The Cincinnati Enquirer from Cincinnati, Ohio on October 21, 1991 · Page 14
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The Cincinnati Enquirer from Cincinnati, Ohio · Page 14

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Cincinnati, Ohio
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Monday, October 21, 1991
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Page 14
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B-2Business Monday the Cincinnati enqi'irer Monday. October 21. m Self-employed need business plan Residential construction Commercial construction 1 Lona J i rir 1111 nnnnr I w wsi 11 IWI In millions of dollars bji Working V7 $80r 850 1 1 750 ' P 650 f - r j 550 - n i ; i ' " j s 450 - PI , : ' 350' " : ' May June July August 60 mm ASONDJFMAMJJ tion to prove them wrong. But they also have a point. A lot of new business owners get tunnel vision. They don't calculate for circumstances that can KO a business, put them in debt and force them to get "real" jobs again. An economic recession could destroy your business plan. Think of your new business as one part of your career cycle. Then, when times get tough, you will be flexible enough to know when it's time to quit (before you use up all your money). And you have stayed so well connected with your network that you know where the jobs are if you need them. Self-employment, like any other career decision, is a trade-off. You could end up burned-out while your former colleagues are collecting promotions. Or you could get the freedom and big bucks but only if you plan realistically to make those fantasies come true. Got a column idea, question or problem? Write Lona O'Connor at P.O. Box 810091, Boca Raton, Fla. 33481. You can make a simple business plan by writing down what you think you can accomplish and setting deadlines. Using your public library, your local university or community college as a resource, you can locate agencies that assist new businesses. KNOW WHEN TO STOP. Maybe your problem is that you can't stop working. It feels like you can't get away from the work and the worry. You can burn yourself out in a month or two if you don't set limits. Setting a schedule can help you stop. With a new business, long hours are the norm. But you must take time for yourself and your family. A smart workaholic (as opposed to a dumb workaholic, who just works himself down to a nub) knows that the best ideas and renewed enthusiasm come when you're not working. NOTHING IS FOREVER. When you leave the comforts of being an employee, people will ask you when you're going to stop this silliness and get a real job. This is annoying and can be good motiva Set realistic goals to meet each month She spent big money on the computer, the fax, the file cabinets, the stationery. She started making calls to potential customers for her new business. And then . . . nothing. By the time she talked to me, she had a bad case of the New Business Blues. EXCUSES, EXCUSES. This woman, a parent, started her business at home, just before school let out for the summer. She soon found that she was putting off projects because she got involved in her children's activities. Before she knew it, three months had disappeared. That's one quarter of her annual projected income. PROJECTED INCOME? You might be asking yourself, "What projected income?" That probably means you have not made a business plan. Especially if you're a The number of residential electric meters connected by CG&E reflect construction in Greater Cincinnati. (Black bars are 1991; gray bars are 1990). The dollar value of commercial construction including manufacturing, educational, religious, administrative and recreational purposes- in the seven counties of Greater Cincinnati. one-person business, you might think it's more important to get on with it than to fool around dreaming about how much money you'll make or how many clients you will find in 12 months. WRONG, WRONG, WRONG. If for no other reason, you should make a plan so you can project your income and send your estimated tax payments to the IRS. What estimated tax payments, you ask? Uh-oh. You should call your accountant and the IRS toll-free line for tax information. Today. STICK TO YOUR GOALS. Don't make your business plan any more complicated than it needs to be. Set realistic goals, adjust them as your situation changes, and then meet them. Month after month after month. Job growth Unemployment 1000 900 .800 700 600 500 10,000 9,000 8,000 7,000 6,000 5,000 j y i 0 Scoreboard 14 21 28 Sept. Oct. 5 14 21 28 5 Sept. Oct. A tally of the last six months of trades by The number of help-wanted ads in Cincinnati daily newspapers reflect job growth in the local economy (black bars are 1991; gray bars are 1990). The number of new claims for unemployment compensation filed in Hamilton County (black bars are 1991; gray bars are 1990). company off leers and directors: Company Buys Sales Chiquita Brands International 2 2 Cincinnati Microwave Inc. 2 0 Kroger Co. 4 2 Omnicare inc. 5 3 Penn Central Corp. 4 1 Vehicle sales Cincinnati Stock Exchange volume In millions of shares 3 indirectly holds 4,705 shares; Nicholas L. Reding, vice president, exercised an option for 40,000 and sold 40,000 shares between $33.34 and $73 a share Aug. 15 and now directly and indirectly holds 34,147 shares; Lawrence B. Skatoff, vice president, sold 1,956 shares at $74.38 a share Aug. 22 and now directly and indirectly holds 17,387 shares; Stansfield Turner, director, sold 200 shares at $72.75 a share Aug. 15 and now directly holds 1,198 shares. Kroger Co.: Joseph A. Pichler, chairman, exercised an option for 4,000 shares at $6.36 a share Sept. 13 and now directly and indirectly holds 236,225 shares. Omnicare Inc.: Kevin J. McNamara, officer and director, sold 4,000 shares between $13 and $13.25 a share Sept. 20 and now directly and indirectly holds 3,917 shares. Penn Central Corp.: American Financial Corp., a beneficial owner, indirectly purchased 383,300 shares between $26.33 and $25.33 a share from Sept. 3 to Sept. 30 and now indirectly holds 23,114,314 shares; Carl H. Lindner, chairman, indirectly purchased 244,100 shares at $25.95 a share Sept. 30 and now directly and indirectly holds 23,114,804 shares; Stephen C. Lindner, director, indirectly purchased 244,100 shares at $25.95 a share Sept. 30 and now indirectly holds 23,114,314 shares. Sara Lee Corp.: Richard L. Thomas, shareholder, indirectly purchased 300 shares at $31.63 a share Jan. 2 and now indirectly holds 300 shares. Compiled by Mark Braykovich. Source: INVESTNET Inc. By tracking stock transactions made by key officials of the region's publicly traded companies, investors often can scoop up "inside" information on bow a company is faring. The thinking goes that if a firm's executives are selling their shares, it might be a sign of future earnings disappointments and a faltering stock price. Conversely, if the officers are buying stock, it might indicate their bullishness on the company's stock. Trades from Oct. 1 to Oct. 14 (all shares are common stock unless otherwise noted): Avon Products Inc.: W. Thomas Knight, vice president, exercised an option for 2,666 and sold 2,666 shares between $23.75 and $47.63 a share Aug. 22 and now directly and indirectly holds 31,703 shares; Marcia L. Worthing, vice president, exercised an option for 1,500 and sold 7,500 shares between $47 and $49 a share from Aug. 14 to Aug. 27 and now directly holds 17,332 shares. Bristol-Myers Squibb Co.: E. Lynn Johnson, vice president, exercised an option for 1,500 shares at $22.69 a share Aug. 14 and now directly holds 28,138 shares; William M. Ellinghaus, director, exercised an option for 250 shares at $56.13 a share Aug. 7 and now directly holds 1,108 shares. Cincinnati Microwave Inc.: Gilbert L. Wachsman, director, purchased 1,000 shares at $1.50 a share Sept. 27 and now directly holds 1,000 shares. Chiquita Brands International Inc.: Charles R. Morgan, vice president, exercised an option for 15,000 and sold 15,000 shares between $13 and $49 a share from Sept. 25 to Sept. 26, and 1 ,500 1 1 1,400 n 1,300 , - 1,200 n - , - . 1,100 ; j 1,000 '!':" 9ooi ti ; u ,, y ,i mi 18 25 2 9 Sept. Oct. 2.5 2 mm mm 1.5 rj M T W T F now directly holds 740 shares. Litton Industries Inc.: Robert H. Lentz, shareholder, exercised an option for 7,000 and sold 7,000 shares between $38.03 and $88.63 a share from Aug. 29 to Aug. 30 and now directly holds 4,619 shares; Fred W. Ogreen, director, sold and disposed of by gift 10,116 shares between $84.88 and an unreported price from Aug. 20 to Aug. 21 and now directly holds 31,167 shares; Norman L. Roberts, vice president, exercised an option for 2,040 and sold 2,040 shares between $38.03 and $88 a share Sept. 4 and now directly holds 16 shares; John R. Russell, vice president, exercised an option for 4,690 and sold 4,690 shares between $38.03 and $88.25 a share Aug. 29 and no longer holds shares in the company. Monsanto Co.: Richard J. Mahoney, chairman, exercised an option for 18,000 shares between $19.33 and $28.80 a share Aug. 6 and now directly and indirectly holds 121,136 shares; Michael E. Miller, vice president, sold 2,024 shares at $71.75 a share Aug. 1 and now directly and New vehicle registrations each week in Hamilton County indicate consumer spending (black bars are 1991; gray bars are 1990). The daily trading volume on the Cincinnati Stock Exchange for last week. The exchange is one of nine operating in the nation. Apple : : When your image is on the line. Full Service Rental Staging Sales Large Screen Data Display Systems Design Installation AV Video Repair 24 Hours On Call 1 Vention Annual Computer Show Oct. 26 10-5:30 Speaker: Guy Kawasaki Macintosh, Apple II For info, call 741-4329. Held at Scarlet Oaks, 3254 E. Kemper Rd. firmmyt-rxt'xr.i WW audio visual f. 2820 E. Kemper Rd. Cincinnati, Ohio 45241 771-7373 FAX: 513771-7420 'A ms.Tmc. systems The AVVideo Professionals H f f HUH f lllllt unit- I "Mil! I "hi I '"M'tlf ii" 1 "in!.! A i ft S- k i I , i . - f rnmrn i m h rr-r 1 Wi 3 W HO MONEY DOWN!! and BREEZY HILL FARM A magnificent English manor house, designed by renowned architect Guy Chaney Burroughs as the centerpiece ol the original Eustis Dairy Farm Estate. Built in 1928, the twenty six room Tudor styled residence has been lovingly and painstakingly restored to an impressive level of authenticity and quality. Six acres of property include formal gardens, perennial beds, specimen plantings, pool, tennis court and a serene lake. Comcy& Shepherd Robbin Hastie Realtors 561-5800 561-4874 Broken of Fine Homes In Town and Country by (MAC tSVe1 1992 CADILLAC mo. SEDAN DEVILLE maim 'Our Name Says It All!' -ST' 1992 VIGOR LS ; j$399 mo. for 24 MONTHS 1992 CHEVROLET LUMIN A Consider the advantages of leasing: capital preservation, lower monthly payments. Drive more car for your money. Choose the most convenient plan for you: Alloy wheels, amfm stereo cassette, cruise, lilt, air conditioning, power windows and . door locks and much more Stk 1717 V6 Air Pwr. Seats AmFm Stereo Cass Euro Group 16" Alum. Wheels Automatic Overdrive Pwr. WindLocks Speed Control Pwr. Trunk Opener Tilt Wheel Remote Mirrors Carpeted Mats Gage Pkg. CUSTOMER PAYMENT -0- 5 10 36 MONTH AS LOW AS.- $4990 $449 $3" 1 991 ACURA LEGEND L - 2 Door or 4 Door YOUR CHOICE Automatic, alloy wheels, cruise, telescoping steering wheel, 4 speaker amfm cassette with EQ, air conditioning, defroster, power drivers seat with memory, power sunroof, power windows and locks, power mirrors and much more Stk tt 15P6 - 2 dr Stk 1811-4 dr LEASE A 1991 NSX! '895 mo. 20 LUMINAS AVAILABLE 3 Yr45,000 mi lean Roiidual $7234 security deposit ol J350 down al signing. 7.9 annual percent, rale. Max miles allowed is 45,000. 1 0 per mi. over limit. 'Per month, plus tax, 36 months, 36,000 mile closed end lease. Total of payments equals 36x monthly payment and tax and title fees plus $550.00 refundable security deposit. 1 5 cents per mile over limit. Vehicle may be puchased at lease termination for $17,565. Based on a MSRP of $33,266.00, 2020980. "Some restrictions apply. See dealer for details. t3h " Jik? j Red with black leather interior, power steering, automatic transmission, loadedl Stk. 1627. 10600 Lovelond-Madeira Loveland-lndian Hills, Exit 52, off I-27S loveland, Ohio 'Closed end lease wilti purchase option Plus sales use lax Insurance & optional equipment nol included I si mo pymt, security deposit, title, bcense 4 reqistralton fees due al lease signing. Lessee liable for excessive wear 400 disposition lee due rt vehicle not purchased at nod of Imm See dealer lor details Suhiect to credit approvsl VIGOR 24 month tense. ISeper mile over 30 000 mlM LEGEND 48 month lease. 1 5t per mile over 60 OOO miles NSX Plus luiury tai, $W0 capitalized cost reduction, a oar acquisition lee 60 month lease. 15 per mile over 75.000 mites II flOSS w Gee 683-0060 A

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