The Cincinnati Enquirer from Cincinnati, Ohio • Page 48

ptyMpypg0aaajMgy't''ya Sunday, December 21, 1952 THE CINCINNATI ENQUIRER Page 48 Newt Section STAMP NEWS PRODUCTION Double Parker Hit As Winter Menace STAR GAXER! in study with the economic pattern of the country is seen definitely in its 1953 styling. In 1952 they did not believe that conditions demanded a big change In new mod BtCLATLPOUAN- A PROFILE: portrait of Prof. Francisco Gomes Teixeira appears BY 8 YD KROXISH IAT MCWSriATURXS WaiTIl) A BEAUTIFULLY designed and KPT. els. That they were right according Overlook! Extra Danjers Chevrolet ClaSSlC BIGGER SLICE Of Market Objective Among Makers Of Cars, And Ail Speak Hopefully cn two new stamp lssuad by OCT.

four Oailf Adrvrfjr G.d. According To fvtop mo.sogo for Sunday, read words corresponding to numbers to Mr, Fish, was firmly estawisnea in ita record and as Mr. Fish says, lot the record speak for it- multicolored annual child welfare set of Swiss stamps is now on the J-U35 fll Which Follow Snow Portugal, reports the New York Stamp Co. Prof. Teixeira, a noted 1 45-56-67 MJ Efficiency, hlastkily Are sei.

All the 860.000 passenger car market. The 5-centimes plus of your Zodiac birth sign. tcnono 1952 models and 296,000 trucks, 31 Thought I Your Described Press mathemati i a 5 bears the portrait of a boy. oa.u NOV.M- :1 in Portugal, designed for public consumption were sold. Chevrolet had no trou- in aa1 Aeonrdinif in MAT It iThis stamp com tt A ft A.

January 9 Is Date Fish they could have sold out taught in many universities and wrote many books on such subjects as cal memorates the 40th anniversary of Pro Juven-tute, the Swiss 50,000 more cars had tney piannea 61 Be 62 Thine 63 Develop 64 Precious 65 Put 66 Firm 67 M. 68 Th 69 Today 70 Or 71 Brought 72 Forward 73 Don't SAornASBjs for it. 32 Your 33 And 34 Today 35 Bring 36 To 37 So 38 Son 3 I 40 Must 41 Hlp 42 And 43 PKlMtbook NOV. is This hew set Chevrolet plans on a wider pro-eram of car output for next year Willys, For Example, Is Out To Build 100,000 This Year. To 26,000 Last Time DETROIT.

Dec. 20 (Special) Every maker wishes a bigger chunk of the automobile market. culus and geometry. OK. child welfare organization.

The tn commemorate the is supposed and sees style changes as a much- 7-19-30-41 efl 10-c-d1us-10 creen. red and black centenary of his birth. The values Eft U6.27.3a For Public Introduction To Models Of 1953 BY BOB BRIBER (TKR KMQUIKEft AUTOMOTIVE KOTOS) DETROIT, Dec. 20 (Special) The efficiency and elasticity of the vast Chevrolet production facilities was picturesquely described by W. E.

Fish, general sales manager, 151-62-72 MJ needed buying urge. According to shows a ladybug. The 20-c-plus-lO violet, yellow and black depicts a Mr. Fish the overall market will art 1 escudo red ana escuuo blue. CAMttCOtH 74 Drop 44 Fast CAMCtS absorb In 1953 5 '4 million passen- barred wineed butterfly.

The 30-e That! wnai 45 Complication 75 Pockogt rer cars and 1,200,000 trucks. He 7A New plus-10 brown, blue and white pic THE KINGDOM of Laos, a sec 46 Don't JAM. Vt- 2 Your 3 Srtlt 4 CUvtr 5 Some 6 Be 7 Let 8 ArAsJCf You 10 Warning' 11 Something 12 Protect 13 Love 14 Mmd 15 Ends 14 May 17 Difficulties 18 Mafttrt 19 Your 20 Hoppy 21 VVotch 22'ldwt 23 Younelf 24 Lit 25 Ought 26 W.H 27 Rciv 28 Hcadon 29 That 30 Mot Mr displayed that "new feclinf mm makes dealeri worry about the wide-open tures a silver gray argus Durterny. 1 tion of Indo-China, commemo cated all over Detroit since the The 40-c-plus-10 brown, yelow and 3-1S-29-40I JJ.VLM at press review here a few days election and dared to look Into the era of eompetl purple shows a silkworm mom. 61-71-79451 ago.

Chevrolet, in Introducing Its tion which 77 Proitet 78 Honor 79 To 80 You '81 You grNot 83 Antod 84 Them business outlook for the first part AQUASMS 1953. something unusuol for him FBAXCE has Issued two new AT 14 many observer foreiee lor JAN. II Ml! It stamps depicting "Cupfd and Mr. Fish did make the remarit that the first half of 1953 would MM). IS 47 48 49 Recognition 50 They 51 Push 52 Weo 53 And 54 Move 55 Consistent 56 In 57 Be 58 Kti 59 Optimistic 60 Ariss 1953.

Dolphin" from the Diana fountain 5-20-31-42 t1 85 Conclusion Chevrolet hooei to itay on top. see a very oristc aemano, wun a rates its admisison to the universal Postal Union with two airmail and five regular postage stamps, the airmails are 25 piastre and 50 piastre. They show the UPU monument at Bern and a vignette portrait of King Sisavang-Vong in the upper right corner. v.v -I-' STAMP NOTES: The' 1-pesa and 1.50-p values of the Eva J-MO-21 -32-43 at Versailles. The pair ot emi- 62-63-82-84 slight slackening off after that 5344-75 postals is for the French Red mat 86 Gain 87 And 88 Goat 89 Cheerful Cross.

The values are 12-franci' VBOO which he felt could be orrset by intensive sales attacks. Chevrolet 1933 models to automobile editors, revealed much that is Important to car buyers, but public Introduction will not be until January 9. Up until that time all details of the new models are held In secret. Just a few hours after shutting down production on 1952 models, Chevrolet was putting out 1953 models. This Is a giant Job In production management.

All production managers were in Detroit at the same time the newspapermen m. 20 plus-3 and 15-fr-plug-5. MJO.U SOT. II is using 8.000 newspapers to ac MAS. II 90 Financially THE SEVENTH National Ath claim their new cars.

There will During Season The double parker, who blocks one iane of travel in winter, should realize that he is laying himself and others open to injury if the vehicles behind are called upon to stop or swerve on a street surface that seems to be made for skidding. The same situation exists on the open highway, where many motorists have a habit of stopping when they want to change tire, put on skid chains or do Other minor work on the car. With snow banked against the curb, as it so often Is after a path has been cleared in the center of the street or highway, some car owners are content to get merely the front wheels of the car out of the danger zone. It may require little more time to park properly, and it may be more difficult to get away from such a place later, but the interests of safety demand that every car owner exercise proper precautions in parking In places of this character. Drivers would do well to fix In mind certain general principles which, if followed, would make for greater winter safety and comfort, They include: Giving adequate hand signals, because stopping is more difficult on treacherous street surfaces and ample warnings are essential.

Keeping the car generally in the best of mechanical condition for the extra demands that will be made upon It. Being sure to allow plenty of distance, for stopping, turning and other maneuvers. While the factors that cause the Increase in automobile mishaps during winter can be controlled to a great extent, they cannot be controlled without a conscious effort by all motorists, based on a sound knowledge of cold weather driving techniques. 4-72-33-44 be no uncovering of the new mod Neutral M)Good letic Meet of Japan was honored 157-6848-90 els In trade magazines, television recently with two new stamps. or through any other medium ex The 5-yen red brown shows a cept the Chevrolet dealer's sales Peron set of Argentina have been reissued in a redrawn design which now includes her name at the lower right Tunisia ha issued an overprint of the 15-franc green French stamp honoring tha centenary ot the Military MedaL were being briefed.

The day before contemplate larger circles of retail wrestling match. The 5-yen blue depicts mountain climbing. These forces with the late Ben Bernie and Lew Lehr for a national radio room on January a. outlet. DEALER SETUP PRAISED the Chevrolet zone managers were introduced to the program-with full fanfare, Including the Detroit two stamps appear alternately on program.

Chevrolet Is entering a new sheets of 20. field In producing several of its During World War II, he made vital contribution to the gov Mr. Fish paid a compliment to the Chevrolet dealer organization. He stated that the dealer setup is Symphony Orchestra and other 1953 models, but details on that ernment's Chemical Warfare De stage effects to go along with the presentation of the new cars. Dina a Si billion investment ana mat oartment by developing a method management tactics have Improved Sales Service Sales Clifford Jacobs Motors, Inc.

Dfi SOTO-PLOIOUTn can only be learned by interested parties on January 9. On this date, Chevrolet dealers hope to pull five million interested people into their salesrooms all over the country. for reconditioning mask Shore was there but a union snare prevented her from appearing. all along the line, covers. He cited the leadership Chevro The dealers alone are Investing Accessories let dealers have taken In civic affairs all over the country, but and Philatelic Stamps PL 8000 499 E.

McMillan St. $4 million in promotion material, and the advertising bill in news avoided giving special acclaim to two Chevrolet dealers who have been appointed to President-elect papers to the factory will amount to a lot more. Fireworks in the offing boys! Eisenhowers Cabinet, Summer- field and McKay. Just being mod- est. we guess, but Chevrolet, the Evary eollictor will appreciate a msrchsndlst that will tasbla him 1o chooss last what hi wants tor his collietltn.

Wi can supply almost anything In stamps and phllslilio accsssorlis. RALPH HOFFMAN 431 Race St. Qlinn Bldj. 0U 5511 Former Singer Goes Up bieadbasket. of General Motors, could, had they wanted to, pointed The dealer meetings will be held early next week.

In Cincinnati It will be on Monday. To show how quickly production lines can be rearranged to suit a vastly changed new model, the Norwood plant, according to J. Metzger, sone manager, will have to deliver to 286 dealers In that area 1,100 ears for Introduction purposes. Norwood was turning out new models last week, In line with all other Chevrolet plants, HARD NUT TO CRAC K( Production capacity of Chevrolet and Its management is the hard nut to crack by Its competitors and, according to Mr, Fish, Chevrolet hag no intention of losing the With General Tire Co. with pride to E.

Wilson, who left as president of GM to be with Paul E. Nelson, Akron division Ijjv Why pay more than these plj; low-cost bank rates i to fmante your pterfSJ new tar? 1: Ford wishes to move ahead of Chevrolet. Plymouth is conceding to no one. Buick is shooting for Plymouth's third place in sales. All Of the independents desire 1o move up, and some have brought out smaller or lighter cars to strengthen their bids.

Listen to the makers at new-model time end you will hear all of them point to their new jobs as the cars that will bring them bigger shares of the market. As an example, Ward Canaday, president, said the other day at the Willys preview that while Willys built slightly more than 26,000 cars in its fiscal year, ended September 30 It planned to build 100,000 In the present year. That Is typical, What the dealers wish to know Is where the race will leave them. Can everybody gain? Or will the gains of one come out the hides of others? SOME USED-CAR dealers are talking about the return of the 25-35, 15, 10, 10 and 10 formula. This, they explain, refers to the depreciation of cars In a normal period, if there is such a thing.

The first year, they figure the depreciation of a car, should be 25 per cent on cars in the popular-priced class and 35 per cent on heavier cars. The next year cars should depreciate 15 per cent, and 10 per cent In the years The fact that cars are built to give greater mileage and last several more years than In the prewar 1930s may alter the formula, Certainly the depreciation figures are nowhere near those In the. formula now, By this time next year, time and sales competition may have the answer to this problem completed, fiF.PORT IS that Chrysler has fully automatic transmission it the works that will be ready next spring. Some Chrysler folks claim lhat It will put its competitors' devices to shame. So far Chrysler's transmissions, sales manager of the General Tire Elsenhower.

In spite of Increased output In Rubber Co has been promoted 1953, Chevrolet does not intend to to manager oi fleet and national increase Us dealer setup in Cm sales. clnnati or other towns. Mr. Nelson joined the company Stamps Coins WE BUT, SPIX OR TRADE STAMP CATALOGS MOW AVAILABLE We But Foreitn Gold Colni Grant Hulf Uollo; Colm Of AU Kindt 1953 COIN BOOK. SOe As matter of fact, as Mr.

Fish HINTS FOR MOTORISTS in 1944 arter working lor tne pointed out, Chevrolet has only Socony Vacuum O'l Co. and the JL-. I SB 'J1 Finance it direct with a added 40 dealers since the post leadership it has maintained for Electric Autolite Co, Prior to his Mama Jtreuker Points: Dirty Cincinnati Stamp Coin Co. war period or if you can call It that, since Korea. These changes Akron division managerial assign' ment, he was a territory represen through registered Centrust many years.

Of course it is understood that the Ford challenge, genuine as it is in Its competitive Dresner points wmcn cause the 413 Bun (Hrll.man Bide.) MA 1195 were mostly necessitated by Father tative tor ueneral New York di engine to miss frequently are re vision and later was head of the Time. sponsible for many troubles laid Purchase Plan dealers. Rates the same. Easy. Convenient.

No "extras" or hidden charges. to the carburetor. Kansas City division. Before starting on a sales ca STAMP COLLECTORS NEW ISSUES ARRIVE DAILY Catalomo Albania Stork Book Parn While Ace Naribo Scott beti Blmlca I'ackeli ALLEN STAMP SERVICE In these days when a keen fight for position is going on in the automobile Industry like it never has before, which means Increased degree, must be weighed In its production facilities and Ford doesn't have that right now. They promise to catch up but in the meantime Chevrolet Is enlarging its program too.

May be hot doings reer, Mr. Nelson was known In the What Filter Filter! Among the entertainment field. He was i RiiltnJ Jttlin displt tb'a tmUtm The CENTRAL TRUST Co. Iffi'iir i 1 tenor soloist with the Follies and production all around, it Is most common of the Impurities trapped in the oil filter Is carbon, Strangely enough, in spite- of this CINCINNATI Earl Carroll's Revue in New York here, one of these days. breather for some dealers to know that their manufacturer does not DIBECTLT ACROSS FROM r.

O. 414 Main BlTinnr Bide Clntl. 1. Ohlol That Chevrolet has lived close during the 20s, and later joined many motorists are under the in pression that modern engines do not carbonize, They may not knock wun the same intensity that older: engines mo, due to improved gaso. iines, but carbon forms in them just the same.

Too Much Water Hiirtsi It hap pens rarely, but some motorists do nave a tendency to give the bat tery an excessive supply of water at times. It permits ihe electro while varied and many, have been lyte to escape through the cell vent caps, causes the terminals to cor of the semiautomatic type, rode and results frequently In short! circuits which end in a completely STUDEBAKEIl people say the public hasn't seen anything yet, uiscnargea battery. Cheek tTo On Tlnilnei Soark! knock, which sounds like the old. fashioned carbon knock although sometimes slightly higher snoum suggest attention to the timing of the ignition. To Make Horns Blow! Tighten tne connections both at the horn! so far as 1933 modi' is go.

lhey re confident that they have de-signed another pace setter in styling. The public will get a look at It toward the end ot January. "THE FLYING DIHC," Italy's Alfa-Romeo automobile with 21st century designs and a cruising speed of 160 miles per hour; the unveiling of a rocket aircraft for civilian use; the Socema, the jet turbine car from Paris; Sir Hernard Docker's gokl-plated Daimler; Franco Patria, the nine-year-old Italian boy, who is the world's youngest racing driver, giving exhibitions. Itself and the ammeter in case the horn shows a sudden unwillingness to operate. Steering Lubrication: The steer ing mechanism of any automobile'; nas many moving parts, gears, pins, tie-rod.

The necessity for lub. Heating them is stressed In every lubrication chart ever devised. In! Hundreds of Americas most fact, these charts show that cer-l lavish roadsters; the world pre miere of the Spanish tain parts of the steering move so constantly as to require lubrica-i tlon attention at mileage Intervals a "mystery car of the future;" America's fastest hot-rod, the Kent Special; the Motor Hall ot muen snorter than those lor nu- mcrous other parts of the vehicle. I he lesson of this part of the in- To- open todayUU U1HH TIto. Fame (historic cars and Inventions of the past); many of the world's record-holding race cars, and cars of celebrities, struction cook is that the way to obviate expensive reoairs at the! at jat BRf a.

a rb m. at ssi saw mm mm Rfl sa, as end of 20,000 or 25,000 miles of car These are Just some of the inA.M..fiP.M.) WVD WJJU llllkl-f a service is to follow its suggestions: unique-wheeled phenomena and with extreme literalness. personalities that will be on dls play at the World Motor Sports day rak oas is fa ten mmm km mmmkitotimmm dqy An Important Snare: Such Is the Show at Madison Square Garden reliability of the modern automo-i February 21 to March 1. bile and the ready availability of Other eye-catching events of service zacuiues that lew spares STUDIO COUCHES spectacle will be the concours ana virtually no tools are neces sary. In sfiite of this, however, the! elegance, a special beauty contest for cars, and competition for cash motorist can run into one form of Your choice in decorations.

Full spring construction. Famous makes. Was $79.95. Now $39-95 3-Pc. Bedroom Suites Large Dresser, Chest and Full Size Bed.

Walnut Finish Waterfall. Was 149.95, Now. II emergency In which spares would ana mipmes among antique automobiles, motorcycles and "hot- prove handy. Some states require .95 roas. Just 50 9x12 A 1 1-Woo I Seamless Fringed Rugs Your Choice of Colors.

NOW 14 mar, he oe equipped to handle the particular situation under discus-! sion: namely, that of having the lights burn out. A small box of 3-Piece Sofa Beds Sleeps 3 Adults Couch Makes a Bed Chair Makes a Bed In Your Choice of Colors Some in Plastic fuses and extra light bulbs take up little space in the car and will fill .50 3-Pc. Mahogany Finish Bedroom Suites with 4 Post Bed. Double Genuine Mahogany Finish Cockfail Tables, Some with Glass Tops. Was 29.95.

NOW 12 an important need when it arises.1 special midget-model automobile race track will be set up Jn the Garden, and competing in the races will be automobile model builders from all over North America. APPOINTMENT of two Veteran automobile men to fill new. top. ranking sales positions in Dodge DIvison of Chrysler was announced by E. C.

Dock, Dodge general sales manager. Named to the new post of sales manager cars was L. F. Desmond, Was $159.95 Now 7 Slat Side to Tlrei Not only be cause the catch ot the tire chain $79 Dresser and Chest. -Was 169.95, now Is easier to operate If It faces out-; DOUBLE RING DUNCAN FHYFE DINETTE SET .00 All-Sfeel Heavy Gauge Metal Robes.

Was 29.95. 18 ward, but because it will chafe the tire otherwise should the motorist be enreful to see that it Is in this NOW Tables Kidney-Shaped Formica Topi. Year Cholet Chairs Extra Larqa Sis Table Loot Eitteds to 40" Different Stylo of Chain to Chooso From position. Incidentally, while chains may be attached by allowing the car to roll back upon them, the lotmerly director of advertising and merchant! Isine. Selected for 3-Pc.

Walnut Finish Bedroom Suites Large Dresser, Chest, Full Size Bed. Was 259.95. $10C Now 1mO Wldo Plastic Apron with Chroma Trim Rubber Flllo4 Over Spring. Form Fitting lacks A eautiful Duran Colors 100 Com- pjQ.bU .50 easy way Is to jack up the wheel.1. Step Tables, Blond Lined Oak or Mahogany Finish.

Was 29.95. NOW 17 it is also cleaner. the other major position of sales manager trucks was William S. NOW Was $129.50. Pontiac Buyers Have Choice Of 11 Distinctive Colors Ten distinctive colors will vie! FOLKS, OUR ENTIRE STORE HAS BEEN RESTOCKED FROM OUR OWN WAREHOUSE LOADS OF FURNITURE LOADS OF FURNITURE with green for popularity among wooisey, rormerly director or truck sales.

In announcing the appointments, Dock said the duties of the two new sales positions will be similar. Mr. Desmond will have complete charge of all pnssensrr car sales activities, Including advertising and merchandising. Mr. Wooisey will have the same responsibilities In connection with Dodge truck sales.

the buyers of 1953 Tontlac Chief- tains. Green was the color most often chosen by Pontiac owners in 1952, STEAM SHOVEL Authentic Modal. 495 according to H. E. Crawford, gen rral sales moneger, hue he believes that other colors being offered in Another Plant Is Opened the 1953 line will give the leader By Carburetor Concern good race In the coming year.

795 28-IN. DOLL Magic skis, blinking oytt, saturaf hair. Keg. SlO.ffS. Now 495 1 TOYS BELOW COST.

SEE THESE I rou ca, OPENING HOURS SPECIALS HS'- 1050 wilklNG D0W 095 I tSV 9SC mwmmmmmmmmmmmmmmmmmm Notsral skis. Natiral hair. Wa NatsMl-Skl li.y. to bar go la at J4.S. Slillisaissssssisssissssssssssissssisssjssiajaiaiaisaji DOLL BABIES 095 Colonial Doll House 95 26- high, natural" hair, moving LONG RIFLE 177 Include Fsrnlt.ro.

St M. .5. Now Soml-Astomotlc. The eleven brillinnt colors will be available singly or in combina tlon on 11 body styles in the 1953 Chieftain line, Mr. Crawford said.

The colors range from the still G. Earl Koch, president of the Auto and Aero Supply 1711 Race wholesale distributor of automotive products made by the Holley Carburetor Detroit, has been notified that a second Holley plant Is in operation at Bowling Green, Ky where Holley's central warehouse has been located for two years. OPENING HOURS SPECIALS DOLLS WAGONS BIKES MECHANICAL TOYS GUNS GAMES ALL BE-LOW COST. popular raven black through cara van blue, continental maroon, marathon grey, milano Ivory, Santa Fe red. linden green, star dust hliifl.

rirrn otpv. unrupn rmn a i The second unit is a onefloor EASY CREDIT -18 MONTHS TO PAY anu jaurei green, comDinauons OPEN THIS SUNDAY ALL DAY-10 A. M. TO 6 P. M.

available Include cirro grey and marathon grey, milano ivory and modern manufacturing plant that adds 84,000 square feet of manufacturing space to present facilities. The new unit is located on laurel green, linden green and spruce green, Stardust blue and caravan blue, cirro grey and star MUST VACATE Ts 316 W. 7th St. THE 2 DOORS WEST OF PLUM END FItEE DELIVERY laurel green and milano ivory. more than 14 acres to allow for expansion.

Holley' production schedule A wide range of matching and harmonizing interiors are avail provides that more than do per able with the various colors, with upholstery in leather, nylon and cent of Its carburetors will be manufactured in the Bowling Green area, it was other fabrics..