The Algona Upper Des Moines from Algona, Iowa on June 15, 1948 · Page 17
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The Algona Upper Des Moines from Algona, Iowa · Page 17

Algona, Iowa
Issue Date:
Tuesday, June 15, 1948
Page 17
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x ; ,v r ures Remind Dairymen How Others Spend To Promote Sales A T Ipn ' j Ads Boost Sales As loWa dairy farmers swing into "Junetime action" to finance the state and nationwide advertising of their dairy foods in the year ahead, Frank Barker, slate "manager of Che loWa Dairy In- ;dustry commission which is'af- filiated with the American Dairy ! Association, today direo.ted at- 'tcntion t6 the product promotion .of other organizations and,indus- • tries. , r .' Investing $3,000',000 ; this year to' advertise Sunkist oranges is the grower-financed ' promotion program of the California Fruit Growers Exchange as this organ- izatioii marks the 40th anniversary of, its national advertising. During' this entire period, the grower's have invested more than 143,000,000 to boost orange and lemon sales. .Returns, to growers have increased from 26c out of the retail dollar to 48c. The producers pay for th^ir own advertising by a set-aside of 7c on every case of oranges .and '14 cents on every case of lemons packed. Consumption • of oranges has multiplied sixfold. Forty years ago the national average was 20 oranges per person. Today, with a greatly increased * population it , is 120 oranges. The • Exchange through advertising is pointing to a goal of 200 oranges per capita per year. . Dairy Ads Pay The siory of the American Association advertising program for dairy foods, while historically not so old as the story of Sunkist, parallels it in growth and action, he relates. Both started '"with* a coirtparativelytsmall bud^ get, grew steadily, and played a major role in greajteiv consiiitip- tion. Both are ^pV6dticer-financ- ed. Beginning with si»f 4 , states in 1940, the American^ Dairy association in the span /.of eigjit years, now has 40 ^states , Unlisted for advertising action. . / The ADA -'program is financed by an authorized advertising set aside during the month of June. The rate is one cent a pound of butterfat sold. .June I to 15, inclusive, under the Iowa Butter; fat Tax Law. June 16 to 30, inclusive, under a voluntary deduction of one cent per pound of butterfat. . ( , Competition is Sharp "Producers recognzc that competition in the. food/ field is growing keener. Other • industries are spending huge -sums' on advertising to assure profitable markets for their, products. The dairy industry needs to bend : ev- 'jry utiort. to maintain': its-leadership: in-the sales parade.- With an ever-increasing population We are Selling to the largest number in history." The following are cited as typical annual advertising: budgets of competing products: P&G soaps, $20,000,000; General : Motors, $15,000,000; Coca Cola, $15,000,000; Lucky Strike cigarettes, $12,000,000; oleomargarine, $3,500,000 and Meat Institute $2,900,000. . . Referring again to the orange growers, Mr. Barker said, "While Sunkist producers were the first to push perishable farm produce, their example has been followed by a long list, notably Texsiin grapefruit, Washington apples, Idaho potatoes^ Tillamook cheese, the National Meat Board, the American Dairy association and the California Cling Peach Advisory Board and others. In merchandising, dairy foods have a. tremendous advantage because they complement so- many other foods, it 'was stated. Related,food advertisers by featuring dairy foods in their ads multiply the effectiveness, of, the dairy farmer's advertising dollar in the ratio of 12 to 1, according to conservative estimates: / Pointing.' to- ; the 'Cottage cheeser Cling peach promotion, as an example, Barker says: , "In April 'and May, cooperative efforts of the ADA with'the, Canned Cling Advisory Board placed colbrful ads in national magazines*- and Jiewspap&rs reaching ^34 million homes, distributed 200,000 color "salad 1 ' posters in stores and restaurants and delivered 2: million' recipe leaflets house to house through local dairies." . Motor Bike Mishap r Fenioh—Mark Finnestad, son of Mr. • a'nd Mrs. Amos Finnestad, nearly'escaped what could: have been .a very serious accident. Mark was riding a_ motor scooter which was hit by a truck. He 'was taken to a doctor and his injuries were found to be only a slight leg injury and; a few scratches. » • ' • It's Delicious Nutritious and Oh SO-OT- Good Eat More ICE G RE Anil N - t During June Dairy Month* ' ') CONES • SUNDAES - SODAS Packaged |«e Cream in Many Flavors, Today, CONFECTION DIRECT FROM FREEZER •* ,™ j j C|||r|ttes end^ Csndy Dermand's Ice Cream Villa if lawa Th*alf* §pf»i l tfl^VP.M, ' Of JUne Dairy JMonth Dairy Foods A "•.!•-"'•- •) Basic Need In The uo<* o average ^ American family is 'continuing at near-rffcofd levels! according to Frank-'Barker, Iowa chairman of the Dairy Month committee. ; '*"' ' , "Milk as 1 a beverage remains at the peak of popularity reached during the war years. Last year, the consumption of fluid ,milk was more than 200' quarts for each man, woman and child in the United States. * "In evaporated milk, 1947 set a new record of 18.5, pounds per Capita; ;•-; • ;„,. .jj ;. r _.,, _,„<•;•• t •.-,',•• _; ; v "For cheese,' 19,47 consumption of 8.1 pounds per capita, Was. within one-tenth of a pound of the all-time' record." Consumption .ofj ice cream has. passed the 50 "pdunds per year mark, and con- ..tinues upward. ,*''•., 'S-"The consumption of butter, uiiiortunately, ; -. has been handi- 'dapped by a number of economic factors beyond the.control of the fjp'mer, the processor, or the distributor. Even . at today's prices, butter still offers outstanding advantages in flavor and in hutri- llion.- When the housewife remeny J^^*^)iaLt;iit'>tafces four pints, of ; GreaiiBi to maka*;aVpqund,,pf. butter, she: can reallise tliat 'butter is still' anV - exeellent value for her money." ,. • : (Continued on page two) The New Look in dairy circles of pro veg success is here. Play safe, Patronize "The Kossuth Breeder's Co-op." Enjoy a breeding program where your bull worries are extinct. Now is the ti s me to make' plans to serve your herd artificially. The Kossuth,Breeder's Co-op, serves 113 members at present and is equipped to Jiandle three times that number. It is a program that is here to stay, as most dairymen cannot afford to own sire? such as those used artificially. Sixty-two counties in Iowa have active associations, of which Kossuth is one. Moit, Iowa counties will be organized by 1949. Forty-two ^tqte of the United States are using artificial insemination. Over a million cows in 225,000 herds are bred at present, which is 100% increase over a year ago. ' ^., * ''"*«'* ' a * So help your own association in Kossuth county. * Phonehour5,7:OOA,M. to 10;OOA, M. only. i * t * i * * Phone Burt 162 : Technician Kosswth ^',W^^^^|^^^Sii^|S^^'^' l **^^ fe ^ r ->> ?-~ "^^t 11th Annual Observance, Dairy Month June is DAIftY MONTH. For the llth consecutive year, the entire dairy industry has united behind' the 'DAIRY MONTH program which is spearheaded by, the • National Dairy Council. DAIRY MONTH was started originally to sell more dairy products at the time of year they were most plentiful. The housewife was willing to make sacrifices during the war ,when the answer to dairy foods shortages was the patriotic one that the 'soldiers and sailors are entitled to the best 1 we've got.' The situation has changed now and they are too apt to blame the dairy farmer because they can't get butter. We've just got to convince them that there isn't enough milk to go around, to meet all the demands. DAIRY MONTH, as it is now known, had its start in 1937. when NATIONAL MILK WEEK was held November 14-20 for the purpose of selling more milk and ice cream. It was the first organized attempt of the dairy industry to create a wider m'arkel for its products. It was so successful that the industry decided- it should be repeated/but it was the feeling that, a longer period should be observed. In 1938, the period was called NATIONAL MILK MONTH and it was moved up to the summer to coincide with the season of highest production, being held from June 10 to July 10. Again the campaign was siiccessul. To ! nmke.tM"6ampdijW;a littte easier to promote and manage, in 1939 it wa's changed to CoVtif tha entire month'of June 'fihd the name was changed', for the last time, to June DAIRY MONTH. It has been held 'in June^-since and now is an'established national institution.' .** ~? »' • "Algo Holsteins" SPELL® •5," ;/ •-M I j You can be sure of quality breeding'stock t wh6n you choose the best. No need to travel hundreds of miles to buy stock to improve your herd. . , , > '• fry the back door. It is easily unlocked/ ,. ..".' ..,"> , injoy milking cows, that like to give mil£ FLOYD T. BODE -V -<-.* I ALGONA, IOWA j June Dairy Month V' '' . - . • : *•' e YOUR HERD!!J jW-"'!r:i»&utf, f"-' IO STEPS REMODELING AN *5?t* f '—•..i'-i— ' ' •'t^'vy*! Tf**v »,ar" « Av-t'tn 1 •?. ". * 1. On" 6' Foiti s^iaccd 6'-0" apart, along one.ilde of barn, place a 6" x 8" timber J',0"'In from wall. The 6" x 8" jl placet! againit th- mow floor joiiti, Poitj are tupponcd en jack icrewt. 2. By turning icrcws, raise thU half of barn S or 6 inches. 3. Cut off old sldjng 3 Inrhcs below bottom of jbi|t9' aiicf cut ituds flush. with bottom of joltti, 4. If ncceiisry, ren^ave old foundation wall an4 footing apd replace with new, bottom qf new fooling should extend to below (roit line. (Av:rac: 5. puUfi new face lije w^ll to rrr>ppr height, inalallinf! ntv/ door ani window frain^ "3 wall i> built. <', Solt n;w J" p'al« to top of new frjce tUe wall, 7, I-ower upper part of barn onto nsw wall. Toe-nail jolsti to r-'at: anil r.nil fi'd'n^ to side of p'-tc. 8, Repeat above prpce:s on other half of barn, O, CprtipJate cxtrr'or by painting '.ip^tr hclf, in;trll;n!5 new rooflnR," vsnl r la'.or», EU'.tcrs nhd dowmnouti if .ncc'eviary. IO, I i5'all n;v/ Ha nnd c?ie"ele trp p!n? floor a.nd ma!:= chon;?J in tntcnor nrrsnsrimcrnt p.scestary lor more efficient operation. . , ?sfi«. Come in Today And Ut Us Figure Just What ' • i -. # Yog Will Need To Remodel Your Barn,

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