The Cincinnati Enquirer from Cincinnati, Ohio • Page 58

Sunday, April 30, 1950 THE CINCINNATI ENQUIRER Page 58 Newt Section Good Music This Week ev. i Take Look In Own Backyard i "Other Factors" Top Video In Radio Listening Decline. James Fassett, New York PhiK Siboney P. 3L, WLM: "The Telephone WRITER Earl Hammer, formal WLW scrip writer who left town last year to concentrate on a novel, will have another play on the CBS-WKRC "Dr. Christian" drama Wednesday.

While at WLW, Hammer won script prizes for three years on th program. He now if working In New York for the advertising agency that produces ths dramatic program. Hour, Donald Voorhees, conductor. Jascha Heifetz, violinist, guest Chaconne Vitali-Reepighi harmonic broadcast commentator, takes charge of "Your Invitation To Music," a new musical program replacing th Philharmonic today at p.m. over CBS-WKRC.

Fassett will jockey programs of recorded symphonic e-d operatic music. Interrupting from time to time with Bvsnlnf shows have Mttlsd dpr BY MAGEE ADAMS. lures are national, rather than muir micmnv to TV area, may seem to con- Gold and Silver Walt Lehar Melodl Tschaikowsky Into th pattern of oomsdy, crimt and quiz, and daytlm far daeper fUBe the iBaue. To th. contrary, It Caprice No.

21 Paganini i Into th rut of soap opsra, audience participation and disk Jockeys. laae ior yramea ia '-ciarlfle- a two-edged point, sharply slon cut deep into radio listening: constructively, wherever the two compete. This The Nielsen comparison shows familiar assumption has been, that TV Is less than half the "big Music has yielded mor meekly to th twin tyrants of hillbilly and popular. bad wolf" that has turned raaio With notabl exceptions, the CINCO ALUMINUM COMBINATION WINDOWS and DOORS trend has been for mor and more shows to work the same audience again and again. Th Inevitable price has been jaded Interest, without a corresponding tonic of keener comment and Interviews with musical personalities.

Today's guests are Ljuba Welltich, Metropolitan Opera star and May Festival soloist, and Robert Casadeaus, pianist The program Includes Casadesus' performance of the Beethoven Fourt Concerto, with the Philadelphia Orchestra; Miss Welltsch's recording of the final scene from "Salome with th Metropolitan Opera Orchestra; Brahms' "Academic Festival" Overture, played by the New York Philharmonic, and "Till Eulenspiegel's Merry Pranks," by Strauss, recorded by the Cleveland Orchestra under Geaorge Interest by other audiences. wrapped up In all sorts of comparative survey figures. But the most rreatlnr and to the point are figure cited by A. C. Nielson, who beads the Nielsen audience survey.

He recently stated that radio listening to a home, taking the country as a whole, has declined 11 per cent In the last three years. He added, however, that video accounts for a drop of only 8.6 per cent The remaining 4.2 per cent listening decline he traced to "Other factors." The fact that Mr. Nielsen's fig- listeners away from their dials. But the comparison also shows that, nationally, radio listening has lost more ground to "other factors" than it has to television. In short, along with Justified gratification, sound broadcasters are faced with a challenging question: What are those "other factors?" There are many answers, of course.

But the biggest of the lot Is under the direct control of the broadcasters programs. While listening has edged downward the last three years, the significant change In programs has been the same thing, only more so. True, a declin of 7.8 per cent In three years la not ominous. Nationally, listening still averages four hours, eight minutes a day to Immediate Delivery No Down Payment Terms as low as $5.00 per month a horn. nn MOMPSO But Mr.

Nielsen's comparison can perform a timely and valuable service for radio by shifting the SielL 9:30 a. WLW: NBC Spring1 HEATING CORP. attention of broadcasters from TV competition back to their own ware. Putting most of their eggs in on Interest basket was risky JV WELL-DRESSED NEWSCASTER. Dallas DeWeeae is well fitted for the role of a radio newscaster these days.

The WLW morning and evening news reporter fell at the station last week, breaking his arm in three places. Nowadays he holds his script with fingertips barely sticking out of the plaster cast Concerts, with orchestra conducted by Milton Katlms. Elaine Malbin, soprano, guest. Overture to "Merry Wives of H3B IjJ II DIVISION CINCO 2728 W. McMicken business long before video.

Cer 4814 Spring Qrove Ave. Windsor" Nicolal tainly, in "other factors" there Is KM Five Miniatures White plenty of room for an honest and MU3000 MU 2220 Intermezzo from Bizet constructive effort to build th diversification Into programs that Is Gypsy Dance from Video Follows Predictions Ah, Fors Lui and Sempre Libera Imperative for greater listener Interest from "La Travlata" Verdi Merry Widow" Waltzes Malaguena Lecuona ITS LUCKY that aw ball fans By Revealing Movie Talent Natchez-On-The-HUl Powell don't know which wire carries the Remember Me To Vienna from Factory To You "Countess Marltza" telegraphio story of the Clncln natl Keds road game. The tempta BY WAYNE OUVEB. same scene on "Hollywood Screen Italian Street Song from Test" that had won a contract for New York, April 29 (AP)-Pre- "Naughty Marietta" Marston seven months earlier. t.www:'Wwe REPUBLIC Radiant (tan Conversion Burner HI-LOW FLAMEFIREBRICK COMBUSTION CHAMBERGAS HEAT AT ITS VERY BEST tion to snip the wire and give I Walt Hoyt mor time for his lu-ilmltabl "barberlng" might not be dlctions that television would be a good talent scout for th movie are Dance of the Hours being borne out P.

M- WSAI: Evening Con Lewis Is extremely enthusiastic over a child actor discovered by his show, eight-year-old Tommy Rettig whom he calls the greatest understood by the law. The ABC television show "Holly certs, recorded. Hal Woodard, wood Screen Test," produced by tit lttmmi miiiiii i im mwr Aluminum Awnings and Door Coverings CALL MU 5111 Our estimator, will call at your home and give a free estimate without th hu band-wife team of Lester Variations and Fugue since Jackie Coogan." Tommy appeared in "Panic In The Streets" EXCEPT FOR the usual rash of gags, radio dialers In this section might not notice that th networks are changing to Daylight Saving Cleveland Orchestra. and Julliett Lewis, Is a good ex ample. 23 Models to Fit Any Furnaoi or Boiltr Concerto for Two Pianos and for Twentieth Century-Fox and now is at MGM, making a film with In the two years th program has Orchestra Mozart Tim today.

The record-nd-repeat Jane Powell. been on the air, 12 of the perform Jose and Amparo Iturbl, Rochester Philharmonic. ers who have appeared In Its video Others receiving tests on the system for Standard Time areas has become an unobtrusive, smooth show who have gone on to Holly Symphony No. 1 In i Steady Ileat Circulation Assures Yon of Maximum Comfort and Economy In Your Home. working summer routine.

rcreen tests have landed in the movies. Many others have gone on to stage roles, night club engage wood are Patricia Wymore, Warner Minor Brahms Tho chief reminder her of the Hollywood Bowl Orchestra, Sto- former confusion Is "Stop The ments or other entertainment jobs. Music," which ABC keeps on KRa Colton is an alumna of the kowski conducting. MONDAY 8:50 P. WLW: Howard Bar show.

She was signed by Hal "live" basis across the country regardless of having to jockey Its Wallls. Later did "Project for schedules. Considering what has Film Classics and Is just back from low Concer. Eleanor Steber, so happened to giveaways, that is not prano, guest Italy, where she played th feminine lead in a film. likely to trip many dialers.

Brothers; Susan Cabot, Columbia; Qalph Clanton, J. Arthur Rank; Kay Buckley, Columbia; Bob Sherwood, MGM; Aileen Stanley Paremount; Jean McBride. Eagle Lion, and Craig Kelley, with independent producer Hal Wallls. Lewis doesn't claim all were signed as a direct result of their appearance on his show, although most were, but the others received a chance to display their talents and move a step up the ladder. Neil Hamilton, veteran film star, conducts the video screen teets In Mexico Cantata Grever My Love Loves Joel Marston, signed directly Despite Us well-oiled precision, the summer repeat system may from th show, now Is on the West Me Evans-Livingston Wedding March from have to reckon with an unexpected difficulty this year with the grow Coast with Allied Artists and has don five pictures the latest being "Lohengrin" Wagner Permanent Protection Against Sun Snow-Rain Beautiful custom made awnings individually designed for your home in your choice of baked-on enamel colors.

ing number of recorded network There's A Girl In My Heart." Michael Strong, appearing In Lovelier Than Ever Loesser Addio del Passato from shows. For Instance, CBS has two "Confidential Squad" for Univer "La Travlata" Verdi traditional Hollywood fashion. sal, was signed after doing the Synthesis of Final from Fifth Sunday features using standard clal platters. Compared with last year, tape recorded network show have Increased sub Symphony Tschaikowsky ItO DOWN PAYMENT Approved bj AOA and UL statalner, but a general overhaul for the networks because they must itwt raj stantially. la said to be in the works before compete with local recordings.

for Further Information Call One Of Theie Dealerti Stern maintenance of tone qual fall. In Its Job lot talent buying, CBS couldn't tt right every time. lty will be good business for the For these shows, th summer repeat system means double with the risk of greater loss 17J0 LINCOLN AVI. NOHWiHIU McClaln Hiatlnr Co. summer repeats this year.

in tone quality. JE 3322 MA 4431 MA 6860 S2S roi STII DOWNTOWN QUOTE OF THE WEEK: Wayne Coy, Chaimran of the FCC: "We have one applicant (for a station W.R. W.W. Judd, Inc. THE ART of program, luiliing Th loss may or may not be serious and uncritical listen; 3 JJ1 MAIN ST.

DOWNTOWN in vet ion: Playing a weary tune Ripublio Hiatlnr Co. Dog In Radio Act A radio sponsor's pet dog will make, a debut today on his master's musical broadcast, barking the canine accompaniment to the song, "A Whistler And His Dog." The eight-year-old Irish setter, named Brother, will appear on "Melodies," a 15-mlnute program of organ music on WKBC at 12: SO p. m. Cart Johnson, organist, reported the pet knows his cues very well. because a tlx-year-oU youngster GENEROUS ALLOWANCE ON OLD CANVAS AWNINGS NO DOWN PAYMENT 3 YEARS TO PAY ARISTO CRAFT, INC.

(Formerly Four Way Aluminum Awnings) 2644 Colerain Avenue MU 5111 license) who includes in hit modest, nay, minute portion of local 'live' programming his sign-on and his sign-off." who happens to get into the studio asks for it. Biniflt Still Furnaci Co. "ZX Kl 0434 Ralph mo 3071 Ui.Ihbuii HEATING a AIR CONnlTIONINQ CO. UC MM ft mOnijORIirj si lBth covinuton ns W1U probably will not notice It. But th risk warrants careful attention by th network.

Th widespread us of recordings on individual stations has bred th cynical belief that good fidelity no longer matters. It still IT BEGINS TO look as If dogged ALTHOUGH NIELSEN has taken perseverance may win for Robert Q. Lewis. He been picked as the Mlf. u4 DM.

Th. Aalo.u Co. let 0er IS Taut over audience surveys nationally, Hooper continues to make city- CBS summer replacement for Blng matters a great deal for discriminating listeners and particularly DAYTIME STATIONS. wide surveys. On that front, his I methods have finally yielded to persistent complaints by stations.

fTTmD Crosby, and with a sponsor, yet. BROADCASTS about the United Nations tend to soar away Into In the future, Hooper radio I WNOr, 740 KM WZIP, 1050 fa. SlOOiChurchof NturtnelMonUnf Worthlp Wllllnr Spirituals Of Cod lOUvirr BaptliU Side Baptlit Mt The Minuter lO OO Sundir fiertnadt Gonptl Quartet 10:301 lEvaneeltit Slnem mi ki ratings will be based exclusively on radio-only homes and Hooper HIM Ynxm(0 1 1: 00' Ajbun Tabernacle IBack To God HuVH Ijl television ratings solely on TV clouds of lofty principle. That was th case with th over-Corwinlzed first of Mutual' "The Pursuit Of Peace" series som weeks ago. But I 5IIH.

11:30 uwrtj Baptuts 13:00 Church Of Oo iNfwi And Soorta homes. The former practice has II Ull II Tabernacle ILutheran Hour been to lump the two together. the second, last Sunday "Land, Broadcasters long hsve charged that this produced figures far off Sea and Air" breathed the stuff of life Into the UN, and, appro the target DOUGLAS FAIRBANKS, in priately, by being an International At the least the change Indicates job, Male Choral INavy Band Baptist lOrchld To Tot 3:00 Mmlc Varltlea iBaptlat Hour 30 IGolns Forward 3:00 I 8:30 I 4:00 Voice Of Froetien INewport Report 4:30 Lea Brown Safety Serenade 01 Christ 6:001 Sportl And Newl 5:1 sir. O. At Sunitowa Buftltud cool I Oft ISlrn Off Written by the Canadian Scrlp- that survey methods art not absolute and final.

At the most. It promises figures that don't read as tr, Lister Sinclair, and aired by a Canadian cast, th full hour told "THE AMERICAN" ON PHILCO EDDY ARNOLD, ARNOLD STANG VISIT PERRY COMO; JAMES' If they had been pulled out of a th story of the Atlantic weather nat ship service. It couldn have been don In more absorbing fashion by the CBS Documentary Unit at Its best. Disregarding, If that's possible, "Double Door" on Theatre Guild 8:30 p. m.

the salty reality that made Its first- rate listening, "Land, Sea and Air had another prime quality: It showed the UN doing omethlng; not simply spouting high-minded phrases. HOPALONS CASSIDY 5:30 PM Another saga of the Old West, involving mystery and thrilling action, stars Bill Boyd as "Hop-along" in "Texas Masquerade." All broadcasts about th UN can't and shouldn't follow the example of last Sunday's "Pursuit Of Peace." But Its method can 121 E. FOURTH ST. bring th UN out of the Idealistic clouds down to where dialers live and listen. other highlight ONE MAN'S FAMILY 3 PM America's longest-running radio itory begins its 19th year on the air and it honored with the title, "The Royal Family of the Air." If they listen, that's more than half th Job of making th UN an understandable fact.

ALDRICH FAMIL7 6:30 PM Henry helps Homer look for his misplaced money to finance a date, but the gracious gesture only leads to trouble. most programs move forward one hour today! KEEP YOUR fingers crossed, tap on wood, or whatever else yon do V2 for luck. There are signs that II' rr musle actually Is beginning to creep into some of the platter sessions where noise long haa been king. HARVEST OF STARS 5:30 PM Tenor itar James Melton welcomes duo-pianists Arthur Whittemore and Jack Lowe, who feature "Liebesfreud" and ''The Continental." Let's not "put on the whammy" SUPPER CLUB 7 PM Folk-singer Eddy Arnold and comedian Arnold Stang have reservations at video's popular Club," hosted by Perry Como. by naming names too soon, LESS THAN a surprise Is word that Burns and Allen are to be dropped by their sponsor after May 17.

The show will be kept on as a COLGATE THEATER 7:30 PM Richard Connell's dramatic play, "The Lawbeaters," has been adapted for tonight's presentation, and stars Lee Tracy. what you I Meat? atClMHEn'S ADVENTURES OF SAM SPADE 8 PM Sam Spade, portrayed by Howard Duff, almost gets jungle fever, right in the middle of San Francisco, during the "Hamite Curse Caper." 10 YEARS OLD TONIGHT sMi YCCi PHILCO PLAYHOUSE 8 PM An American businessman with a fortune in leather and bathtubs, woos a French countess in Henry James' famous "The American." AMERICAN ALBUM 9:30 PM Thomas Thomas sings "The Night Was Made for Love," while Felix Knight and Margaret Daum join voices en "I Only Have Eyes for You." TAKE IT OR LEAVE IT 10 PM DAVE GARROWAY 9 PM The whimsical comedian sets the scenes as Jack Haskell sings "Cross My Heart," followed by Bette Chapel's "It Happens Every Spring." Consult Newspaper Schedules For New Times A veteran married 10 years and observing the 1 0th anniversary of his Marine enlistment is Eddie Cantor's remote control contestant on the 1 0th anniversary broadcast. cas ems. t. i.

to if i it BOB CROSBY SHOW 10:30 PM Bob' fells musically why "It's So Nic to Have a Man Around the House" with Kay Armen featuring "My Foolish Heart." MELODY SHOWCASE 9:30 PM Bob Shreve opens this musical extravaganza with "Music, Maestra, Please," while the Swanee River Boys harmonize on "Dry Bones." C7 "Z2- IT OR IIAVI jEBtHUTMHI 10th ANNIVERSARY TONIGHT 10:00 WLW ftAl 700 I wwt as UMcae I mm 5 017 fill If 111 Uljf CO lUWCIItt vim via tULJLU.