Oakland Tribune from Oakland, California • Page 92

SUN1 JUNE 22, 1930 2-M SIGN WELCOMES ML EL CORTEZ APARTMENTS Guide to Aviators Huge ign, painted by Leon Hommel, on' the roof of the Leon Hommel Machine Works, a a guide to aviators. The sign adheres to official specifications. EI Cortez Apartments Open to View N. E. Rockwell bai just completed the El Cortez at ThJrty-ehth and Manila.

Chester Treichel is the architect. Among facilities of the attractive two, three and iour-room suites are genuine Frigidaires, Marshall and Stearns wall bed and a Wayne oil heating system installed by J. E. Burns. Financing for this improvement was provided by the Building ann Loan association.

AIR VISITORS Oakland, according to Leon i DPEN-FBI1IE1 r- I DIP i-rt St 'fisn? 1 1 Hn ri ill Lin 1 ID I mini iiinmiiwi.i.-rv.wr-'yy. I -r- iJi iiij V- 'r if i f-' savsr i It. Hommel, haa the largest aeronautical ign for the guidance ofavi- ators on the P.acific coast. The sign 254 feet long, with letters- 37 feet high, is, painted in orange, the official aeronautical color. It is on te roof of th Leon Hommel machine shops aft Twenty-fourth and Adeline streets, which is directly in the path of an air line to Oakland airport.

The sign, Hommel states, la made In accordance with official specifications and 'was planned with the aid of officials of tha Oakland The sign can be seen from a distance of 20 mile on a clear day, it it stated. The sign was constructed. Homg mel said, because of his interest in aeronautics and to aid in tha promotion of safe flying. CALIFORNIA'S IXCOME HIGH Callfornlans averaged Incomes of about 11225 in 1929, running second only to New Yorkers, with an average of nearly $1275, according to a report Just issued by Dorrance, Sullivan Co. Nevadans came third and citizens of Mississippi ranged last with something under $295.

The average for the United States wa S763. -J RADIO SALES DF cony 6row Headquarters Are Established Here R. C. Porter, dealer In new and used general machinery, who has maintained an office and "warehouse at 156 Adeline street. In Oakland, for the past twelve years, has recently mad this city headquarters for his concern.

Until a few months ago, headquarters were maintained in San Francisco, where I'orter was engaged in this type of business since 112. A 40.000,000 loan wa recently negotiated by the i telephone service. Ths loan was mad, by a New York banking group headed by Dillon, Read ft to th Koyal Dutch-Shell oil interests In London. i HE BEATS ILL Piles Driven for Building Frames in Marsh Ground At Location BY I. E.

PEItRIX (Sales Maniter, Pacific Coast En-grnecrlnff Company.) Tha Oakland Municipal which, ha Just been completed at the. foot of Fifth avenue. Is an example of what can be done Jo the face ef obstacle. On December Id, 1929, a contract was awarded to Jacob and Pattlanl for the construction of this building at the price of about 171.000. which was $2000 under the approprlfltion of $75,000.

Prior to advertlsins; for an examination of the alte In con junction with former records Khowed that It would be necessary to drive piles to eupport the build' ins: frame due to the marshy n. ture of the around. After invest! eratlns; various types of piling the Board of Ptibllo Works select ea Bethlehem Steel sections as be-In the most suitable for this type of eround. After the award of the contract test piles were driven to determine the. length of piles re- oulred.

Lump sum bids were talc en which placed an unusual amount of responsibility upon tht steel piling sub-contractor, who in this case was the j'acine uoasc glneerlnff company of Oakland. CONTRACT AWARDED Pillna; contracts are ordinarily awarded on a per foot bests, ths owner aspumlns: responsibility for the condition of the site, but In this case the building department being held to an original outside price of 1 75,088. they were forced to ask ths contractor te esijums the risk of loss In case the piles went downfarther than anticipat ed. In the see of all this the ta ciflc Coastv Engineering company submitted A bid to Jacobs and l'atf tlanl, which brought their total bid uft undef tho appropriation, thereby allowing construction to construction to proceed. Tha Pa-clflo Coast Engineering company, thereafter, drove several test piles to ascertain.

If possible, the length of piles to be used. It was found that a slough formerly ran through the lot and In some esses the test piles penetrated to 80 feet. It can be readily seen that this develop. ment created a difficult situation for the contractors, but never the-Ipms they proceeded with the worlt undor rigid specifications. Inspectors were placed on tha job to see that the plans and specifications were lived up to and the successful placing of the piles -under try.

I nff difficulties will attest to ths fact that the work wa dona In a most satisfactory manner. CONCIIETK FLOORS Shortly after work was started the street department requested that a concrete floor be Installed In a portion of tha building, auffi clently strong to carry trucks and other street machinery. It wa found that concrete floor without piles would soon sink In through ths ground and therefore the Board of I'ubllo Works decided to drive additional piles under this floor. It wa also decided to build the floor on continuous beama Integral with tits piles, thus making the floor self-supporting a in any largo building. As ths floor piles were classed as extra work th driving to datermln th length of piles to be used was on a per foot hauls, but all of th experimental work had been doua on th original lump sum bid at the expense of the Pacific Coast Engineering company, therefore, th city of Oakland saved a great deal of money on the additional pile required, 'i'hej building 1 now completed.

Even though carrying tremendou loads th Bethlehem Bteel H. pile are supporting the building without any sinking whatever. OBSTACLES SALVAT Rapid progress Is being made on the Evangeline residence for the Salvation Army, now under construction at Sixteenth and Grove streets, according to Douglas Stone Stone states: "The pouring of the concrete footings will soon be completed, and the erection of the steel framework will then follow. "Steel will be fabricated and erected by the Pacifio Coast Engineering company. "The structure will be a six-story steel frame building, of reinforced concrete.

It will contain 240 rooms and is being constructed at an estimated coat of "Plans call for modern equip ment, and this will include two Johnson fuel oil burners, manufactured by the 8. T. Johnson company of this city. One burner will be utilised for heating water while the other will supply heat for tho building." Standard lcaFe forms for offices, stores, apartments and lifts bo written as to protect both the Interests of lessors and leKsecs and to state definitely their mutual obligations were adopted by the executive committee of the property management division of the National Association of Real Estate Boards. IT 111 RUSHER 4 ii I'.

11 New Officers Of Ad Club Newly elected officers of th Oakland Advertising club for the coming year Include. Laurence F. Moore, Oaklaad businee man, president; J. Fred Stephens flrBt vice-president, and James Hill, secretttry-treaHUrej-. according to an announcement Issued elast week by, the club's board of directors.

The first monarch to make use of tho recently inaugurated ship-to-shore radio telephone service was King Alfonso of Bpaln, who telephoned the captain of the British liner Olympio in mid-ocean. Rroadwny and two block from Telegraph avenue, close to Moss-wood Park, and Just a block from the Fortieth Btreet Key trains. N. E. Rockwell owner, has assumed personal supervision In th management.

Rough and Finish Carpenter Work for tht 'EL CORTEZ APTS. under tht direct tupervition W.VanAalst 2039 34th Ave. Ruin ale 2261 IF REALTT BODIES Tax reform Is being mad on of the major of th Btat and National Real Estate Associations This lmportsnt development has been emphasised In address mads by William Howard Daum resident of th California Real Mate Association and Leonard P- Keamue. president of th National Association of Real Estate Boards, who addreseed mora than 10 real estate, boards In Cnllfornla during the past month. The Htate Real Estate Association reports: Th California Real Estata As- soclntlon's tsxatlon committee i headed by Hay den Jones, Fresno, chairman, who has aubmltted a tentative program to th locat real estat boards and slat director.

Th National Association has set up a tax department in charge of Dr. Blmeon B. Leland, tax consultant, which has mad a nationwide survey of the situation, "The National Tax Bureau finds that aincn the war ended, state and local taxes, the burden of which falls on real estate, have bees increasing In all states at a very rapid rate. "Until 1928 these taxes were not particularly exacting as to property owners, tor the reason that rents, leases and Values also were increasing, Blnce that year, however, though taxes have continued to climb, values and rents have not Increased; in some localities they have decreased. Hence at the prese-tlme taxes constitute one of the most serious obstacles in ths way of real estate development and activity In jactlcally every com.

munlty in the united states. Huggested tax changes, as sum. msrlsed by the national tax bureau and forwarded to -th California Real Estat association's, cqpimit- iee inciuae; "Abolition of all constitutional requirements relative to taxation; elimination. In one-third of th states, of compulsory observance of ths general property tax; or at least, provision fur mor liberal Interpretation of its requirements; establishment of full-value assessments In every jurisdiction using property taxes: a mor scientific basis for the levying of special as- i sesamenta; a greater say in matters of taxation by thoit who nay the taxes; a careful reconsideration of uch subjects as tax exemptions. taxation of personal property, the "Modern radio la a development of many years of study and expert mentation on th part of engineers throughout th world.

Th present highly developed receiving sat Is on of the outstanding develop mcnta of the radio art." states Henry E. Gardiner, ton manager of Oeneral Motors Radio corporation, a division of the General mo tors corporation. Ha added: "Sine the organisation of our radio division, a complete set up for sales and service haa been established throughout the country. This division Is organlsod along the same lines as th other divisions of th corporation with central headquarters at ths big factories at Dayton Ohio. Th western part of th United States is controlled by a regional manager and his as sistants are cone managers.

"Sine the opening of the sone offlc a fw weeks ago, dealers have been appointed to handle General Motor Radio and several carloads of the new set hav been shipped to. them. ine uflncrni Aiuiura muiu I modern In every way. It la the latest development In receiver and there Is also a combination set with phonograph attachment, all bum Into a fin cabinet. The sets are 11 electrically operated from reg ulation house current and are controlled by a new device called the "ton selector," which brings out bnss and treble tonea at th will of tha operator.

At th beginning of 1880 there was a total of 804, 84S Bell-owned and- Bell-connecting telephones in tha atat of Michigan, an increase of approximately 80.000 during the preceding II months, over thes telephones there was a dally aver- ag of 1. 000. 000 exchange mes as ges, wtilla th outward toll mes sages for tne year numoereo 000 dally. extension of th doctrin of reel proctty in taxation, etc. 'The California Real Estate as soclatlon has received word that the state associations of New York Ohio, Illinois, New Jersey, Michi gan, Washington ana Oregon ar coopsratlng with the state tax com missions, and In th state of Wash ington an dvlsory tax commission haa been appointed by th gover- nor." EL CORTEZ APTS.

349 38th St. at Manilla Presents New Ideas in Apartment House Design, Furnishings and Conveniences Spanish Style Followed in Construction of Buildings Demonstrating the decided trend In Improved apartment house design, the El Cortex Apartments' at Thirty-eighth and Manila, are completed and open to general InspecUon today. Th plan la the result of collaboration between E. Rockwell, th owner and builder, and Chester Trelchel, th architect A general description of the' atructure reads: "The El Cortei la of dignified Spanish architecture In appearance. with white atucco wans, rea use rnnnlnir at the roof line, overhang ing balconies at each floor level, and beautifully arrange shrubbery and rock work along th foundations, -t "Stepping stones lead to the arched entrance-way, which la outlined in artistlo tile.

A large lobby, attractively furnished and beautifully furnlehed and beautifully colored, provides a fitting introduction to the home-like comfort of the suites above. To the left of the lobby Is a large billiard room, comfortably and adjoining th billiard room la a patio with pool and shrubbery, card tables and chairs well as a convenient kitchen to used In connection with afternoon teas br other social affairs. "One of many unique features In th El Cortex is the room arrangement which places the living room at each corner of every floor level, and two others centrally located on th side frontages; thus, though there are six suites on each floor, no two living rooms adjoin each other, effecting greater privacy and minimising sound annoyances. WALLS DEADENED Thae layers of "sound deafening" have been placed under the carpets of all corridors and the living rooms and bed rooms of the second floor and third floors. Hard-Wood floors have been used only in the suites of the first level.

"The kitchens, compact in their arrangements, are replete with built-in features, including genuine Krigldalres, and automatic Universal electrlo ranges In grey-and- whlt porcelain and with broiler and oven. Th color combination of the enameled woodwork and the glazed tile are varied with green-und-rose, grecn-and-cream orchld-and-tan, and orchld-and-green predominating. The kitchens may be entered from the hallways as well as from the breakfaat rooms. French doors are used between the breakfast rooms and living rooms, snd also from ths breakfast roorrs to the overhanging Daiconies. ue- cessed china closets are features of both utility and decoration.

The living rooms are spacious with ample dressing closets and Marshall and Ktearns Improved wall beds. The furnishings are of unusual quality throughout, and Include walnut desk sets, walnut extension breakfast room sets, tfle-topped coffee -tables and tile-topped end tables, colorful chesterfield sets of new design, and other pieces equal ly attractive. The Dexter door locks and ths switch panels are of new finish in Bakellte. FIRE PROOF OARAGE "Individual fire-proof garages are provided, individual storage lockers laundry room equipped with electrlo washer and an adjacent drying yard are located at the rear of the basement. An efficient steam heating and hot water plant, using the Wayne oil burner, has been installed by J.

E. Burns, local heating contractor, and tha Uni versal ranges and electric wiring are an Installation of the Zarwcll Electric company. Modern plumb ing Is the work of A. Itowse, end hardwood floors are by the Rex Floor company. The colored tile of the entrance, bath rooms and kitchens Is from the Superior Tile company, and the framing and finish woodwork were superintended by W.

Van Alst. "There are II apartments of two, three, and four rooms, with a flat rate rental evstem which Includea all facllltiea in the building, other than telephone service. Tha El Cortes is located only one block from HEATING Installed in the EL CORTEZ APTS. J. E.

Burns 70 degree Springtime wmth Guaranteed the Year Around CONTRACTOR OF STEAM AND HOT WATER HEATING Phona CLencourl 7400 ANdover 4879 Painting and Decorating for th LL CORTEZ APTS. TILING for the Corfer I SUPERIOR I TILE PRODUCTS CO. I 3743 Broadway I PI tdmont 2U I 2-3-4 rooms, furn. and unfurn. Frigidaires, steam heat, garages, billiard room, patio for bridge parties, excellent furnishings.

$55 to $70 with free current for lighting and cooking. Open for Inspection Today N. E. ROCKWELL Builder and Owner -mzffi Genuine Money to Loan for building Homes-Apartment Buildings or Business Properties No Brokerage or Commission is charged. Loans are repayable in convenient monthly installments.

gUAKANty BUILDING LOAN ASSOCIATION 1759 Broadway Oakland OilBurner The dependable oil burner for any heating system. Quiet and economical. Installed in tht EL CORTEZ APTS. HILL STOOPS Distributers 42 14' BROADWAY UV mbotdt 1993 -Selected (or the EL CORTEZ APTS. MASTIC FLOORS PINE FLOORS fOdkF Miwhis 7r OAK FLOOR Installed by Rex Floor Co.

2468 65TH AVE. TR inidad 9562 Rough and Finish HARDWARE for the El Cortez Apt. furnished by the MARKUS HARDWARE Distributors cf Dexter Locks 7th Waahington Sta. Oakland HO llldajr (Sit CABINET. WORK For the El Corlez Apis.

by H. SAWYER1 2948 61st Avenue TR inidad 3377 I Ml Frigidaire "The most advanced system of mechanical refrigeration giving genuine satisfaction to both owner and tenant. Insist on the Genuine. FRIGIDAIRE CORPORATION 2054 Broadway OLympic 9700 (V Ji' 5oiol Mite iiJIii PLUMBING I MATERIAL for tlie El Cortet ApU. I supplied by I Oakland Plumbing Supply Company through A.

Rowse I 978 Apgar St. Oakland Calif, is Millwork Sash and Dooh for the EL CORTEZ from Atkinson Mill Mfg. Co. 2985 CHAPMAN ST. OAKLAND Cement Work for th EL CORTEZ APTS.

by W. E. Ensor dement Work of all Kinds 2703 TENTH ST. BerkeW EErkeler tlti-IT Reinforcing Sleel" for the El Cortez Apis. Furnished end Installed McGRATH STEEL CO.

354 HOBART ST. CLtncourt 7400 The Modern Plumbing for the EL CORTEZ APTS. Installed by A. ROWSE Estimate given for Plumbing and Casfiliing 978 Apgar St. HUmboldt 5307 PLASTERING for the El Cortez SHIPLEY HEATER 1637 Harmon St.

BErletley 2990 UNIVERSAL ELECTRIC RANCES md ELECTRIC WIRING for the El Cortez Apts. by ZARWELL ELECTRICAL CO. 2622 Central Ave. Alameda. ALsmeds SM2W i A 1 Ornamental Ironwork for tht El Cortex Apt, from the INDUSTRIAL IRON WORKS 2237 Tenth St BERKELEY Olympic 9670 and BErk.

667 I I I f'OUR office should logically be located in the Tribune Tower, a high class office building that is devoted exclusively to commercial and certain professional tenantry (at present over 90 occupied by leading firms and outstanding corporations). Located in the downtown financial district and close to all local and suburban transportation, with all the light, fresh air and sunshine that a Tower building provides, this structure is the ideal location for your business home. Your inspection of our available suites is invited for further information communicate with the TRIBUNE TOWER Franklin at 13th Street ARTHUR J. SLAGHT 'Building Manager Electric Fixtures 2 for the El Cortez Apis. A Jesigntd, manufactured, A installed ky I W.

M. WEAKLEY I I 1209 8th Ave. A CL tncourt 5381 I GoldenGatc Decorating Co. 2212 E. 20th St.

AJovr 3i2S.