Oakland Tribune from Oakland, California • Page 72

IPI TT; HI Ml ZZSA -as i OAKLAND, CALIFORNIA, i NOVEMBER SIGNS OF DEVELOPMENT IN EIECTRICAL PRODUCTS PLANT Hounded less than seven years ago as the National Electric Sign company, with a floor space of only 5000 feet, the pictures below show the growth of the concern, novy known as the Electrical Products corporation, and located on. Thirtieth street, near San Pablo avenue. 'The present plant is some 55,000 square feet in extent and its gross sales are placed at $1,500,000 per annum, the largest volume in its field in the United States. Upper left is a view of the enlarged new plant, devoted' to the manufacture of Claude Neon illumination signs. Upper right is a section of the factory showing signs under construction.

Center left is the experimental laboratory with PROF. L. T. JONES. Ph.

at work on new developments in Neon illumination. Lower right is a view of the modernistic entrance to the plant. At lower right the art department in which new designs are worked out, A Neon lighting fixture is shown in the foreground. Inset shows a group of skilled glass blowers at work. TRIBUNE phoiot.

sssssssssss ss' sssssssi js. ELECTRICAL IRMMIRRORS Pin nnnumi BES3O00O00 ui.iiijnuirainp Company Started 7 Years Ago If as Expanded to One of Largest df Kind ublic and Private Construe-ition Jictually-Uiideray; or Soon to Begin- Reaches high Mark in Vicinity the Pacific Territory in Publio and private construction- work in Oakland, Oakland high school distrlctand Alameda totaling approximately $3,000,000, actually under way or contem- plated In the Immediate- future, according to a survey Just com- pleted here. In addition plans are being rusn. ed on numerous other federal, state, county and local. which will send the total well over tho $100,000,000 mark in the East-' bay ana to approximately tn the bay district and.

Central California. Private building projects totaling $744,000 are actually' under way In, Oakland alone. These Include one department store building. 000; a smaller store, Salvation Army home, $79,000. three rfllfWII ill lllKMIMmwnninWnaW Vt''f'-.

I if T-fm 1 1, i Wilis. li i 3 iKj apartment buildings, two churches, $40,000, and approxl- mately $100,000 In other building Items. Street department work under way In the city calls for an ex penditure of $289,000, of which $190,199 publio and $50,000 private. These projects Include: Mountain View avenue, Mar guerlte drive. $2870: East Twelfth; street.

East Twelfth street lighting, ffhlrty-eigth avenue lighting, $4085; Hopkins street. $103,000, street work in Oak Knoll district, $50,000, and city work on Claremont avenue, Hopkins street. Harrison, East Eight and East Tenth street, SUBWAY WORK Construction of the Seventh street subway, to be financed Joint ly bf the city and the Southern Paoiflc, will add $206,000 to the total. The Fifth avenue sewer ex tension under way will cost $39,000 and a balance will be left In the 1927 sewer bond issue fund for ex penditure In tho near future amounting to $170,000, Alameda county projects unaer way or to be completed during the remainder of the fiscal year total Building and Loan Societies mm mm: wdrkers greet Are Flourishing in England a loan goes through the widely used 1:4 rrrrif i iiiuiuii ui I luiiiu English protective societies that An Interesting chapter In the Industrial development of Oakland Is presented by th growth of the 'Electrical Products corporation. The company manufactures Claude Neon Illumination signs, and Ua field of distribution covers the state of California from Bakers-field to the Oregon border, and as east as Reno, Nevada.

The firm was formerly known as The National Electrlo Sign company and was founded less than seven years ago by Its present executives. The firm at that time was located at 950 Thirtieth street, near San Pablo avenue, with a floor space of only 6000 square feet, and a limited capitalization. Today, in the same locality, the plant covers an area of some 65,000 square feet. The factory's gross sales are placed at $1,600,000 per annum, and its sales volume Is considered the largest In the United States, In its particular field. Officers of the company are: William B.

'Joost, executive vice-president; Harold R. Owen, vice-president and general ales manager, and Robert Johnston, vice-president. EMPLOYS 13 The Oakland factory employ ICS Eastbay residents. New office facilities were completed last year to cope with the expansion of the company's business. The volume for the year 1930 exceeds that of the same period In 1939, and the number of employees has also been Increased.

The company's policy is to purchase local materials whenever possible, is stated. Smaller branches have been established by the firm to assist the Kales department, and, more particularly, to aid In "servicing," at Han Francisco, Fresno, Bakersfield, Chico, Coalinga, Colfax, Crescent City, Klko. Kureka, Grass Valley, Jackson, Klna City, Los Banos, Alarysvllle, Merced, Modesto, Monterey, Nevada City, Orovllle, Paso ltobles, Placerville, Portervllle, Red liluff, -'Redding, Reno, Rose-vllle, Sacramento, Salinas, San San Luis Obispo, Santa Cruz, Kelma, Sonora, Shasta City, Sparks, Stockton, Truckee, Uklah, Vaca-vllle, Vlsalia, Weed, Willows, WIN Ills and YrekA. These branches are important factors in the operations of the Electrical Products corpora, tlon, since they form the major connecting link In its system of electrical sign service. FLEET OR TRUCKS To facilitate the "servicing" Of installations in the territory, a fleet of thirty-two trucks Is maintained.

Thus repairs may be made on the trucks, or at the nearest service station, and consequently an "inoperative" Electrical Products Neon display Is a rarity. The company reports an annual payroll of over $600,000. Any piece of work passing through the plant is given detailed care and precision. First, in the request for a sketch, the complete presentation of the sign is mad as realistic as possible. In all cases an individual installation is made, with special regard to the advertising possibilities of each individual caso.

A complete pattern of every part of the design Is duplicated on asbestos paper, and filed away in a-concrete vault. This is done In erder that. In the event of a break, age or faulty operation, repairs may be made Immediately, within a limited time. Also, lnrespect to basic metal construction, and assembly work; individual attention Is given to each particular Job. FOLLOW DESIGN Although the majority of jobs are run through en belt line basis, (since the sketch must be duplicated In every detail) a great deal of care Is exercised.

In the painting department attention is given to the building up and preserving of the lntrinslo qualities of the design. Coat after coat of lab oratory tested painting materials Is sprayed on, and the final touching and gold leaf detail is handled skilled art bans. A unique feature of the plant Is the laboratory housing the sclen-Uflo data accumulated during the past years In the Oakland plant of the Electrical Products corporation. This work Is directed by Professor L. T.

Jones. Constant experimental work has resulted in the completion of the first e( a series of Neon specialties, which will be marketed and sold on a national basis through the Neon Specialties corporation, a subsidiary of the Electrical Products corporation of Oakland. This new corporation, which was recently formed, will carry on extensive laboratory research work, and will confine itself to the marketing of Neon specialties, centering Its activities in Oakland, but spreading Its distribution through the United States. The officers of the new Neon Specialties corporation are John Harris, president) W. E.

Joost, vice-president; Rice, vice-president, and Harold Owen, lecretary -t reasu rer. assemble information on Individ 'milium mi. i 6 j-. 1 1 uals for credit use. The building and loan societies pay from 15 to 30 cents an Inquiry for tha "past of the applicant, and It usually snows up if it has been bad.

In cldentally these protective sooia $370,000. These Include two bridges over Crandall slough between Al varado and Centerville, Redwood road extension and widening, Redwood Canyon bridge, Bay Farm Island bridge repairs and painting, Frultvale avenue bridge repairs, lalrmont hospital Highland hospital emergency ward Hayward veterans'1 Memorial building. $60. 000; Livermore memorial building, $62,000, and Emeryville memorial building, $30,000. these projects must be added at least $1,000,000 for the new Fremont high school to be built in the Immediate future.

ALSO PROJECTED Also projected for the Immediate future and the next three years are such projects as: Oakland-San Franolsco bay bridge, $2,000,000 army air base, Alameda, Oakland postotflce and federal building, Ford assembly plant, Richmond, Shell OH plant, Richmond, Associated Oil plant, Riohmond Broadway tunnel, Coast Guard ties are used by tradesmen, butch' ers, grocers ana tne UKe. RESTRICTED TO NATIONALS. But tho British societies have restriction that does not apply hero, and which If applied would INCREASES III Bay Building Permits in 10 Months Total $36,000,000 cut down on tha homo owning rammes in tnia country, it la very Members' of the Fageol Motors company Joined last Monday night In a welcome home dinner in honor of J. II. Fort, vice-president of the company, who has Just returned from a two and one-half year trip throughout the Pacific basin countries.

The affair was held In the banquet room of tho Hotel Colt. After welcoming addresses by various officials of the company, Fort discussed the various countries visited by 'him during his sojourn In Australia and the Orient. The primary purpose of Fort's travels was tho study of transportation conditions, and the opening up of new avenues of trade for motor busses and trucks manufactured by his firm. Fort covered over one hundred thousand miles In his Oriental travels, and visited, not only every Important city of the Antipodes, but also the South Seas, Japan, Manchuria, Central and Southern China, the Philippines, Straits Settlements, the Dutch East Indlea and Hawaii. nara tor anyone out a British sub Ject to secure a building society loan there, unless a British sub REALr ESTATE ject will guarantee a foreign appll cant.

Bellman says that this Is one of the reasons for the less than on per cent delinquencies, meaning cities of the nation amount to 46 per cent, tho board's studies show. The following table as compiled by tho board gives the 10 months' totals for 1980 and for 1929 for each of the bay area delinquencies, and not foreclosures, The building and loan plan of financing home-owning Is flourishing in England where It originated, and one "society" will lend this year, said Harold Bellman, general manager of the Abbey Road Building Koolety of London who visited the headquarters of the U. S. Building and Loan League In Chicago recently. Sir Joseph Stamp, world famous financier and economist la president of Bellman's organisation that has assots of $150,000,000, and Is thus more than twice as large as the largest building and loan association In the United States.

Bellman's Society has 176,000 Investors and 40,000 borrowers at present. On tour of the eastern states to inspect the building associations In this country, Bellman, accompanied by C. W. B. Slmmonds, a director and chairman of the appraisal committee of the Abbey Society, found the plans used In both countries, In general, to be the same.

IlEtJULATED BY LAW. "The British building societies are regulated by statute similar to the supervision that Is required In most states in America," said Bellman, "Building society shares are of two types. There are thoso that can be bought outright for their face value, these varying from $25 to $500 a share, each different society having Its price per share. 'Then there arcMpartly paid shares fpr small Investors which may be from ten cents a share up. These small Hhares are very popular with children who save a great deal of money in this way.

"Tho general rate of Interest to share holders is five per cent freo of any Income tax." As In the states, the British societies are yery careful in lending these sums. Every application for i all dellnauents not belne for closed. "By loaning only to our (Continued on Next Page.) Cities own people we are in a position to know more about them, having lived among them than If we took In foreigners who might be as good Alameda 1930 1929 1,808,547 801,544 829,875 1,760,759 4,273,1140 148.725 190.464 Albany Berkelc risks, but whoso paying habits El Cerlto would not be known to us," says Building permit! for more than $35,900,000 were Issued during the first ten months of this rear for construction In the bar are municipalities, the Oakland Real Estate Board announced yesterday. Approximately one-third of this total involves new construction under way or commencing In the Eastbay cities and two-thirds on tho peninsula, the board's analy. sis reveals.

Comparison of these figure with the total for the same period of 1929 shows a reduction In building activity amounting to approximately $8 per cent, was declared. The relative reduction In building activity throughout the United States amounts to 44 ter cent and the roductlon reflected by the ten monthH' total for the 25 largest uennian. The British societies will land tap 181,850 619,750 248,250 23, 7,854,596 18,052,189 578,855 1,188,089 441,601 590,085 470,572 809,968 Emeryville Hay ward Oakland Piedmont Richmond San Leandro to eignty per cent of tha appraised value of a home or ita purohase price, whichever figure Is tha WJOLSTERING REPAIRING. KEWffigfc OL.S522 lower, and they only engage tn first mortgages. Reduced Fares to Eastern States Reduction of tares from the Eastbay to eastern points on all transcontinental railroads from December 16 to 22, was announced today by local railway officials.

The reduced-fare tickets will have stop-over privileges permitting travelers to remain In eastern states until January IS. tJlmllnr rate cuts will be plaoed In effect on the east-west route. The Bay district railroads affected are the Banta Fe, Hnuthern Pacific and Western Pacific. Eastbay Cities 1930 BurllnKame 671,572 Palo 1,202,848 Rndwond City 780,052 KanKrancUco 19,120,934 San 1,350,660 11929 1,453,873 1,348,058 628,636 29,576,538 1,646,408 0 Happiness and Peninsula $34,651,913 Communities throughout the state report Increased real estate activity to tho California Real Estate association, which la making a weekly survey of the real estate market 'and deals. Oakland Is to be the northern California manufacturing center of the world's largest furniture company as th result of the merging of thirteen Pacific cbast furniture firms Into the Furniture Corporation of America.

The new company announces plans for construction of a $500,000 model factory on pio-perty formerly owned by the West, trn Electrio and Santa com. panle. W. II. Daum Staff of Los An-geles handled negotiations for Hit purchase of an lmluntrlal site by the William J.

Jneger Furniture company of Waywood. The plant when completed will represent approximately $200,000. Transactions Involving $500,000 within two weeks were announcuu by Frank J. Buckley of Los Angeles. Denis Included severa.1 Wil-shlre corners, duplexes, business lots and an apartment house site.

A 150,000 deal was closed In Hermosa Beach when D. B. London and ISelsen Realty company, acting as agonts for the First National bank of Redondo, sold a former glass plant to Joseph B. Dabney of tho Dabney. Johnson Oil company.

Approximately six acres of land were Included In the purchase. The Standard Oil company has leased 585 acres of oil land from H. C. SweiUter near Ouinda in Yolo county. Health with an Oakland From Air Shown in Magazine An air view of Oakland, the Estuary, and tlio San Francisco Bay Airdrome In Alameda, appears oh the back page of the October Issue of "The Roadrunner." The magazine, published by the asphalt I division of the Standard Oil Company of California, contains a picture of the Oakland Municipal airport and two photographs of the Airdrome.

S.F. Bay $57,149,768 For sixty-five representative cities of California, the ten months' total for 1930 Is $170,929,120 and for 1929, $231,894,391. October's total of building permits Issue In the Eastbay area shows a reduction from the' comparable figures of last year amounted to approximately 56 ptr cent, the total for the month being $896,357 os compared with $2,033,090 for October of 1929. GAS Your Furnace ARK FURNACE Insist on an Evapordome equipped furnace, It giyc added life to your heating installation and insures clean, pure air circulating in your 5 Evapqrdom in the Modern Honlej Hsrrii Furnaces. land product that hit reached the I COME TO OAKLAND'S PD A SI7P height of heat ing perfection, Safe, el convenient and BARGAIN SPOT f.

$40.50 FURNACE FOR NATURAL GAS Hsrrii Cm Fur nsce, hsve been uaed in Natural Gsi Territory the put fouf years, and hsvei proven freo from deterior-sjing condense-tlon. You take' no rhirwc with a Harris- New Plumbing Set Toilet Combination with low vitreous China tank and apron lavatory, 5-ft. roll rim porcelain tub, complete with 2-0 fittines to rouch plumbjnir. Your Ke-Ro-Co nfttund gat fuel cost for heating 4 large roorru it oiuV ii i'mlb This new heater add ta the appearance of any room. It it indeed artistic in appearance and marvelous in heat perform-1 ance.

KE-RO-CO HEATER CO. 132 14th Oakland Telephone Wghgat 3938 Phone. HI gate 2480 "Bonded Heating" FIRST QUALITY. Also Fraier Cabinet and Floor Furnace for small homes and single rooms VERY EASY TERMS 6MALL PAYMENTS "BONDED HEATING" INSTALLATIONS RUUD HEATER CC. POLLAnD-KKAGUAYE Agents 5664 College Ave.

323 13th Slrr IWmboldt SU5 CL tncourt I SOLO ON WW bonded S. FRIEDMAN CO. 2200 E. 12th St. wreckers FRuitvale 1561 EA8Y MONTHLY TERMS.