Oakland Tribune from Oakland, California on February 13, 1934 · Page 34
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Oakland Tribune from Oakland, California · Page 34

Oakland, California
Issue Date:
Tuesday, February 13, 1934
Page 34
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on FOUR BUILDINGS MODERNIZED : - , Z ft DR. CAMPBELL'S WASHINGTON STREETIS CHOSEN FDR FIRST WORK BECAUSE OF GREAT BUSINESS ACTIVITY TYPIFIES OAKLAND PROGRESS Cash or Credit same price-no extra charge for credit Ofy ft Work completed at once awcl I payment can be made ihJ weekly or semi-monthly installments. ante unrl (kmprz Iron annc OAKLAND' TRIBUNE, TUESDAY, FEBRUARY 13, 1934 - : &m :v m Task, Find Both Benefit From Re-newed Confidence in Future of District Because of the Intense business . activity of .Washington Street, that thoroughfare was selected by the Downtown Property Owners Association for first construction work luider a camprehensive rnoderniza-tion program. This was revealed today by records of the association as merchants on Washington Street, between Ninth and Fourteenth Streets, inaugurated their "Washington Street Days" program, commemorating the sixty-fifth anniversary of the street Seven builc'ings on Washington Street were selected. These were carefully surveyed by the association's architect end his assistants. Various design studies were prepared and, after extended consideration, the design which best met all the requirements was selected. Signed bids were obtained from ' reputable contractors, as well as samples 61 the facing materials to be used in the modernization work. These were presented to the building owner for his study and approval. FOUR ARE COMPLETED Of the original seven buildings Chosen for modernization on Washington Street, four are now completed. Ths.se are the Blake, the Masonic, the Abrahamson and the Porter. The remaining buildings occupied by the Emporium, the National Dollar and the Owl Drug, are in various stages of preliminary development and will be started as toon as circumstances permit. During the period the Washington . Street modernization was in progress, Broadway and the principal connecting streets have received attention, according to the association's records. Three buildings on Broadway have been studied and one of these has been completed. Records of the association indicate that the modernization work has proved immensely valuable in more ways than one. f Property owners and merchants have joined hands, learning that their interests are mutual; confi- . dence in the future of the district i has been maintained; work has been provided for men at a time ; when most needed. OLD LEASES RENEWED The association declared that old leases have been renewed at a salis- 4 factory figure and that new tenants have filled buildings when completed. The general appearance of the downtown district has been considerably beautified. Modernization and rebuilding of downtown Oakland will be continued until the area more than meets the requirements of retail business and compares favorably with the business sections of the most modern city, it was said. In referring to the modernization program in general, an association statement said: "Every city has its older buildings. In Europe, buildings are practically all old. Built to last, they have accomplished this purpose and stand today, monuments to the inconvenience, inefficiency aryi inelastic requirements oftfTSfluring strength. "In the United States, convenience and efficiency have led the way to everything. The old of yesterday is scrapped to make way for the new of today. Old buildings are junked to make way for modern structures central business districts are moved completely when building owners fail to meet the demand for modern structures. . NOT EASILY MOVED "When the business district is so situated as to be the meeting point or the hub of the various means of transportation, it is not easily moved, because the " travel habits and the travel convenience of a people are not easily changed. "The downtown business district of Oakland is so situated. It is the meeting place or the turning point of the main arteries of travel. It therefore has the largest concentration of potential buyers with the attendant business opportunity for a retail merchant. The local problem was to hold and increase this business. "The building owners' part in this problem ,was reduced finally to providing attractive modern structures in which to house the business organizations. "Fortunately, the modernization program as finally adopted is comparatively simple. This is due in large part to the fact that most of the older buildings were strongly built, with Mod basements, deep foundations four excellent brick walls and a strong roof structure. This constitutes the essential start for a modern building. "The procedure, for an exterior modernization job, consists in stripping the street frontage to the original brick walls and rebuilding the exposed fronts with modern materials, according to an approved type of modern design." Le Galliene Envisages Great National Theater SAN FRANCISCO, Feb. .J3. Eva Le Gallienne, the noted actress who has verbally torn assemblages in Philadelphia and Minneapolis limb from limb within the past few weeks, insists that she is "not ferocious at all." "I'm really a very meek person," she said today, after arriving for a two-weeks' program of Ibsen. "People don't understand my humor, that's all." In Philadelphia Miss Le Gallienne lashed out at a group of clubwomen who criticized her for failing to appear for a scheduled lecture, and in Minneapolis she berated participants in President Roosevelt's birthday ball for not bidding more heartily in a charity auction. "I make a facetious remark," said Miss Le Gallienne, "and everybody thinks I'm trying to insult them. But it isn't true." The theater, in Miss Le Qal- lienne's opinion, is on the eve of a great renaissance, perhaps along lines of a nationally subsidized institution. "Three .times in recent months," she said, "I have been called to Washington to confer with President Roosevelt on the subject of a national theater. "And why not? We subsidize the opera and the symphony. The theater is as important a cultural force in our national life as either." Miss Le Gallienne's own repertory theater in New York is subsidized, she pointed out. "That's the only way the mass of the people can see the best at the prices they can pay," she said. The actress said she was interested in the movies, and would be glad to direct a picture of her own. "But I have always insisted," she said, "that the picture is not to be released without my O. K. That's the sticking point. The movie powers will not agree." Move to Abolish Outlying Justice Courts Is Opposed PATTERSON, Feb. 13. Strong opposition to the elimination of five of Stanislaus County's- judicial townships, recently proposed by the Stanislaus Tax Council in the interest of economy, wa,s reported developing today. This, it is expected, will be manifest when delegations appear at the next meeting of the Board of Supervisors to enter written and verbal protests. ' Banishing of the judicial townships of La- Grange, Waterford, Kiverbank, Ceres and Patterson was proposed on the grounds tlwey are ft Correctly fitted GLASSES at prices that fit your purse Serving the public at this, address for over . 15 years 91 mm not necessary and cost taxpayers thousands of dollars annually to maintain. All business transacted in these townships, , the tax group asserted, could be handled "efficiently and well" by the townships of Turlock, Modesto, Newman and Oakdale. In opposing the proposal, officials here pointed out that extra police would have to be hired to replace those that would be eliminated if the township were dropped,' and persons having cases tt litigate in the justice and small claims court would have, to drive miles to have their business handled either in Turlock or Modesto, the nearest courts. ; Missing Girl of .15 Is Returned Home MODESTO, Feb. 13. Fifteen-year-old Jean Davis of Oakdale is back at home today after a shortlived adventure to "see the world alone." A day following her disappearance from her home, the girl was located in Santa Cruz by deputy sheriffs there after Sheriff Grat M. Hogin had broadcast a description throughout the state. Before, departing Miss Davis withdrew $20 from a savings account ana carefully packed considerable clothing and bedding in an automobile. She had intended to be gone for aa Indefinite stay. Officers said she left because she - "just .wanted, to see fbing at I please." l Sponsored by the Downtown Property Owners' Association, work of modernizing Oakland's buildings moves apace with project No. 1 I soon to begin. Shown (left toright, upper) the Abrahamson , Building on the southeast corner of Thirteenth and Washington Streets before and after remodeling. (Lower) the Porter Building on the northeast corner of the ame intersection prior to and following modernization. Tribune photos. Plates on Credit afforda vou the opportunity towear your plates while you par for them. What greater confidence could be shown in Campbell Plates than that of paying as you wear them. - MARJORIE FRAZIER SAYS: (ffh I AM SQ PLEASEDVWJIB MY PLft AMD FEE!, LIKE MY REAL j XEEJH im NOTE Here you can tee your plate fn your mouth before you pay for them This protect you from paying for. something you don't like. Actual photograph of Marjorie Frazier and former Dr. Campbell plate patient. She will be in this office to demonstrate f her plates. WEDS 3RD TIME TUCSON, Ariz., Feb. 13. (U.R) Harry Langdon, film comedian, and the former Mable Gcorgena Sheldon of Los Angeles, were believed en route to Hollywood today after be ing married at the Trinity Presby terian Church here in a surprise ceremony. Neither would discuss their ro mance when located last night in a local restaurant. The comedian laughingly declared he "found my wife on the desert behind a cactusr She is a non-professional and a native of Portsmouth, England. Langdon was recognized by the clerk of the Pima County Court House when he appeared for a license. He gave his age as "legal" aid Miss Sheldon said she. was 28. They were attended by Janice Snowden and William S. Gill, Lang-don's business manager. It was Langdon's third marriage. His first wife divorced him in 1930, obtaining a $70,000 property settle-men. His second wife, Helen Langdon, was the former wife of Thomas J. O'Brien, who sued Langdon for asserted alienation of affections after their marriage. Langdon won an acquittal in court but 'lost a fight to obtain a refund of $14,000 he paid O'Brien to forestall the suit. Langdon and his second wife parted in 1931. . LaGuardia Would Ban German Goods NEW YORK, Feb. 13. (tf) Mayor F. H. LaGuardia today recommended a boycott of all German goods as long as the people of that country tolerate the Hitler government. "It is no longer a religious question," the mayor said at a testimonial luncheon given by the Pro-Palestine Federation of America to Charles Edward jtasseU, author and social economist., "It is a question that concerns civilization," he continued. "It is a question of whether there shall be retained the doctrine of 'Schreck-lichkeit' (f rightfulness) which some of us believed had been destroyed at the signing of the treaty of Versailles." mm mm ' f coMPtere iwe of VJ PLAIN SILK COLORS NO EXTRA1 CHARGE FOR PAINLESS EXTRACTION WITH PLATES AND BRIDGES Mens Hosiejeyjrs O00 . c m - -TrrrTT-MMMffsrMiTM slT n trmji m i 'm rrnri .Tins ipooooooooooosoooeoooeosoooscooooooooooocosoooooe; SPECIALS AT THE tlAIKO 39c 98c $.9& THE MAIKO (IWATA TRADING CO., INC.) Washington & 12th Sts. Koooooceoocoosocooeoooesosooccooeooooooocccooos Indestructible Pearls. 60-inch uniform size, 2 to 7 mm in 6 different sizes. Extra fine quality pongee Coat. 45 inches long and good full sizes. Hand emb. floral pattern coats. Shaded in Orange, Pink, Green and Blue Colors. 45-in. to 47-in. in length. Entirely new and very becoming Spring wares. A NEW STORE TO SERVE YOU 1215 Washington Street Extraordinary SPECIAL Grand Opening Wednesday New Spring H AT S .95 A Value Thrill $ To celebrate the opening of our store we offer 500 NEW SPRING HATS at a price , almost unbelievable. Nothing like this millinery classic ever before in Oakland. Truly a millinery sensation u. k.- L- J- .1L of the town. tlJ "EXCLUSIVE STYLES' f POPULAR PRICES'' Plate Value NOW OuLUncilnt lllll Jt J tlue. M.d. to Uit.A SS fl rn Nlurl pierln. J M mtJV telif deUcllon. In- JF cludri palnleu ex- SJSS iraotlon. Other Plates from $10 to $35 Free Examination and advice Plate Value Moit llfn-llk plmt m d . Tranpnlent,A lirht In weiitat. Ab-J inlulelr Indeitmot." jble. Include! pmln-leu extraction. NOW 1 7- PLATE REPAIRS There's absolutely no need ei burlnir a new pUtt when yoir old plate can be made to fit tlcht end lonk like new, uie DR. CAMPBKLL'S dental lab. oratories for jour next repair and ee the difference. Rubber platei repaired for as low as. . . . your next reiis 50c Plate Specialist Corner Thirteenth and Washington 490 THIRTEENTH ST. Open Evenings Till 8:00 P. M. Closed Sundays StatiOM Hi OFFQCEJ FOR LEA2E Many of the leading corporations oinid outstanding business and professional men of the community. maintain offices in The TRIBUTE TOWER, the dominating structure of Oakland's rapidly growing skyline. Located in the downtown financial district and close to all local and suburban transportation with all the light, fresh air and sunshine that a Tower Building provides, this structure is the ideal location for your business home. Your inspection of our available suites is invited . . . for further information communicate with The TRIBUNE TOWER Franklin at 13th Street ARTHUR J. SLAGHT Building Manager rv 1

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