Oakland Tribune from Oakland, California • Page 58

JULY 12, 1931 SUNDAY -0 ENVIRONMENT ITEM III HOME Upper Piedmont Estates Residence Through the H. W. Jewett company office, arrangement have been made by R. K. Ham to construct this formal Italian style home according to plan of Noble and Archie Newsom.

architect. Ihe home will be started a toon a the detailsof the plan can be completed. aHl FOB UUUE miw HOME Formally Opened Today Nelson Brothers, apartment builders, have just completed this reinforced concrete apartment building at 415 Bellevue above Grand Avenue. Its many modern feature include Spencer Elevator Equipment and Marshall and Stearns wall beds. Four-room suites predominate.

APAHT IS OPENED TflDJIY EDO INSPECTION i in 4, TV fa 0 1 Oakland Firm 'Wins Award in Ad Campaign -t i WWW jims. i -1 ri ft nig fDiPil i igrti i 4 IS PURCHASED A. Ham Buys Estate Lo- cation in -Upper Piedmont The H. W. Jewett company an-nnn tha Mia of a large home- site In exclusive upper Piedmont instate to 'R.

A. Ham of lyoe uaios, a. former resident of Oakland and well known Eastbay capitalist. Ths Immediate construction of a beautiful estate is contemplated, plans ia tha hnina hplnar under develop jnent by Noble and Archie New- nm. tiromlnent local ireniww, tn iha nlana this pre' tentioua home will be of formal Italian design, built in the form of a A description reads: The shaft of the running in and west direction will house a stair hall, a kitchen kitchen porch, two maids rooms, i.A tun hrt rnnmi and a sleep ing porch on the second floor.

The of the In a north and onth nosltion are somewhat ex with the northerly arm pointing at an angle of forty-five tn the northwest. The other is normal. In the north arm jvlll be the living room and solarium" on the main floor, and the master bedroom, a sitting room and dressing closet, will oc- ruDV the space aDove. in me u- ruent a large' playroom will be 10' whirh will oDen to a ter raced garden and loggia. The southern arm will accommodate the library, tha dining room and ihe breakfast room on the main level, and will have two bedrooms, a sitting alcove and a sleeping iiorch above.

"A broad balustraded terrace, with steps leading to the garden below, wlU stretch completely across the front of the home, while in the rear will be a sheltered patio. The main approach is from the Hampton road side and consists of a circular driveway with sn ornamental entrance. A five foot wall will surround the property at the street line. At the rear will be a four-car garage connected to the house by a covered rolonade along the north side of the patio. Above the garage will be the chauffeur's room and also a tpace for a boy's carpenter shop, "In the planning full advantage has been taken of the wide marine view, the foothill vistas and the sun exposures." According to Jewett the selection of Upper Piedmont Estates as the location for this beautiful home was only made after a thorough end lengthy Investigation of all of the Eastbay residential section.

Construction Is to start as soon as the details of the plana have been completed. The home to be ready ty the time the family returns from Europe. BUILDING PROGRAM In 1124, the citizens' of Oakland vited for the better-Mi'nt of Its educational facilities. The opening' of the Bret Harte Junior high school In January, 1930, saw the completion of that program. The completed program added 781 additional Instructional rooms or twenty-one new school buildings, with a total pupil capacity of 17.927, several building sites and equipment for the buildings.

WEW HIGHWAT Construction Is nearlng completion on the section of Paolflo highway. No. 89, through Shasta river canyon, which will oost approzl-wately 11,100,000. There are mora motor vehicles on the highways and road of the west than there are on the entire continents of Asia, Africa and a major part of Europe. California had a registration of cars in 1929, an increase of nearly units over the previous year.

This state alone, has half as many pnaenger cars and commercial vehicles as the whole of Europe, from Finland to Greece, All DEVICE HEATS WATER Announcement Is made by the Richardson Manufacturing company that production of a 'new device combining the functions of a water heater and a humidified air heating furnace will be shortly started In the Eastbay. The com blned heater has been deslened and perfected by W. Nottingham, well known heating engineer of the Pa cific coast, it Is stated, who Is in charge of the plant being estab llshed at 4219 Horton street. In PmAfUullla MnlHnvham .1 a PH' "This new device was patented after eight months of work with Rummler Kummler. noted pat ent attornevs of Chicago, and with heating and ventilating experts of the University of Chicago, its principal parts are a cylindrical water filled boiler with a central flue where heat is extracted from the products of combustion as they pass from the lower heated end of Khe tank towards the top.

Above the boiler Is a hollow bladed blower which receives the vapor or steam rising from below. This blower revolves, heating and humidifying the resulting air current, and forcing its circulation to any part of the home or building. The condensed vapor is returned to the original boiler where it is again heated, and once more rises to the hollow fan. Thermostatic control makes the operation automatic. Humidified hot air can be suDDlled at a high or low velocity to the room registers at 180 degrees temperature, and at the same time hot water is supplied at the faucets with a temperature of 140 degrees.

Big Territory Served By Gas and Elec. Co. An outstanding feature of 1930 in the electric Industry was the lHltlonof Pacific Gas and Elec trie company of the properties of Great Western Power company, San Joanuln LlKht and Power corpora tion, and Midland Counties Public Service corporation. This acquis ition considerably Increases the ter. rltorv served, as well as the facili ties of the Pacific Gas and Electric company, which now ranks as the fourth largest electrlo corporation in the world.

The territory now served with electricity by the company extends from the Oregon border, souin to Kern and Santa Barbara counties. This area Includes forty-five coun ties of Northern and Central Call fornta, In which reside 2.700,000 people, or about 60 per cent of the state's population. This company operates sixty-four hydro and steam plants with an Installed ca poclty of 1,472,857 horespower. These plants supply electric en ergy to 31,822 miles of transmission and distribution wires, six nun dred and five cities and towns re ceive their light and power from this system. SIGNIFICANT TREND California agricultural develop ment In showing a distinct trend toward Increasing acreages of fruits fthd vegetables, according to Lr S.

V. Shear, Olannlnl Foundation of Agricultural Economics. Be tween 19U and 1929, the proportion of the total crop acreage In the state devoted to vegetables more than doubled, Increasing from two to five per cent That devoted to fruit and nuts rose from 17 to 5 per cent, while field crops declined from si to 70 per cent. FOR RENT! I El A series of newspaper advertisements prepared by Ryder Ingram, Oakland and San Francisco advertising agency, won first award in the real estate classification at the recent convention of the Pacific Advertising Clubs' association in Long Beach, according to an announcement made yesterday. The series was prepared for Meyer Bon Francisco and San Mateo building firm, and previous to Its submission at Long Beach, it had received recognition in Its classification in the Oakland Ad Club's Achievement Week exhibition.

"Our client was naturally pleased to have a committee of Judges confirm the merit of a campaign that previously had proven to be high ly effective In developing sales, "Ross H. Ryder, Ryder In gram, stated. "Meyer tiros. have been using newspaper adver tising consistently since they began building homes In San Fran cisco more than 10 years ago. Dur ing the five years that we have worked on the account, they have not missed Inserting at least one adverUsement in at least one news paper, for more than two weeks In succession," Ryder continued.

"Both classified and display ad- vestlslng are being used-wlth the majority of the appropriation go ing Into display. Scarcely any money Is spent in other forms of advertising. "In spits of a general decline In home sales during 1980, Meyer Bros. Increased their sales by slightly over 100 per cent above the previous year. Sales to date this year are approximately 25 per cent above those recorded at this time last year," Electric Ice Box to Celebrate A fifteenth anniversary Jubilee, marking the brief span of years during which the electric refrigeration industry has grown to one of the most active of America's big business family, was formally opened this week at Dayton, by G.

Blechler, president and general manager of Frlgldalre cor poration. Events have been ar ranged for every day and evening with the exception of Sundays dur ing July and August. Blechler issued a general Invitation to the public to be guests of the Frlgldalre corporation at any of their showrooms during the event. IMPORTANCE OF WEST The west grows In importance as an advertising; center in direct ratio to Its progress as a manufacturing center. New factories and new services which choose the western cities as focal points for western and trans-Paciflo distribution also contribute their quota of advertising accounts to the agencies with home-offices or branches In the west.

Over California's network of hard roads pass an endless procession of motor trucks and busses. There is an ever-Increasing tendency toward tha Use of motor transportation for short hauls, as good roads abound on every hand and are now available to the most remote sections of the state, even extending Into the adjoining states and providing a system over which one may travel the entire length of the coast. OFFICES BUYING PLAN Advice to Purchasers Given By Builder of Houses. There Is no consideration in the purchase of a home that is of more importance' than environment, ac-enrdins- to Ernest W. UrcK.

build er of "Modest Mansions." "Not only is this phase of home buying of major importance, but it is also naturally the first point that should be settled in the home purchaser's mind," states Urch. "If the environment is not satisfactory no permanent enjoyment can be obtained in that location, no matter how attractive or well built the home may be. "There is open for inspection, at 5817 Ross street, Just off Chabot road, a 'Modest Mansion' of Ihe attractive seventeenth century farm house architecture, which admirably conforms to the requirements of satisfactory environment. In the short time that we have been building 'Modest Mansions' in the Oaklawn tract, eleven of them have been sold to representative Eastbay families. Among these owners are H.

C. Brown, Calvin D. Miller, Mrs. Mela Krahn, Lester H. Paul, Doctor Harry Block, W.

E. Henderson. Mrs. E. P.

Willis, R. H. Robb, Alex T. Case and others. The valuation of the eleven 'Modest Mansions' at Oaklawn is In excess of indicating that they are highly desirable from every standpoint.

"The model home now open for display affords a new delight at every turn. The fireplace Is perhaps the most emphasized feature of the living room, being an actual reproduction of the seventeenth century fireplace, carried out in natural stone. A heavy plank floor, massive celling beams, an arched studio window and recessed book- tnaoH a Inn pnhAnCA the living room appearance. The dining room, ad joining, is similarly iinienea bb iu the floor and wall treatments, but in a hrnnltfaut rrtntn nnri in the den an entirely different effect has been creaiea. in ooin or inec rooms a floor of parquet type, also modeled after the early English norlnH la llM0r! Tl A thA Wfl 1 1 COV- erlngs rre of sun-fast papers Im ported irom European inius.

b-ltnhan la tvnlnnllv AmAricnn and Incorporates the best Ideas In cabinet work and conveniences especially designed for efficiency. The bedrooms and baths are also of the strictly modern order with pleasing color combinations executed In nnnniAled woodwork, wall papers and beautiful tile. A spacious amusement nail occupies practically the entire floor below the roof. Sound deadening principles were used In Its construction so that romping children will not disturb the other occupants of the house. This large room is also aaaptaoie to oiner uses nna nrnrHlnir tn the owner's wish.

A complete heating system. a double garage ana dctuuiuiij landscaped garden are additional features of the home. Financing of First Mortgage Realty Drops ruirxno. 111. The volume of new firrt mortage real estate financing In May declined to ths lowest level k.

the last twelve months, to. ailing but according to monthly Invesment review of Nelson, Hunt company, specialists In real estate and fir-t mortgage financing. The revk-w which covers bond ni tnrif issues Dublicly offered by Investment houses in the country, showed that tne May loiai was 80 below inai oi Knf fi i. Inrs-Ar than that o( May 1980, which registered the lowest total in receni jn-aru. mnv fnnrtAAn hand Issues.

It was stated, and these were largely outside of the large metropolitan centers. Vfttv VnrV or Chicago reported any new bond orrenngs, tha, ravtaw. "Boston led the a tt.KOO.OOO issue. St. Louis was second with a total of 1 nn- Milwaukee was mira and Denver fourth.

Other cities reporting new issues were: Baltimore, anton, Richmond. New Orleans and Shreveport." mi n. t-eAitv stock and bona Issues publicity offered in the first five months ot tne year, ii nr.ur Acrs-reK-ate 152.674,850. This figure is a decline of i about 49 from the total oi In the sa- period of 19SJ. NEW THEATER ti nnmniatsit for tne United Artists' theater building to be erected in Kicnmona.

Reinforcing Steel for The Nelson 'Apis. furnished and installed by McGRATH STEEL CO. 354 Hobarl St. CLencourt 7400 ,3 hi ROLLER SCREENS in Nelson Apis. from the HIPOLITOCO.

4246 Holder, St Olympic 7468 ROOFING New Building at 415 Belle. vue-Is-Shown-by Owners. ThA Aierht storv apartment build ing at 415 Bellevue, Just off Grand avenue, is formally opened lor inspection today by Nelson Brothers, the builders. Two floors of the structure are given over to ea-raeps. the residential suites occupy ing the other six.

Nelson Brothers state: "In Dlanninfe the 415 Bellevua apartments a 'departure from tha conventional arrangement of apartment suites was effected. Of tho 24 units comprised in the building, 19 are of a new type having four i-ooms with two bedrooms, or four rooms with a combination dining; rnnm Anrt livine room. This idea has already proven Us for nine tenants have occupiea suites of this character prior to the-' formal opening date. A few minor details, mainly decorative effects, remain to be completed in the pre-, i inkk. KTitfn.

all rjrae-' tlcal purposes the building is ready for occupancy. "The latest type of steel window i- l- nnnlaH a tVTin that Basil una uccii ti v. i affords greatest visibility and that does not inieriere wnn wi beautiful panoramas that may be enjoyed In every direction. The structure is also of reinforced concrete type and Is practically fireproof. The architectural design follows the popular modern trend with somewhat futuristic tenden-: cies.

Every suite is located at a corner of the building, thus taking full advantage of sunshine and Features include burgiar-proof locks, a new model of electric range in colors and with speed units, imported wall papers, acid resistant kitchen sinks, colored art tile In the bathroom and kitchen, overHlzed steam heating and water heating equipment, storage and tradesmen's lockers, Marshall and Stearns wall beds, Concealo cabinet equipment, Hipolito roller screens and a Spencer automatic elevator fully equipped with highly perfected automatic safety controls. The entrance and lobby, with lt-wlde staircase are really preten4 tious and have been hand decorat-f ed In modernistic styles and colors. Silver and black are the dominant! colors of the entrance with redHA vellows and creens giving effective contrast in the lobby itself. Transportation facilities are excellent with the Grand avenue, cars and San Francisco trains less than a block distant. This exclusive district also affords the advan- 1 I and the beautiful grounds of Lake Merrut along us norinern rim.

week. Representatives of the mausoleum are in attendance at all times. The following are officers of the company: J. A. Knapp.

vice-president; J. P. Williams, general manager: George K. Fletcher, representative, and David Nordstrom, builder of the present structure, will also act in that capacity In respect to new additions and Improvements. Charles F.

B. Roeth Is the architect for the new addition. A Complete Installation of Built-in Cabinets Refrigerators Models of Efficiency Installed in the Neu) Nelson Bros. Apis. CONCEALO FIXTURE Inc.

2009 Livingston St. ANdover 1030 HARDWOOD FLOORS throughout Nelson Apis, installed by REX FLOOR CO. 2468 65th Ave. TRinidad 9562 ft I OLD Expanding to greater proportions than formerly, the Oakland Laundry company has started construction on their new plant on Twenty-ninth street, near Grove, and ex-nrt to rfccuDV their new quarters about August It, it Is announced. This building, with Its batteries of new equipment, will replace me plant destroyed recently by fire.

"We are going to have one of the finest equipped laundries In the west," states camme aiou, vice-president and general manager of the concern. "The new which la rising cn the ruins of the old will represent an Investment of approximately a quarter of a million dollars. "The design is wnai is khuwh uniivuinnd stvle. an artistic adaptation of the Spanish design to commercial buildings. Three cur loads of special equipment have already been shipped from the east.

"This equipment is naturally the last word in modern laundry The washing machines are monel metal. The flat worK machines are so con.i.uu hnih sides of a garment, a device that gives us double serv-ice and enables us to do better work more economically. One of the features of the new "Pmn' 1. a handkerchief lroner which will handle the daintiest fabrics with- innovation will be a complete dyelrtg and cl.anln, pla tViA management oi to Ufa uiiudi Fred Mosely, veteran cleaner and dyer of the bay region. This plant will also be modern In every way.

to render the best service to our patrons in that res- The Oakland Laundry company la an Oakland Institution having been started more tha" fhe ago, and It has been under the direction of the same family for Entire period. The plant 1. now operated by a company oi Mrs. Jeanne Calou. widow ol he Lalou 1- and genera, tea narRinnni.

a ssv i manager, ana jurne.i. Calou are qpnuwut FaMt Freezing of Ice Cream Adopted A new method of making Ice hiwn adoDted at the Oakland plant of the Borden Farm Products and the machinery i. in nnnratlon and on dis play at the Borden headquarters. Twenty-eighth and Ban Pablo. It Is a fast freezing method, ana tne cold Is so Intense that the workmen are compelled to dress as for a Polar expedition, it imu.

rk. ivKntare of the fast-freer ing method, It Is explained, lies In tha resulting uner uum' frozen crystals and consequent rnuttr smoothness of the Ice cream. Envirpnmcnt Already. Erected Sunday COMPANY NDS HAVE STYLES The imnortance of awnings In residential architecture has been too often overlooked In designing hnrna. Thli 4a Tinlnterl nut uaniuaj by the awning stylists of the Daunl Thomas company, specialists In made to measure canvaa perquinnca all vn nf huildlnes.

W. D. Von Gunten, manager of the com pany, states: HTh. TiAuf TiAtterna of canvas that uA tl Tl HW flhOWtnfT can be styles to emphasize the architectural expression oi many ui the beautiful homes In our Eastbay communities. There are new types of awnings, modern fixtures and new designs of real artistic worth.

"It must also be reanzea mm awnings are as practical as they fn thpv re first of all a genuine utility. The generous shade of awnings Keeps me imenur of a home cool and pleasant even In the hottest weather. The protection afforded by the shade prevents the fading or bleaching of delicate hangings, upholstery or rugs, and prolongs their life. Awnings at the windows also Indicate prida in the possession of a home, .1 A nr-w with tha IimtPct i fl Tl IIU A. wj of an awning breathes a genuine "Our advisory service will coop erate with KastDay nome owners, architects and builders, in the de- D.mln.Hnn nf nrnnflP fltvlPH Snd materials to enhance the beauty and to increase the comfort of the home.

This advisory service entails no obligation. Architectural nnmlTTw l.nntr Icta niAv A I An hn oh- talned by visiting our display rooms at iiio uroaaway. Store for Leather Firm Is Leased W. A. Hermle company, dealers exclusively in leather goods, have Just opened a new store at 1913 Telegraph avenue, according to Wachs local realtors, through whose offices the lease was negotiated.

The Hermle company was established in Oakland In 1901 and since that time has developed an exclusive, leather goods business, having started as harness makers exclusively. The firm was originally located at Eighth and Broadway, then at Eleventh and Broadway and is now established at 1912 Telegraph avenue. Ornamental Hardware from MARKUS HARDWARE Dutribulors of Yale Towne Builders' Hardware snd Rylocki th and Washington Sts. I 110 llidwr 95)0 ALL LUMBER AND FIRTEX INSULATION for the Nelson Apis. Supplied by SMITH LUMBER CO.

Estuary, bet. I8lh and I9lh FRuUvale 317 NEW J. P. Williams, general manager of the Pacific Mausoleum, located In Evergreen cemetery at Havens-court and Foothill boulevards, Oakland, announces that the many major improvements under way are rapidly nearing completion. Williams states, "Not only Is the mausoleum being redecorated throughout, additions being added, and new furniKblngs being installed, Including the widening of the road, the installation of a fountain, and lnndscaplng.

The fountain spray will rise to a height of 15 feet, anil colored flood lights will create an interesting and artistic effect. It is our plan to illuminate a lai-Re por tion or the grounds surrounding me mausoleum, as well as the mausoleum itself by the extensive use of colored lights." Recent additions Include a private office, as well as a room, it is stated. The public Is Invited by the management to view the mausoleum from seven in the morning until five in the evening each day in the rnx xx xx (yCrpl MAHOGANY For the Nelson Apis. From ATKINSON MILL MFG. CO.

2985 Chapman St. ANdover 0686 A. Electric Fixtures for the NELSON APTS. Manufactured and Installed by Wm. Weakley 1633 E.

14THST. XVdorer 3548 ji PUBLIC INVITED TO MAUSOLEUM 1 Spencer 1 Buy Your Homesite in Beautifui Upper Piedmont Estates SUNSHINE-VIEW Retrictiona msmam fc "IN Oalc (Trees Several Eine Homes and rX Beautiful New Home to be Built at Once Come out i i THE TRIBUNE TOWER Oakland's tallest office Building, the outstanding structure of 1 the great Eastbay offers you hiah class office space with an abundance of light and fresh air For inspection it tha Building Manager, A. J. Slaght THE TRIBUNE TOWER TRACT OFFICE Hampton Road at Lexford or $09 H. W.

Jewett Co. 1C00 Webster St. CLencourt 8120 Elevator Cft 166-180 SEVENTH ST. Painting and Decorating for the NELSON APTS. by Golden Gate Decorating Co.

2311 Sft-tb t. for the Nelson Apis, by BREWER ROOFING CO. Tar and Craoel Tile and Re-roofing 830 E. 11th St. il II 1 SAN FRANCISCO.

CALIB 31 GL encourt U76 Day or Night FR-1M ME-4MM.