The Cincinnati Enquirer from Cincinnati, Ohio • Page 47

ART GRAVURE SECTION THE ENQUIRER, CINCINNATI SUNDAY. NOVEMBER 25, 192 3 hbs special demonstration Columbia New Process RECORD iUi BTkr'W jMTi I I fl 1 SS-ySSSS' llllll ll II I Ti Lowis and His Band 1 teivirtnn To prove the unmatchable quality of Columbia New Process Records, buy at once from any Columbia Dealer this special demonstration double-faced record featuring Charles Hackett, Toscha Seidel, the Columbia Symphony Orchestra, and Ted Lewis and His Band. Prom photo 1 a Mishkin, N. Y. 1 1 I fjji Toscha Seieiel for the pleasurable revelation it will bring you.

Take the record home and play it on your phonograph. Play the dance record first a medley fox-trot of popular favorites by Ted Lewis and His Band. Note the faultless recording of the music. Note the nicety of instrumental balance distinctness without blare. Note the perfection of tempo and rhythm.

Note the sparkle and verve. These are the things that have made Columbia New Process Dance Records the choice of dancers everywhere. Now, turn the record over and prepare for a real musical treat. First you will hear the needle faintly whispering. Compare this with the coarse filing sound that greets you from other makes of records.

At the first note of Charles Hackett's gorgeous voice even this hushed murmur vanishes. Then, rich and warm and smooth, his voice floods out in the strains of Schubert's "Serenade." Here indeed is a thrill for the music-hungry the world's greatest tenor in the world's greatest love song. Listen carefully and you will pick up delicate shades of phrasing you have never heard before on a phonograph expression that has always been lost in the rasping grind of needle noise. Remarkable as is this quietness, it is not exceptional to this record. All Columbia New Process Records have it.

When Hackett's solo ends, Seidel's violin picks up the "Serenade." Then, from this master's marvelous touch come tones of incomparable beauty unmarred by the needle noise that obscures and muddies in ordinary records. A second of intermission, and you hear the immortal "Serenade" rendered by the Columbia Symphony Orchestra with all the fidelity to the tone of every instrument that is given only by the Columbia New Process Record. This process by which all Columbia Records are now made is the exclusive property of the Columbia Phonograph Company. No one else can use it. That it raises phonograph music to its rightful place among the arts, you will admit when once you have heard a Columbia New Process Record.

So, go at once to any Columbia Dealer and buy the record offered here. Make the test of the New Process Record for yourself. Convince yourself of its noiselessness, of faithfulness in reproduction, as compared with any other record of any other make you own. And then thereafter purchase Columbia New Process Records. Columbia New Process Records can be played on any phonograph.

This special demonstration record is manufactured and sold to you for 25 cents solely for the purpose of convincing you of the superiority of all Columbia New Process Records. Columbia Records are regularly sold at 75 cents and up. A YEAR ago we startled the phonograph world by announcing an entirely new method of making phonograph records a method discovered, patented and perfected by us by which the insistent and strident scratch of needle noise was practically eliminated. With this announcement, Columbia New Process Records leaped, almost overnight, into tremendous popularity. But'won-derful as has been this success, there are still-thousands of phonograph owners who have not yet known the joy of owning and playing Columbia New Process Records.

It is to convince these thousands of phonograph owners that the Columbia New Process Record is the greatest improvement in record making since the invention of the phonograph, that we, in co-operation with Columbia Dealers, make this remarkable offer: For only 25 cents, we will place in your hands this sample Columbia New Process Record featuring four classes of music Charles Hackett, the greatest American tenor; Toscha Seidel, the famous violinist; the Columbia Symphony Orchestra, and Ted Lewis and His Band, illustrious exponents of irresistible dance music. It is a standard size, 10-inch, double-faced record that would sell regularly at four times the price. Go then to any Columbia Dealer and purchase this special Columbia New Process Record. It is an infinitesimal price to pay NEW YORK CITY COLUMBIA PHONOGRAPH COMPANY, 1819 roadway Out To-morrow Columbia New Process Records SYMPHONY AND CONCERT SELECTIONS DANCE MUSIC Chansonette. Easy Mlody.

Fox Trots. Paul Specht and His Orchestra. A-3992 75c Land of Cotton Blues. Mamma Loves Papa. Fox-Trott.

The Georgians. A-3987 75c To a Wild Rosa (Mac- Dowell Violoncello Solo. Pablo Casals. 80SI7 $1.00 Slttln' In a Corner. Tall All the Folks In Kentucky.

Fox-Trots. California Ramblera. A -3944 73c You'va Simply Cot Ma Cuckoo. I Can't Gat tha Swaetia I Want. Fox-Trots.

California Ramblers. A-3988 75c POPULAR VOCAL MUSIC You've Simply Got Me Cuckoo. Al Jolson, Oh! Min. Frank Crumit- A-3984 75c Lucia Df Lammarmoor Mad Scene) "Ar-don gl'incensi" These flaming tapers). (Domsetti).

Barbiere di Slvlglia "Una voce poco fa" voice I heard a'an now). (Rossini). Soprano Solos. Florence Macbeth. A-6233 $1.50 Kuiawlak (2nd Maiour ka) (Wiemawski).

Violin Solo. Duci de Kerekjatto. 81055 $1.00 Old Fashioned Lova, from "Runnin Wild." My Homo Town In Kansas, from "Littla Jea-sia aires." Frank Crumit. A-3997 75c Midnight Rose. Not Here Not There.

Fox-Trots. Club Deau-ville Orchestra. A-3903 75c Satisfy yourself for once and for all of the superiority of Columbia New Process Records. Go to any Columbia Dealer and buy this Special Demonstration Record. Take it home and play it in comparison with any other record of any other make you own.

I Lova You Intro i 'Llt-tla Jetaia Jtmii," from "LMtla Jessie James." ratty Petty Intro: "Little Cratonna Girl," from "Earl Carroll's Vanities of 1923." Medley Fox-Trots. The Columbiana. A-39S9 75c Sunrise and You. Tha Road That Brought You to Ma. Edwin Dale, A-3983 75c The Firat Noel.

It Came Upon tha Midnight Clear. Criterion Quartet. A-399S 75c Menstofale "Dal campi, daf pratf." (From the fields, from the (rove) (Boito). Tenor Solo. Charles Hackett.

80604 $1.00 Draamy Melody. Malt Quartet. Shannon Four, Out There in tha Sun- hlne With You. Tenor Solo. Charles Hart.

A-3985 75c Mamma Goat Whara Papa Coat. Somebody's Wrong. Fox-Trots. The Georgians. A-3996 75c Plaisir d'Amour (The Joys of Lova).

(Mar tint). L'Heure Exquiae (Tha Hour of Dreaming). (Hahn). Mcixo-So-prsno Solos. Carmela Ponselle.

A-3999 $1.00 MARCH MUSIC Under the Double Esg le. Poppy (Amapola). Tin-go Fox-Trot. Step Easy (Pasollndo). Fox-Trot.

Spanish Tango Orchestra. A-3988 75c Hungarian Rhapsody No. 6. Parts I and II fLiitt). Piano Solos.

Mtscha Levtttki. A 6232 $1.50 Dlcty Bluaa. Do Doodla Oom. Blues Fox-Trots. Fietcher Henderson and Hie Orchestra.

A-399S 75c Manhattan Beach. arches. Columbia A-3990 7 5c Band..