The Indianapolis Star from Indianapolis, Indiana • Page 44

-Tin t.sday, is. FACE 41- IRVINGTON PLAZA SHOPPING CENTER 4300 I. W4S iMJTON STttT INDIANAPOLIS im; INDJANAIOI IS STAIi est Bread us. Given Xeiv Rich Flavor It was 33 years last month that Harold P. Went founded the West Baking Company, 1331 East Washington Street, which he headed until recent death.

When Mr. West came to Indianapolis he purchased the New Sanitary Cake Company, at that time operating four delivery trucks. Today the West company operates 52 routes which deliver West Baking products all over central Indiana. The company is still managed by the West family, with the headquarters at 1331 East Washington Street. As part of the anniversary celebration, the company introduced an entirely new loaf of bread.

For many years they have merchandised their white bread under the name "Yum Yum The new product, known as "the new Yum Yum," has won fast acceptance and already is famous for the brand-new-orange "picture wrapper." The principal improvement In the product is the addition of a liberal amount of pure creamery butter. This results in a flavor quite different from the average loaf of white bread and a richness generally obtainable only by the use of butter itself. The company has added some of the latest features to the baking equipment which has resulted in the product having a finrr texture, increased softness a Davis, chain, looks a five and This will of The women Info the ice cm Ti I in tm wi 'in "'Mj 0 I tn -J L-'r t-T 1 1 -Jr Iii? if aa A I AUA i i i I 1 -mr mium 1 I I iOOCAIS "FA.KlNt 1A MI Ml i M. 1 1 HSH I 1 5 7, mjM .7 ia io cut -V-ll i'i'i'i 1 1 iii 'i ii i i. Imhi ijiimi i Vtntm.

i "i Aiut 'f fm I''v t.ct r.L.Nt --rprrTnSSIS 11 1 A Mill IIIMMH1 1 Hi 1)1 IMII IIIMimW ll I mm' i fl, produce supervisor for the Atlas on as Ronald Robertson un-sacks bag of potatoes for placing into 10-pound plastic containers. help customers make quick selection produce which they can see. are assisted by scales built machine. NEW PACKAGING MACHINE-Max Atlas has brought this fancy packaging machine from the state of Washington, where it is made, for use in the warehouse that will serve all Atlas supermarkets. The warehouse is at the rear of the large Irvington structure on the east side and has fine truck loading space.

Robert it ni.w. and a more golden color all around. An expansion program is now under way consisting of a building addition and machinery of latest design which will make the West Baking Company the most modern bakery in central Indiana. ground. Flamingo and green colors are blended well.

The prescription department in white is another fully-equipped part of the store. Listing some of the departments, Mr. Moxley said they will include cosmetics, photograph, toiletries, sporting goods, toys, small hardware, glassware, housewares, ceramics, horticultural items and soft goods. The fountain will have all the usual good things for the public. The store is 50 by 110 feet in size.

Edward Dopp, manager, and Victor Gilliland, assistant manager, both are long-time executives in the Irvington community. Save the water In which you simmer a smoked beef tongue and use It In making split pea soup. If there's a small portion of the tongue left over, dice It fine and add It to the soup hen jou serve It. the other business establishments which are opened, or plan stores, there. It is at 6300-6400 East Washington Street.

NEW SHOPPING CITY This diagram howi parking area one of fineit in the nation-for customer! of the Atlas Supermarket, the Flamingo Restaurant and Drive-In and 1 1 (tag Opens Self Serve Drugstore Haag Drug has one of its most attractive stores in' the Irvington Shopping Plaza as a neighbor of Atlas Supermarket and the other firms which already are in business there. S. B. Moxley, president of Haag, announces the store is completely departmentalized and has self-service installations for the customers. This makes 31 stores for Haag.

Another will be ready soon on Lafayette Road at Kessler Boulevard. Then Haag plans to have a new one in Richmond in the very near future. Mr. Moxley cited the fact that there are 1,000 parking spaces to serve the stores In Irvington Tlaza, far more than for any other such center with similar services. The Haag store interior features a mural history of pharmacy on a forest green back- National Jewelry At Plaza ry, the president announced.

He termed this a handy way for residents of the East Side to handle such payments. The company Is obtaining its fixtures from Apex Store Fixture Company of New York and over $250,000 will be invested in equipment and inventory. Give carrots special flavor! After they are cooked and drained season them with salt, butter or margarine, minced parsley and lemon juice; reheat, stirring a few times, until all flavors mingle. Street, in the Fountain Square district. The company executives have plans for additional retailing outlets within a brief time.

"The location In Irvlngton' new center I Ideal," Mr. Skldmore commented. "We are plfHHed to be part of ttili development." In addition to all the diamond and jewelry stocks, the store will provide watch testing and watch repair services. Collection of utility bills also will be made at National Jewel York architect, Charles S. Tel-chin, are beinc made at the present time.

Black and white will be the motif. Other officers of National Jewelry are Mrs. Pearl Wilson, vice-president, and W. R. Purs-ley, Becretary-treasuier.

This will be the third it ore for National Jewelry, the first having been operated In Shelby-ville for some time. The other one here is at llOfi Prospect WVn National Jewelry Storrs, Division of National, opens the modernistic retailing store bs a neighbor of the hupe Atlas Supermarket on Kast Washington Street, another important atep In expansion of the jewelry firm's activity will be made. S. W. Skldmore, president, aid the opening 1 scheduled for early next monlh.

Installations of special fixture de-aigned by the prominent New Id DRY GOODS-Jess Miroff, operator of the little Depart- ment store at the back of Atlas Supermarket, inspects some of the thousands of quality articles ready for 7 -vii ypSJ iyj I dU) if. a.