The Cincinnati Enquirer from Cincinnati, Ohio on April 29, 1962 · Page 103
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The Cincinnati Enquirer from Cincinnati, Ohio · Page 103

Cincinnati, Ohio
Issue Date:
Sunday, April 29, 1962
Page 103
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I'ace 10-11 T II T. (UNCI N X A T I Y. NOI'I K F. ft by, April 24, 1;,2 Cliariit At Complex Problems A Feature of Sears Days . . . iutids Are b kit Chickens Learn Easy Tricks BY GENE HARRINGTON - HOT SPRINGS, April 23 dv-lf you were giving out grades for rapid learning, , which would come first, the chlckeit or the chimp? -. Surprise. The chicken. ', That's the word from "Keller Breland who, with ! his WIS?, has trained more than 6500 animals of 23 different species to play the piano, basketball, shoot cannon, dial phones and neck. The graduate psychologist explains that the comparative advantage of chickens Is on simple responses. The chimps are still champs when It comes to mastering the complex patterns such as those required on space rides. Breland-trained perform-lng- animals have fascinated millions from coast to coast. Perhaps you have seen them at Marlneland either In Florida or California featuring the unbelievable porpoise performances. At Hot Springs' so-called IQ Zoo, where a rooster dances rock 'n' roll, a hog stuffs coins In a piggy bank and a romantic bunny smooches a rabbit-doll; on TV commercials or such shows as Garry Moore, Zoo Parade and Dave Garroway. i. w JLviSAwlu. I ' " x "'A i ' C- H kA y -S3 . V ' if Bone leather with beige ombre straw vamp or all white. Size. 4-9. 2.58 Mr. and Mrs. Breland have learned a lot about responses of animals since they started in Minnesota in 1947 with "eight chickens and a prayer." NOW MR. BRELAND says in all seriousness, "I wouldn't hesitate to sign a contract today to produce a thousand white rats to play tiddly winks." That would considerably swell the animal population, which hovers around 300. Currently in residence or alumni are otters, wildcats, foxes, ground hogs, hamsters, goats, sheep, peacocks, swans, cats and dogs. There Is also, says Mr. Breland, an "Indefinite number of cockroaches." But they're townles not students. Tiddly - winking mice or "My Country Tis of Thee" playing seals, the teaching technique is the same. "The essence of the method consists of first conditioning the animal to approach the feeder when the feeder sounds and drops a little food. After this, one simply waits until the desired behavior occurs and then sounds the feeder. "The animal soon learns to associate the proper behavior with the sound of the feeder," says Mr. Breland. A Salo As Great As Its Name Washable 'onn,n,g and Children's P 1.S8 JD pair Children's sizes 6 to 4 in white, navy, red. Women's sizes 4 J2 to 9 in black, white, navy or red. Rubber' soles. Cool,' Sun-loving $2.99 Leather Sandal prs. 2.53 Pair with pillow-soft cushion insoles Sh Dept., First Floor Mr. Breland says, "Most animals learn s 1 m p 1 e responses at about the same speed. "BUT LEARNING time may vary anywhere from 15 minutes to 15 weeks, depending on the complexity of the response." Once an animal learns a behavior pattern such as a chicken running the bases after an activated bat belts out a homer It will never forget it. The hardest to condition? He nominates the house cat When you see his cats dialing a phone or tuning a TV, you wonder. The difficulty, he pointed out, stems from their predatory nature. Once they learn the feeder signal, that's all they want to think about and are reluctant to repeat an act. "The application of animal psychology,' says Mr. Breland, "has created a real revolution in man's relation to animals, particularly In the field of animal training. "Animals which could not be trained with the traditional methods can now be trained easily. The more usual animals can be trained in highly unusual behavior. oxford or slip-on Fabric Oxfords Men's and Boys' .5 prs. Regularly 2.99. In white only; boys' sizes 2 Jj to 6. men's sizes 6 Y to 12. Buy now and save 50c a pair! Start Cincinnati Sliop at Sears and Save Faster 'jh . I ' - 1 ' 1 i ( y ' 4 i -i V ' 4 I - ''' "f ' , r ... ., f rf i rn 4 I".'-, .- o . y -M Two Points For Raccoon ... all in reflex conditioning Save s2.00! Men's Gold Bond Casuals 199 li I brown smoke O black These shoes have the casual good looks and lightweight flexibility you want for leisure-time comfort. Springy Searofoam soles are great for walking. Slip-on has elastic gore for snug fit. 2,58 4 pa,r Jm Starts Optn Monday, Thursday and 2900 Reading 4220 Glenway 13 W. 7th, SEARS AP Photo regularly 6.98 4 Soft glove leather in Italian tan, bone or white. Sizes 4 Vi -9. 2.5K Italian tan or bone with cork-covered wedge. Sizes 5-9. 2.38 Friday Niqhft 'til 9 Rd. WO 1-7820 Ave. WA 1-8800 Covington HE 1-8310,282-2271 l fx V VITA.PERLES NO MONEY DOWN WHEN YOU BUY YOUR VITAMINS ON SEARS REVOLVING CHARGE ACCOUNT! - CAPSULES Keg. S1.98 Each Geriatric Capsules Bottle of 100 2 for 7 88 Geriatric capsules aid In combating nutritional disorders often encountered with advancing age. yjTA-PLINTT Folds to 10 inches wide Why Rent? I t V if.f t 'jtmm r - iy VliilflOOFt3" 1" I I V' ; it i ) I !? ; -v 4A f p i HU 'S Dual Hand brakes hold tightly, prevent rolling, even on hills Sturdy steel, gray enamel frame and gray plastic A very low price for a wheel chair, that has so many quality features and rides so comfortably. Rolls smoothly on ball-bearing rear Easy Handling Wheel Chair with Dual Brakes Light tubular steel. Metal side panels protect clothing from wheels. Footrests adjust from 13 to 19 inches. Foam rubber 7 A 95 padding. Shop Satisfaction SEARS Jl riLlYXJLl 1 kr5LAJlJ On Save $1.08 on Sears Approved Vita-lPcrlcs Ilejr. S2.98 Ea. Bottle of 100 2 Check the Potency Compare the Price . . Vita-Perles contain 10 vitamins plus 7 minerals. Supplies you with iron . . . plus liberal quantities of calcium and phosphorus. An excellent nutritional supplement for every member of the family over 12 years old. 1 CAPSULE Vitamin A... 6250 U.S.P. Vitamin D....625 U.S.P. Vitamin Bl 5 mg. Vitamin B2 3 mg. Niacinamide 25 mg. Vitamin B6 1 mg. Calcium Pantothenate 5 mg. Vitamin B12 3 meg. Zinc Reg. $1.98 Each Super-Kaps Capsules Bottle 1 . Q18 of 100 L for O Small easy -to -take capsules provide you with 10 vitamins Li more than minimum daily needs. Regular 3.98 Each Vita-Plenty Bottle of 100 2 lor 5 88 Power-packed more than the minimum dally requirements of vitamins. It Costs So Little To Own upholstery at Sears and. Save Guaranteed or Your Money Back 2900 READING RD. WO 1-7820 Days Iv! fi 88 for CONTAINS: Vitamin C 50 mg. Vitamin E 4 I.U. Calcium 215 mg. Phosphorus ....166 mg. Iron 15 mg. Magnesium 10 mg. Manganese 1.5 mg. Potassium 5 mg. 1.5 mg. ''13 i ri Sty : PERLETTES - .7 Reg. $2 98 Each Perlettes Capsules Bottle Of Q99 of 100 for O A small size multiple vitamin-mineral formula for adults who prefer an easy-to-swallow capsule. Sears Approved Multiple Vitamins 31-Day Supply Regular 69c 49' Provides more than the known minimum dally vitamin requirements for children ages 6 to 12. Outdoor Model &5 oVoV NO MONEY IIOWN on Sears Easy Payment Plan wheels and swivel casters. Folding aluminum footrests are adjustable. See our complete line of wheel chairs and sick room needs. Scan Cincinnati Sferti Open Monday, Thurtday and Friday Night 'til 9

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