The Indianapolis Star from Indianapolis, Indiana • Page 163

SUNDAY, APRIL 3, 1983 THE INDIANAPOLIS STAR PAGE 25 Cabletfiliffhts Ml "SKYLIGHTS' Eitffj Efficient SKYLIGHT SYSTEMS LIGHT UP DARK ROOMS nature Dial vue- 894.8150 Channel 9 from Chicago, Channel 17 from Atlanta, Showtime, Home Box Office, ESPN and USA (Sports), are carried by Indianapolis area cable systems via satellite. Here are highlights of their daily schedules. WCN (9) Chicago Sttirdav Home Box Office 1:15 P.M. Baseball: Chicago Cubs vs. Cincinnati.

12:00 MID. "Kiss Mt Deadly," with Ralph Meeker. 3:30 A.M. "Nightmare," with Edward G. Robinson.

"Excalibur," with Nicol Williamson, (R). "Beyond the Reef," with Dayton Kalne. (PG). "Strippers." "Star Trek II: The Wrath of Khan," with William Shafner, (PG). 'The Salamander," with Franco Nero.

(PG). "Separate Tables," with Julie Christie. "Excalibur." 'The Sword and the Sorcerer," with Lee Horsley. (R). "Strippers." 'The Envelope, Please "Nol Necessarily the News." "Star Trek II: The Wrath of Khan." "Conani the Barbarian," with Arnold Schwareen-gger, (R).

"The Salamander." "Not Necessarily the News." "Strippers." WTBS (17) Chicago 1:35 A.M. "Legend of Custer," with Wayne Maunder. 10:35 A.M. "The Adventures ot Robin Hood," with Errol Flynn. 11:35 P.M.

"Gunsmoke," with Audie Murphy. 2:05 P.M. Baseball: Atlanta vs. San Diego. 1:35 P.M.

Basketball: Atlanta vs. Washington. 12:50 A.M. "Mamie," with Tippi Hedren. 3:35 A.M.

Killer Is Loose," with Joseph Cotten. :35 A.M. fcOO A.M. 10:30 A.M. 11:30 A.M.

1:30 P.M. 3:30 P.M. 5:30 P.M. 1:00 P.M. P.M.

10:30 P.M. .11:00 P.M. 11:30 P.M. 1:30 A.M. 3:40 A.M.

5:20 A.M. 5:50 A.M i Sir 1 1 "5-s i 5 I iv. I If ESPN Network Full Contact Karate: Heavyweight contenders bout. 12:00 NOON 2:00 P.M. P.M.

5:00 P.M. P.M. P.M. P.M. -110 P.M.

Hamptons Triathalon. Gymnastics: NCAA Division II men's team championships. FIS World Cup Skiing: women's giant slalom. Skiing: women's dual downhill race. SportsCenter.

USFL Football: Denver vs. Tampa Bay. SportsCenter. By J. C.

Electric Co. A Sears Authorized Installer Showtime "Welcome to Miami, Cubanos." "The Stratton Story." 'The Pride of the Yankees." "Underground Aces," (PG). "Falling in Love Again." (PG). 'The Pride of the Yankees." "Underground Aces." "Conan the Barbarian," (R). Bizarre 014.

"Merry-Go-Round," (R). "Stripes," (R). 'Texas Lightning," (R). "Falling in Love Again." TOUGH GUY Stacy Keach stars as tough detective Mike Hammer in Mickey Spil-lane's "Murder Me, Murder You," new TV movie to be seen this Saturday at 9 p.m. on WISH-TV (8).

7:30 A.M. 1:00 A.M. 10:00 A.M. 12:30 P.M. 2:30 P.M.

4:30 P.M. 7:00 P.M. M0 P.M. P.M. 11:30 P.M.

1:00 A.M. 2:50 A.M. 4:30 A.M. USA Network 10:00 A.M. "Baby and the Battleship." with John Mills.

12:00 NOON "Mr. Denning Drives North," with John Mills. 1:00 P.M. Hockey: Stanley Cup playoffs, semi-finals. ve-x Till TIME norne IS HOW FOR Subscription television is falling on difficult times in some places inpnoucniGnie By KATHRYN HARRIS l.A.

TIMES MEWS SERVICE Hollywood Sixteen months ago, Hollywood entrepreneur Jerry Per-enchio sold his 49 percent stake in the Los Angeles ON-TV subscription television service for an enviable $55 million. This month, however, Perenchio and his business partners are shut ting down a similar pay TV service in. Detroit as a hopeless money loser. We can start improving your home immediately! OVERHANGS GARAGES STORM KITCHEN GAS RATHROOM ROOFING FURNACES PATIOS WINDOWS CENTRAL ENCLOSURES IR COND. DRIVEWAYS SIDING GUTTERS INSULATION I PORCHES xCTff VI 5f CREDIT MiAt'TniiaTC' CALL FOB office revenues increasing 16 percent compared to the previous year.

Financially strained households probably made decisions to stop paying the typical $20 to $25 monthly fee for a subscription-TV service, yet succumbed to impulse spending for a night at the movies, said Robert L. Oppenheim, president of Satellite Television Associated Resources a Santa Monica, Calif. -based company that lost its Boston STV operation last month in a foreclosure, and is trying to sell its San Francisco service. THE RECESSION became a deadly undertow for some subscription-TV operators already struggling with the costs of acquiring sports and "movie programming, securing air time from a TV station owner, battling pirates who use unauthorized decoder boxes to steal their pay-TV signal, and mounting competition- from other electronic media, particularly cable television. Cable TV always loomed as the most serious threat In its modern coaxial form, cable delivers dozens of channels to a subscriber for about the same fee charged by an over-the-air pay TV operator for a single channel The subscription-TV operator is limited to one channel because he transmits his programming from station and scrambles the signal.

114,500 customers since September. ON TV has lost about 10 percent of its September total of 384,747 subscribers. Most system operators are blaming the nation's protracted recession for subscribers' waning enthusiasm. They cannot rely on an economic boom to cure their misfortunes, however, because cable and other rival pay-TV systems are entering the market or appearing on the horizon and may already have taken some customers away from subscription TV. "WE THOUGHT that in a reces sionary period, people would cut their entertainment budget and stay at home more and we would grow faster.

I would have bet on it, but it didn't happen," Jim LeVitus, chairman and chief executive of SelecTV of America which owns operations in Los Angeles and Milwaukee, said. "Less affluent people are dropping it because these are very difficult times," said Frank Astro-loges, executive vice president of San Diego based Oak Industries the industry's most successful operator with three out of its five systems showing a profit. While most systems floundered, the industry, turned lin.a strong 1982 performance, -with- box wniuinwr no FREE ESTIMATES TAKEN nnAni vii 1 VI Vi JnrZ, 244fou wV I ill tVT- T. "Nfl A A IkM I Hard times have fallen upon the young subscription-TV industry, i which provides over theair pay-TV programming in approximately two I dozen cities. Only five systems per-1 port to be profitable.

Since October, operations in Boston, St. Louis and Oklahoma City have gone off the air, and a number of operators acknowledge that they are looking for a way out of a business that glittered with promise just two years THE NUMBER of subscribers grew a phenomenal 65 percent in 1981, but the industry stalled in 1982, recording a scant 0.8 percent growth, according to Paul Kagan Associates pay-TV industry consulting and publishing group. In recent months, many systems have lost significant numbers of subscribers including Los Angeles' two profitable services, ON-TV and SelecTV. SelecTV has lost about 5,500 of its III C0KS0U0ATE CREOrT PROBLEM? Dm! part frmm STOtM II CMpnNMi 1 MtUnCOMSTIUCT- REFUaiMNT WINOOWS ADOOIS CALL TODAY NOW OUT OF TOWN CALL COLLECT III fif Uke Doing ANYTIMEI MrAliairALA, Business WUh Us! II CONSTRUCTION CO. 251-1 2079 EAST 54th Suite Ma 4.