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The Cincinnati Enquirer from Cincinnati, Ohio • Page 82

Location:
Cincinnati, Ohio
Issue Date:
Page:
82
Extracted Article Text (OCR)

ftmadav, Oclaber 5, 1917 THE IX I.WATI E.QUIRER Page Seeltoa 3 TUNINO QUIDS TO CINCINNATI RADIO STATIONS WKRC WLW CIS I MC ten less than they might it obvious. t'ri a more important in dealng ith the distatitla-Jioa they represent it finding out uho they ore, and vh and to vhat they Hon' Imten. If the SAB study dtgi fully and frankly into those pertinent Truman On Air President Truman Is to address the nation over the four major networks at 10:30 p. m. today.

WLW, WSAI, VVCPO and WKRC will carry the speech. LISTENING IN by Magee Adams VVCPO WSAI rvL I I AIC I WfCT I I I IW-M 1 1 I I lSt 1 1 1 1 1 I I TTTY 1 1 1 1 1230 1360 1530 (3300 550 700 LISTED ON ASTERN STANDARD J7M ALL PROGRAMS anijltt, it van be one of the, rare ttatitttral projertt detrrving the name vf "research." NaturMlJy, the study is being made as a defensive measure, to owned by Ohio arm cooperatives. On either count. It is an Innova A.M. WLW, 700 K.

WSAI, 1360 K. WCPO, 1230 K. WKRC, 5S0 K. WCKY, 1S30 K. why It Is not reaching untouched Survey At Last To Find ut Why They Don't Listen.

or partially developed markets. determine the source and scope of tion that will bear watching. If WRFD proves that it is prof pauses most wf his time at the bust' In the eae of radio, the Is more than Jutt "rood busi listener disaffection. But It can be put to positive and constructive itable to tailor a whole day's pro ness end of a loudspeaker. Any irreverent observer knows that this IJstenlng or not liNtening grams for tha rural audience, it is not the case.

There are indl may settle something mora than use In shaping program policy. Every dialer who snaps his switch when he might be listening is viduals who never listen to a perennial Issue of farm broad' casting. Many of tha new stations if they can avoid It Many more, who own and use radios, do far evidence that radio is falling short of delivery on its oft-repeated now pouring on the air will need to find specialized audiences if they less listening than the overpowering MANY OF THE THINGS that go by the glittering name of "audience research" re little more than statistical boondoggling. But eome-thlng hopefully different la being planned by the National Association of It propoies to find out why nonlisteners don't listen. 2 To Judge by the usual radio surveys, such rebellious heretics simply 4n't exist Audience ratings toss Millions about so blithely that you ttlght suppose that everybody else promise of "something to please are going to survive.

figures of surveys indicate. If radio were a normal business, everybody." Commercially, the entrance of the (inciiinatians have special rea Is the fundamental trst of public acceptance. And public acceptance Is the polite name for the severest "headache" radio has hud In many years. Criticism of programs has mounted so steadily that the need to do something about it has become Imperative. A thorough and honest study of nonlistcning can be a practical step toward repairing radio's public relations where they have been battered most.

Nonlistenlng, of course, does not digging out the reasons for those coopa into broadcasting has possl son to watch the progress of the bllitles that are not likely to be overlooked, in or out of radio. farts would have had a high priority long ago. No vigorous Industry Is content with the market it already has. It trie to find out At my suburban listening post, NAB study with Interest It was advocated last spring by James II. Hhouxe, President of the Croslcy Hroadcanting Corp.

Ills suggestions looks to he the sort of practical statemanNhlp that cmsi get to the heart of radio's public relations problem. the Worthington station can be heard comfortably. But with some of the smaller sets, it msy be hard to separate WRFD from WPFB, 7:00 News Voica of Prophecy News News News :15 Sunday Breakfast Church Calendar Sunday Music Jamboree :30 Mailbag Christian Hour Music You Lovt :45 Paul Carson The Sacred Heart 8' and Music Revival News News Protestant Servica :15 From Ground Up Campbell Proteat'ta The Trumpeteers 30 Church By Road Ave Maria The Church Hour Jewish Service :45 1 Farm Front Hymn Time News World News Protestant Servica :15 Kenton Protestants E. Power Brigga Symphony Fine Arts Quartet Co'cil Of Churches Hour Of Truth :45 Johnson Singers Message of Israel News Church Of The Air News Sunday Music Ballroom II Arrow Show Amateur Hour 1 United News News and Am't'rs. News :15.

Tunes For Tola Amateur Hour Ballroom Troubador Southernaires Reviewing Stand Houston elSk 00 World Front Musical Notebook News News: Scheumann News 1 Sunday Matinee Sunday Serenade Gay 90s I String Quartet Eddie Mar Sports Camera Hello Teacher Canary Show and Music Here's To Veterans Ask Dr. Cyclo P.M. WLW, 700 WSAI, 1360 K. WCPO, 1230 K. WKRC, 850 K.

WCKY, 1530 K. TobTabernacle Canal Daya News Pleasure Parade News Matinee Waltz Time :30 Symphonette Casa Cugat Fans in the Street Doorway To Life :45 World Series :00 Robert Merrill Jan Garber Robert Q. Lewis News :15 Musical Showboat :30 Harvest of Stars Wayne King Show Rob Reid Sings :45 Here's To You Howard Lassie CBS Symphony News :15 Sam Pettengill Pallroom Man's Family Around The World 1 Middletown, on 910 kc. mean the mere refusal to have any part of radio. Although they may be noisy, chronic irreconcilable! have not created the predicament A'OIV VH heard everything.

The IT'S A SAFE BET that the kids A Great City A Great Store uriters of musical commercials are in which broadcasting finds itself. who take part in "Hello Teacher' Hilling sit to organize, the Associa Its real nonlistenlng problem Is today have been boning up on their tion of Com poser and Authors of spelling. Last Sunday when Syd Singing Jingles. 'Why, it sounds almost rcspri table! Cornell uncorked a spelling test, the score was one right in a dozen the dialer who is willing and ready to lliten, but who can find too little on the sir to Interest him. At any hour of the broadcasting day there are millions of him -or her.

Iron do come in to see and hear THE MELANCHOLY DAYS are tries. Tsck! Tack! Tsck! These quiz shows can be downright em barrassing. ically, that Is proved by the same audience survey that scrra to show that "everybody is listening" Why these potential listeners lis- NEWSCASTING competition at come, the saddest of the year When through the endless afternoon, there's not a moment's cheer Hearted In each weary hour, (he "soap operas" are spread Nineteen of them, woe by woe, they plod with anguished tread. 6:45 p. m.

Is getting rugged with I "Three Star Extra" bucking Lowell Thomas. But the fellow who's mak OCKDOOOO ing more hay than ever In that spot Is Joe Garretson. lie has what the network men haven't local cov Continued On Next Page. erage. Besides, there's his pungent, THESE JlAYS, new stations limited to the daytime hours are a dime a dozen.

But an interesting exception is WRFD, Worthington, free-swinging style. That combina tion still leaves Joe the No. 1 has lined up a competing dramatic show, "Christopher Wells," at 10 Ml" GENERATION Ohio, which finally has begun op choice In the 6:45 p. m. free-for-all p.

m. Sunday. erating with fiva kilowatts on 880 he. It ought to be enough to say TRANSCRIBED dramatic shows s. Prices start at $187 'Appliances, Fifth Floor THE II.

A S. POfslTE '031 ANY that "Chris" is another radio ver broke into the big leagues several months ago when Ronald Colman Is To Be Put On Trial The new station slants Its entire dawn-to-dusk schedule primarily at the rural audience. Moreover, It Is sion of a newspaper man. But if you crave to know more, he seems resources probably will come next for consideration in the series, which will run an estimated 18 weeks. All techniques will be employed in the series: drama, wire recordings where warranted, interviews and narratives.

First program in the series probably will not be heard until early in 1948. A tentative broadcast time of 7 p. m. Saturdays has been set up. was signed as the atar of the "My to be the son of "Steve Wilson' Favorite Story" series.

Last Sun and "Wendy Warren," with "Front day's premiere got the series off to In New Series Of Programs Page Farrell" lurking somewhere an auspicious start locally, with in his ancestry. Colman In the familiar, but appro There's no use asking why. Ra Arranged For WLW To Start In 1948. priate role of "Cyrano de Bergerac. dio research simply stops at the Although the tone quality of the FIR mm mmi of citv room door.

But, If that's 100,000 transcription might have been "One of the most ambitious program series ever attempted by any comfort (it also shuns the law library. better in spots, tha script and the production were big time. Next WLW is in the planning stages, The loud and hectic business of to Coleman's swashbuckling "Cy NEW COMMENTATOR TODAY. Sam Pettengill, "The Gentleman From Indiana," a former Congressman and a syndicated newspaper columnist, opens a new weekly series of news commentaries on ABC-WSAI at 3:15 p. m.

today. Katherine Fox, Director of Spe- last Sunday's "Wells" show hinged a-W- on the signing of a deed under rano, the most interesting feature of the show was Janet Waldo's "Roxanne," a far cry from her i a 1 Broadcast torture. That happens to be what the lawyers call duress, a little usual "Corliss Archer." Services for the station, said describing "Gener detail that made the whole thing mm The series may have a sterner pointless. test this afternoon when it takes ation On Maybe it just the association on the assignment of fitting "Les of names. But, as "Christopher Based upon the depletion of Miserables" into a half hour.

PLAY TO BE TELEVISED. W8XCT, the experimental television station, will broadcast the entire opening production of Stage' which is the play "Dangerous Corner," on October 15. Wells," the voice of Myron Mccormick keeps reminding me of Orson Welles. America's resources, "EQ" soon may he added to ra dio's cryptic jargon. It stands for "enthusiasm quotient," some the series will ittempt to show what the present generation has Good Music Sunday fe.

WSAI 2:30 WE LOST OUR LEASE thing George Gallup has whipped up to measure litener reaction to performers. But don't be surprised if It works out with "EQ" standing GRANT. -eceived from 9:30 a. NBC Symphony past generations and what it will leave to the future. PT aW til tVaf.m J.I "TM Orchestra conducted by Izler Sol ft omon, in tha second of two Brenton Grant, former WSAI commentator, has been assigned to MIST The Program: HE coordinate the programs by doing the research and writing the pro An American Festival Overture Schuman WATNf RltdO HI) OICHfSTMf NANCY IVANS lARRY DOUGIAS MANKLVN MarCOtMACa- Symphony No.

1 for "endurance quotient" WESTBBOOK TEGLER may have a political answer for the plague of Hollywoood gags about Margaret Truman's singing. But they begin to sound more and more like plain old fashioned gripes. Hollywood evidently can't tolerate the Idea ot an outsider getting a hearing. JUST ON THE CHANCE that you may walk out on "Theater Guild" at the half-way mark, CBS grams. Dr.

W. D. Funkhouser, Dean of the Graduate School of the University of Kentucky and an authority on conservation, will authenticate the scripts. "The Sante Fe Trail REMIUMCOAlra Our new location at 706 Walnut is nearfng completion. Every fur coat The Explorers.

The Spanish Settlements. The tentative order of the pro must he tod before we vacate our present location reqaraiess ot costs. The Wagon Trains of the Pio neers. TONIGHT grams includes water waste, forest depletion, erosion with subdivision into wind erosion, water erosion, Facade (Suite No. 1 and 2) Expana Chabrier the relation of soil waste to the 3 p.

WKRC: The CBS Sum world's food problem, lack of vitamins and minerals in foods grown in erosion-weakened soil and the mer Symphony Orchestra con ducted by Bernard Herrman. So famed Malthusian former prices, or profits. The ridiculous prices quoted on fur coats of traditional Ohio Fur quality prove that we mean business. Every Coat Is High-Styled For 1948-Every Coat Carries Our Three-Year Guarantee -If You Heed Terms Take a Year To Pay! loist are Eileen Farrell, aoprano to today's American ration of population to arable land. William Hess, tenor; and Chester Wild life, mines, oil and mineral Watson, baritone.

The Program: Water Music Handel-Harty The Walk To The Paradise 1 MWu Garden Delius QMS III! RICH REWARD! Collect ftmrteH a barrel of laughs reward for Usteneng to "Thoa America's most lovable family tarn every-dey living into a topsy-turvy treat. This rollicking hit show is brought to you every week direct from Hollywood by delicious Mother's Osts. Tune in ftrjun! "THOSE WEBSTERS" WLW 6:00 P. M. TODAY AND EVERY SUNDAY On Hearing The First Cuckoo In Spring Delius 8 p.

WSAI: Dr. Karl Krueger resumes his post as conductor of the Detroit Symphony Orchestra mm on the broadcast today. The ogram: Overture to Symphony in B-Flat Andre Symphony No. 1 Beethoven TUNC IN "Christopher Store Nauru Daily, Ii30 A.M. t.

Ii46 P.M. ills" BASIL RATHBONE with JUNE DUPREZ This perfect butler knew his place even when a shipwreck forced him into an unexpected role. Theatre Guild on the Air 121 E. Fourth ixVtr n't ridie'i tavorHa ntw show kit liom coast totaat.Tunaie"Chriitopher WtHs" tomiM, arouiiH ts you by Soto- nu.MAitth naalart os all Colombia Broidcaitini ititiont. Suipanie, excitement and entertainment tar the whole family.

WKRC A p.m, FORMER SALE YOU SIZES 9 TO 46 PRICE PRICE SAVE MINK-DYED MUSKRAT $295 $135 $160 BLACK PERSIAN PAW $349 $179 $170 M0UT0H IAMB $129 $59 $70 GREY-DYED KIDSKIN s239 s89 s150 FINE PERSIAN LAMB $495 $229 $266 GREY BOMBAY LAMB $329 $159 $170 OCELOT PAW $195 $100 95 SLATE PONY 289 $.50 $139 MINK-DYED MARMOT $289 $129 "$160 CHINA MINK $895 $450 $445 TWIN SILVER FOXES Pair 153 $69 B4 GREY AMERICAN BROADTAIL $320 s159 $161 MENDOZA BEAVER-DYED CONEY $169 $89 $80" ALL SIZES 9 TO 46 PRICES ARE PLUS FEDERAL TAX MAKE A HIT PLAYING REAL HOHNER HARMONICAS 10 P.M. UNITED STATES 8TEEL $0.50 Cm MARINE BAND Fsrfsct ion tad pitch. PifiiJ ky wetM'i bitssit hsrmsnict stars. Willi kinged carrying cu. JUST released $1.50 mi I Cincinnati's own Barbara Cameron brings the most sensational record album of the year! A selection of VBeight beautiful songs for your listen- 5icKp HOTZ AMERICAN ACE Iny to ltsra en.

Bsgiaetr's ia voritel Httvy nickel-plate lain. Protected in durabla kei, ing pleasure. NOW ON SALE AT YOUR LOCAL MUSIC STORES ASK FOR THE "INVITATION TO LOVE" ALBUM BY BARBARA CAjMREON 3 ECHO ON laieor far hatter playing. 1 1 inchsi leaf. Made el alaaaing i.

Carry it ia laser, hinged raie. JMNG RECORDS They're) lack Again! la Drat With tha Lataat ttyla!.

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About The Cincinnati Enquirer Archive

Pages Available:
4,580,058
Years Available:
0-2024