Oakland Tribune from Oakland, California • Page 100

SUNDAY Ctibunz SEPTEMBER 8, 1929 MONUMENTAL FINANCIAL CENTER BUILDING OPENS 2-M Tfihamcecfmteh 'The Financial Center' ID JJ ICE II Impressive Entrance Aglimpeof thr beautiful Iobby7f the" new Financial Center building at Fourteenth and Franklin streets. II Oakland's 1atet ky-craper." tie magnificent Financial Center HAVE STORE BADGE ORDER INSURANCE EXCHANGE IS ORGANIZED building at Fourteenth and Franklin tireeti, is now completed. Reed Corlett were, the architect. The firms of E. F.

Hutton, Anderson Fox, and the Chamber of Commerce ar( among the tenants. win SKV-SCHiPERS "'SJI i Announcement is made that the The official opening of the financial Center building Is form Announcement is made that the state contract for badges for traffic officers has been awarded to Ed Jones Company, the well known Oakland engraving house. This contract is to provide badges for some 600 traffic officers, and Is in conformance iwlth" the state law. stating that: "The division shall Issue to each member of the "California highway patrol" a badge of authority with the words "California high The old established firm of C. W.

Marwedel, tools, metals, shop sup plies, of San is about to add a store in the city of Oak land. Recognizing the great industrial development that is taking place In the Eastbay. they have entered Into a ten year lease for a building about to be erected. The site Is the northwest corner of Eleventh and Alice streets, owned by Dr. R.

A. Day of Oakland, i It has a frontage of 100 feet on both streets, and is situated in the heart of the industrial district. The building is to be a brick and ill UhU I St (fit i I f' i1 mm, i imm i i 'i. 9 Eastbay insurance agents and brokers have organized what Is to be known as the East Bay Insurance Exchange. The nucleus grew out of a merger of the Oakland Association of Insurance Agents with similar organizations in Berkeley, Richmond, Alameda and San Leandro.

The announcement reads: "The rapid changes in business Conditions, with the corresponding demand for improved Insurance facilities have placed a heavy re-eponsibllity on the progressive Insurance agent and broker. In for ally announced for today, establishing Fourteenth and Franklin streets as the heart of Oakland's growing financial district. The magnificent structure, through its graceful architecture, is a notable addition to the business district of this community. Ownership of the Improvement is vested In the Franklin land company. Designed to cater to a clientele appreciative of the best In service, the Financial Center building has already at steel structure of one story, and a large mezzanine, consisting of about 15.000 sauare feet In all.

The construction will be unuwually neavy to facilitate handling, the I stock of metals, heavy toolB, and supplies. way partol'1 encircling the same, the eeal of the State of California In the center thereof, and below the designation of the office, by each member' thereof." Bellevue-Staten One-Third Leased Before the building was completed, Harry Somervllle, representing the Fred T. Wood Company, leasing agents for the apartment bouse, had closed several leases; and now with the opening date set, there are just one-third of the apartments already leased, and a number of others In process of being adjusted, the company reports, i tracted many nationally known financial and insurance concerns as Construction cost of the bulldin 5 rM: Uii- Mr A and the rent for a ten year term, it Is stated, will run well over six iflgures. Harry Clearle, of Tucker-McElhinney company, realtors. acted as agent for both parties.

Plans and specifications and su pervising of construction Is being handled by Krafft Sons, architects and engineers. -JH 33 33 if I mer days, he acted as an agent or the insurance company. Today, because of the Intricate needs of the insuring- public, the agent or broker has come to fill a dual capacity. He must be sufficiently Versed In the basic principles of Insurance, that he can act as a competent advisor to the public as well as being the field representative the Insurance company. "One of the objectives wilt be a System of co-operative study.

Last week over one hundred members convened at the Hotel Oakland and Hevoted an entire evening to a study cf the new "Automobile Financial Responsibility Law," which became effective on August 14. Particular attention was given to study of the policy forms and endorsements that must be used to properly protect well as stuctly local business enterprises. According to the management over one-third of the upper floors' are under lease, with negotiations pending for the lease of one-half of the remaining space. CLASS A BUILDING The building is of clans ateel frame, brick, terra cotta and granite construction. The entrance and lobby, entered from the Fourteenth street are finished In rose travernelle, red verona.

Oriental and rosetta marble, travertine and cast bronze The main corridors have floors of pink Tennessee marble, with black Belgian marble base and border. Thu wainscoting is of Bot-tlcino marble, and the woodwork ltt Urr, EyT i if C.f i i- I IIIWIW hi "Srv, ft. -r- a I 4 i1 (If nn nn HU. iid is of lacquer-finished wood trim. All offices have abundant outside light, and In addition have an adequate sVHtem of artificial Illumination.

There are four self-leveling elevators, equipped with every 4 tit 1 I the automobile owner. "Insurance legislation favorable to the interests of the general public, la another of the objectives. Much has already been accomplished in this field of activity by the California Association of Insurance Agents; particularly during the past session of the legislature. Membership In the California association Is essential to a membership In the local. An -agents qualification law for the state of sarety device used In modern elevator practice, and operating at a Announcing the Removal of Our Oakland Offices to the Ground Floor of the FINANCIAL CENTER BUILDING effective Monday, 1 6th i .2 in Hi! 03 nr-nfi'Hrl-flii speed of OOO feet per minute.

Steam heat and hot water are a facility in every room. The heating plant Is a dual system, operated from Ray automatic oil burners, affording a stand-by system, to completely avoid any discomfort to tenants In the event of necessary service. Rush win hardware was selected throughout. Prominent among the new tenants are El. F.

Hutton A whose offices will open September It, and Anderson A Fox, both firms occupying ground floor locations. An 27, when ochooi opens for the fall term, according to Miss Mir A Merriman, principal. This exclusive achool, located at S97 Dorado avenue, Oakland, has a corpa of 11 Instructors and an enrollment of nearly 100 pupils in all grades up to college courses. Merriman School To OperiAug. 27 Pupils of the Merriman School, one of the leading academic boarding schools for girls on the coast, will return to their classes August nunnfiri-gs i r-i nnnn.nri.nn 1 1.A4.

other financial firm, with Oakland offices in the building, Is Bradford, Kimball A Co. Warren Cllntsman, Investment counselor, also has offices In the buildlnsr. Amonv Insur ance firms on the building directory are Rule Sons, the Pacific- California to be partially based on an examination is one of the legislative objectives. "We hope that the public will respond to our efforts; that they Will learn to associate the name "East Bay Insurance Exchange" iwlth the thought of insurance." Rule Sons In Finance Center Bldg. Rula and Bone, with local ffloe.

In the Financial Center fculldlrtir, report that considerable interest Is being shown towards the auditing service which I a vital part of their program for education of the Insurance buying publio of all classes. It la reported that many audita have been completed, and many more are In the process Jot delivery to various clients and Inquirers In the Eastbay communities. Rule and Sons state: This audit ewrvlce is a personal service rendered without cost which la a distinct Advantage to the insurance ftuyer in that an unprejudiced report la rendered following the best of audit practices to determine the exact status of the Insurance In effect at the time and which embodies recommendations for the 33 E. F. HUTTON COMPANY Memberi Neil) York Stock Exchange i Our neu? Telephone number will be HO Hi Jay 1353 in nn American Fire Insurance company and the Acme Fire Insurance company.

A multlgraphlng, mimeographing and public stenographic service is conducted by the Advertisers Letter 8ervlee, and the engineering profession Is represented by Development Engineers, Inc. The entire third floor of the building is occupied by the Oakland Chamber of Commerce. 1 Anderson Fox Mtmbtri njw'fcKg StpCK BXCHANGg sTOOt BXCHANQa CHICAOO BOARD OS TRADB CAN HIANCISCO CUR iXCHAWd NSW YORX CURB EXCHANCS fA'tttUt i 4 which- all water is passed before reaching the apartments. "Gypsum tile soundproof partitions combined with the Flaxlum sound deadener, Insure absolute soundproof conditions throughout RULE SONS, INC. correct writing of risks." MODEL FLOORS fi IN is L.

D. King manager' of the cuss in mm OAKLAND OFFICE financial'center BUILDING CL encourt 4260 'Announce The Opening of New Quarters the entire house. "There are many other features that enhance the value of the property and add 'to the comfort and convenience of the tenants, among which are the two-pipe vacuum, full automatic heating system, modern Incinerators of the latest type and complete conduit method of installing all electric wires. "These and 6ther items stamp the Bellevue-Staten not only as a clasa building throughout, but as one with every modern ap-pllance and convenience added." local office, states: "The buslneee of insurance la rapidly and rightfully becoming recognised as a distinct profession. In the past all that was conaldered necessary to cover certain risk was to order a policy from an Insurance company, pay the premium, and deposit the policy in the vault or other place of aafe-keeplng pending lts- annlver-sary date, at which time It would be renewed.

Fortunately for the Insurance buyer, however, this la no longer the case, the practice now feeing to obtain coverages on various risks through a thoroughly trained Insurance adviser, assuring a correctly written policy Underwritten at a proper "When the builders of the Belle. "When It was decided to build vue-Staten apartment house decld- the Bellevue-Staten, the manage- vu vu iaj i u.cutcu vein tivui blocks throughout the building. AT they Insured two very Important leaturea, said ueorge H. Hrown. Direct Coast to Coast Prioate Wires to All Office "In the first place they added to tne beauty of every room In which the blocks were laid, and In the Los Angeles Beverly Hills Bollywood New Tork Portland San Francisco Seattle second place they insured noise lessness, as there la no floor made 1015 Financial Center Bldg.

4 Nth and Franklin Sts. that so completely deadens all noise ment decided that it roust be strictly a class 'A building in every detail." Thus reads a description. 'It la furthermore stated that: therefore started with an unusually heavy structural ateel, which Is so tied as to male the building wind and earthquake proof. Concrete and brick form the main part of the structure, while all windows are of ateel sash, thus making the building also fireproof. "The water piping Is also a feature, as the highest grade of brass as this wonderful product.

Multigraphing Mimeographing Public Stenography Room 203 Financial Center Bldg. Advertisers Letter Service CL encourt 9543 pipe Is employed for all hot water nlnaa and Dvaii'a suvaii ah 4nn iyum i sv i vusut itvu piping for the cold water pipes. CIVIL ENGINEERING Subdivision Planning Sanitation Water Development Street and Highway Engineering Harbor Development and all branches of Municipal I Engineering. There is a modern water softening Firm Lease Space Here Oakland Belcano company has taken ovei space at 1440 Broadway chare they will wholesale the en-ire line of "Belcano" cosmetics. All the territory from here south to fiakersfleld will be served from he Oakland office.

Branch offices are also maintained at Loa Angeles, Seattle, Portland, Tacoma and ban Francisco. Mr. and Mrs. Ad Awan are the local managers. Plumbing (l Of Bellevue 1 StatenApts.

plant In the building, through "Forty-six thousand feet of these blocks were required to cover the floors, an evidence of the size of this magnificent structure. It also shows that no expense has been spared to make the Bellevue-Staten class In every particular. "Theee floors are not all of the same pattern, however, as the method of laying gives the designer a wide scope, and enables him to effect artistic borders and designs, varying same to suit the contours and finish of the various rooms. "As a local firm, we were more than delighted to see this order placed, not only for the business It meant, but also because It gives us an outstanding example to which we can refer at all times. These floors are so beautiful, rich and durable that they represent the supreme quality in flooring.

"We particularly request that all who visit the apnjrtment house will carefully Inspect the floors and WARREN CLINTSMAN Investment Counsellor Stocks and Bonds LICENSED BROKER 907 Financial Center Building OAKLAND General Insurance Brokers San Franrlsro Los Angeles Oakland Sarramento ti Seattle Portland Spokane Salt Lake City tl Tama Chorals it San Diego Long Beach Fresno EI Centra it Santa Barbara Development Engineers, Inc. 1003 Financial Center Bldg. Oakland San Diego Phoenix, Arix. E. ALLEN.

Pres. BERT J. MEHL, Resident Mgr. The Beautiful Modernistic "Russwin" try them out for their great feature of noiseleosness." The G. H.

Brown Hardwood company la one of Oakland's outstanding firms In the hardwood business. They cover a territory that embraces all of Northern California, Nevada, and north to Waahlnetnn. Thev slso ship In larue quantities to the Hawaiian and on the Importing end of their business, purchase from the Philippines. Australia and the Orlnt. nron has been identified with the hardwood business in Oakland for the pa.it twenty-two years, and Is one of the best known figures the trade, not onlv locally, but In the entire rountry The preeent company, whlla established only a few years, has grown to large proportion, and business Is constantly increasing, as their territory expands.

HARDWARE in' the Financial Center Bldg. Furnished by Fine Architectural Woodwork for the i Financial Center Bldg. and the Anderson-Fox Offices The entire plumbing system for the Bellevue-Staten apartments were Installed by A. M. Poulnen, one of the leading plumbing and beating contractors of the.

Eastbny. The svsiem includes the fire pump and fire lines, houee fump, storage tsnk on roof and water softener. The owners of the huildlnc, suites Poulsen have spared no expense in making this pnrtlun of the work durable as well as modern. Genuine wrought Iron galvanized pipe was used for the entire system of cold water piping and fire mains, while braes pipe was sed for the hot water system throughout. Cold water Ia brought from the street main and pumped through a large California Kilter company Water softener to a 6000 gallon tank on the roof which serves the intlre building with soft water and also acts as a reserve for fire protection.

For additional fire protection a large fire pump has been installed In the basement and connected to the wet stand pipe which has a 75 foot hose attachment on each floor. Hot water piping Is Installed on a circulating system, thu assurinr an Immediate supply ht water at any hot wer fnun-t. In en apartment the mastrr hsthror.m ntalne the ltct tvpe tn colored fix'ures. The l'h tu'v are of arid resisting enamel. A separate h'iv.

min In-k liied In all Im'li I'Himv faurea, and ezpi-Kd fit -urrs for all tiictu'H are r't'iriird vhina flar.tca Lf ine tiiiiitlv eiiim- BRADFORD KIMBALL CO. BOND INVESTMENTS 1005 Financial. Center Bldg. Investments for Every Requirement li jit Luxor Window Shades The 1 A'n best win'Iow hade, mini' fartured by the world's largest shaHe o-far Mirer. Installed in the Financial CENTER Bl'ILDING By the Tri-City nDOr SHADE 523 13 St.

OAklsnd IMS Pacific American Fire Ins. Co. Acme Fire Ins. Co. 90S Financial Center Building CL encourt 89)0.

Wm. C. McLeod Special Agent SAN FRANCISCO LOS ANGELES from the mill of Lannon Bros. Mfg. Inc.

Fifth and Magnolia OAKLAND i 1J nj.jrijnnjrty WbVb Si SI Si BfcSSSBBS I.