Oakland Tribune from Oakland, California • Page 13

Ctfuunc MARCH 29, 1931 A-13 WILLOWBROOK DAIRY SPECIAL ANNOUNCEMENT PAGE SUNDAY COFFEE MADE CREAMERY CO. Angeles, has proved that diet based largely on milk will fore-fend airsickness. Acting upon this' knowledge, army and navy today use a quart of milk a day)! and It affects milk consumption greater-extent, -due to. tha fact that the air transport companies serve their passengers with dishes made up largely of milk. Milk Playing Role In Aviation Diet As America becomes more and more air-minded milk begins to play an Important role In aviation circles.

Miss Elizabeth Haywood, dietician at Grand Central airport, Los For Delivery of 'Civilized Milk' This up-to-the-minute plant of the Willowbrook Dairy grew from a modest beginning andnow devotes itself to production of milk -second to to the. Altman whose faith in Eastbay business possibilities was justified in the phenomenal spreading of their enterprise. The Wjllow-brook dairy now distributes its products to hundreds of independent grocers and delicatessens and to fine hotels and restaurants. age from scorching. Constant stirring is necessary.

"At a banquet recently this coffee, made of whole sweet 'milk, was served. Twelve gallons of milk and three gallons of sweet coffee cream were used in making the coffee at a banquet of 247 people. Coffee made with milk caimot be percolated. "Cafe au lalt, as the French call this coffee lnmilk, has a' rich, smooth, creamy flavor, unknown to WITH LOOKS BACK TO WHOLE URGED w. I ON DIPPER Boston Brew Gaining in Popularity in Large Willowbrook Creamery, An Outstanding Diggs Marshall Building Present Modern Plant Built Up Upon Modest Beginning.

American Centers. 0 From a modest start some 23 years ago, with two horse drawn "Delicious! Coffee made with hot. whole milk! It's known as Boston coffee, this beverage that combines in coffee all the vitamins and food value of whole milk and Incidentally offers the milk dealer possibilities of extra milk sales. The drink, which originated in France and is now gaining In popularity In large American cities, is prepared by making a batch of coffee slightly stronger than The hot coffee and hot milk are served in two separate pots, and are poured simultaneously into the cup, holding the pitchers high enough so that the streams- unite before rnphiiiEr th nun. The nroDortlon coffee prepared in Che usual manner.

It gaining in popularity where it has already been introduced. The Palmer House and other prominent Chicago hotels serve this drink. Henricl's, another Chicapo restaurant, Is famous for its "Vienna" coffee, which is prepared in much the same way as lioHton coffee, except that cream is used instead of milk, and the drink Is topped with whipped cream. "Health authorities are advising that people who drink coffee as their morjiing hot drink, acquire the habit of drinking coffee In milk, for the milk will give them vitamins, minerals, and proteins. "In a menuprinted in the leaflet.

Why Butteaf by the National Dairy council, coffee made with whole milk Is suggested as part of a wholesome meal, European countries, especially France, have used this type of beverage for years." Transport Grows to 20 Motor Trucks From two horse drawn wagons to a fleet of Twenty motor trucks, and several passenger cars that la the difference in the WlllowBrook Creamery's transport facilities between 1907 and 1831. With this large fleet and the assistance of two large trucks belonging to local concern, theimilk and cream la delivered at the plant on San Pablo processed and bottled, and distributed, fresh to the stores and cafes for resale to the ultimate wagons, a large covered can and a dipper, two brothers have pirilt today one of the lar est and feioiM successful creamery businesses, iij, the Eastbay. The story of the Altman brothel nd the Willowbrook creamery which has recently opened in the 2500 block of Ban Pablo, was told by D. J. Altman yesterday.

"In 1907 my brother. S. Alt-man, and I came to Oakland from New York. It was our intention to start a dairy, which we did in a small way. Our first was known as the Altman Dairy, and was located on Seventeenth stree.

"In those days we made our deliveries in wagons. We had two wagons, and served the customers into their own receptacles from a can, using a long handled dipper. This was before "civilized milk" came into existence. "Our business grew rapidly, but after nine years we were to meet With unexpected events that changed our plans. The World War came along, and my brother entered the "standardized" and desirable for the The product Is is mora of milk and coffee may vary, but the usual amount Is half a cup of each.

The more rapidly the milk and coffee are mixed, the better will be the flavor. "Still another method of making coffee with whole milk Is to put Modern Milk Production Is Scientifically Handled reason that the composition Is the same from day to day. It would not be well to give the baby a poor milk one day and a rich milk the next. Probably the greatest boon to the milk Industry has been the development of standards excellence. Milk laboratories of all sorts are available to help the farmer and the dealer to solve his problems and produce a good In a recent Issue of "The Milk Dealers." trade publication.

Dr. ground coffee Into the milk and boll It for five minutes, Just as one would ordinarily boil coffee In water. The milk must be stirred constantly when boiling, and then set aside for five minutes, after which It is strained and served. In making this coffee, close attention must be given to keep thebever- Thurman B. Rice, associate profes sor of bacteriology and public health.

Indiana University School army. This brought about disposal of our retail routes, and the retirement of myself to our ranch, where I continued to produce milk nd cream for other retail dairies. ORGANIZED COMPANY "In 1922 I organized a new com of Medicine, Is credited with an article entitled "Civilized Milk," is renrodueed herewith. Best Wishes From pany the wholesale distribution of milk, cream, butter, and other dairy products. The new company In the good old days to which no one would return without a desperate struggle each family had its own cow or caws.

The milk was used for cooking, for feeding a flock of children, and for making butter and cottage cheese. The was known as the Willowbrook Creamery company, by which name we are known today. My brother became affiliated with me some cow was keot and milked in a fll Printers for WILLOW BROOK CREAMERY West Coast Printing Co. 467 4th "Street III ghgaie 2658 time later, and today is active in the business. thy stable, but little if any thought was given to the fact.

In case Diggs Marshall Planning and Superintendents of Construction Latham Square Building OAKLAND "For a number of years we were located at Nineteenth and Tele some dirt dropped into the milk it was a matter of little moment could have been no great milk Industry such as we have today. It is hard to see hovv the needs of a city could be mt today without the convenience and economy of the very fnmlllnr milk bottle. ATT1TUHK C1IANGKS. When Inspectors began going out to farm and stables there was much- fear that they would put such expensive requirements upon the milk producer that he would be able to make no profit. As a matter of fact the opposite effect was produced.

As the consumer hegan to understand the care taken lo-the production of milk. he was willing to pay more for it, and was easily Induced to uso more of it. It was formerly supposed that the pasteurization" of milk would be an expensive and troublesome procedure, and as a consequence 1 Kreat many dealers, particularly the smaller ones, could pot see the way to the doing of It. When It was understood, however, that It made tho milk more uniform In its keeping qualities, and saved a great deal waste, a different attitude was gradually developed. The word "pusteuiiziHl" on the cap gives the consumer confidence, MII.K STANDAItDIZKII.

It was formerly a legal requirement In many cities that the milk sold should he "whole milk" by which term it was meant that graph avenue, but the steadily In because the milk was always creasing volume during 1 a caus strained, and that would of course promptly remove the dirt. At least A Tribute to the Perseverance of. Two Men Brothers! in adversity as well as prosperity. D. 'Joe' ALTMAN and 'Sam' ALTMAN Never have I met and dealt with men more fair or more honorable in all their dealings.

By their Jogged determination to succeed they have surmounted all obstacles and today take their place among the leaders in their particular line of endeavor. Congratulations to Willowbrook GEO. E. ARCHAMBEAULT td us to look into the future, and We searched for a centrally situated location for a large modern plant. On San Pablo we found a desirable it would remove the dirt that you could see and that was the only kind that folks knew about in those place, and started the erection of halcyon times, when It was supposed that "what you don't know the present Willowbrook Creamery.

"The actual building commenced On August 1, 1930, and was com- won't hurt you." And then cam 'civilization! Cleted on February 15, 1931. We ave spared no expense In making Folks began to move to the towns and cities and there was no proper tms tne most moaern ana ruicieni place for Bossy. It was found there were people in the neighbor hood who would sell milk for a few cents a quart If one of the children would go after It. A lit Creamery in the bay district, and are proud to say that our ambitions have been realized. IU0ST ICQtll'-VKNT "Every effort to have the finest equipment In order that the milk, Aerenm, and other dairy products "shall be absolutely high quality and handled, under the most sanitary condition, was made.

In as much as tie latur dairies began to spring up In th outskirts of the city. A nothing had been added to or farmer with a few cows and pris tine ignorance of fine points in milk production loaded his milk Into large cans and went about the taken from the produce ns I( rnne from the cow. Now most of the milk sold In the larger cities has been standardized. has beon taken from the over rich milk, and has been added to poor milk. we cater to several large groups of grocery stores, who sell our milk ex dusty, streets dispensing milk from a dipper into sundry pans and clusively, to hundreds or maepena- palls brought to the curb.

A largo nt grocers and delicatessens, to the element of danger had now been Introduced into the milk situation. Personal and family stand ards of cleanliness were replaced finest noteis ana restaurants in inn Eastbay, we pride ourselves in ths fact that our qualities and preducts are second to none. "We have not neglected beauty In our quest for efficiency, and the exterior of the new Willowbrook by the questionable standards of Will Be All That You Would Wish Them- anyone who might, wish to sell milk. One of the first Improvements lant is causing mucn lavuramo flimment among the hundreds who Tee it daily. The plant is by the was the requirement 4Jiat all milk should he sold in clean Cnjipud bot tles.

Without this change there Compliments of Jos. Barrere Inc. 1020 44th Ave. architectural firm of uiggs ana Marshall, of Oakland, while R. 8.

Campomenosl was the general contractor. I wish to express appreciation to these people, as well as the. ub-oontractors, for the splendid work and for their fine cooperation. "May I extend an Invitation to the nubile to visit Willowbrook and E. S.

CAMPOMENOSI General Contractor for Willowbrook Creamery 6401 BROADWAY TERRACE OLympic 5247 Congratulations and Best Wishes to the 'inspect It at any tl WILLOW BROOK'S beautiful modern cream -ery is a fine example ot efficiency and cleanliness. Here your, milk and cream is handled so that it will be all that you would wish. Feel assured when you buy from your 'leading grocer, or are served milk in the finer hotels and restaurants, that you ard getting the best the market affords, produced under per feet conditions. Phone SWeetwood 1047 Best Wishes BUILDERS HARDWARE B. SIMON HDW.

CO. 639 Broadway A. Hallert BRICK AND TILE CONTRACTOR Willowbrook Creamery We furnish the Willowbrook Fleet with Clayton Tires exclusively 1 CHASE TEDDY 288 21st Street Thone HI gate '1761 2500 65th Avenue OAKLAND, CALIF. A cordial invitation is issued to the general public to visit the WiW low Brook plant, San Pablo avenue, at any and all times, for the purpose of inspec tion, iS- V-1 5. i SHtW mm fr fs2 St v.

-V mm mm GREAT SUCCESS! My best wishes for the success of the Altman Brothers and their Willowbrook Creamery. I am proud of the fact that areaUnany Fords compose the major part of. their large automotive fleet SPARKLING CRYSTAL-CLEAR STERILE BOTTLES Are WILLOWBROOK DAIRY'S Assurance to You Through the Use of the Stout7 "Multisoak-Straightaway" Washer EACH BOTTLE THOROUGHLY SOAKED, WASHED. RINSED AND STERILIZED. '4 Manufactured and Installed By the Stout Mfg.

Menomonee Falls, Wis. ri 2820 BROADWAY Ivy i.