAPERIES hy THEODORE M. NEWMAN THEATRICAL PRODUCTS CO. 283 Golden Gate Ave.

A rket 1830 SAN FRANCISCO rj success in his new venture THE CENTRAL THEATER I 1 .1 INTERIOR DECORATING of the New Central Theater by WM. CHAVALAS Oil, SANT0C0N0 TOMORROW, SATURDAY, NOV. 4 San Francisco 25 Taylor St. BOX Oi OI'ENS 10:45 A. M.

NEW PROGRAM TWICP: A WEEK Cnntiniinju Performance, 11 m. to 11:30 p. m. daily CHILDREN lOo AT ALL TIMES MMAK P. M.

r. MIIIATH VOIII PAIIKINC; I'HOM IMI- iow i ii i s- I'UiiitM. Kvir.H, 1 nil 1 iiankiin State Building Maintenance Co. Specializing in office building and Theatre Window Washing and Floor Waxing 1609 Blake St. Phone TH ovnwall 700,9 BERKELEY, CALIF, 1 Completely new Throughout the' Beautiful new CENTRAL THEATER Ihe SYNDICATE Blrfq.

nome of the neur CENTRAL THEATERo Wishes tlie Central manaRement every ueccss for bringing to Oaklnnrl this beautiful downtown tbeatre. MODERN OFFICES CENTRALLY LOCATED Light, attractive offices, splendidly located in this modetn class building in the heart of downtown Oakland. Most attractive rentals, exchange service and convenince, under the personal management of H. R. FLAHAftTY.

Syndicate Bldg- 1440 BROADWAY FATHER -WANS-ARK fox Aetvr way done by the United Theaters cf. California inc ABKII IATtt WITH fpj JZ G0LOZN STATS and TtD JJZj-t ISZr.ll G0LOFN STATS and Tt JJZ-r PERRIN, MGR. A 6502nd Str Francisco.