The Indianapolis Star from Indianapolis, Indiana • Page 24

I 2-1; THE IXDIAXAPOLIS STAR," FRIDAY, JUNE 29, 1928. ADVERTISING KEY Last Page Lyric BY K. BOSTWICK. For Your Fourlh of July Ouling OWNTOWN walkers, stay IS CONSISTENCY an. home Sunday! Try to keep alive till Afon- (J New July Orthophonic Records On Sale Today Speaker Tells Club Success day! Then a law is in effect That will folks like us protect! When the cop goes "Tweet tweet-tweet!" We will skip across the street.

Follows Only Regular Space Buying. 31421 15c Safe from motor trucks and vans, ff Records S13M lie Motor bikes and Ford sedans! Spasmodic advertising will not get the retailer permanent results, but "Star-Spangled Banner," Victor Mixed Chorus "America," Victor -Mixed Chorus "Just Across the Street from Heaven," Piano, Jack Shllkret "Tomorrow," IMano, Jack Shllkret "Pale Moon" (An Indian Love Song), National Cavaliers "Down by the Old Mill Stream," National Cavalier "Hamlet Hamlet's Soliloquy," Act. II, Scene 2, John Barrymore "Henry VI Gloucester's Soliloquy," Act III, Scene John Barrymore No more leaping for the curbing 2I3W9 75o In a manner most disturbing While a fleeting flivver coop Knocks us for a cross-eyed loop! consistent advertising, coupled with scientific salesmanship and business management, is bound to bring retailers success, declared G. W. Sul-ley of Dayton, a representative of the retail merchandising division of the National Cash Com 8827 tAJ.

As across the street we bound The woven style hammock is still preferred by many people because it furnishes solid comfort wherever you choose to place it on the porch, in the garden or at picnic outings. Our assortment includes a number of most attractive designs all of sturdy weaves. $4.00 to $10.00 No more trill we hit the ground As a milk truck knocks us flat, Busts our jaw and spoils our hat! "It's Been Perfect Evening" Whenever you have an Orthophonic Victrola as part of the evening's entertainment, your guests are enthusiastic. It's like being st a dance, a concert, and a vaudeville show all in the same night. You can easily afford an Orthophonic Victrola on the Banner easy payment plan.

Come in and we will gladly explain how you can have a Victrola without hardly missing the monthly payments. SLS I im" pany, in an address on Increasing Profits" to the Advertising Club of Indianapolis at a luncheon at the Spink-Arms hotel yesterday noon. "Merchandising is a matter of So harken for the coppers' tooting Then across the street go scooting! We will grin a grin seraphio "With the bulge on all the traffic! Drivers, cheated of their prey, arithmetic tied up with effective advertising," said Mr. Sulley. 'Your advertising appropriation should depend upon what you expect to get in the way of results, and not on what you have already ob Moan, "Alas, alackaday! What fun driving if you can Not smack the poor pedestrian tained in the way of profits.

Advertising must represent facts about goods offered for sale and along with ORIENTAL RUGS (Always in Style) New Orthophonic Victrolas $95 $335 Orthophonic Victrola Radiolas, $288 $1,550 iModel Illustrated, $163 Terms to Suit Your Income that advertising message must be statements of truth by sales oo mm Truth Is Essential. Consistent advertising will get customers into your stores, but un DA DS (M i t20 JfJ l.illihan 3.1x2.1 Fparta 10.0x8.0 Iran S.9x!.9 Zhiraz 9.8xi.7 Rfloochistqn J.kxt.9 Berapi 10.1x5.6 Chinese 4.0x2.0 Bijar S.9xo.O truthful, distorted statements by un Beach Umbrellas informed sales persons will drive customers away from your store. It results, too, in damaging the good will of -any firm, ruins the prestige also shades It Docs Mule Difference, Where Croquet Sets 4 Balls $2.60 Halls $2.75 Balls $.1.00 Others to $JMK Child's Set $1.50 suitable for sun-on the lawn or on plain, 2-rolor 5.00 of the store. You Buy Your Victrola or Esdiola picnics Rtjles Decorated Every storeowner should make Buying rug is a plraaure when the prices and the quality are as attractive as in the rugs HttcH above. Police Seize 2 Truck Loads of Tickets at Print-ing Plant.

his business justify its existence through better trade gained by a plan carefully laid out a full year 'ahead. Set a quota of business for every year, every month and every jweek. Continuing the war against base- i ball pool selling, a squad of police in charge of Maj. Louis Johnson yes- terday afternoon raided the Mastin 4th of July Machine Gun I "Do not hesitate to advertise in slack seasons. The merchant who POLITICAL CONVENTION does this is the one who gets ahead.

Don't hesitate to snend money for 'ORIENTAL RIJGOOi advertising that will encourage the good will of a firm, which, after all, is worth more than anything else in I'se rolls of paper for ammunition and gives very loud report, but is absolutely harmless. the business. Printing Company, 166 West Pratt street. Two truck loads of pool tickets and cards were confiscated. Most of the pool tickets sold in the city were obtained from that source, police said.

In another raid on a poolroom at 1S01 West Tenth street, Sergt. Frank Reilly and squad arrested two Negroes on gambling charges and a "But don't advertise unless your Fourth Floor FRIDAY AND SATURDAY RADIO LI Charles Mayer and Company Fresh flower specials of all kinds delivered anywhere. Established 1810 29-31 West Washington Street sales force has been trained to treat customers properly after thzy eet into the store, for if you do not practice courtesy and tact in a store you create an army of 'knockers' by advertising. The old slogan, 'A satisfied customer is our best advertisement' is still true as the day it wa3 coined. Sales Persons Important.

"All success must be coupled with advertising. Proper display of merchandise must be considered. Twenty-five per cent of the total firms in any community do 75 per cent of the business, and back of that success is a system that means satis Keep Posted on Convention News. Hear All the Proceedings of the Nation's Greatest Conventions in Your Own Home. TAL.0256 As Kear as four Phone number of pool books and individual baseball tickets were seized.

Otis I. Mastin, head of the printing company, was arrested on a capias returned by the Marion county grand jury. He was placed in the Marion county jail on a formal charge of operating a lottery. The confiscated tickets were loaded into a police patrol and truck and taken to headquarters. Remy Signs Warrant.

William H. Remy, prosecutor, pro S. Cruse Realty Company, declared there is no public building in the city so unsightly as the market house. The luncheon program was devoted REALTORS CRITICIZE CITY MARKET HOUSE 6D 6 Tube Radio KOLSTER CnTQ 'fits ILLINOIS vided the search warrant and Harry ATJ6f Willis, special investigator for Mr. Remy.

and Detectives Harry -Mc Glenn and Grover Hinton of the pros- Members of the Indianapolis Real Estate Board, at their luncheon at the Chamber of Commerce yesterday, criticized the condition of the city .50 largely to reports on the convention of the National Real Estate Board last week in Louisville. Ky. ACCEPTS NEW POSITION. Announcement of appointment of Albert B. Snyder, 651 Eugene street, as city salesman in the stationery and office furniture department of the W.

K. Ctewart Company, was made yesterday. Mr. Snyder will take up his duties today. Mr.

Snyder formerly was connected with the William B. Burford Company, and recently was in charge of the primary election machinery in the office of the county clerk. "A Safe Place to Bank" Merchants National Bank Checking Accounts White Star Gas Stoves and Red Star Oil Stoves bold Eirlailrtlr hy HO OSIER uTlUCo. fied customers. To get satisfied customers a firm must attract customers, offer them things they wan, at a price they are willing to pay and with a courtesy they appreciate.

"Merchants must spend for advertising to get business. They must also systematize their stores so that efficient service is given by sales persons." Special music was provided by Ray Drexler and Joe Fox, concertina and violin artists, associated with the Theo Hewes School of Music and Fine Arts. Lester C. Nagley. secretary-manager of the club, presided in the absence of Sydney A.

Sullivan, president. New' officers will be installed at the luncheon of the club next Thursday noon at the Spink-Arms. market and authorized a move to bring about the rehabilitation of the structure. L. H.

Lewis, a past president, presented the matter to the board. The hoard approved a resolution calling upon the organization's civic affairs committee to study the situation and report at another meeting. Members of this committee are "Safe Deposit Boxes Less Accessories A GOOD HABIT TO GET INTO READING STAR WANTS EVERY DAT. a A Very Special Offer ecutor office, assisted Maj. jonnson and Capt.

Jesse McMurtry in the raid. The printing company was the second raided this week in which baseball pools were found. William Elliott, Negro, 21 years old, S55 Colton street, operator of the pool room at the West Tenth street address, was charged with pool selling and keeping a gaming device when Sergt. Reilly and Patrolmen Small and Fulton raided the place on information that Elliott was operating a dire game. Three pool books were found and Andrew Gaddy, Negro, 37 years old, 939 Lynn street, was charged with gaming when a number of individual pool tickets were found in his possession, r.

S. May Investigate. The Federal income tax department of the bureau of internal revenue may investigate the operation and profits of baseball pools, lotteries and similar gambling activities, according to information given rui Reg. Price, Less Accessories WhUe Fcw An amazing offer! A wonderful bargain! This 6-tube Kolster Radio In a golden-toned walnut cabinet with panel to match single tuning control calibrated in meters and wave lengths adjustable for both sensitivity and selectivity. A real set at an unheard of price of $39.50.

Only a few at tlds price. Come earlyl HATFIELD ELECTRIC CO. David A. Coulter, chairman; Peter F. Balz, Frank C.

Bopp, Fred Bus-kirk, William H. Cooper, Bowman Elder, J. Roy Moore, D. T. Nicoson, Thomas J.

Owens, L. M. Peterson, C. L. Price, Louis Sakowits, Oscar Schmidt, H.

D. Tumbleson, H. D. A. VanTreese, Leo F.

Welch and John A. Royse. Suggests Storerooms. Mr. Lewis suggested that in the improvement of the market house permanent storerooms be built on the street floor.

John R. Welch, another past president of the board, asserted the market house is no longer being used for the purpose for which it was CUT PRICE DRUGS BLYSTONE WARRANT RULING SUSTAINED In a divided opinion yesterday by the Indiana Supreme court, a decision of the Clinton Circuit court freeing Mark Blystone of a liquor law violation was affirmed. The opinion was written by Judge David A. Myers, chief justice, and concurred in by Judges Benjamin Wil-loughby and Julius C. Travis.

A dissenting opinion written by Judge Clarence R. Martin was concurred in by Judge Willard B. Gemmill. The opinion held the defendant to be free because his nrrest was made on a search warrant where the officer obtaining the warrant did not show probable cause for issuance of the out yesterday at the office of Prose MAIL ORDERS FILLED A DD POSTAGE. KIDNEY REMEDIES cutor Remy.

According to attaches of the prosecutor's office, huge profits have been made by operatives of the pools, but they have never turned in reports to th Federal taxing officials. Pool books and other paraphernalia confiscated in a raid Wednesday at a place operated bv Denvev D. Fergu RHey 5412 Meridian at Maryland 45c Riley 5412 originally built. When he Beclared "the time has come to give serious consideration to the abandonment of the market entirely," he was applauded by the board members. James S.

Cruse, president of the Srtfl Doan'i rills Mc. DeWltt'a PUIs Monnett't Kandoits We warrant. Blystone. charged with having a still in his possession, was freed bv son at 322 North Senate avenue, were confiscated yesterday by Judge James A. Collins of Criminal court on motion of the prosecutor.

The motion resulted from information that the owner contemplated a replevin suit to Art-ray Tablets 1 10 CHAMOIS regain possession of the property. i Denver Ferguson and William and Sea Ferguson and Michael Gray, 148 I West Sixteenth street, were indicted i Our beet selling sanitary napkin. 39c The oiler ia made of a material that has exceptional absorbent New Records Victor Brunswick Columbia qualities. The gauze is niade of 59c interwoven delicate threads which Where the Sidewalk Ends inconvenience need not start. Modern housewives beyond the gas mains are no longer hampered with old-fashioned cooking equipment.

Kitchenkook brings them city gas range convenience and efficiency. Kitchenkook produces a clean, blue, quick-cooking flame by converting ordinary gasoline and air into gas. No smoke, soot or odor: no wicks or chimneys. Burners operate like on a gas range. Handsome white porcelain cabinet models with big oven, broiler and utility drawer; also other attractive models.

Popular prices, easy terms. Come in today for a demonstration. have a velvety smoothness. It Is gently curved so that it adjusts 74c Me Chamois T5c Chamois 11.00 Chamois $1.35 Chamois $1.50 Chamois itself to the individual, overcom- Bakes and III Bakes and QQt 4ng possible irritation. 4 WW Cooks 10 Out Today a jury the Clinton county court in November, 1923, on instruction from the judge.

SEVEN GIVEN JOBS ON POLICE FORCE Appointment of seven men to the Indianapolis police force and reinstatement of one was announced yesterday, following a meeting of the board of public safety. Those appointed were the first to come under the new safety board rule which requires applicants to appear in person before the board and Claude M. Worley, chief of police. James D. Owens.

214 Hiawatha street, was reinstated. The new appointees were Charles A. Rardon, 3938 Graceland avenue: Charles O. Gullion, 4135 Boulevard place: Oren L. Mangus, 2846 North Chester street: Cecil Gray.

1036 Cornell avenue: Ernest B. Haught, 1035 East Sixty-third street; Harold E. Olsen, 3140 MacPherson avenue, and Charles J. Parham, $46 Fletcher S1.24 45c 25c Perfectly TO by the grand jury yesterday on charges of keeping a room for pool selling and pool selling. Joseph P.

Rolles, 540 Century building, a print shop proprietor, was indicted yesterday on charge of operating a lottery. Rolles was arrested Wednesday. CITY WINS INJUNCTION. Judge Linn D. Hay of Superior court, Room 2, yesterday issued a temporary restraining order against Edward Smith, Edward Minger, F.

Alexander Rnd George E. Harvey, prohibiting them from collecting garbage within the city limits for stock food. Petition for the order was filed by the city sanitary department. Add a Few Xew Records to Your Library TALCUM POWDER KITCHENKOOK City Cias Convenience for Homes Without Gas IDEAL PICNIC JUG 1 Gal. $2.50 Large mouth opening, easily cleaned, sanitary white earthenware jug; genuine cork insulation keeps food or liquids hot fl "fl A or cold $1.5 Icy-Hot, Qgg $.50 Keepslt, hot or 1 QQ cold, quart wl70 17 Stanley Super 55 43 ac, pint Stanley Super ffg AO Vac, quart 19c VONNEGUT'S 24ste.

27 EAST OHIO STREET Hume-Mansur Building Phone RL 4202 25o Mavis 2So Cutlcura 40e Djer Kiss Tale ZSo Boncllla Tale J. A J. Tale. Me Flnaiid's l.llao Talc. 40o Azura Tale.

S5n Mennen Jnph Gsrdnrr. 147 Kfntuckr mtai reilinica, cornice and skyHjrhts. 19c 29c 21c 20c 39c 29c 19c 23c 10 CASIHI MODIFY OLD PLANS OF FLOWER SOCIETY GET 30 DAYS AND $100 EASTMAN KODAKS $2.50 Up to $15 GIVEN TO ANY PERSON Specially Priced Tou should take advantage of thl extra special ffer a harrain that is offered at a small pay Baby Talc. INSECTICIDES Notice Films Developed 500 Gtehean Talc. Free! FINE ON LIQUOR CHARGE; William Evans and Fred Meyers, both of 1227 Park avenue, were fined $100 and each sentenced to thirty days in jail by Judge Paul C.

Wetter yesterday in Municipal court on charges of operating a blind tiger after it. was alleged they attempted to sell Ed Devlin, aspiring prohibition agent, a pint of liquor. Devlin told Judge Wetter he passed the prohibition test and was doing a little undercover work on his own FOOT REMEDIES ment down and small payments weekly. Cinderella Film No. 120 (roll of six), you sate 12c Other films (l'oll of.

six), you save Pack, you save 30c ftftfl rut 750 rut 15a Flytox 40o Black Flag Powder too Peterman's Discovery Me 39c 59c 67c 34c 39c 39 350 Caloclde. $1.00 Pedodyne 35o Ti8 submitting the name of any piano prospect we sell during THE MONTH OF JUNE Send or bring in as many names as you wish no limit to CHRISTENA-TEAGUE PIANO COMPANY 237 N. Penn. Lin. 3442 29c 84c 29c 29c Electric Cleaner General Electric Motor In at 8:30 a OUt at 35o Allen's A recommendation for modification of the former plan of operation of the Flower Mission Society in providing dietetic service, visiting, housekeeping and domestic economy was approved yesterday noon by the board of directors of the Indianapolis Community Fund, who met at the Indianapolis Athletic Club.

The plan provides for dietetic service, visiting, housekeeping and domestic economy in the homes of families of the patients of the Flower Mission hospital for the tuberculous, as well as assistance in the social service department of the City hospital under the advisory direction of Miss Glenn Hoover, director of that department, in performing its regular duties in reference to the patients of the Flower Mission hospital and their families. The project, approved for an experimental period of three months, will be carried on by Miss Helen Wal-lick, instructor of domestic science in Footease F. D. Q. $1.00 Endo-Corn 5 p.

m. Buy your films at Haag's Stores, where you are sure of getting fresh stock. CIRCLE DRY Jang Wulff's Cordials and Cocktails (Non-Alcohollc) DEPILATORIES Regular $42.50 NOW $29.75 account awaiting an appointment. He said he called at Evans's residence and asked for whisky, but was informed by another man that he had beer only to sell. Finally, however, Evans volunteered to get some whisky and Devlin said he gave him $1.25.

When Evans returned Sergt. John Eisenhut and squad were present and arrested him as well as Meyers. Earl Cox, attorney for both men, appealed the cases. 2 TO GET MEMORIALS. Members of the families of the late Dr.

Frank A. Morrison and Charles H. Adam, the latter former secretary of the Indiana Trust Company, both former members of the board of school commissioners, will receive memorials from the board, lauding the life and interest in school affairs of the two men. It was incorrectly stated in the Wednesday morning issue of The Star that a memorial was to be sent to the family of Reilly C. Adams.

It was pointed out yesterday at the school offices that Mr. Adams had no connection with the school board. EDISON Phonographs. Becords, Repairs Carlin Music Co. 113 East Washington the public schools, who has been em-I ployed half-time to conduct the ex-j periment.

Have a delicious, rich, mellow flavor, a smacking tang of concentrated honeylike syrup that will give your palata a different sensation. As a mixture with soda water, ginger ale and other drinks. Obtained in peach, mel, blarkberrv and others. P1 1 CLEANER Does Not Leave Ring Tour summer garments made to look like new after the spots have been re-moved with "Circle" dry cleaner. Dries instantly.

35c CAN 39c 84c 49c $3.98 89c 39c 59c $1.00 Down 75c Per Week Me Neet $1.00 Delatone 60e Glebeas. $5.00 Zip $1.00 Nu-Del Mo X-Bazin 7Ae Evan Depilatory Sanborn Electric Co. 309-11 North Illinois St. Opp. Y.

M. C. A. Riley 9584 RUM SUSPECT JAILED. Charges of operating a blind tiger and vagrancy were placed against Joseph Roberts-, 28 years old.

1230 Yandes street, after a raid on his home by Sergt. Barge and squad was alleged to have revealed a quantity of liquor. He will be released to Federal, authorities, police said. sr Willi BOTTLE. Tbera as fust Mf dtnVrense May berwssn a atw ear ant ud ear THH PIUCS 8 the ClaasilM Ada.

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