Oakland Tribune from Oakland, California • Page 71

2-M HUGE SUNDAY DECEMBER 28, 1930 15 27' Work Rushed on Ford Plant Showing the steel frame of the new Ford astembling plant in Richmond with the steel construction within 20 per cent of completion. The airplane photograph show a portion of the city of Richmond in the background and in the foreground indi cates the wharf in process of construction. Ford owned ships will unload parts at this dock for asse mbly into completed cars at the rate of 400 machine; a day. New Apartments Completed U. Cavallo, owner and builder of the Aurora apartments at 2220 Tenth avenue, has opened the structure for inspection today.

The Equipment includes Holbrook Eleclric Refrigerators, Marshall and Stearns improved wall beds, steam heat and hot water systems, etc. Financing was airanged through E. F. Cray RESDLT OF Dollars Spent Steel Frame" of" Building Now .80 Per Cent Complete Aurui 'iT? for ConTenience of Tenants in Planning Washing of Fabrics APARTMENT IMS II BENEFITTED By RESEARCH II RUSHED ON FOOD PLANT JT-RIH10ND a YEARS BUNG "esBssi Alameda county housewives are the benefits of the mll- Jlon dollar investment In science w'-- Industry of If there Is anything wrong with the countryj Henry Ford doesn't think so. Giving concrete prof of his faith that prosperity can't be far away, the Detroit motor magnate is putting together a monumental stee frame on the waterfront In Rich Z- tn i ca ha made I Unndry (nstltute of 1 I t.

Illinois, to a it tement issued r- day by the A 1 a da County Laundry A 1 1 cl a- tUn of which a mills a Is the president. "The plan of nia kin St 'i c. CAtotr. differ. lions of articles according to color and fabrlo which takes place when the laundry bundle reaches the laundry didn't ust happen." reads the statement "Neither did the formulas through which the soap, The Aurora Apartments at J220 Tenth avenue, Oakland, are open for inspection today, according to announcement by U.

Cavallo, well known apartment builder and owner. This marks the completion of the, seventy-fourth structure byfl this builder, it is slated, in a pro-. gram which has included both con tract and speculative enterprises. Cavallo states: "The Aurora is the culmination of my years of experience in apartment house building, and has been so designed and built that it will meet requirements of the tenants in comforts and conveniences afforded at moderate costs, and also satisfy the owner with its return on his" Investment. There are thirty suites of two and three rooms, available both furnished and unfurnished, and tho large fireproof garage Is more than sufficient to house the cars of all tenants, so that easy parking is assured.

Decorative finishes, such ae beautiful tile work, bright enumela and textured plasters, are the rule throughout The closet space is special feature, and the spacious dressing closats are equipped with mJrrors and dressers. The kitchens and breakfast rooms are replete with built-in conveniences, Including drawers, closets, large porcelain' sinks and drains, Holbrook refrigerators with vegetable compartments below, ironing boards, and enameled gas ranges. Each suite has a large reception hall and hall closets. Every living mom has a large bay window, and tight closing metal saeh to eliminate drafts have been used throughout the building. "There ars steam radiators tn P-f "ttyea, water and washing materials MUM I GAS, mm bios 10 BE CALLED UHtU every room, with ample radiation to keep the entire house warm, even In the coldest periods.

The three-room sulues have a large bedroom, entered from the reception hell, and they also have the Marshall Stearns concealed bed off the living room. Laundry facilities are located on the roof. "The spacious lobby is decorated In a style reminiscent of tho -early are tested. Ths procedure of oe Urmlning the exact length and number of suds for washing and rinsing each type of article did not nm shout accidentally. Neither jTald the method through which dried accurately to I'sUe absolutely square with edges -straight, or the nap or your blankets lifted and fluffed after -washing.

These advantages, and many many others, are the result of the rii nt the scientists at the Laun dry Institute. At this Institution th laundry industry of America has a picked staff of scientists and laundry experts wno are un voting their lives to the prooiema et attaining perfection in the art washing and cleansing doming. Here have been developed the ''thousand and one methods in use fcy ths more modern laundries ana evhlrh hiv hroueht about the slt- nation whereby ths housewife of today can eena ner wasn to mo with complete assurance that when It returns it win look better, and wear longer than if she had done the work herself. At the same Urns ths Institute has de Veloped ways and means of eost reduction to the point that when Egyptian, with heavy square beams and rounded columns with thst lotus decoration. The lighting fix tures In the lobby are of futuristic type executed tn translucent glass of odd geometric patterns." Fruit Trees Is Overlooked bloom they cannot be surpassed in beauty.

Walnuts are among our best shade trees and one or two trees will furnish a bountiful supply of nuts. Nectarines, plums and early peaches brighten the spring landscape with their lovely blooms. A few grapevines make a good covering for an arbor or wall and the fact that they yield an 'additional pleasure In their fruit by no means detracts from their appearance. The American or "slip-skin" varieties of grapes such as Concord, Pierce and Isabella are especially good for planting in the Eastbay section, as they are usually free from mildew and mature satisfactorily in our comparatively cool Climate. Fruit trees should be planted tn January and February for best results.

Although they may be safely planted until April 1 if given special care, they cannot be expected to make as rapid growth as the earlier planted trees. When purchasing fruit trees it Is a good idea to have your nurseryman prune them ready for planting unless you have had some experience in this line. Most amateurs fall to prune their young trees sufficiently and the result is that some trees-fall to grow the first summer after planting. Tour nurseryman will be glad to do this pruning for you or to give you the enecessary instructions so that you can do It yourself Campaign Started Against Accidents The East Bay Municipal Utility District has launched a campaign against accidents within its own organization, according to an announcement by Frank W. Henna, chief engineer and general manager of the district.

Henna said that the total number of automobile accidents up to December first among utility district owned machlnea is eighty-five against fifty-six for the same period of last year, an Increase of fifty-two per cent. During November there were eleven automobile accidents as against seven for November, 1929. Oakland Will Send Delegates Oakland and Alameda county am- 'ii Importance of For Shade By GKOKGK C. ROEDING President, California Nursery Co. The home owner who has only a limited space In which to make his planting should give more thought to the selection of fruit trees.

Too often their value for shade and ornamental purposes Is overlooked in considering their viewpoint. The first consideration of course Is the fruit for the family table. Fruit taken direct from the tree Is far superior to that purchased in the market, and the thought that the fruit Is picked from one's own trees adds lost to the eating. lly exercising a little care a constant supply of. fruit may be had from a few trees.

Cherries are ripe In May; late cherries and early peaches. In June; apricots and plums. In July; pears and late peaches. In August; figs and fall apples. In September; with grapes and winter apples and pears hold ing on throuKh October and early November.

The small fruits, such as strawberries, raspberries ana blackberries, will fill In the gaps between the larger fruits so that one can always pick fresh fruit from his own gardon from May until November. Fruit trees should be a feature of the popular outdoor living room. Apricots, apples and cherries grow quite rapldlyand provide shads for the hot summer days. When In HUGE ENGINE SENT TO When the 8. 8.

Stuart Dollar sails for China tomorrow, she will have on board the largest mechanl cal Injection Diesel engine ever shinned from Oakland. It Is a cuu-norsepower, six-cyi Inder. direct reversible Union Die. sel engine of the slow speed, heavy duty type, and was manuiacturea by the Union Diesel Engine com' nan.v of Oakland. The powerful motor weighs more than 40 tons and is being shipped In one piece.

It is consigned to the Luzon Stevedoring company at Unnrkonii and will be Installed a steel towboat under construction by the Hongkong Wnampao Doric mm nan v. It will be the twelfth Union Diesel engine to be Installed in their towboata oy in Luson Stevedoring company, according to Information given the domestic and foreign trade department of the Oakland chamber of commerce. WASHINGTON, D. Tha bureau of the census announces that, according to a preliminary tabulation of th data collected in the census of manufacturers taken In 1930. the total value (at f.

o. D. factory prices) of radio equipment nhonograohs. ana pans and aeees. so les shipped or delivered In 1929 by manufacturers In the united States amounted to I439.911.77S an Increase of 61.9 per rent as com pared with for 1927, the Inst preceding census year.

will be represented this year at the sixty-third convention of California Fruit Growers and Farmers to be held tn Los Angeles. Q. H. Hecke, director of department of agriculture, announces that "the keynote features of the convention this year will deal with the state's biggest agri time, material and all of tne otner unconsidered incidentals that enter into the expense of horn's washing The present protracted period of cold weather proves the claims of economy for natural gas-as a residential heating fuel, according to the Pollard Seagrave company, agents of ths Ruud Heater com pany, in the distribution of gas ap pliances. "Many users of Fraser Heating Equipment," officials of the local concern state, "report a saving of as much as 60 per cent In com parison with similar periods of year ago.

This is very gratifying, view or the fact that the Eraser furnace has a particularly long life. due to the 'incorporation of the 'ivapordome principle In Its ooni structlon. We feel that the com bination of economy in operation. coupled witn tne elimination ol replacement costs, makes the Fraser desirable as a heating unit in any home. Ths Evapordome accomplishes its purpose by forcing all moisture caused by condensation within the heat chamber, out through the chimney, so that practically no rtist or corrosion of the sealed heating unit can occur.

Fraser furnaces are made in many sixes and types, such as cen tral plants, floor heaters, and con sole heaTera, All of these may be nspected at our salesroom at (20 htrteenth street." Airport Has New Traffic Laws Traffle sones for airplanes ars the latest thing at the Oakland air. port According to new field rules planea muit come to a tun atop before taxiing across a line mid way between the main runway and the parking area. Fueling and servicing sones souin ths protective fence, and a land- ng dead line extending across the eld, forcing planes to clear tne highway at a safe distance, have been marked off. 'Vsre calculated the coat of sending slothes to the laundry la no great-, er than that Involved in doing ths at boms. "Aside from studying every as- 1.

nrnhl.m In tVim Ttl. of cultural problems and refer to marketing, standardization, quar antine and trade practices:" For APARTMENT LOANS and assistance in financial details Consult E. F. GRAY 1401 Franklin St. CL encourt 4385 Advertising Firm Has New Headquarters After ten years in one location the Curtis Banders Advertising Agency moves to the Latham Bnuare building on Januasy 1.

ac cording to an announcement Issued by-ihe-organltatlon. New accounts and an expanding-strict are given the reasons for the chanae. Starting on January 1, thla agency will cover every large popu latlon center in tne united Btates for one client and theTarge popu lation centers on the coast ro others In addition to Its local busl ness, reads the statement Gordon Htephens. art director the Hudson Buy Company stores In Canada and more recently with eastern advertising agencies. Is the art director for the organization Walter Norton, production man ager and contact man; John J.

Ra yard, new business representative, and Mrs. Wllda Warren, research Rector. -jL-' The heads of the agency are wminm A. uurtis and Ban ders, formerly Oakland newspaper, men. That East bay manufactur ers are appreciating the flexibility newspaper advertising as a tre mendous aid In meeting present eoonomla conditions is lndlcatod by survey which the organization has Just completed of the Eastbay field.

"More consistent advertising will be the order for 1931 for thla past ar has emphasised the advantage and the security of position held by the regular advertiser as against the man who has either Ignored dvertislng or who has not given It Its proper place In his sales pro gram, reaae me survey. Space Leased By Company California Laundry Equipment Co. has leaaed 16,000 square feet of floor space at 1515 Third street Oakland, where laundry machinery, uch as washers, tumblers, extrac tors, wringers and manners, will be manufactured, repaired and overhauled. Laundries throughout California have a need for this service. a at to washing and cleansing the laundry Institute provides courses through which the laundry operator may learn the most eoonomloal manner of handling his business.

Here at -nhe laundry Institute, every soap and detergent Is studied and its action scientifically noted. Water, Its effect upon various tures, is carefully Investigated. Per-r baps one of the most striking tributes that the Institute has re-' eelved and ons which comprehends the completeness of its activities Is found tn the fact that many of ths famous national textile manufacturers sre sending their textiles to to the Institute for an analysis of their washablllty before placing ibm on the market. "The support of this Institution Is one of the most Important yet recognised activities of the local association." mond which Jn a few months will I become the west's greatest automobile assembling plant. Looking forward to an early revival of business, the Ford com pany is investing 15, 000,000 In Richmond in order to build 400 cars a day with a peak payroll of 2600 men.

The steel framo or th giant structure is now about 8 per cent complete, according to re ports from the contractors and tho entire plant is expected to be fin lshed and ready for operation in the summer mai. Tho site fa i ihe Richmond In ner harbor wn the company will own Its dock lllties at which parts from, the central depot at Chester, wlU be unloaded, from Ford owned, xhlps for assembling Tapping tho plant at the other sld will be the Joint transcontinental rail lines of the Southern pacific I and the Santa Fe. Tenth street, running norm, taps cutting oouie 1 vard which in turn runs into San Pablo avenue, giving highway connection to all points. The site Is approximately five minutes by automobile from the center of the business district- or Richmond. The city of Richmond plans substantial housing program to provide for the influx of new popu latlon expected when the new plant starts operating.

Real Estate Boards Name New Officers Executives to head California real estate boards during the coming year are now being named Most of these will take office January 1 to conform with the term of office of officials of the California Real Estate associa tions. Many of them will be sworn In at Oakland, with the new state president, D. D. Watson, at the Inauguration ceremonies, Saturday, January 3. This la the first time etate and local officers have hern I worn in at the same time.

Hun nrr.ds Of representative business men from other lines will witness the realtor Induction and hoards are anxious for the honor of having tneir leaders take the oath of of fice at that time. Boards which have held elec tlons. and their incoming presi dents, are: Alhambra. J. B.

Blue: Bakera- field, Edward A. Kelly: Burhank, Frank M. Wellington; Chlco, H. A. Kotn: uiennaie, A.

Jt. Voelkeri Inglewood, George L. Cleaver: Los Angeles, J. North Hollywood. George N.

Dralne: OnturlO-Upland, William Plasman; San Franclsoo, John A. Sullivan; San Marino. Harold Jaokson; San Pedro, S. W. Davidson: Santa Ana, Frank McCarter; Santa Monica, T.

A. Johnson; Southeast, W. C. Chlnn; Venice, Claude F. Gerard, re-elected.

Marine Lines Consolidated The Redwood Line. Including six ships, has recently been taken over by the Swain and Hoyt company, and consolidated with the Gulf-Paclflo Line, increasing the number of ships operated by the con solidated lines to thirteen. The Calmer Line, operating five shlpa between Oakland and Philadelphia and Baltimore, Is also, managed by the Swain and Hoyt company. Oakland offices of the firm are at the Howerd terminal, First and market streets, and (an Francisco offices are at S40 Front street. 1.

M. Cantelow Is Oakland manager. California Has Most Students The University of California Is ths largest university In the United States with 17,122 full-time students, according to the annual study of Dean Raymond Walters of Swarthmore College, published In the current issue of "School and Society." The university attendance roll, which includes the branch at Los Angeles, exceeds that of Columbia, the next institution in point of attendance, by 2364. Building Loan Association to Pay Dividend Central Btitldln and Loan. At- soeiatlnn will pay Its custoVtWs S161.322.TS as a semi-annual divi dend on January 1.

according to a statement made yesterday by Jesse I Delanoy, president, after a meeting of the association's direc tors. The association also showed a marked growth In the number of new accounts, in total new deposits and In new loans made. Delnnoy reported an increase of 16.S nr cent In numbers of emtnmnn, an Increase of more than tl. 000.000 In new funds, and said that loans for the year totalled more than ll.00O.00O.All of this money was loaned on first mortsnPS on Improved real estate In 20 central California communities, with Oak land, Berkeley Alameda lead- In such other clths as Santa, Rosa. Sacramento nnd Palo Alto in the numbers of loans made.

Although we are nnturallv profid of our increased sire and resources we are more proud of the fart that Central, has maintained its place amonir the strong est financial Institutions of the country." Delanny said yesterday. KTom the besinnlnir we hsve nut strength ahead of else as a goal to strive for. and. as the association grows larger, we constantly Increase out permanent guarantee capital and reservi so that the tained at a hts'h rate. As a matter of fact, our permanent oan'tal and reserve are now twice the amount of legal requirements.

"Although building activity was popslderahly below normal during 1920, we found a constant demand for loans. Many were for altera tlons and improvements present buildings, but a lare number were for new construction, both residential and commercial. We see every reason to believe thst the comlnc rear will show a continued gromth every phase of our business," roooooooooooooooocooooooooocooooooooocoosoopoaooci Open for Inspection AURORA APTS. 2220 Tenth Oakland Rentals range from 45 including gas, light, hrat and garago. Beautiful new building with 2 and 3-room suites, furn.

and unfurn. Every convenience steam heat, hot water, enameled gas ranges, Holbrook refrigeration, Marshall Stearns beds in fact, everything the best Bids for the new $208,000 Seventh street subway, to be built Jointly by the city of Oakland and the Southern Paclflo company, will be called for Immediately, tho Southern Faclflo announced yesterday. This means, according to official predictions, that actual work on the underpass will begin early in January, Final technicalities in completion of negotiations which have gone on for eight years between the city and ths railroad company for elimination of the dangerous Seventh street grade crossing were complied with yesterday, when the city -council authorised- the mayor to sign a contract with the rail-road company for the construction of the bore. The contract makes certain stip ulations regarding transfers of right-of-way, the railroad giving the city passage under the tracks In exchange for the area now held by the city across tne tracks. The cost, set at inua.uuo by me railroad commlssloh.

Is to be borne equally by the and the rail road. The Southern racltla was ordered to draw up the plans, which are now completed and an oroved. and to carry on the work of construction. The county has appropriated half of the city's share of the cost. Construction of the bore is ex nected to take about alx months.

and will provide employment for more than 100 men. Increasing Demand For Citrus Fruit Twenty years ago. California pro duced around twelve million boxes of citrus fruit annually. Last year. California produced more tnan forty million- boxes of citrus fruit.

Yet average prlcee have not only held their own, but steadily have Increased. Demand has been in creased even more than supply. Advertising did It. For this the California Fruit Growers Exchange la a-lven a large part of the credit, Through twenty-three years of continuous citrus advertising, tne American oubllo has been told often and convincingly of the health value and many usee of oranges, lemons and grapefruit. Through this means, through ag gresalve selling, and skillful mer chandlslng, America has been edu cated to consume seventy oranges a year per capita Instead of the thirty-two Ol twenty years ago.

At the same time, the popularity of California lemons has been Increased to the point where they now compriae eighty-five per cent of all lemons oonaumed in America. Twenty years ago, seventy-live per cent of the lemons ronsumea in America were imported. lOlr citru fruits now are sold TnmHrkets of foreign countries, with repeat or ders of Increasing size being in or der each season. Kelp Products Made By Pioneer Firm Kelo products are being manu factured and mnrketed out of Oak land for the first time In the history of the La? I bay. They are being prepared by the Pa land Noodlo Factory, which for hlrty years has maintained a fac tory at Twenty-sixth and'Lnion Streets.

Under the name, Oakland Kelp Trodurta this concern as out and is now pro-urlng kelp salt and kelp noodles. Tho Oriental concern pointa out hat in China and Japan, kelp has heen recrnized as a healthful food for more than 2000 years. largely because of the Iodine contained, tty preparing It with food productsr Its manufacturers it to fill need In balanced diet. New Quarters Are To Be Occupied "Open house" last -Saturday afternoon officially opened the Gray Auto Equipment new quarters 444 Twenty-third street. The new building of 13.00 square feet floor space.

affocL larger quarters and msny times better equip ment than former homes, according E. 11. Ppecht, manager. The Gray Auto Eoulpment-Co. has beo located In Oakland since at which time it was the largest bumper manufacturing plant on the Pacific roast.

Since this time. It has extended Its business to manufacturing, sales and service. A complete line of trunks, trunk racks and other luggage is carried by the company, and eody and fender work Is a specialty. The company was formerly lo- kc tioi Ft rim U. CAVALLO, Owner-Builder Telephone BErkeley 6491-M HOLBROOK GOODS OF QUALITY Give Greatest Value for the Dollar Invested.

Holbrook Electric Refrigerators selected on the quality basis to serve the Aurora Apartments. mm 1 and I ,) Used )r -Cri th ii (VJ TRIBUNE hK eVV Cat7ieaI Section YOUR offices sKouIri logically be located in the Tribune Tower, a high class office building that is devoted exclusively to commercial and certain professional tenantry (at present over 90 occupied by leading firms and outstanding corporations). Located in the downtown financial district and close to all local and suburban transportationrwith all the light, fresh air and sunshine that a Tower building provides, this structure is the ideal location for your business home. Your inspection of our available suites is invited for further information communicate with the TRIBUNE TOWER Franklin at 1 3th Street ARTHUR J. SLAGHT' Building Manager 9 Sinee 18J0 HOLBROOK MERRILL 2090 Broadway saJQQQQsJJQigJaJQigQsjsjsjtsijsjQy Rough and Finish HARDWARE for Ihe AURORA APTS.

fnilk4 Yt MARKUS HARDWARE DUtrikator ef BjlKks 7th Washington Sts. Oakland HO lllday 5It 4 STETSON, Inc. Ltd LA hetide 67684769 Reinforcing Sled for the AURORA APTS. McGRATH STEEL CO. 354 HOBARTST.

CL encourt tiOO la can Hi Third street, 4.