Oakland Tribune from Oakland, California • Page 42

Oaklanti Ciibunt MAY 18, 1930 SUNDAY HOTEL-LIFTS. ETO OPEN 11 UTO RJCD CEL. SWOT. In Model Home The K. A.

Johamon-Seara, Roebuck model home at 4507 Allendale avenue it attracting many viitor. The furniture display feature a domestic Oriental rag, a Khoehler cheiterfield et, a Bigelow-Hart-ford Axmintter rug, a Silvertone radio of exdutive Sears, Roebuck California Hotel Opens Today This one hundred and seventy-five-room hostelry on San Pablo at Thirty-fifth street is holding "open house" today. The location on San Pablo avenue was. selected to cater to travelers entering Oakland from the north. The Eastbay Hotel Corporation is the owner and Axel Bern (inset) is the manager.

The California Poppy- Girls orchestra is supplying the music for the "open ceremonies. Clay ButtcII was the architect for the building, and the Wonderlite company made the electric signs. STYLE 0 1 ID I pattern, a wetern-made walnut dining-room et, and draperies from NEW HOTEL OF I OFUDEII the local decorating department of the Koebuck company. A feature of the modern equipment installed in the new Cali-'ornia hotel on Ban Pablo avenue the Bpencer elevator service; A i'rrintion of the eaulpment reads: Wrf 1 Structure Entirely Modern Creates I Oakland Product New Market Vest Indies. in "This service consists of an elec-li lc passenger elevator designed to -arry approximately 12 people at a peed of 300feet per minute.

It is operated automatically from push buttons. "Noteworthy in the construction. and Will Be Part of, Chain System. ti MV 1 i Gorc C. di -Mi.

rector of sales for the Golden went Brswfns com Dan v. on of Oak An "Open House" program at the new California Hotel on San Pablo at Thirty-fifth street, today marks the inauguration of a new hotel chain for ThS' Pacific Coast, according to Axel Bern, the man the control equipment ltseit ie he-utilization of "Rectox." This patented- Westlnghouse feature en-bles the use of direct current to 'iperate the elevator controller and brake, thereby obtaining a ticallv noiseless and smooth op- land' plonser Industrie, recent- ly received an order for tie ship tt. ment of a carload of "Golden Glow." consigned to Porto Rico. i ration for this type of installation; i ihile alternating current Is re- mined for operation of the motor. ager.

The new hotel comprises one hundred and seventy-five rooms, of which one hundred and fifty are hotel rooms and the balance apart; ment suites. The owner Is the The shipment te feeing mad via the steamer "Sydney Hauptman" of the McCormlck Bteamship company, and is acheduled to leave ml 9'- ill' in kMii Oakland. Mar 22. hlch is the latest achievement in fp modern elevator science, will be handled exclusively throughout Eastbay Hotel Corporation, in which Edward Sommarstrom, Hugo "A significant fact In connection with thle shipment to that "Golden Glow" was chosen In competition Sommarstrom, Ooldsteln and ho Northern California by the Spen- ii cer Elevator company of San Axel Bern are principal stockhold with manufacturers throughout the ers. An announcement reads: ation." states Feldman.

'The California Hotel represents Golden Glow. It is stated. Is now being distribnted as far north as 1 i i an Investment of approximately four hundred thousand dollars and Is to be operated as a first-class hostelry at moderate rates. Axel Francisco." PHOENIX WIMj CELEBRATE. Plans are being made by the Phoenix chamber of commerce for ik golden anniversary of the founding of Phoenix on February 6, 1931.

The city will reach Its half century mark on that date. Juneau. Alaska, and as far soutn the Mexican border, as well as In Nevada, Arizona, Texas and the Bern, the manager. Is an experi Hawaiian Islands. enced hotel man, having been in the hotel business in Stockholm, Sweden, in Los Angeles, in Santa The business of the Golden T7est Brewlna; company has grown to such an extent that the company Is now recognized as on of the i Barbara and Watsonvllle.

Herbert Hoppe, assistant manager, was largest and most progressive man "The Hlghts," except slong Palo Seco creek, was barren of trees at he time it was purchased by Joaquin Miller. He planted about formerly with the Harrison Hotel nfacturers of beverages in the riilJiinii.inl country. in Oakland and prior to that was wlth.ib.a )ikA HoULtjChlca 75,000 hardy trees, such as the Tho pUnF of tBsTirm isTTocated I ronterev cypress. Eucaiymr-ana at Seventh and Klrkham streets, BANQET BOOMS. Benasstnl brothers will operate Oakland, and is equipped with the Vngipaai Acacias, and the park Is now a real forest.

latest machinery. a coffee shop in the hotel, and will also be caterers in the large ban seceoseeooesc quet room on special occasions. The Many New Buildings banquet room will be available for Served exclusively at i Ten Per Cent Lamp Changers particularly convenient, the hotel being near the main Santa Fe depot, a block from the -Key Route Here Are Expanding clubs, conventions and public gatherings. A tea room for small lun- CROWDS WARD NAMES Protect Fliers (Continfted from Preceding Page,) heon clubs, and for afternoon trcjns to San Francisco, a mock Reduction in Costs A debt limit which may be placed frtfm ths main thoroughfare to the teas, Ur located on the mezzanine floor, adjacent to the muslo bal Ban Francisco auto ferry. Four trtbntlon of that firm's products than the present establishment at against real property for taxes, the use of employees of the city and Automatic lamp -changers have been installed on the 2,000,000 beam candlepower beacon lights on cony.

Immediately off the main WANSEW 143 3 Cypress street. lobby is a rustlo patio which also county law and engineering depart NEWEXECUTIVE MODEL HOI Oakland carllnes pass the door." Company Opens Tho plant proper will be a two- forma a side entrance to the hotel. story building of reinforced con ments througnsut the state to do the work of preparing the legal and engineering features of improve transcontinental and Faclflo toast mall passenger lines, ao that It a lamp burns out, another one i Free garage accommodations are provided. On the roof of the build crete. It will be equipped wUh the most modern machinery for Headquarters the sanitary handling of dairy pro- automatically-- placed in circuit ment work, rather than having this work done privately, are some of the recommendations made by the ing are two observation towars, from which a panorama of the entire San Francisco Bay aera may Johanson, Oakland builder, H.

ti. Brown, manager of Mont Tltogen Corporation has estab fleets. within a fraction of a second. gomery Ward Company's retail Electrically operated doors are Boeing System, which files the be enloyed. reports that hundreds visited the Johanson-Sears, Roebuck model home on Allendale avenue last lished headquarters at S601 East Fourteenth street where It will dis atores, announces the appointment lighted airways between Oakland "The furnishings Include heavy special assessment committee of the California Keal Estate association.

The chairman stated that the latter suggestion would result In a the outstanding features of the Jorgenson warehouse, made nec-euary by the rapid expansion of B. io R. Sundsy. The entire group of homes 1 silken draperies and furniture of mahogany in modified Spanish 8 CALIFORNIA GRILL tribute a product known as "Ylvo-gen." is a synthetic i acAUiater recently completed by Johanson, and Chicago; has just received word of the installation by the department of commerce, which provide the lighting. Astronomic the company's business since It lo tyle.

All rooms are maintained a sales pro was viewed by the visitors. saving of approximately 10 per cent of the cost of the work. automatically at a constant tern motion and The model rurnisned nome was beverage which is sold In five-gallon bottles. In the past, this time clocks have also been in perature. Other facilities Include vertlslng the center of Interest.

It waa 0O0O0OOOSO00O0OOSOOO0OOO0000SSO80000! stalled at all beacons connected furnished under direction of G. A. fast Spencer elevator service, genuine Frlgldalre in the dining rooms with commercial power. These clocks switch on the current at Vandernyne of the local Sears, Roe product has been shipped to local users from southern California, but because of the increased number of consumers in this territory and apartment suites, Graybar buck store, and it embodies the sunset and off at sunrise. latest ideas in home decoration Crawford electrio ranges, Marshall and Stearns beds, and other con it was decided to establish a branch Expense has been kept at a mini mum.

according to Vandernyne. manager of the retail store. Mao Alllster will George A. Itcomb, who is ransferrcd to the Sacra here. The local office will serve veniences.

BTEEL CONSTTiCCnOX. "The-hotel is of steel frame con Preparations are being made to northern California. The Pacific coast headquarters Is maintained take care of an even larger crowa today. The houses are located on Allendale avenue, and are reacneo In and distributors are also located In Han Diego, Banta Ana, and Riverside. structlon, fire-proof, with all floors covered with asbestos.

The walls and floors have been thoroughly bv driving out E. Fourteenth to cated in Oakland two years ago. The building runs through the entire block from Third to Second streets, between Washington and Clay streets, and will house a stock of steel products aggregating more than 1000 tons. The Blake, Moffltt and Towns company also is occupying its new headquarters, erected so It could better serve its customers in the 1 antbsy area. Two stories high, the building, a class structure, la designed so the heavy wood frame supporting the second floor will carry a superficial load of -200 pound per square foot.

The city's new garage on Fifth avenue Is a reinforced concrete fireproof structure 200 feet long and 200 feet wide. It has sufficient floor spacs for all the equipment of the street department and In addition provides for washrooms, paint shops, service stations and repair ehops. store. In High street and North on High to Samuel Zion, the local manager. sound-proofed, and there Is positively no sound passage through Allendale.

AMERICAN Creamery Co. MILK, CREAM BUTTER EGGS a nnounclng 'j the appoint- states that If the northern California market warrants it, a fac them. The beautiful terrazzo tory will be constructed in the floors of the main lobby, reception nnrt is ranldlv taking shape as rown said: Br Eastbay district. rooms and stairways, the mahog modsrnly equipped landing field MacAllls- any woodwork and the crystal pen and will be ready for flying opera ter has been dant lighting fixtures should, also coeeoeeooooeeosogoooo tions about July 1, with the be mentioned. The first unit of development "Transportation facilities are a large rectangular nangar w.

niriMi. Delivered in all Eastbay company for the past five years feat lona- and 120 feet wide, al ZfOtOCCGGCGGOSC ready Is under construction. The in the advertising and sales pro Cities foundation has been poured and motion department. The promotion Is based entirely on meri the structural ateei columns are Rodman, Harding, Folak Com You Are Invited to "OPEN HOUSE" AT THE CALIFORNIA HOTEL 35tFi and San Pablo Avenue Saturday and Sunday March 17th and 18th Music by i "California Poppy Girls' Orchestra Inspect this new beautiful notel on Oakland's main artery to the north, 1 75 rooms and baths, fire and quake proof, lobby and lounge, writing rooms, reception and banquet rooms, dining room, coffee shop, observation towers, and free garage service. Also completely furnished apartments with full hotel service.

Excellent San Francisco and Oakland transportation. Satisfied guests will be our greatest satisfaction pany, ua Nortiiarn California dis torious service. During the five being erected. It will have a housing capacity sufficiently large joining company, ars the IIRD years MacAlllster has been with the company he has fully demon trlhutors for the Utt1 Spates Reft accommodate 60 small ships or fining company, ara the' builders vaooooooocoooooooooooocfl six of the new 22-passenger Fok strated his loyalty and capability. The position he la now filling requires a man who has a thorough THE CALIFORNIA HOTEL EQUIPPED WITH THE LATEST INVENTIVE DEVELOPMENT IN PERFECTED LOCKS ker planes being used by Western Air Express.

The surfacing of the landing field and runways la of washed knowledge not only of advertising, but also of merchandising." California Grill at the California Hotel 35th and San Pablo featuring Italian de Luxe and Steak DINNERS Special inducements for clubi, lodges and private parties. BENASSINI Props. Phone Piedmont 2485 of the new estuary gasoline and oil distributing center. At present the plant Includes four 20,000 gallon tanks, but work is In prngreas to augment these with an 160.009 gallonstorage tank. The oil station, covering several acres of ground, is served by both spur tracks and a marine terminal.

The flan Francisco Bay Airdrome oyster shells dredged from San Francisco bay. Two shell runways have been laid out, one running north and south and the other east and weet. The north and south runway la lSBO feet long and FRUITS AND VEGETABLES for On CALIFORNIA GRILL fom -Angeli Bros. 220 Franklin. St.

FRankliti4330 sou feet wide, and the other is 1800 feet long and 400 feet wide. if HERKICK IRON WORKS Bnalnavrs. Fabricators. Manu REMAR BREAD Piedmont 2485 JCOOOOOOCOOOOOOOOOOOOOOv QOOSOQOC abooaoeceoeccooooeccooogcooooeooeoooooooge ADAPTABLE to reildWei, apartments, stores, hotels and office with a type of lock especially designed for each installation. A quality lock at a moderate price.

Manufactured by J- Ry-Lock Co. Ltd. 2485 Washington Ave. San Leandro SW tttcood X369 facturers, Structural Hteel for iuIlUlnga, Industrial Build- QUICK DELIVERIES FROM STOCK 18th and Campbell Oakland FRIGID AIRE Genuine Frigidairo refrigeration service it provided in the suites and grill of the California Hotel The best refrigeration in any way you look al it SELECTED BECAUSE OF ITS HIGH QUALITY AND DELL CIOUS FLAVOR TO BE SERVED IN THE GRILL OF THE CALIFORNIA HOTEL FRIGID AIRE CORPORATION 2054 Broadway OLympic 9700 mm MORWEAR PAINTS uoooooeeoeooooeocoooeQeoooeeooooec i jooeccoooooeopeoooooooooooeoec SpencerElevator Go. Ififi.lflfl SEVENTH ST.

166-180 SEVENTH ST. Naturally unusual Success to the California Hotel and Congratulations to AXEL BERN, Mgr. from (he Union Pacific Lauridry and ToweT Supply Co. 830-34 28th St. SUNTESTED WALL PAPERS for the California Hotel from M.

Friedman 9 I SAN FRANCISCO.CAUE GRAYBAR. CRAWFORD ELECTRIC RANGES Selected for the California Hotel "THE DUROSPEED RANGE" GRAYBAR ELECTRIC CO. 222 9th Street. HOlliday 3939 If ICt Electric It', Modern NEON SI Atop the Hotel California are by COMPANY JT storks jar Oakiaad. Hrrkeley A' Frnltvale A fcsooooooccoooooooooooooca LCOOSOSCOSCOdSOC ORNAMENTAL AH Decorative Tile Entire HARDWARE and Light Fixtures in the New California Hotel Furnished by ELECTRICAL 6 CONTRACTOR 6 8 Millwcrk, Cabinets, Sash and Doors from IRON forth Californim Hotel by th LIBERTY I- The word Wonderlite on Neon signs Is like that of Tiffany on Jewelry or Ktelnway on planus.

Yet Wonderlite Neon Signs cost no more than ordinary Neon signs and often are lower In price. Their superiority is due to the fact that Wonderlite alone controls the brilliant inventions of Metcalf. of Cummlngs and Fmlth. They are giving satisfaction to large numbers of California's outstanding Institutions such as these in the East Bay: a WL it RING find RADIO jj 4he California Hotel for Baths, Sinks and Store Fr RIGNEY TILE CO. 3012 Harrison Blvd.

for CLINTON MILL i triinrn re sV" Washington, 13th and 14th Stt. ORNAMENTAL IRON AND WIRE WORKS Inc. 2 1 st and Filbert Sts. ElghgattUa 634 E.17th St. GL tneourt 9561 Atameds Title Ineurano Co.

Cslifornls Hotel 6brmn Clsy and Ce. Rocsil's Motor Eleetrls Co. Stadium Gsrags Dursnt Motor Co, Factory Neih Motors Berkeley Motor Hotel Alameda, Fax Theater Foot of Fourth Ave. wooeoooooocoeoooeocccoea eoooooaocoi'Xgooocoooas THE CALIFORNIA HOTEL I I Wonderllte's Pan Francisco factory provides rapid eervtc to ail of Northern California, manufacturing signs that rar.ee In price from Hi te KS.00S and are sold on the em, eat of terms. Write or telephone Wonderlite about your Keoa si ga requirements.

Our designers and engineers will be glad te serve you at ao cost to you. A FLOORS STAIRS for the California Hotel by quipped throughout with Kramer Flush Valves I 8 MANUFACTURED BY KRAMER VALVE CO. IF 1 1 OAKLAND SUCCESS to the Builders Owners of the California Hotel B. SIGWALD HANSON 0 and 8 CONCRETE TERAZZO i CO. 7J yl c.

6 iiri- Clementina ocreer 2227 Market 170 CTit ST. SAN F3ANCISCO HEML0cm33O SAN FRANCISCO OA 2i52 A jooooooooooooocccccooooooooooacocosceoocoocooecc3 1 i.sjcscsscjcoccos' fcO90S00O000CCO900SSSCOS. UH AMbUIC 1 I st 8.