Oakland Tribune from Oakland, California • Page 65

Dak Ian Crib une JANUARY 26, 1930 M-3 Apartment Hotel on Lake Is to View Jas. B. Taylor Terminal superintendent of the Port of Oakland, and piesi-dent of the Oakland Traffic club. APARTMENTS The Madison-Lake apartment hotel at 1 800 Madison street, which a balcony scene affording a panoramic view of Lake Merritt and the hills, a corner of the the exterior -of the building, and William A. Davis, president of the Empire Trading Corporation.

SHOWING HITS has recently been acquired by the Empire Trading Corporation is open for inspection of its newly furnished apartments. Views are shown here of typical units in the apartments: such as the living room; THIEI Inspection Invited In Newly Furnished lishment. Mansion Displayed By Urcli Interesting to Visitors. Empire Corporation Takes Over Downtown Resi--dence Hotel. SUNDAY; MADISON MODEST 1 LAKEHURST I PURCHASED Sf 1 NOTE TRADING I RLi Wimmtmmmmtmmmmtmmmmmmmmmmtwmimwi-mmim gjjKajgiwiBaaaaniaiawa-aaMii The Madison-Lake apartment hotel, located at 1800 Madison street hear Lakeside drive, invites public Inspection of its newly furnished apartments.

Announcement was recently made of the new ownership of this lake-view property by the Empire Trading Corporation Ltd. In commenting- upon this new development Wm. A. Davis, formerly vice-president of The American Trust company, and now president of the Empire Trading Corporation atated: "Although the Madison-Lake is a comparatively new building, and Is lillf A 't I I II 1ii 1 I.J ft, I 1 ft A i('-'b -I -j fj i -I tr l) i lwtev regarded as one or the most beautiful residential hotels in central The exhibition of "Modest Mansions," now being offered by Ernest W. Urch in the Oaklawn Manor tract is attracting many Interested visitors.

Two homes are on exhibition, one in tho $20,000 price range and another slightly in excess of $10,000. An Interesting feature of the exhibition is the uniform quality displayed in the two houses, features of construction, decoration and convenience being practically Identical. The only difference is one of size. Urch states: "There is no reason why the small family should not enjoy equal comfort and convenience with the larger family, and It is this principle that governs our construction of "Modest Mansions." There is, of course, variation in floor plans, exterior design and In the decoration of each of our homes, but the standard of convenience and the standard of quality is on a common plane throughout. "Our home at 6740 Ivanhoe road Is a two-story house, attractively finished In buff stucjpand trimmed with weathered beams.

Thesmal-ler house, is located at 6830 Ross street." "Just ahldek away-and Is equally attractive In design. Both homes are equipped with warm air heating systems operated, from Ray oil burners hot water systems heated by Hoffman water heaters. Peerless built-in fixtures, and Coinciding with tho opening today of the newly-furnished ap'art-inepts at the Madison-Lake apartment, hotel, the Empire Trading Corporation Ltd. reports that it has also acquired. ownership of the new Lakehurst, Oakland's- residential hotel at Jackson, street, near Nineteenth and Lake "In our ownership and operation of the new Hotel Lakehurst we have already commenced an active development program, as with the Madison-Lake," stated Wm.

A. Davis, president of the Empire Trading Corporation. "With the addition of the Lakehurst this corporation is now owning and operating properties in Alameda county valued at approximately $1,500,000. "Plans are already under way to conduct the Lakehurst as a' downtown residence for Eastbay business executives and professional people. The hotel will continue to be operated on the American plan breakfast and dinner being served In the hotel dining "With.

Oakland's growth as a thriving vf stern metropolis, there: are an" of East- bay people who prefer to live close to the downtown section. Here, In the quiet" residential environment of the lakp. guests are only a few minutes walk from downtown Oakland. "In managing and operating the Madison-Lake, the Lakehurst and other hotel properties, we will strive to furnish at all times the efficient service and comforts which competent management make possible," Davis concluded. B.

Klefaber, well known western hot3l man. will continue as general manager of the Lakehurst, it is announced. jf I 1 II. Motion pictures portraying methods of handling freight as applied- by the American. we have made many further OPEN TO INSPECTION.

"Today as the Madison-Lake epens Its newly-furnished apartments for public Inspection, It will appeal to Eastbay residents who appreciate dignified and luxurious aurroundings. Already reservations have been made by many Eastbay families. "When one Considers the beautiful setting of the Madison-Lake overlooking Lake Merritt in a quiet, "Exclusive residential district, yet only a few minutes walk from downtown. It Is easy to see why this new apartment hotel should appeal to those who have the means to Command the best. "Oakland has now grown to the point where many residents desire the type of apartment-hotel life In Vogue In the principal American Cities.

"Conforming to this trend the Madison-Lake offers, in addition to apartments with kitchenette, the advantages of garage, desk, and maid services, as well as a lobby and entertainment room for guests. expect to make the Madison-Lake one of the outstanding apartment-hotels on the Pacific coast," Davis concluded. In addition to the Madisort-Lake, The Empira Trading Corporation. cabinets In the and many other recognized conveniences of real merit. Oak plank floors, hand wrought Iron, hand-blocked wall papers, colored tile and natural stone' are used In the construction and finish of both homes." The tract Is reached by way of College avenue, or by Broadway Steamihlp company, were a last Tuesday night at the banquet of the Oakland Traffic- club, held at the Elks Club building.

The pictures demonstrated the scientific methods "of freight shipping now In vogue, as well as the docking facilities at the disposal of, the liners and freighters of the American-Hawaiian Steamship company. The gathering was presided over by James B. Taylor, terminal superintendent for the Port of Oakland, and president of the Oakland Traffic club. Some two hundred members nnd guests of the Oakland Traffic club attended. The American-Hawaiian Steamship company's pictures were shown under the direction of the following officials of the company: Charles Gibb, district manager of the American-Hawaiian Steamship company: Jackson H.

Crowley, district agent; H. H. Taft, assistant manager of the traffic development bureau: A. B. Camp, pier agent, and II.

F. Hirschey. to t'habot road and Is 'located about midway between the two thoroughfares. The houses are open for in spection daily. READY FOR IJl'I-L EIGHTS.

ilfKMciUMi, Large Total of Real Estate Deals Announcement Is made by B. McCollum, realtor, of a larg'i number of real estate deals transacted since the first of. the vear. These deals, aggregating approximately $665,000, comprise properties in the Eastbay cities, as well as In'Sac-rarpento and San Jose, McCollum reports. owns or controls several other properties in Alameda county valued at approximately $1,600,000.

Simultaneously with Its announcement of the inauguration of a new policy for the Madison-Lake, the corporation announced that jt. has appointed Mrs. Hamlin, well- MADRID. The bull-flght-In season will be Inaugurated In Ajiulrkl in the old Plaza de Torez, Mir" In April the new Plaza will be dedicated. The new arena seats 26,000 persons, or double the capacity of the old one, and one of the first fights to take place therein will be a benefit for the Unlver-' slty City (Cludad Unlvcrsltarla) now under construction.

known Eastbay apartment house hostess, as manager of the Madl- Furnishings oi Madison- FIRM PROMOTES OUTFITTER ON Lake in Latest Style OAKLAND aon-Lake. Ten States to Have Horse Show Entries Officials of the Oakland national Horse Show have received word that horses owned by exhibitors In Kentucky, New York, Missouri, Illinois, Nevada, Oklahoma. Tennessee, Wregon and Washington are coming to the equine review which opens here February 3. These fine stables will compete with the hest that California has to offer in horse flesh and will make the show truly national in character. Plans for the Horse Show are (EDM Many Interesting featured In apartment, In order' that guests may have full advantage of the apartment house and hotel furnish ings will be revealed to Eastbay lake view.

COLOR EFFECTS. residents today as the Madison Lak Apartment Hotel opens its "A special study has been made of each room. In order to achieve newly furnished apartments fo A. JV president and founder of the Federal Outfitting company, sailed for New York Inst Saturday on the S. S.

Virginia on a trip combining business with pleasure. He will make his headquar ft 5, j44, i public inspection. attractive jcplor. effects. Kach for I i -e IKK 1 1 LPtULBLLDCE In commenting upori the tiew apartment has all tha distinctive furnishings Mis.

F. Hamlin, newly ness of a carefully planned private appointed manager of the Madison home. Lake, stated: 1 "The bedrooms In the three-room "A distinctive characlerlstl apartments are furnished with which will prove interesting to vis (being rapidly completed under the direction of A. Mouel-Fenton, manager, and the executive committee, rmoposed of the following: W. G.

Volkmann, chairman; George W. Baker, R. A. Harrington William Cavalier, R. Stanley Dollar, Stuart 8.

Hawley, Joseph R. Know-land, Henry A. Mosher and Sherwood B. Swan. dressers or vanities, chests, slipper Itors la the.

delicacy of line and chalra. atanda and bedside lamps O. Gibson 'Paul, Oakland manager for Bradford, Klmbnll and company, has been appointed vice-president of that firm. It Is announced. Commenting on the buslno.M outlook, ran) stated: "The low money rate will help the bond market and' will create activity In real estate, which In turn will bring about a revival of building.

I am optlmlstlo about business during 1930." Bradford, Kimball and company were underwriters of the Pacific Coast Aggregates bond issue. Being one of the leading underwriting houses an the. l'aclfii: coast, the firm Is closely identified with the principal eastern quality of the furniture. "In furnishing both the two Here plain-toned rug hava beert chosen. Beauty Rest mattresses and Simmons double-decked room and three-room apartmenta and kitchenettes, Breunars and th springa hava been aelected.

ters In New York at the office of the Federal Outfitting company in the metropolis. Khragge plans to especially on this trip on men's clothing, he states. The Federal Outfitting company hai expanded from a single store to a chain of nineteen In less than nine years. PARIS INSANITY INCREASES. PARIS.

There are 7180 persons In Paris mental hospitals, an Increase of 212 over the previous year, en: official report djscloses, The officials state the number nf Insane in- Paris, -according to the pupulalton, Is much less than New Vork: management have made a special NEWLY FURNISHED study of each room, and each apart' "Equally Interesting to visitors are the. drapes some of moire ment in individually furnished. damask, others of hand-blocked "In the living rooms aro sofas easy chairs, ncaalonal chairs, com linen. Curtalna are of plain net, The kitchenettes contain many In STRIPES NOW PASSE LITTL EROCK. Ark.

What the well-dressed convict will wear In 1(30 at the Arkansas state penitentiary will ba a naat uniform of khaki and blue. The old familiar eonvlct stripes have been ordered replaced this year by the new uniform. modioli, desks with Amer teresting built-in features, and" the lean ladder-back chairs to match latest in household appliances. The coffee tables, or end-tsbleS, mirrors hoteltrooms which are provided for ami artistic prints. The furnlt.un has hern carefully "placed in each Kuesia -wii9: go -nob- uraire.Liicuon ette conveniences, are as attractively furnished as the apartmenta.

Either hotel rooms or apartments Midwest and East iPABa-TrionffiKffTris-- with KITCHEN, DINETTE and LAKE VIEW Interested in Eastbay are available by the week or month at prices ranging from 360 to 1200 Inquiries about Oakland and the WITH THE COM INC OF Eastbav ara beginning to- pour Into per month. LOWER FLOOR. "On the lower floor, adjoining the chamber of commerce from mid-western and eastern states, as a result of the newsDaDer adver $70 to $200 Per Month the verandah, and commanding an exquisite view of ths lake, ia a banquet or bridge room for guests IB)l0)1Lfl tising campaign being conducted by the Alameda county board of supervisors through Its county-wide advertising advisory com-mitee. To date the information depart who wieh to entertain. A kitchen adjoining enables the serving of refreshments.

the discriminating who take pride in IT IP "Another distinctive featura ef ment haa received 100 letters from residents og 14 states asking about the Madison-Lake la the richly appointed lobby for the usa of guests the Industrial, educational, agricul and their friends. Hera soft rugs. their place of residence these newly furnished apartments will be especially apartment individually furnished. with its own color as care dlvana and cozy nooke offer real comfort. In the basement la a tural land general advantages or the These were carefully answered, literature was sent, and garage with an attendant.

Maid, switchboard and a-arage servicea are all provided. all of tlie Inquiries for special Information answered In more detnll. Most of the requests for data about the city and county are being sent In response to the Invitation carried in the first advertisement released, which urgps those interested the potentialities of this THIEF HELPS POOR BETHANY, Mo. A auspected thief had helped the poor of Beth any to the extent of 12.72. When or ahe dodged Into a nanway district to communicate with tho and dropped a sack It was found to chamber of commerce.

contain seven chickens. GREEN trees fresh-. ened by the winter rains. work being rushed to completion. homes under golfers play ing on one of the sportiest courses in the west this is Oak Knoll with the coming of spring.

Visit Oak Knoll; see what has been accomplished in the most important residential rub-division in Central California; learn of future plans; particularly ask about Fairway Estates, comprising some of the finest property in all of Oak Knoll. Here is the place for your home, here is an investment opportunity which appeals to the discriminating buyer. To the Madison Lake AptSe Mi fully planned as a private home. a Here you will find the quiet dignity, charm and refinement befitting Oakland's fashionable place of a new ownership which selects its guesti with care. The Madison-Lake Apartment Hotel offers the advantages of maid, garage and switchboard services, a spacious lobby, entertainment room and a matchless lake view.

with unusual downtown convenience. It brings relief from the usual details of home greater freedom to engage in social or busi- ness activities. It brings to the Eastbay the type of apartment hotel life so fashionable in principal American cities. Alio HottCRooms, $50 a month up. Dflsi(fflnsiDm-ILaiE2L(B Alpairrttimrieniid: EHIciDtln 1800 Madison Street, near Lakeside Drive, Oakland 'outl250 ERMA B.

HAMLIN, Manager Reached easily via Golf Links Road (at Eighty-second Avenue) or Mountain Boulevard via Joaquin Miller Road. I OAK KNOLL LAND CORPORATION 1430 Harrison Street Telephone LA keside 400S TRACT OFFICE i Oak Knoll an Maaatala BonleTarda Trlrphnae TH lalda SSM REUNER'S Apartment and Ho-tel Furnishings Division is prouf of its part in the decoration and furnishing of the beautiful Madison Lake Apartments. VERY wish is extended the owners for an outstanding success. WHETHER in the private home or the apartment home where quality and beauty are paramount Breuner's furnishings will be found. B.REUNER'S "Everything for the Home" 15th at Clay Oakland OA kland'0400 lil ts, Tyvrav I A Distinctive Downtown Residence, with HOTEL SERVICE i Empire ownership insures efficient service.