Oakland Tribune from Oakland, California • Page 61

JANUARY 23, 1931 0-7 SUNDAY Oafelattb Ctioutte ADVERTISING fit1; GILBERT SIGN OFFICIAL Architects to Seek Benefits For Craftsmen IffiiB! Fred Tomaschke President of the Advertising Agency bearing his name, wh reports that his firm will occupy new offices in the Franklin Building. Gilbert Apartments Opened The Gilbert Apartments at 604 Thirty-fourth street, between Telegraph and Grove, are open for Edward Gilbert, Oakland pioneer, is the owner. The two and three-roorn units provide such facilities as Holbrook Refrigeration, Spark ranges, steam heat, and hot water systems. PAR HINTS TO SEES-tlEK FIRM TD HAVE NEVI LOCUTION Organization of building con gresses', linking architects, builders, bankers, and workers, will be a TO BE DISPLAYED BE TODAY IF PROSPERITY major aim cf the commutes of in dustrial relations of the American institute of Architects during 1831, according to the annual report of Local Dealers to Place Pro'J- ToraaBcrile Company lo dc- Structure Contains Eighteen the committee, of which William Plant Expanded to Meet Renewed Demand on Resources uct Before Show Crowds Units, Fitted in Latest Style upy Offices in Franklin Building The F. L.

Tomasohke Advertis Orr Ludlow of New York, fellow of the institute, Is chairman. Establishment of credit associations for the guidance of the building industry In distinguishing be. tween financially responsible and irresponsible firms is also pro' Jected. Holding that' "labor's part Indications of increased pros Among nationally known manu perity are seen by the Ace Electric Slen romnnnv of 857 Fifteenth facturers of oil burners and! oil burning pnnlnment Who Will ex ing agency Will Occupy 6w quarters tomorrow ort the top floor of the Franklin Building, 1624 Ftahk- In building has never been properly recognized," the committee will street, for the present year. Harry Wechlo, Ovtoier arid manager of the hlblt at the eighth annual convent tlon of the oil burner Industry to be held in Philadelphia from April lin street, according to an announcement made- by Fred Ii T0- fiaschke, president of the organlrA-inn.

The riew headquarters of the continue its efforts to seoure recognition of superior craftsmanship through building congresses and chapters, of the. American Institute of architects. piorits In support or his to the Inquiries for estlniates ort electric sign installations. He said: "Inquiries are coming S-1IS inclusive, is the S. Johns61i agency comprise an extensive suite Company of this city.

Many manufacturers of burners The committee also seeks united action to reliev unemployment. Announcement, 18 made by Edward C. Gilbert that the Gilbert Apartments are open for Inspection today. 'The building is located at 6o4 Thirty-fourth street, between Telegraph and Grove, where once stood the first home built In the Central Land company's holdings, erected fifty-four years ago. Gilbert, who has pioneered in this district for the past forty-one years, states: "The Gilbert Apartments, representing an investment of approximately $75,000, comprise eighteen suites divided Into six of three rooms and twelve of two rooms eaoh.

These suites will be avall- n4 nk itnfnr- not only from established concerns that vVish to modernize their signs to keep abreast of the hewer lighting effects now preae'nted, but from establishment? Just entering or and accessory equipment have atalsjj thelrSftJen tlon of introduc 01 offices in tne peni-nouse on nu roof of the, building, which Is considered one of the most beautiful bf Oakland's newer office structures. Rapidly expanding business and an Increasing staff are given by Tomaschke as the reason for the "i-V i "Tl KeWh i'a 'In rl 4-. f- anout to enter tne can Francisco i k-'X' 8Rt. i ing their latest nymeis ana im provements at this and the show is expected to draw a. large attendance on the rpart.M of and to inform public of the ad-tage of building now, while it is stated, costs are from fifteen to twenty per cent below TAILORS OPEN tnove to target The Tomaschke agency started in business beating contractors.

engineers, builders nd members of thai oil Kaatlnw tnutt-V Tft tt A A it Ion. thS in Oakland In November, taking over a number of- the Accounts served by the, former. Oak bay territory. "Our own plant has been expanded to cbpe with the demand for the latest Neon equipment, and our installations are to be found In the business districts of, every bay community. All installations carry A one-year guarantee, with free maintenance, and service during the contracted period.

We also enter i show will be opened for the, second land firm of K. L. Hamman Advertising; eomprlsl the consecutive year to me general public, many of the exhibits being tn Intorpst the home "Eastbay's leading" ineTtftrtriaT; com mercial, financial ana real egiaie owner and the prospective pur-, chaser of oil heating equipment. into contracts lor tna upkeep or organizations. jomasenke naa served, as vice president and tnana.

ier of the Hamman firm tor 12 The success of the plan at tne ln. iw.nv.nHnn when tnftnv Sales equipment riot Installed by our company, and are featuring a fast were made directly from the floor. Refrigeration service on general repair work. years, and the staff of the present Tomaschke agency Is -ante eimer luniioiw nished. A feature of the smaller suites is an individual Spanish balcony opening treat each.

Garage accommodations "will be sufficient for the cars of all tenants. "Ample size le-emphaslzeil in all rooms and closets, some of the latter-being as large as 7x14 feet. An electric laundry and a drying room have been prdvldedand incinerator openings are conveniently placed on each floor. The building is carpeted throughout, as well as being sound-deadened to -eliminate noise as. much as possible.

All interior walls, with the vxnntinh nf Vltr-tiens And bath- induced the directors to open future shows to the public it is "The automotive industries ana dlnplay rooms are becoming par largely. Of former Hamman em Announcement Is mdde that the House of oyyer, custom tailors, have opened a strive at 1228 Broadway, near Thirteenth street. fruck Made Here A Maw -Afrlfe-AHitor ttnrV 1m tnflr. stated. i ployees.

i Wallace Elliott, who Is asso- pin td Tomaschke in owner ticularly prominent through the use of. electrlo signs, ftnd in that field, we are Just completing installations lb Sah FraticiBco for several Chevrolet dealers." C. A. De- sjM(w buc opened -t The large oil companies, attracted by the pnportunlty to reach' 'the public as well as the oil burner In. itimirv entering the ehdw thl keted here by the Motor Vehicle Refrigeration Company, Limited, wltn general offices at S614 Tele ship bf the was an account executive in the Oakland and Los Angeles offices, of the Hamman the first graph avenue.

store year. It is announced. Btandad Oil for four years. Bruce W. El a a avenue, of New york ann tne einciair interests were among the first to reserve apace.

The list of exhibi PCs The new trues: is constructea 01 Durable materials, well insulated to retain low temperatures, and refrigeration Is obtained by a small compressor vthlch derives its power 1 Ml! San Fran-Cisco, in 190-6. The 1 tors, who already have botigni space, includes most of those -Who llott, account executive wun um present Tbmaschke organization, was formerly employed In a similar capacity by the Moser ana Co. tins Advertising agency of Utlca, New Tork; and by the Chappelow Advertising company of St. Louls. It -4 Realtors Named On State tioatd A.

ft. Galloway, of Wright Klmbrough, real estate firm of Sacramento, has been appointed a member of the State Reclamation board by Governor Rolph, according td the California Real Estate firm has from the motor's transmission. Zero rooms, are of textured plaster in neutral shade. "The steam-heating system, with radiators In every room, including the dinettes, Is operated from a modern gas-fired boiler, a system that is ranldly becoming popular since the advent of natural gas. Kach suite has Holbrook electric participated last year, as weir mm several new firms.

temperature is possible, according to agents. now grown into a 2 6 0,0 0 0 cor Dora- MHMM rnoFiTAptE chop 21 gweet potatoes were a profitable Following are the executive officers and directors: Louis A. Pier- -Y 1 4 Carl W. Slckler, produotlon manager, Is a former Hamman employee, as IS Lillian P. Ahgel, cash- ottl.

Earl J. Hhaw, John. J. Oalton, association. Carl Johnston, realtor nv tMtf ait frit rv 1 1 op-erati 1 2 L.

ClRfluCojt ttflr he tract, he ier and Office manager. Henry M. Flerottl and Joseph Pier- Eftkersfleld. On a 40-acre "We are much gratifiea," otti. stores, it is grew lugs of sweet potatoes.

maschke said yesterday, "to make stated. C. A. this announcement of our move, Although we have bnly occusied Is pr I ent and Harry Wolfe of the offices which we are giving up for a little more than year, We have been handicapped for sever San Fran- al months by lack of space In ac of North Sacramento, and a former president rot the real estate board of' the capital city, was alBO appointed to this board. Davis Is Named Salesi Manager Of Wood Firm The Fred T.

TVodd1 Company announces the appointment Of George M. general sales manager, Davis has been with the firm for a 1 a Is Many Varieties of Cedar vice presi- The vol of commodating the Increasing number of acotttints which We are serving. -We feei that in our new quarters i will be able to operate With H. A. WOtfE greatly increased efficiency." Trees in S.

Explained The business or tne loirancnm agency is devoted to gsneral adver- business has grbwn to such an extent that all woolens are par-chased from the mills In full piece tots, the firm reports. Howard Wolfe will be the manager and designer of the Oakland store, Wolfe is one of the best known tlslng service tor manufacturers, tHutrlMutors. financial houses and real estate organizations, together The name "cedars" is about the moat overworked word lit the nursery vocabulary. Almost every with sectional aavertising service GAG radio outlets and telephone system. Colored tile brightens the baths and kltcthens." Frank Gottsteln, plumber, and the Markus Hardware company were associated' in the construction.

Gilbert announces that other building; projects are contemplated with details to be given later. Appoint New Committee President C. J. Btruble of the-Chamber of Commerce, with the approval of the board of directors, has appointed the following committee chairmen for 1931: Finance, Russell Lowry: good roads and highway, Henry L. Htn-man.

harbor, R. K. Glassley; hospitality, 3. 8. Killan; industrial water, Charles H.

Lee; insurance, Harry W. Spencer; inter-city visitation, W. F. D. Brown: laws and legislation, William 8.

Wells; manufacturers-trade, A. Irving; membership, Ben F. Morris; new Industries, C. P. Howard; public affairs and buildings, Henry Chrlstensen; publicity, Harold Austin; speakers' bureau, Francis H.

Woodward, tax and budget, Ralph T. Fisher; traffic, L. B. Hughes; transportation, Hugh L. Hagan.

designer Of the Paciflo coast. Is A member of the flan Francisco De .1 -11 0ett for Inspection GILBERT -604 34th. St. between Telegraph and Grove 2 arid 3 rooms furnished and unfurnished. Steam heat ib every room1; Holbrook.

electric refrigeration; Spark gag 'ranges; electric laundry with dry-iifg fodtiij garages; conve--hient to fell transportation. IifeNtALS 1 from $40 up AfAnateft Photit Piedmont 8619 for many of Oakland's larger ra tail establishments. Atlas mountains In Northern Africa. All of these trees are easy to identify by the peculiar rosette-Uke arrangement of their needles. They are trees of quick growth and inclined to become massive and picturesque in their old age.

When th amateur gardener club, and has for the past gardener wants ft "cedar" tree, but th difficulty lies in the fact that the common name of "cedar" has three years had his home in thS tho past three years as sales manager of (vision properties, ftnd his promotion to the new position, left vacarlt by ths resig 0 Eastbay. The firm maintain its been loosely applied to trees of own workshops In Oakland. many different families. The family of the true cedars Is Saves Million 1 comes into ft nursery and asks for a cedar tree he will probably be. nukert tohitt kind of a cedar ha wishes.

Theila are the true cedars, white, cedansjtwo kinds of red cedar and Incense cedar. The white cedar or Port Orford. is the tree from which Fot Shhnets iuv of llatrimer-Bray C. Rough and MARDWAkE or toe GlLftEkt APTS. tarnished by MARKUS HARDWARE Distributor of Rylocks 7th Arid Sti.

okis4 Hoiiiesr tio nation of Zura Sells, comes as a recognition of his wide a very small one. They are all natives of Southern Aula and Northern Africa. The Indian cedar, Cedrus deod'ara. is the best known of tho family. It comes front the Himalaya mountains in Northern India.

Another member of the family, the cedar of Lebanon, originates in Asia Minor and Syria. The third member of this very exclusive family, Cedrus atlantlca, Mt. Atlas, cedar, is a native of -the ilore than ti, 000,000 was saved to Eastbay shippers and manufao-turers during 1930 by the activity of the Traffic and Transportation department of the Chamber of white cedar lumber is t-ut. is known In Oakland. Ued all over th botanlcally as Chamaecyparls experience lawsonlana or Lawson cypreBS.

It Is also known as flat branched Id! wor, Commerce, according to its annual report Just rendered. It Is estimated that since Jan- cypress. Its name really means an de-pa rtmen ts of the real estate field. F. T.

6 raise cypress," and it is not in any way related to either the true cedars or the true cypresses, The type is a tall stately tree with soft, drooping, feathery foliage of dark sage-green. It is quit pyramidal and compact and carries Its 7 Ptumhtng forth branches all tha Way to the ground, "Davis started his career in the field of education and was former ly principal of the grammar school at Colusa. He then turned his attention to the law profession and after some years of study entered the firm of Delmas hertrtdge, In San Francisco. Where he re HOLBROOK GOODS OF QUALITY Give Greatest Value for ttie Dollar Invested Selected by E. Gilbert for i THE GILBERT APTS, uary 1927, a total of has been saved through the department's efforts in retaining freight rate advantages and unfavorable ones from being fbrmed.

One if the most outstanding examples of the work of the Traffic department during thk year was the successful retention of existing depressed rates froni Oakland to the l'aoiflc Northwest. Bused upon tonnage to that territory, it Is estimated that a saving of more than $500,000 was Involved in that instance, During the vear the danartment THESE FINE ESTUDILLO ESTATES HOMES CAN BE ACQUIRED TO-DAY AT VERY LOW PRICES Old trees In forest conditions reach a height of 1D0 to 200 feet. There are many horticultural varieties from the type, some of them being extremely dwarf and bearing little resnmninnce to tno large trees, irom GILBERT APTS. by Frank AiGottstciii PLUMBING AND MATING CONTRACTOR 226mGHtHSt. LA kisUi 0575 which they originated.

mained for some considerable time, finally leaving to conduct his own law offices. I)atis subsequently entered the real -estate business, being Identified With prominent firms both here and in Los An The red cedar of th eastern HOLBROOK MERRILL STETSON, Inc. Ltl states is a Juniper, Juntperus vlr-glnlana. This is a slow growing tree that in exceptional instances may prepared forty-four rate and trans- portatlbn surveys and conducted forty-eight committee meetings, according to the report. geles in various executive capaci reach a height of 100 feet' but 2090 Broadway- LA ketide 768-6763 ties.

which more often is nearer SO to 40 feet, when fully matured. Its compact habit of growth and small Construction Industry size make it useful in landscale work. The is- Mmewbat prickly and while dark green in rammer, It takes on beautiful 796 Gary Drive ONLY- $6100 $995 Down AND A SMALL Sees Prosperity in 931 bronsy tints in cold weather. ThW retf cedar of the western tVASillNQTON, D. C.i Jan.

J4. states belongs to the large family of thuyas or arbor vltaes. The species from which the red cedar lumber of commerce is cut is the thuya pllcata or giant arbor vltae. This is a magnificent tree with foliage of glossy, dark green. Its Entering the present year with 4 more cohesive Industrial organization thart ever before, and With a rapidly maturing- program of constructive" objectives, the con AMOUNT EACH MONTn leaves, when crushed, have a strong struction Industry is preparing to push every advantage toward general business rehabilitation -during 1931, Edward J.

Harding, managing director of the Associated Of n-eral Contractors of America, announced on the eve of his departure for the twelfth annual ronvpn. aromatic odor. Incense cedar Is the Ilbocedrus decurrens. This is a slender tree with very dark green foliage. Its very columnar form and rather moderate growth make it ideal for landscape work.

It gets -its common name from the very pleasing odor of the foliage. All of these trees have a very Important part in landscape work and amateur gardeners will do well to learn to Identify these trees This is actually an $8500.00 value. beautiful, attractive home and a true bargain- Three bed rooms; large colorful breakfast room. The living and dining rooms are exceptionally well arranged and quite pleasing with their beautiful textured plaster, mahogany woodwork, beamed ceiling, and rich dark hardwood floors. Cement basement.

-Twoar garage. and to know them by their correct names. tlon Of the association, to be held January 2 to 30, at San Francisco. "No Industry- Is so representative of the industrial activity of the country as is construction," Harding stated, "drawing extensively as it does upon the markets of a diversity of manufacturing, mining, lumber and other material and transportation industries, as weir as providing a substantial market for funds in financing. Four Methods Of Regulating Furnaces Told 790 Cary Drive, ONLY surety and Investment fields.

It Is apparent, prima fade, that without a healthy condition In the con struction industry, general business cannot thrive and we are con to ameliorate the fundamental status of the construction industry has resulted in marked headway toward standard practice, responsibility, efficiency and sound credit." INFLUENCE INCREASE8. He pointed out that the Bureau of Contract Information, Washington, D. a cooperatively launched fact-finding agency for gathering and disseminating the performance records of general contractors to the end that contracts may be awarded only to those qualified to perform them, has passed the experimental stage and Is now exerting a constantly Increasing Influence In the fields of both public and private construction; and that the principle of the affiliated manufacturers' bureau, after a notable success In standardization in the concrete mixer field, is to be extended to other manufacturing lines with a promise of equal economies and Success. Harding tbelleves that the development of the Allied Construction Industries of America, a Cooperative undertaking aimed at the root of unsound conditions which have nourished eat throat Competition and its attendant unethical practices. Is one of the outstanding accomplishments of the past year.

Designed, to create a chain of credit bureaus reaching Into every city in the nation and welded together for the cooperative purpose of setting up sound basic conditions upon which trade practices can be founded, it has been successfully- launched III a dozen cities during the past year Snd is being promoted In scores Of other communities despite the adverse conditions of business generally. O'IFORM The detailed' problems Incident to the formation of each local bureau are solved and the plan Is proving its value despite the handicaps incident to the present depression, Harding states. In adStun to these three major reformatory movements, which have received their impetus entirely through clear-vlsloned leadership and a mutual determination to soundly establish construction as a unified national industry, Harding points out that the prin There are four methods of eon- trolling the heat developed by the modern natural gas ac $6850 $58.50 PER MONTH EASY TERMS centrating our efforts In cooperation jflth all elements to bring about this healthy Condition during the- present year." cording to, heating engineers of the Ituud Hflater company ana ine I'allard Keagrave company, their local agpnts: Liu jfju Harding declared that the Asso ciated General ContraMors con These four methods, are enu merated as, first, the clock ther-mostut method, which can be net vention will furnish striking evidence of the sincere cooperative efforts and genuine progress that to turn heat on and off at any hour, and which maintains any YOUR offices i' should logically be located in tKe Tribune Tower, a high class office building that li devoted exclusively to commercial and certain professional present over 90 occupied by leading firms and Outstanding corporations). Located in the downtown financial district and close td til local and suburban transportation, with all the light, fresh air arid sunshine that a ToWer tuilding pro-vides, this structure is the ideal location for your business home. Your inpclioh of out "available suifes is lrryited a fdr furthei information communicate with' the' TRIBUNE TOWER Franldio at l3lli Street ARTHUR J.

SLAGHT -7. Baildifijf Manijer Here's more than enough for the money. Living room l8Jxl6.A AH of the5 roorn are large and most pleasingly pA fra rnn-vtoiientM in the. modern kitchen are being made to have the construction industry lead business back to normal daring 19S1 and to establish itself on such a sound economic basis that in the future it may be more effectively used as a business balance wheel. He sees desired temperature; the telestat and signal lamp method, which maintains any desired temperature, but is turned on or off by hand, either at the telestat Hi the living room pr by a switciTin --canvassed walls and fcads of cupboard space.

The bath as a reality of the future a unified the bedroom; third, the three-way nush-button control, consisting of an electric push-button device for national construction industry wltn alms extending beyond group Interests and centering upon the development of cooperative Interrelations and a sound foundation for the whole. turning the furnace on or off, ana vfhich permits operation at high, low or medium heat; and fourth, the manual control method, by which a furnace control valve is 'As Will be shown In reports at operated by hand from an upstairs location. our convention," Harding said, "the progress in the past year of general adversity has been phenomen al. During this period we have seen established or continued at The Fraser furnace offers any is a dream With its beautifully colored tile vOalli and floor and separate tile shower. Three-sunny bed rooms and a sun porch.

Finished cement basement, double garag. WHEN PRICES AND TERMS REACH THE LOWEST LEVEL GOOD BUSINESS DICTATES THAT YOU BUY. IT WILL PAY YOU TO INVESTIGATE NOW. brive Out Foothlt Blvd. to EstudilUt Estates Fred T.

Wood Company Foothill Blvd. and Etdillo; Are. Phone SWeetwopdJIOO least three major cooperative movements which are bound to have an IhcreaslnKlv beneficial ef ciple of pre-quatlflcation of bidders of these methods as optional equipment, and has several other features which also account for the popularity which Fraser devices enjoy among hbm owners, ft" is explained. The "Evapordome" principle of interior construction Is one that is stressed by the" local concern accounting of the exceptionally long life of the beating fect upon the industry during the present i Celinit affiliation of organized general contractors, surety bonding companies, equip on public work and the acquiring of a uniform state mechanics Hen Set have been brought to promotional stages only through the cooperation and spirit ef compromise manifested by the diver ment manufacturers, material deal ers, subcontracting trades, awarding officials, architects and others elements. gent interests involved..