Oakland Tribune from Oakland, California • Page 104

HI -ISS 1-5 13 i I I 23 i mm -III WA Mm I "A "4 PSk I A I I I I OAKLAND, CALIFORNIA, JJ SUNDAY, NOVEMBER 17, 1929 INCREASE III New Headquarters of Electrical Products Corporation The Electrical Products Corporation ha now occupied its beautiful new administra for interior illumination. William Joost is genera! manager and vice-president, and INDUSTRIAL CONSTRUCTION tion building at Thirtieth street near San Pablo avenue. Both exterior and interior of the structure are unique in design and arrangement. Claude Neon tubing has been used Harold R. Owen is sales manager and vice-president of the corporation.

TRACT SITES II -1 -U rw -WH44I 'JlLr if IW1 ill), IW IX A 1 Tj.nr i i i.ii. isu.uimnri irj mfm i I mi ir I miirn llbPLflltll hid niivnnnDr run CORP. IN NM HEAOQUARTERS "Look ahead a few' years In choosing a homesite. Changes are rapid In a city that is forging ahead as fast as Oakland. Districts that are raw and undeveloped today, are next year built up entirely with One of the finest Industrial administration buildings to be erected In the Eastbay was recently completed and is now being cupled by Electrical Product corporation on Thirtieth street near San Pablo avenue.

The Interior and exterior design of this two-story structure Is lixt 11 3f pri mil ft i ivy s- tt --f ii i If I I iw ltrrc Z2 Ji) J- Ir- I' Kk-- JiS A notable increase In the construction of commercial and Industrial buildings and a corresponding reduction In the erection of residential housing characterizes the 1029 building program of the Pacific coast cities. An analysis of the building records of 103 cities for tho first nlno months of Just completed by S. Straus shows, for tho list as a whole, a 2S per cent increase in commercial construction and an 89 per cent increase In industrial construction of comparable figures of 1923. Erection of detached dwellings, however, has slowed down by 21 'i per cent And that of multi-family Jiousing by 1 1 'a per cent. The analysis reads: "That such a record Is Indlca-tlvo of greater stability In realty values and "earnings nnd Js a normal reaction to conditions existing in most Pacific coast cities a year asn.

is the opinion of those most conversant 'with development af-filrs. The reduction In the pro-dui'tion of homes, it is believed, will tend to restore to a normal basix tho lists of unsold residences on the books of realtors, and the curtailment of multi-family housing will re-establish a fair earnings basis for income properties of that type. Tho increase In commercial and Industrial construction has been In direct response to current development demand. TO BENEFIT OWNERS. "That the effect of multi-family housing reduction will chiefly benefit the owners of the lower rental properties, in the opinion of students of the subject.

Is evidenced by the fact that this is the class of properties In which the greatest, vacancy rations existed last year. A rental Burvey conducted then by S. W. Straus Co. disclosed an average normal 03 per cent occupancy for high-rental propertfes, hut a much greater vacancy for those of the lower rental schedules.

Apartment houses and apartment hotels of" the highest type on the Pacific roast reflected the best occupancy records, averaging 97 per cent. During the first nine months of 1929 more than $67,000,000 has been Invested In new commercial building construction and more than $29,000,000 In industrial buildings, while $62,720,000 has gone Into new apartments, flats and hotels, and over $84,600,000 has been spent In the erection of Individual homes. Nearly $23,000,000, about $3,000,000 less than in 1928, has gone for new public buildings. The total ot building permits Issued in 10 per cent Pacific coast cities comprised In the national monthly building survey of S. W.

Straus during the first 10 months, would indicate that the year's total will be approximately 6 per cent bolow that of last year, a reduction generally considered sufficient to strengthen the stability of the market for improved real estate and to insure a steady, and dependable building program for manv months to come. pf New Realty Loan Rates nsurance Head Tells Of 'Growth and Safety' SIGN COMPANY OPERATES HERE rencn modernistic In effect and embraces many novel features, among which in the interior licht-injr- ng. This Is the first building, it Is stated, in which Claude Neon tubing has been for Interior illunimatlon. The lobby on the first floor Is given a garden effect with a sunken pool In the center. The pool Is Illuminated by submersed and concealed TVeon tubing of various blendlnjr colors.

lighting fixtures are of modern-Istlo design and Neon lights are recessed behind an ornamental glass celling panel. The art work was designed and superintended by George tV. Mevers, chief of the lirm's art staff. This Is the fourth major addition tha? has been made to the "plant since -1925. The local flant was originally established by William K- Joost and Harold R.

"Owen in as the National Elec-trlo Sign company. Wtih the ad-Vent of Claude Neon In 1925. they consolidated with the Electrical Products corporation, which firm had secured western rights to Claude lights. With the merging of the two. firms.

Joost wss named general 1 manager and Owen sales manager of the Northern California unit, and both were made vice-presidents of the new corporation. The Northern California unit comprises territory from Bakersfleld to the Oregon line, with sub-plants at San Francisco, Fresno. Sacramento, and fian Jose. Joost states that the local plant now contains B2.000 square feet of floor space, employing 150 people a yearlv, payroll of $33,000. "Durlnt; the past year." Joost stated "tho Northern California division has enloyed a volume of one and a half million dollars of business and with th additions 1nst completed and added facilities, there is not a more modern Neon Pnt in the country." BUILDING) PERMITS The summary of hulldlnt? permits for the wee Vending Wednesday, Novemher fi, 1929.

was 92 permits, totaling You can get no better HEATING INSTALLATIONS than those by Hill Stoops Oil Burner if you burn oil FRAZER SYSTEMS if you prefer gas Hill Stoops Distributor 4214 Broadway HU mboldt 1993 CM LEAS ES SPACE Chase Brass and Copper homes, and their character Is changed." to say Mitchell Austin In a recent survey which reads as follows: "Some day I want a home all my own. planned Just as I want it planned, and built Just as I want it built. This is the convictional-most everyone has, and while some people allow the years to slip by without making any practical effort to realize their dreams, tlicy all talk about the day when they will have the home they long for. "The most certain method of acquiring such a home is to start buying the site for It. Once a family has its-lot the vague dream about a home becomes definite.

"Right now In Oakniore Highlands there are many families, who are- buying the beautiful sites in this tract on the monthly payment plan, and who are planning the financing, design and construction ot their home. Some beautiful, homes have already been built, others are to be started while still others are to be realized in the future; "One needs only to drive through Lakeshore Highlands and on Into Oakniore Highlands to observe how rapidly the city is spreading in this direction. Even during The past two years, when residential building has been comparatively inactive, there has been a steady upbuilding of this entire section, and now only a few widely scattered lots remain unbuilt upon In the entire Lakeshore Highlands and Trestle Glen district. "In Oakmore Highlands now beautiful view lotB with lovely oak trees can be purchased for very small monthly payments. We urge everyone who looks forward to owning, a home some day.

to visit this property and to make an actual start on home ownership by starting payments on a site at once. "Oakmore Highlands Is best reached by driving or taking the No. 18 car out Park boulevard to the end of the line, which Is the Oakmore Highland office." HIES IN TEUCE TRACT Ths Duner-Mntheny Sash and Door company, with offices, factory and warehouses located at Forty-second avenue and East Fourteenth street, has specialized In the manufacture and sale, at whole-salo and retail, of sash, doors and screens from the time their factory was located here 17 years ago. "Being so closely associated with the home builders of this community," states C. B.

Matheny, "we found that one of their greatest problems was the securing of well locnSfcd and restricted close-In residential lots. "In order to meet this need, few years ago our concern began to subdivide the close desirable close-in residential property nnd cooperate with the home builders In a very helpful way. We are now Increasing our efforts and personal service In our latest subdivision, the Fifty fifth Avenue Terrace tract, located at Fifty-fifth avenue and Camden street, on the new Hopkins street cross-city boulevard. "The attractive homes which have been built In this tract are the direct result of the close cooperation between the builder and the owners of the tract." will build and own a one-story, fiften-room six-famlly dwelling on the nortlKsldg. of Foothill boulevard, 90 Yeet east of Sixty-first avenue.

Thevpermlt was for $10.000 Albert Oroll was granted a per mit for the construction of a six-story, 96-roon brick apartment house on the north side of Lennox avenue. 100 feet east of Monteelto. of oak tree? abound Oak FIN ii III has leased approximately 7000 main purpose of his Journey was square feet of floor space at ,1808 to attend tho annual convention of Peralta street. Oakland, where a'the Penn Mutual Life Insurance complete warehouse stock brass, company at Quebec, Canada. He copper, bronze, will be carried.

brngg fyacit glowing reports of The Oakland branch will rve company he northern California. At the pree-j' Mnnv and accurate munner the measure of our present great prosperity. In dollars the net profits of these leading concerns for six months Increased from $1,900,000,000 to It has been estimated that tho Industrial genius of America has made It possible for tliu worker to earn eight times his dwn per capita share of tho world's lln-come. That Is, taking the average per capita share, uverage per capital income for tho world over, tihte American worker Is earning elglht times the world's average. Tlls simple fact explains our unprecedented accumulation of wealth, oir larger savings, and our higher standards of living.

1 "i I may I want to mention tlie names of three men who mal; great contributions to that sltua-tinn. John D. llorkefeller was tin nt time, six persons are he. Eastbay branch was opened Important figures the life insur- The branch was' open Announced The Paclfio State Savings and Loan company has Just announced a new schedule of real estate loan rates, involving substantial reductions In cost; "We have announced these new rates," says Kdgar M. Hayes, man ager of the Oakland office, "primarily as a benefit, to those owners of residential and income property who are now burdened with high Interest loans.

At the same time -we expect It will prove a. stimulant to real estate activities as a whole. Our new rates comes as a climax to 18 months of unprecedented increase in our loan business following the introduction of our underwritten loan plan In May, 192s "The appeal of the underwritten lonn may lieiudged by the fact that already this year we have made 2515 loansggregatlng as compareil with 2098 loans aggregating $1 1,278,738 for the same period lastyear, which, itself, broke all previous records of the institution. "Now, operating economies resulting from our resources In excess of $50,000,000 and. the greatest loan volume In our field makexlt possible for us to quote these new rates, which are the lowest In our history." Realtors Pledge to Boost Community An Increased publlo Interest In the development of San Leandro Is the object of a campaign undertaken by the San Leandro Real Kstate board, according to President R.

L. Billings. The board will Investigate ways and means of fostering Interest among residents of the community by development associations. Natural Sign company has leased 1000 square feet of floor space at 2924 Ean Tablo avenue Oakland, where a product known, as the "Davllte" sign will be manufactured- The state of California will be served from the above location. Christian Is the local manager.

Joins Staff Of Deroit Mfg. Co. I. V. Fnrman, physicist, lies Joined the staff of technicians ot the Detroit Manufacturing company, 58ii0 Marshall street, coming here from the California Institute of Technology.

Thla company manufactures Bakcllto products and has Just installed new machinery to take care of Its growing business. painstaking selection by the trained and intelligent agent, and by the local medical examiner as well ne by the medical department and underwriter at 'the home office. "Safety includes policy contracts sound legally and actualalry. Safety Includes painstaking accuracy In preparing. Issuing, and recording each new contract.

Safety includes prompt and businesslike methods of collecting, accounting and audit ing each item of Income and expenditure. Safety Includes the pru dent and discreet Investment of the company's reinsurance and surplus reserves, now amounting to tne tiuy sum of over $422,000,000. "I can't emphasize that statement too strongly, that safely requires cooperative effort all along the line. as essentially as growth and vol ume requires cooperative effort. After an extended trip to the cast, John P.

Dtivles, general asenl of the Pcnn Mutual JJfe Insurance company Is back In Oakland. The ance world were in attendance at the convention. Davlcs slates he was greatly Impressed with the address by William A. Law, president of the Penn Mutual and brought back with him a messago of great Importance. President Law chose for his subject at the convention "Orowth Plus Safety" and sold In part: "Today we are living in an era of unprecedented financial growth.

This la the age of big business, of stupendous volume and earnings, of mergers and cooperative activities far beyond the.con-ceptlon, Or even the dreams, of a generation ago; These processes or trends are noted In many of the major fields of Industry. They are noted In banking, In publlo utilities, In mining, In transportation, In fire insurance. In amusements, In the motor Industry. Each of these fields Is witnessing the formation and the successful operation of larger and larger units. Incidentally this presents for you a marvelous opportunity, as new needs for life Insurance protection arise, and as greater incomes are produced with which to pay for ths required protection.

The total life insurance In the United States has recently passed the hundred billion mark, having doubled within six ami a half years. Within approximately twenty years the ratio Of life Insurance In force to the natinnW Income has Increased from about 50 per cent to about 100 per cent. Re. cently, for the first time, the amount of insurance in force, one hundred billion dollars, is equal to the national Income of the United States. PHESENTS TABULATION.

"The National City bank at New York In Its' monthly letter of September, 1929. presents a tabulation of over nine hundred leading corporations, classified accord tf to lines of business.Vhlch in the first six months of 1929 reported aggregate net profits showing a gain over the same period' of last year of 27 per cent; and 1928 was a record business year. "That Indicates In a very striking first American who had the vision! of International Industry and inierv national distribution of tt product. Ho had a vision of the development of the many uses for that product; "Judge Gary had a vision as to what could be done In the manuJ facture of steel. He had a conception that no big captain of Industry had ever had before, of the fairness with which he should treat his his customers, and his employes.

"Henry Ford later had a conception of the needs of transportation of the masses of American people. He had a conception of mass pro duction that no captain of industry In America had ever had before. He had a new conception of the importance of a higher scale of wages as adding to the general nrosnerltv. Those three men each did his part in enabling the Amer ican worker to earn eignt timeB me world's average income. "In carrying out these plans and doing their work well each one of these men mane a coiossai wnum.

Incidentally, they made magnifi cent nrofits for their stockholders. and Increased the purchasing power of the people who work for tnem. "Orowth is tne Dest eviaence oi life. There Is no such thing as standing still In business. There i no dead center, ine cnoice is between progress and retrogression.

KsDecially Is this true of a life In surance company, where contracts on new lives must he unaerwritten, where each generation as It ma tures must be met. Informed, con-illnr-ar! Insured, and serviced. The strength and even the soundness of a life Insurance company ts abso lutely dependent upon Its growtn. "Cooperative effort is a factor as Essential In producing safety as in creating growth. Safety Includes and involves conscientious and In order to better serve their cus tomers on this sido of the bay.

Other California branches are maintained In Los Angeles and Se attle, and the home office Is In Waterbury, Conn. Launch New Electric Ship This Month In the preeent race for maritime prestige, American shipbuilders who are now on the up-and--up have turned to the turbine-electric ship as the means of putting the American flag on every horizon. Added to the already Impressive fleet of great electric liners in the paesenger ship "Santa which will slip from its ways at Camden, N. J. The "Santa Clara," which Is 499 feet long with a beam of 64 feet, will ply between the Port of New York and South American ports to serve that evergrowing trade.

In the past two years some 120 electrically propelled -vessels have been placed in operation. The newest boat will be capable of 19 knots, have a capacity of GOO passengers and C000 tons of freight. Tho power plant on the ship will consist of six oll-flred boilers, two 4n00-kllowatt steam turbine generators directly connected to two 6300-horsepower synchronous' Induction motor driving the two propellers. Practically all auxiliary equipment will be electrically-operated, involving approximately 950 horsepower In electric motors. innoi iQE3Qir ATTENTION 1 AN dover 0943 for appointment.

SASH DOOR CO. RESOURCES 50 MILLIONS ST BUILDING LOAN RATES LIFORNIA EASY REPAYMENT DDnkiDT exowire i nwmr i Ln I v. LOANS Large sum available for immediate advances REFINANCE NOW AT A BIG SAVING Wt will sladly giv full details and courteous consideration to interesteo property owners and brokers. We do not require borrowers to place savings with us or to purchase member ship shares. Pacific states savings comma 1743 BROADWAY, OAKLAND Msrkct opp.

Grsnt, Sin Frsnciicj SOiO C-UVy LOWE IN CA GENEROU A garden full Trotect Your Tloalty Investments oak trees EAST BAY TITLE INSURANCE COMPANY l430FranMinSt Phone HoUiday 6163 It takes years and years and yearsto grow oak trees. But what they add Jo a garden! The most beautiful gardeWc-comes transformed with few lovely oaks. Why don't you make certain now that when you build youi home you will have oak trees in your garden. There is only one moderate-priced residence section in I 1 11 I I MR. HOME OWNER Oakland where more Highland.

In Oakmore Highlands you can buy a lot with view, with oak trees and with good street car transportation, for as low as $1500. Come out to Oakmore Highlands and see for yourself. Take No. 18 car or drive ont Park Blvd. and over the new bridge into Oakmore Highlands.

jpnff1 BUILDERS '-certainly, you can have them! i I I-f I rfaitTifpt. FTFTY-FIFTH avenue terrace. DO VOC KNOW we can refinance your home with 6 loan payable only 1 0.00 monthly on each $1000 borrowed? This Includes the Interest ami part of the principal. Having NO DUE DATE this loan can ran until paid. "The Disappearing Mortgage" Loans both FX AT or INSTALLMENTS, at 6 PROMPT SEItVICE -NO LIFE INSURANCE REQUIRED Phone BErkelcy 1338 giving description of your property We Mil! gladly make Inspection at once.

F. E. Forbes. Company 505 American Trust Berkeley Loan Correspondence Northern Life Insurance Company located at 53th avenue and Brann street, see the wonderful homes bnilt and sold in this tract and learn first hand the full amount of cooperation given the builders by the subdivides of this choice reti-j nrnn.rtv There re several beautiful lots still available, Telephone FR uitvale 3670-3671 or DUNER-MATHENY MITCHEL AUSTIN Special Agents for TTslter H. leimert Co.

Lake Psrk Ave. Tract office. AX iloier 437i 4200 Eat 14th Oakland I 30E301 30E3OI IOE30.