The Cincinnati Enquirer from Cincinnati, Ohio on September 20, 1996 · Page 52
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The Cincinnati Enquirer from Cincinnati, Ohio · Page 52

Cincinnati, Ohio
Issue Date:
Friday, September 20, 1996
Page 52
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Tmk Cincinnati Kncjuikkr TEMPO Friday, Skptemhkh 20, 1996 D3 Code: Cincinnati Bell to add new long-distance digits I CONTINUED FROM PAGE Dl ; jWe know what the first words out ; of our mouth would be in instances . Ssuch as this, and we are thankful I Jhat Mr. Bell exercised more restraint. What he said was: "Mr. Watson, come here. I want you!" ! Mr. Watson, in the other room, ,' heard Mr. Bell's voice the first ; time human speech was transmit-; fed by telephone. '' It was, as every teen-ager ! knows, a fantastic invention. I fcodes assigned in 1947 ;! Fast forward to 1947, when IT&T introduced the North ! American Numbering Plan and began assigning area codes to help deal with an ever-increasing number of calls. ; I The first digit had to range from :? to 9, because 0 and 1 were reserved for operator-assisted and .long-distance calls. The second ;digit, for technical reasons, had to He 0 or 1. The third digit could be jq to 9. ; That made for 160 possible area codes. But 16 of those were re served for special purposes (911, 411, 800, 900 and the like), which left 144 to be doled out to particular geographic areas. Eighty-six area codes were assigned in 1947, including Southwest Ohio's 513 and Southern Indiana's 812. (Kentucky got 606 in 1955.) By 1951, customers could begin making long-distance calls without an operator's help. In time, people discovered even more uses for Mr. Bell's invention. Fax machines, computer modems, pagers and cell phones proliferated, and more and more numbers were needed. By 1994, when the last of the original 144 area codes was given to southeastern Pennsylvania, "We were pretty desperate to get a new supply of numbers," says Jim De-ak, a manager with the North American Numbering Plan Administration (NANPA). NANPA is part of Bellcore, a Livingston, N.J., organization that became responsible for administering the North American Numbering Plan in 1984 after the breakup of the Bell System. Bellcore is owned by the regional Bell companies. Relief came on Jan. 1, 1995, when a new area-code format was introduced. The middle digit could now be any number 0 through 9, not just 0 or 1. This brought another 640 possibilities into the area-code pool, and as many as 5 billion new phone number combinations. (An area code hits capacity at about 7.9 million phone numbers.) Meanwhile, Cincinnati Bell knew 513 was fading fast. As the dominant carrier in the area code, it had the lead role in choosing a new number. It picked 670. Only one thing stood in the way. The Northern Mariana Islands. The commonwealth located in the Pacific Ocean wanted to be included in the North American Magazines compete for homes BY GERALDINE BAUM Ls Angeles Times ! Editors at interior design magazines are starting to lament the shortage of original ideas and fabulous homes. ' "The success of our magazine, trie growth almost to a million readers," says Karen Saks of 'American HomeStyle & Gardening, "is that we not only show the pretty picture but we also tell you Where they bought the wrought-fa-pn chair and how to finish it and who made the soaring windows and what company sells the bright red faucet. But we need to start with a pretty picture and finding those homes is getting tougher every month." Editors and decorators alike complain that with many of the best decorators dying of AIDS, rich people coveting their privacy and fewer wealthy people displaying good taste, the contest for homes has become almost absurd. Many believe the heated-up competition over homes well serves both the decorating community and readers. "I can't help but think that all the infighting over decorators and competition will force everyone to start looking for new beautiful homes and design concepts in places like Mobile, Ala., and Honolulu and that will open up a whole new world," says designer Michael Smith of Los Angeles. New Shinmnntc Just Arrived! v 1 Storewide Markdowns! x WW I ;! Iron Benches Screens Etageres hoor screens $98.00 & up j Wedding Baskets, Fans, Cabinets, Reverse Paintings lVases, Fishbowls, Columns, Wicker Rockers j Dining Room Sets & Bedroom Sets jSculptures, Cocktail & End Tables Hours: Mon.-Sat. 10-6 EQnrV7vM 11297GfoorftVl JJVJI -T-r fBlu6, Layaway Available. 90 Days SarrwAs 'Cash. Rd. Numbering Plan. And it wanted area code 670, which would match its country code for international calling. "Being the nice guys that we are, we said, 'OK, fine,' " Mr. Werth says. Numbers game This was about the time that Mr. Werth became actively involved in selecting the new area code. Working with Ken Reekers, who has since retired, they picked 670's replacement: 674. But Cincinnati Bell needed approval from an industry team made up of representatives from more than 20 other telecommunications companies that do business in 513. In a meeting, someone observed that 674 would be adjacent to central and southeastern Ohio's 614, and in the small maps that appear in phone books and planners, it would be difficult to tell the two area codes apart. So . . . "So back to the drawing board looking for another number," Mr. Werth says. "I said, 'OK, here's a number I like: 538.' " He took it to the industry team and asked: Anybody got a problem with 538? "Lo and behold, somebody had a problem with 538." Actually, just the last digit 8 would cause a technical problem for some companies' billing systems. They needed an area code that didn't end in 8. As it turned out, because of similar technical concerns, the area code couldn't end with 2, 3, 4 or 6, either. "I'm running out of choices here," Mr. Werth recalls thinking. He went back to the master area codes list. He eliminated all those that wouldn't work. In pencil, on a small pink piece of paper, he jotted down six finalists. The last one was 937. He circled it. He's not sure why. "I said, 'OK, 937, that's the number.' "I went back (to the industry team): 'Anybody got a problem with 937, and don't you dare tell me yes.' " Nobody objected. Later, somebody noticed that 937 spells YES on a telephone keypad. Cincinnati Bell turned it into a public service announcement. It sure beats DUH. If you have questions about the new area code, call Cincinnati Bell's information line, 397-5823. The Quickest Way to the Hottest Ticket 1 lis 1M testates f OCTOBER 8-13 ON SALE NOW! THE TAFT THEATRE Tickets available at The Taft Theatre Box Office, all Ticketmaster outlets or charge by phone: (513) 241-7469 ftrnnno IOn nr mnraV K13I 791 -ARM 10400 READING ROAD (EVENDALE) THRU SEPTEMBER 30, 1996 Candle-lite close-outs, buy-outs, DISCONTINUED COLORS,SIZES,ETC. TAPER CANDLES no i r t00 ZEN OH $0.00Case(Wpc) 8"WHteT doz. SOLD BY DOZEN ONLY 12Hr. Scented WTVES Pomegranate Red UtilcfflowerBlue. Balsam PineGreen PeachPeach CinnamonfyfleTerraCotta Poz.-20oz.lVAX FILLED Reusable Jars Assorted Colors & Scents LARGE SELECTION EXTRA FRAGRANCE 9oz.FILL EXTRA FRAGRANCE ZOoz.FILL SEE OUR BEAUTIFUL SELECTION OF Silk Candle Rings WEDDING, CHRISTMAS and EVERYDAY RolyPoly Clear VOTIVE CUPS 39ea SMPO LAMP COMPLTP FT f&'7 INCLUDES CHIMNEY, BASE, VOTIVE CANDLE AMD CUP Indiana Glass SECONDS & CLOSE-OUTS. SAVE UP TO 70 & MORE. HERITAGE DMUKWARE Assorted Sizes Blue or Clear CJea "Seconds" BALL CANDLE And HOLDER VANILLA, BLUEBERRY, BLACK CHERRY and OTHERS Great Bargain!! ' li " n i I Gindol-MtWofd Rood ft ! HrwLocnntj JJ' I I FACTORY ' I I DIRECT ; J 10400 READING ROAD ' Elegance )5oz. Pilsner GLASS 39ka. 300 DON'T MISS THE SAVINGS Gazebo Crystal 12" PLATTER LJl s JLJa Banc! ea NO BOX Other Styles Available COUPON FREE FALL VOTIVE CUP wCandle Present Coupon For (rift Expires 93096 open Phone: iyoWKSpm (513) 733"0800 SAT. 9 a.m. - 6 p.m. TOUR BUSES WELCOME FACTORY DIRECT IS BETWEEN SUBWAY AND SO-FRO. We reserve the right to Limit Quantities W96 Cincinnati's Breakfast Show is on the air! And. in the air. mhThe FOX Flyer... Cincinnati's only TV traffic copter. 1W i 7 ) I. i - s i v i X 'Co v. fi v 7 You've never seen traffic like this. 41 tPiO WXIX'TELEVISION r mm Today 7m 1 MAIMTE COMMUNICATIONS OSOUP, INC. (ICK II I i e ' mmm t .;; '-.-is ,. -i

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