The Cincinnati Enquirer from Cincinnati, Ohio • Page 20

The Cincinnati Enquirer BUSINESS INDUSTRY NOTES: MEDIA MARKETING MARKET WATCH FOR TUESDAY B8 Wfdnfpay. Aprii .30, WJ INDEXES I Summaries 1 NYSE Standard Poor's NASDAQ MstUctlvi VQlunw Ut Cisco 12.454.900 50 Intel 10,542.700 150 MicrosftS 9,244,000 119 WorldCms 8.035,200 23V TeleComA 7,837,500 13 Motttctiv SPDR ViacB Metromda Cbg. 3V2 3 4Vs 1 1 Voturot Usl Chg, a.W.'KXffg2 27w 1.389,400 25 801,100 9 Vis V18 687,900 5V2 Unch. 613,000 18 Unch. Cha.

3Ve 2 7s HsilKlKt Vblumt Lul PepsiCo 12.075,400 34 PhilMors 10.897,100 39'4 PharUpj 8,681,300 EDS 6,342,800 33 Boeing 5,809,200 96V4 Last Chg. 254.83 5.29 933.07 23.66 582.88 8.66 185.94 2.33 90.09 3.32 Low 249.54 909.41 574.22, 183.61 86.77 High 254.90 933.15 583.61 186.19 90.30 NIC 400 Indust Transpt Utilities Flnancl Ossmann tWill head Shandwick BY JEFF HARRINGTON The Cincinnati Enquirer Greg Ossmann is moving out of a quarter-century of corporate pub-u lie relations for such firms as Cincinnati Gas Electric to take charge of the Cincinnati office of PR giant Shandwick USA. Shandwick today is expected to Cbg, '2 V4 16 1 7l8 Vs Vl6 V4 Pel 30 77 29 41 1667 16 67 15 03 1493 1429 14.29 13.51 13.33 NYSE Advanced 2119 Declined 554 Unchanged 664 New Highs 85 New Lows 39 Vol. 551,250,000 NASDAQ Advanced 2,330 Declined 1 ,553 Unchanged 1,864 New Highs 55 New Lows 146 Vol. 573,419,000 AN1EX Advanced 334 Declined 207 Unchanged 195 New Highs 15 New Lows 15 Vol.

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Week 5.24: 5.33 6.01 5.98 6.75 6.82 -V4 -V2 -702 -V4 -690 -'A am at Om Of am a am a CtMt Ct CM) am cat i 4 53 IS ll NASDAQ announce the appointment, ending a six-week search for a successor to Terri Thornton. The 90-office Shandwick, the world's largest independent public relations firm, has been on a Hen .60 1320 16ft HettTwt 1000 1 MIMCpn 1067 8 tft MRVCms 2819 21ft tft MTS .40 622 20ft TlepdwtO TetepCn TeleTechn Tellabss Tekjlar 1634 18 Hirsohs 1423 t' 6657 28' t2 5434 17 23124 38 tl 2364 4 tV ,01 1141 15ft DigMic DigtSd Diplomat Discreet DllrTree DomBrdge Yesterdays 1 500 most actively traded and reader requested issues traded on the National Assocation ol Security Dealers Automated Quotation system. 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On another Procter product front an ongoing test for a new Pan-tene hair spray has been expanded into the Vidal Sassoon line.

Heinz adds 3 items to pet-foods line Heinz Pet Products, based in Newport, has come out with three new dog foods and snacks. Cycle Custom Fitness Dog Food has a scientifically designed balance of nutrients for each stage of a dog's life. Stand-up, resealable packages are now available for dog and cat food. Chicken Grillers, the latest treat from the Jerky Treats line, takes off from the human food trend of consuming more chicken than beef. Study: Brand loyalty as strong as ever Some encouraging news for the Procter Gambles of the world.

Brand loyalty is as potent as ever the loyalty is just assuming new forms. So says market researcher Judith Langer in a recent speech to the Advertising Research Foundation's annual conference. Among the trends she noted: Brands are increasingly seen as a way of belonging to a club (i.e., Saturn automobiles, Swatch watches and Gateway 2000 computers). Many consumers opt for dual loyalty, rotating between two brands depending on price or benefits. Another group deemed "loyalty minimizers" consider themselves smart shoppers but end up buying their old favorite brands nine times out of 10 anyway.

Nostalgia also plays a role. Ms. Langer quoted one brand-loyal consumer giving an endorsement would pay for: "I've used Tide forever my mother used Tide and when I got married, it didn't occur to me to use anything but Tide." Ad cetera A new campaign for Crest toothpaste by will reportedly feature adults talking about how they were raised on the Crest brand. The theme: "Behind every smile, there's a Crest kid." Blue Grass Quality Meats, a processed-meat company in Crescent Springs, is expanding its "Summer on a Bun" ad campaign from Greater Cincinnati to Dayton, Ohio, Louisville and Lexington, this year. Cincinnati-based Liaison Marketing Communications developed the campaign that helped spur record sales last year of Blue Grass brand brats, metts and wieners Rick Barlow, president of Cincinnati-based Frequency Marketing, writes about the comeback of coalition marketing in the latest issue of Brandweek.

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I 15395 I 5768 12 5084 30; I 162 9 tft 4601 16' -Vis i- mission to beef up its Cincinnati office and eventually challenge local PR kingpin Dan Pinger Public Relations Inc. After relocating a small branch office from Northern Kentucky to the Baldwin Center two years ago, Shandwick has built up its presence to eight account executives and four senior consultants used on a case-by-case basis. In between managers, Shandwick recruited two local PR veterans, Pat Hayes and Jeff Waddle, to oversee the Cincinnati office.

Mr. Ossmann, 49, has been director of public affairs at Lockheed Martin Idaho Technologies since 1994, overseeing a 24-mem-ber staff. He said he had other offers to move from corporate to a pure PR outfit before but never felt the fit was right. "I think Shandwick was looking for someone who had key managerial experience in the public relations field," Mr. Ossmann said.

'That I happened to have it with large companies was a plus for them." His career path in the past 23 years: from 1990 to 1994, he was manager of community relations for The Parsons working on the Environmental Management Project; from 1983 to 1990, he was director of communication services for Cincinnati Gas Electric and from 1974 to 1982, he was manager of communications for Cincinnati Milacron Inc. Logistically, the transition will be an easy one. Even during Mr. Oss-mann's three-year stint with Lockheed, he maintained his Cincinnati home, commuting to Idaho during the workweek. "I think that shows my personal commitment.

I don't think there is a better place to be than Cincinnati," he said. "I've always considered it my home." ready to introduce new-scent Old Spice Procter Gamble Co. is sporting a new line extension for its Old Spice deodorant. In mid-May, begins national shipments of Old Spice High Endurance Pure Sport Procter spokeswoman Carol Boyd said the Old Spice formula has been given a new scent and upgraded to back up longer-lasting claims. In what is billed as a first for a deodorant, will insert scent strips into its print advertising in major magazines.

Old Spice, with annual U.S. sales 'of about $70 million, hasn't had a line extension in four years. StgmAls $S4V 'vsmti VOreCpn 611 5ft VLSI 13051 19' t'V VSIEnt 879 1'32 -t ChtOnef 1.0019247 43 1' ChkPntn 1305 21 Checkers 1761 IV 4 Chktree 3156 14'4 Sigr.lnnsn33p 3 6 tft StgFlsttsn 2434 21 4 2722 d4ft -74 6229 2'V 6600 11'! IntrTe) VaalRt Fasten! 66 '4ft tft 6572 20 92440 u119 t4ft IntrWBcp .56 997 29 tft VBUSA IntrFlln FitthTtwd 1.16 1839 75 2'! 1106 5' -V 757 5 -ft 2593 6 -ft 943 10 tft 1765 d9 971 4'! t7 616 1V tft! .801403 53 InteracT Intrtcln 1593 4 t'V 1205 20 MictchSy 152 12ft 778 23'4 630 d4ft -1ft 4035 8' 8039 18 1170 4'4 1'4 2468 36 -ft 1355 12v 9556 25 Checkmts ChiMims ChfCon ChipsTc Chiron ChromCS CIBERs Odco CienaCpn MidAmki .64 56 17ft Mikohn 645 4 SilicnV! 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Contact Jeff Harrington, 768-8386. Thursday: Commercial real estate. Contact Leah Beth Ward, 768-8496. Friday: Manufacturing. Contact Mike Boyer, 768-8494.

Saturday: Retailing. Contact Lisa Biank Faskj, 768-8498. KrgtTtTn 17p 1376 22ft -ft SUGEfV ft Komag K00KFI 7250 27 4612 d3 -to 2957 -Vtt ApMicio ApdVoce Appix AquaCre Aquagnx Aqpnxwl ArOulen Araks ArtrSlt ArchCm AnadP AikBest Arowlnt AitVasc ArttvoC 703 yit 1162 12Vi t'4 1560 3 679 "te -V 1116 7V '842 1' 1078 13'! 5460 3'V 2915 2113n 2383 4' t'li 688 5' 948 VI -y 1 727 31 t'A 1118 15 889 6' -V4 39330 41 't10 Cmpmi 2724 6 CplConc 6090 -V WetSeal 3227 24 4ft 665 19 tft Natvisn Mautica Nelkws NeoMgicn NeoThern NeoThrwt NeoPath Netiven Netcom Netegnty Netlrame Netmng Netnx Nelscpe NetVant NetwkAp NtwkGs Nwklmg Neurex Neucnnen Neumed NewDSolt NexrTchn Nexstar NextelCm Nhncmntn NoeGo Krantor Kronos Kulcke Kurzweil KushU is. 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Gibson within 30 days developed two lines of exclusive cards for Mother's Day and graduation designed to carry the gift cards. The product will be tested at 504 Blockbuster stores in the South and Southwest, and if successful, be tested around Father's Day in 1,200 stores. To analysts, these could be the earliest steps in a road race to a new kind of card company. "Frank O'Connell has said that he wants to do things differently at Gibson," said analyst Michael Piz-zi, with Value Investing Partners Inc. in New York.

"So (for) any application he sees coming along, he's going to develop something, a different way of selling greeting cards." CONTINUED FROM PAGE BIO "such as the late George Burns, are expected to appear on Gibson products. Details of Gibson's latest licens-! ing deals: The Lost World: Jurassic Park A joint merchandising agreement with Universal Studios Consumers Product Group to de-Ivelop some of Gibson's traditional as well as new products. The line will involve cards, gift wrap, mag-Inets, stickers, gift boxes, card-1 board collectibles and tattoos. Products will be shipped to grocery stores, mass merchants and specialty stores to correspond with movie's May 23 release. Blockbuster The video is teaming with Gibson to market its gift cards debit cards a specific value to be re BanPoncs .72 874 34'A -'A BncGatc 5288 24 '4 BankPkis 905 9'V BnkUnldn .56 1089 29 BnkUtd 339 9'4 4 OakTech 2226 7'V tft ObComn 644 7 ObtSys 903 4ft OccuSys 3211 20ft OceanFn.20p 995 29 tft Octels 666416" tV OtlsLog 816 17ft tft OboCas 1681 424 38' V1 isw OldKent 1.36b 626 49 tlft CHympStl 955 15 tft OmegaEn 1169 TeCSm ZrjdMed Ism Zonagen ZoomTI Zycad 627 -ft 1179 28 tlft 1406 15 995 6" -Vs 704 7 .90 9V! BkUtFpl GtNYSv ,201504 18V Grenfld .20 202220' Greenman 615 1 -V GmwAirB.01e1453 ZTlt 4 GnKon 1188 Ite -'fa Grosmn 1639 4 -4 GuarLrle 24 743 18 GuiKrdPj 643 23 LotloW 1986 1 t.ft Lunar .7511562 18 Lycos 71912'V r.aav nwsswoi MCI .0550517 38ft MCIqups200 997 24' .481481 25 Vi oama TetaComAI 25178375 13 tl TCALMs 4445 19V -V TenSpecn 775 10ft tft TetstMex 2'2 tVB Telepadn 855 1 tft BanynSy Barnettn 2367 V'lx -V 1013 18 .64 734 47 tVl Bayvw BedBath BmiB Beliw 3923 26 3294 25 -Vs 1896 8 1103 17V 1 5976 13'-1' 789 18 -1 2872 15ft 1464 9ft 1451 26' -ft GuttaiCn GKIslndn GulfSou GumTch Gymbree DM Grp Bchmarq How to read market quotations Here's what you need to know to read the New York Stock Exchange, American Stock Exchange and Nasdaq National Market System daily listings.

.6011785 49'4 Dentiey BevTvm .0816455 50 ft HBOs HCIA HDSwt HEIMn HFBco 1348 19V 725 1V tit 814 4ft tft 1569u14ft 4' BKjCfyBn BnPhars Bioctit Bocryst BoWd Biooens 53 W2 1733 57 15183 17V2tyi 3143 la 1489d10'4 710 3'V-1'i6 12645 327 378 2'4 -V 4734 29 t'll 1666319'V 1387 1 48547 7 1 1077 9'447M .08 1022 25' 1310 27 -'It 2628 7-' 19e 3272 29 3230 20'4 -ft 268 5f W9 13fc tli 889 1 -V 2434 10V1V8 DSIInd DSPCm DSPGp DTInds Daisy Daka Danka DtaDmns DataSyst Datastr Dtawtch DataRcs I NASDAQ A1WEX I ACC CP .16 20 74 A AdMd of 1 6 48', NYSE AbtLab .84 6319 00 HFNCFnsisa 700 18 tft HMTTch 6559 11 t' Bwmenca 0 0 ooo .108251 15V Bomet Bwmune iGM to try roadside-assistance system smmmmmmmm mmwmmmmmmamsi 2728 25 t' 1263 23 2380 42ft -V 952 21ft 3384 15 4 HNCSa HSMnc Hadco Harbngrs HarmCgt HansHa 4703 23 Datum Dow Jones News Service 777 4'V t' HarveslH 40a 3 lift tft 944 681 u11 770 2te -'Is 887 20' 1111 177 -1 5453144 4 1712 23 -1 1427d2'V -V 5927 23 1V2 91 4 '4 2020 toxin Bopool Bwpsys 601a BwTcG Bwtime fttstrmn BlackBx BliHwkG BMh 230 8' tV HarveyE ntiunm HHCmp HIEn HlthTech HllhTchwt HrtWiie A Footnote: pt preferred; wt warrant: I stock split In past 52 weeks; a new Issue within Dividend: Cash payment the past 52 weeks; annual rate, increased on latest declaration; dividend or earnings company is expected to make to in Canadian dollars; trading halted; a also extra or extras; 6 annual rate plus stock stockholders in the next 12 months, dividend liquidating dividend; a declared, paid in past 12 months; I declared, paid Salar Number of shares in after dividend or split; paid this year, dividend omitted, deferred or no action taken; tnat (a(e(j nan(js accumulative issue with dividend in arrears; declared or paid in past 12 months plus A stock dividend; initial dividends yield calculated, pp holder owes installment(s) of U'M'" 'rlc'-1 equals p8r purchased price; paid in stock; ex-dividend or aVrights. dividend payaole to the snafe- seller, not buyer: ex-dividend and ex-sales; wd- When distributed; wl When issued; Change: Up or down from ww with warrants; iw without warrants; bankruptcy proceedings in progress; I previous day. actual sales (not in hundreds); d- 52- week low: u- 52-week high. If you have a stock you wish to see listed every day, call 381-2800, mailbox 1715. Please leava your name, daytime phone, name of the slock and the market It tradai on.

1369 1'V tV 2748 43 tft 1643 2ft -ft 1271 2tt-is 3166 "At tftt 1530 2ft -ft 1240 24 tl will provide 24-hour access to the services provided by the Automobile Association of the United Kingdom. The system would initially be available in the United Kingdom. GM's Vectra car will be the first vehicle fitted with the system, sometime before the fall. OBaer 1.04e 1793 36'A 4 Decora 746 DklbGns .28 508 84 42 DeWg 2152 9 DeCpfs 44454 u8230 DelpH 665 "fs -V CWtNG 1.14 21 17'4 Dentspty .37 1232 49 DesktopOl 2379 6 DiaSyswl 2070 1 DiamVlSn 11029 d8 -5 DiamM 5726 7 'H Ddnchn 678 d2 -V4 Digexn 1147 6 -V DigM 958 6' t't NORTHBROOK, 111. General Motors Corp.

Tuesday said it hired Motorola Inc. to develop a communications system to put drivers of CM vehicles in touch with roadside assistance and navigation services. The Vauxhall OnStar system BooEvn BocaRs .32 267 13ft 4 5064 5' Heanprt BooleBs Bodnd BosChk BostnCmn BosifSct 91820 -V 4383 7V tft 44063 23 2ft 1322 5Vt'V 1106 tte Hetxfch 1.40 497 30 Hernspxn 2066 3V HSchem 2056 28ft HenryJks .16 654 19 -ft.