B OAKLAND TRIBUNE, TUESDAY, MARCH 20, 1934 ZUKOR'S EXPANDS IN MODERNIZATION PROGRAM 8 r. LOCAL DRESS SIP ENLARGES SALES ROOMS Founder and President of , Ready-to-Wear Concern Here to Aid in Ceremony AUGMENTED ZUKOR'S OPENS Zuker's, "famous for dresses, " opens formally and with fitting dedicatory ceremonies tomorrow at enlarged quarters in the building at 1311-13 Washington Street, according to announcement ' today by : Benjamin Zukor, founder and president of the Zukor organization, who Is in Oakland to personally participate in the occasion. ' J' ! Under the supervision of Zukor, Jerome J. Lewis, secretary and gen- eral manager of Zukor's, and Nat t Wotman, manager of the new Oakland Zukor store, the latest addition to the famous Zukor line will be opened. All of these executives pointed out that in the enlargement, which constituted a doubling in capacily of the former Zukor store, many difficult feats of an engineering nature were encountered. Victor N. J. Jones, representing McClelland it Jones, celebrated architects' v was in charge of the rtore enlargement and as such was faced with the problem of altering the new store interior. ' " i HUGE COLUMNS MOVED. ' To do this he and his aids were required to remove four huge sup-portingcolumns on the first floor arid to Install in their placr a - series of steel columns, which took eight days to erect and which oc cupied the time of 50 men, working night and day. According to Jones, the job of setting the steel supporting columns, in place of those which were taken out, was comparatively simple. But the most difficult engineering feat, he said, was in shoring up the entire four floors of the building on Jacks, and the roof of the structure itself, , - The work was started on Febru-try 19 and workmen under Jones rushed the - new construction .through so that Zukor's might open their new and enlarged Oakland ' store before Easter. '(They worked night and day on task which normally would take -at least three months but : which . will 'be' accomplished within' a month. WORK NEARLY DONE. The terra cotta facing, which ! , being placed on the front of the '' building, is expected to be eom-. pletely finished within a week after . tomorrow's opening. With the reconstruction of virtu-v ally the entire building, the new furnishings and the wages paid to ' Eastbay workmen, the new Zukor itore will represent an outlay of at least $75,000, according to Zukor, -the president. Reconstruction of the building means that the frontage has been increased, from a distance of 25 feet to 50 feet, giving the Zukor store large, wide series of display windows in downtown Oakland. , . Durability of construction was .. on of the major thoughts kept in mind by Jones and his assistants in -renovating the building. By jacking up the structure and using steel for the supporting col- , umns they made the building what they: termed "solid and earthquake proof." BUILDING NOW SAFE. Originally, the store contained a . row of columns down its center, but these were torn out and a double row of steel columns placed in their . stead along each line of the present new store, adding to the safety of - the building, Jones said. The Zukor store, which has held forth in Oakland for the past five years, will offer as in the past a ... line of dresses and swagger coats, which are brought to Oakland through the firm's style experts, i These dresses and coats were manufactured to accord with the best in vogue in European cities, and as witnessed by Murray Schiil-man, famous creator of styles, "who v has been connected with the Zukor tore organization for a period cf many years. Store Outstanding, Says Contractor According to Louis C. Dunn, gen-1 eral contractor, the new Zukor Store is one of the outstanding installations of its kind on the entire Pacific Coast The work has been completed in record time to make possible the opening tomorrow. Double shifts have worked continually night and day to rush its completion. . Dunn went on to say that there are any number of innovations in the store which make it different and outstanding. Dunn has been the general contractor on many outstanding jobs ; in the bay district, many of which are in Oakland. 3 S P 1.1 i' i L-L-Jr X nLl n ' ri,. n ' Ari n j f"l ffggggs y ', jf, y.'wit'.wMjr fD .?: f'fJu? pT v'' jjj. (ffi) ffm-(jiPv, I I f r a t Jjs. mi I I t N After rushing through a major itore alteration job, Zukor's, "famous for dresses," formally will open new, enlarged quarters &l 1311-13 Washington Street. The photo at top shows artist's conception of the refaccd and altered building, while picture below por trays the front of the old structure. ' ILLUMI NATION LIKE DAYLIGHT On entering either of the two large doors at the new enlarged Zu kor's. 1311-13 Washington Street, the eyes of patrons will first encounter two beautiful display cases, according to Jerome J. Lewis, secretary and general manager of the Zukor organization. At the rear of the room there is a display case made of bird's-eye maple, with chromium platfd bands, illuminated by a lighting fixture which is shaped like a half barrel. The carpet, which is considered remarkable for softness of texture, is of three shades of green, the coloring being what is declared to be "very appealing to the eye " A double row of liRhtinn fixtures, with four in each row, lends a soft glow to the store interior. Of modern design, these fixtures are so cleverly made that the store illumination resembles actual daylight, so that patrons may examine their dresses and swagger coats in a light which serves to reveal them at their best advantage. On the rear wall directly over the display cases, are two outstanding, circular, lighting effects, of flash glass and chromium overlay, built into the wall. The store has 21 open cases for the display of merchandise so that the article displayed may be viewed by the vatron at her leisure and under the best lighting conditions. The Fine Bulldrri HARDWARE for the new modern Zukor's Building Furnl'htd by Washington & 14th St. The Modern Tile Front on ZUKOR'S was manufactured by the ; : '( KRAFTILE CO. of Niles, Calif. ; Complete Installation by the Superior; Tile '& Products Co. -33 Broadway , ; Phone PI edmont 2468 Success to ZUKOR'S Plastering by Joe Rinaldi 836 Fifty-Second Street OLympio 8085 FOUNDER DOES BEST TO PLEASE That Benjamin Zukor, founder and president of Zukor's stores, takes a personal interesl in the purchasing problems of every patron, was indicated today when he issued an announcement in which he asked that each customer of the local store personally inform him of any discrepancy in service. Zukor broadcast this announcement: "It is our desire to offer you at all times the smartest styles, the finest fabrics, the best workmanship obtainable within our price scope, plus courteous service. No sale is complete until you are thoroughly satisfied. "Only through your continual partonage may we continue to grow and prosper. I would therefore consider it a great favor if you would write me personally at 450 Seventh Avenue, New York City, concerning any c r i 1 1 c i s m regarding merchandise, personnel or store service." Complete Electrical Installation for ZUKOR'S KENYON ELECTRIC CO. Consolidated with SC0TT-BUTTNER Webster Street at 23rd Success to ZUKOR'S Plate and Black Glass by EAST BAY GLASS CO. 621 6th St. HO lliilay 4247 FAMOUS FOR DRESSES 1311 Washington St. "May you continue to lead the style parade" Hollyinode Garment Co. "Styled in Hollywood" You do nol compromise with slyle nor quality : ' when you buy at Zuot$" ; v SHIPPING OE S ONCE CLERK Novel Lights, Ornaments Beautify Front of Store Jerome J. Lewis Arrives in Oakland to Be Present at Opening of Enlarged Unit Starting with Zukor's 15 years ago, as a humble shipping clerk in New York City, Jerome J. Lewis who is but 33 years old, had risen today to be , the secre-ta ry .and gen eral manager of the five million dol-1 a r store organ-.; ization. Thio ..roc revealed as Lewis arrived in Oakland to be present with Benjamin Zukor, p r e s i -dent of the stores at t h e open ing Of the JEROME I. LEWIS newi enlarged Oakland unit. From the position of shipping clerk, Lewis was promoted to a job as assistant window dresser and from there he was later promoted to a position as window dresser. Later he became the manager of the eastern stores of Zu!:or's. DECIDE TO EXPAND Seven years ago, deciding to ex pand, Zukor and Lewis, it was dis closed, studied maps and statistics both of the Pacific Coast and for eign cities. After an tntensl decided that- the Pacific Coast was a region faeing large ecommercial development: '. ' fx, ) aft 6 " Innovations in lighting effects and building materials are features of the new. enlarged Zukor store front at 1311-13 Washington Street, executives of the organization said today. , The store front proper is enlivened by the addition Qf two circular medallions and several pieces of imported Vermillion glass, which ideai according to the store executives, has never before been used on the Pacific Coast. Ornamental features of the store front are made of black Carrera glass, a machine polished glass which has been trimmed with stainless steel. On either side of the main windows there is a black glass frame, as well as an outline .f stainless steel. Woods used in building these windows are walnut, zebra, Vermillion and ebony. Floors of the display windows are polished Tavernel marble. 5 Buyers Comb Fashion World Five expert buyers, constantly combing the cities of this country and of foreign nations for leading style creations, under the supervision of Murray Schulman, are at all times bringing to the customers of Zukor's the finest quality garments, according to executives of the store. Every model shipped to Oakland is personally selected by Schulman, who has had ten years' experience with Zukor's and who makes three trips annually to Paris. His three annual visits to France and other European nations guarantees to women of the Eastbay the smartest and newest styles as rapidly as they are adopted by the French style creators, it was declared. As a special opening feature of the new store Schulman has shipped to Oakland a consignment ol 400 attractive dresses to "be retailea along with the 1600 other brand new dresses and swagger suits which are on hand. Of very high tensity, the. lighting effects of the windows is at the same time indirect, while many spotlights and floodlights have been provided for special effects, according to the store executives. The Terrazo floor of the entrance has been finished in variegated colors. Instead of one door, as previously, the new Zukor's will be served by two large doors. The lobby and ceiling of the enlarged vestibule is served by an indirect lighting system, in, keeping with the modern motif of the entire establishment. WEIGH' SCALE c NOVEL FEME One of the novel features of the new Zukor's is a personal weighing scale which has been built into the lobby of the new store. The scale has no springs. It is of a very singular type, and according to officials of the firm, the only others of this kind west of Chicago are at the University of California. I Women of larger proportions can ; be fitted by Zukor's in snappy, j youthful models because Zukor's I carries all size ranges, executives ' of the store declared. Zukor's Appreciate Quality All Stainless Steel Aluminum and Chromium Plated Work Done by C. FRAUNEDER 325 Eighth St. LAkeside 8029 To a New And Greater ZUKOR'S ALL INTERIOR CABINET WORK by Lannom Bros. Mfg. Co. 5th and Magnolia LAkeside 3663 FAMOUS FOR DRESSES . o We o Are Proud of Our Work and upon the completion of this beautiful new business building .0 As The General Contractor we believe it to be tbe outstanding installation of its kind on the Pacific Coast. O Louis C. Dunn GENERAL CONTRACTOR Monadnock Bldg. San Francisco Phone DO uglas 4632 -The-Beautiful Show Window Paneling and Entrances for ZUKOR'S were manufactured and installed by S. KULCHAR & CO. 731 East 10th St. Oakland LUMBER FOR ZUKOR'S furnished by the E. K. WOOD LUMBER CO. GOODS OF THE WOODS Frederick & King Sts. Phone FRuitvale 0112 FAMOUS FOR DRESSES 1311 Washington St. We wish you continued SUCCESS Zuck erma n&L yon Leasing Specialists Los Angeles, Calif. "You do not compromise with style nor quality when you buy at Zukor's" ZUKOR'S Keep Step with Progress m Ventilating and Sheet Metal Work hy Yager Sheet Metal Co. - i EST. 1886 . , - -i '3521 Cheitnut ; : .-. 'X :. Piedmont 0471 FAMOUS FOR DRESSES 1311 Washington St. We congratulate you Stern, Grossman & Silvers, Inc. MASTER DESIGNERS MODERNS FIXTURES MODERN E FIGURES MODERNE FLOWERS MODERNE BACKGROUNDS 921 So. Los Angeles St., Los Angeles, U.S.A. 'You do nol compromise with slyle nor quality when you buy at Zukor's"
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