The Times Leader from Wilkes-Barre, Pennsylvania • Page 25

HUPMOBILE PRESIDENT SEES AN EVEN BETTER 1927 BUSINESS Beautiful New Chevrolet Leads The Industry; And Offer A Car Beyond All Imagination Young Predicts 50 Per Cent. Increase in Sales i Over Record 1926 695 715 Coach (By Dubois Young, President of the Hupp Motor Car Corporation.) General business conditions throughout the country to-da'y are equally as attractive and promising as they were a year ago. I believe it will be generally agreed by economic experts that this country has never enjoyed a greater general prosperity than now. Bank deposits are at the hishest mark they liavo ever reached. Established industrial organizations added to their surplus almost without exception in 1J28 and are, generally, in an even stronger position than a year ago.

Railroads have iust concluded one of the best operating years in their history. In the light of what happened In 1926 In several lines of business, it seems safe to assume that with ordinary common sense and good judgment, 1927 will prove to be even better, in many respects, for the major- ity of established companies in most lines of business. I doubt whether there will be any serious overproduction. The lessons of the more recent past are still well the first signs of a buying rush "will result in abnormally large orders being hurriedly placed, giving rise to 8J opinion which may become general, that the success of the last several years will be overshadowed in 1927. We at Hupd do not -took for an abnormally good business, but wo da confidently expect the largest volume, by a substantial margin, that this company has ever The extent of business activities later in the year will again depend largely on the crop situation, crop prices, the attitude of Congress and general political outlook.

If these are favorable, there is every reason to expect that the year may be even better than in 1926. Tile automobile like any other large business, depends, of course, on the condition of the country generally to determine the extent of its activities. Should the farm situation show further improvement and should the political situation keep free from entangling itself with bupslness, there is every reason to Ijope that there will be a greater volume of business transacted in 1927, including the predicted further increase In exporting than ever before. 51 ET $595 Ill lir MMMMMMM remembered by most, As large organizations In all lines of business produced only sufficient, ilnrin; the last lllOlltllS of 1926, to I do not mean to infer that the business sky has only a rosy hue. Competition will bo 'keener.

The I cost of i labor, materials and general expenditures necessary to business satisfv immediate demand, and ma terially decreased their inventories, it would aDDear that the 1927 season Why 1,000,000 Cars in 1927? The Chevrolet policy is to give the greatest automobile value to the public. Chevrolet is able to build a better car than any other manufacturer for a similar price by virtue of their tremendous volume production. And as those benefits increased have passed on the saving. Chevrolet has accomplished a feat beyond imagination, building a car that is worth many dollars more than it is sold for. will bo marked by a rapid building up Additional Netv Features A.

C. Oil Filter A. C. Air Cleaner Stop and Tail Light Rear View Mirror Automatic Windshield Wiper 17-inch Steering Wheel Automatic Transmission and Ignition Lock Remote Door Controls Robe Rail, Foot Rest Built-in Smoke Set Balloon Tires, Duco Finish Bullet Type Lamps as demand again manifests its increase. While some motor car manufacturers, becajse of llie even greater com continues to be high.

This means that large scale operations are Imperative if costs of finished products pre to be kept down to the level they have reached. Every business must continue Its utmost efforts to promote greater efficiency If It seeks to petition that 1927 is certain to bring continue its upward climb. The year should strengthen the position of well-established manufac turers marketing a product worthy of public confidence and, at the same time make more difficult the lot of All Prices f. o. b.

factory 625 1 forth, may feel some skepticism as compared with 1926, no such feeling exists within this organization. We firmly believe there is a market for at least BO per cent, more Hupmoblles this year than were produced during our record year of 1926. Operations at the highest rate ever attained In our plants, are now ready to be carried out in' every division. Our distributors and dealers are anticipating from us the largest number of cars with which we have ever supplied them, and have their plans laid accordingly. There is conclusive evidence that we shall enjoy these gains botli in our six and eight-cylinder divisions.

From our studies of the momentous changes already taking place in motor ear buying in the field above $1,600, we are convinced that our possibilities In the eight-cylinder field are even greater than any of us dared Imagine two years ago. It Is a fact that the eight-cylinder car has been so simplified and made so efficient that it Is the logical choice for "the i-w-no 'can afford to Invest more than $1,500 or more in a motor car. In a large portion of the country there la a strong feeling that the the less worthy concerns. The Hupp organization years ago set out to expand each year in a sensible, normal way whenever conditions warranted it, growing steadily and realizing fully that If it consistently built a product entitled to substantial public recognition, more and more people would buy It as knowledge of it continued to spread. In the rapid movement of business today many people are inclined to overlook or discount this fundamental business truth.

But It Is the structure upon which any solid, enduring business must be built We have recently completed a reorganization of our manufacturing facilities resulting In such efficiency th we wiW- be-able--te-i-ner ease rH output 50 per cent, over our 1926 rate of production. Plans are well organized to push this production the moment it becomes feasible to do so. We expect to produce these BO per cent. early months of the year will witness more cars In 1927 than during our record 1926, and, bo long as the policies of this company adhere to the principles we laid down years ago, we see no reason why Hupp should not continue to grow steadily with each passing year. an even better business tnan me large scale business enjoyed late last winter and through the spring.

Probably some of this is occasioned by the fact that Inventories of most manufacturers were at normal or below normal as the old year closed. Many critics argue that because this Is so, 4iiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiinimiimimini. stalled as standard factory equipment. It has been listed as standard bv the Underwriters' Laborator ies end was evolved In response to Theft Prevention and Detection Device The representatives of a number of manufacturers exhibiting cars at the automobile show now being held a nation-wide appeal by the National Automobile Chmamber of Commerce for some car numbering system which would make it difficult if not imnnssible for professional automo- Rt the Jiatheson Exposition building -V kit vJi4 i w'M i 1 1 il'Jfc I have been kept busy 'answering in-1 bile thieves to alter or remove serial ft i Lmi in in ir nwr The Fedco-Marmon Number Plate-the basis of the Fedco System of Theft Prevention and Detection The New Home of The '4 S3 ME YEAR II MJ This shows what happens if a thief tries to remove the Fedeo Number Plate. Two holes are left in the plate Pasquini Motor Co.

Distributor in Wyoming Valley for FLINT a 3 a a a Unparalleled Public Acceptance Shows a Worlds Confidence in Chrysler Standardized Quality MOTOR CARS numbers and thus destroy the Identity of the car. I.ocatcd on the instrument board of the ear wjirre. it may be easily inspected and checked, the number plate serves as a permanent brand which cannot ho successfully counterfeited. Owing to its complicated design and structure the numbers cannot be altered and It cannot be removed with out destroying the plate and leaving tell-tale evidence of tampering on the Instrument board. Police departments find that this method of car numbering places In theli1 hands a tool by which they can quickly and positively identify a stolen or abandoned car, and so trace its owner.

qulrles as to the significance of a serial number plate installed on the Instrument board. This device, which is known as the Fedco number plate, is the basis of the Fedco system of automobile theft prevention and detection. At last year's show Chrysler models were the only cars equipped with these plates. During the past seven years other manufacturers have adopted the system and are giving Its protection to their car owners. They are Duesenberg, Stutz, Jordan, Marmon, Rickenbacker, Gardner and Elcar.

The number plate is manufactured by a secret process and Is sold to the car manufacturer, by whom It is in- 1 INDIANA 1 TRUCKS You get pleasure and business transportation, at its I best with a Flint motor car and an Indiana-truck. Leaders in their, lines at prices to suit every buyer, a a WILLYS-OVERLAND During 1926 the motoring public throughout the world purchased 250 million dollars' worth of Chrysler products. Jttst three years ago the first Chrysler made its debut at the New York Show, being exhibited in 27th place. Today, with a sales record of more than 1 70,000 cars during 1 926, for an aggregate of 250 millions of dollars, Chrysler is in 4th place at the National Show, where preferential position is determined by the sales volume of the preceding year. This surpassing sales record the most phenomenal that the industry has ever known is evidence that discriminating men and women are paying eager tribute Uf Chrysler leadership.

Not oniy America, but all the world has discovered in Chrysler "70" and Imperial "80" an unprecedented soundness of value. For the unique engineering and manufacturing plan of Chrysler Standardized Quality gives a superiority of performance, dependability, long safety, handling and riding, which other cars in the Chrysler price range of 750 to 3595, have never before presented. SALES INCREASE 2 a sales were made in the Willys-Knight line with the new body lines of the "70" Willys-Knight funding a responsive public note, Howard Davis, Retail Sales Manager for the New York City Branch of Willys-Overland, reports the week as having been the biggest one in the annual of the local store. He cites prospects secured at the show as being double what they were last year, and this in connection with the vastly increased attendance at the retail show rooms, presages a general Increase in Willys-Overland sales which indicates the largest year in local histdry. Report Attendance at Special Show This Year Double That of Last Presenting At The Show I Model "60" Flint Sedan I Model "60" Flint Coup "70" and Imptlal Automobile Show.

Complete diiplay In our Sale Room. Flint Jr. De Luxe Coach An analysis of the position occupied by Willys-Overland at the close of the auto show In New York City bows that attendance at the special exhibit by the retail branch as 97 per cent. In excess of the attendance for last year. The special exhibit, which was held In an Oriental setting and which Included all models built by Willys-Overland in both the Willys-Knight See Us At The Show HRTSLER MODEL NUMBERS MEAN MILES PUp.

HOUR Violet Ray Light Used in Color Test at Hupp Plant To determine the resistance to light and the limit of time that a material will retain Its original color, all cloth upholstery used In Hup- 1 Pasquini Motor Co. 1 156-158 NORTH MAIN STREET uiu mallei, iiucs, noo viaucu uj 200,839 people during the week of January 8th to 15th Inclusive. This was an attendance record moble closed cars Is subjected to an 5 rirestone lire Agency Motor supplies j. 50 6O 70- IMPERIAL SO MEET US AT THE SHOW THE KIRBY-DAVIS Inc. DISTRIBUTORS Market and Gates Streets, Kingston, Pa, Kingston 7990 THERE ARE CHRYSLER DEALERS EVERYWHERE Intense light test The specimen is placed In a cabinet fitted with a series of powerful violet ray lights.

The strength of this light Is so great that just five hours of it Is equal to three months of mid-day June sunshine. By regulating the distance of the object from the light bulbs the cloth is protected from scorching. This test in connection with an acid test which determines the Quali TllllllllllllllinilllllMIIIIIIIIIIIIIMIMIIIIIIIinilllllllllllllllllHIIIIIIIIUIIIIIIIIUHMIIV 97,897 In excess of the attendance last. year when 102.942 people visited the show room. The figures for last year were exceeded during Wednesday of the show week of this year.

Sales made at retail during the show were also In excess of those made last year by a very satlfactory margin. Comparison of Whippet saier with those of other automobiles I the light car class show that the Whippet exceeded all others In its class for the week with retail ordtt-s for the Whippet model exceeding those of any other one week In the history of this light car not excepting the week when It was Introduced. An exceptionally large volume of ty of the texture Insures the Phone Want Ads to 30001 of the best material which will give longest aatlsfactory wear and retain the original color so aa to remain in, harmony Vi the body finish.