Nevada State Journal from Reno, Nevada • 25

Nevada State Journal Sunday March28 1976 25 JOURNAL WORLD BUSINESS By DAN GORDON All week man works to earn a living and the fruit of his toil is a slip of paper called a pay check But man does not have to labor alone to earn a healthy income If sufficient funds are saved man can put his money to work Through investments inanimate money can develop a life of its own To demonstrate the versatility of money a group of good money managers was contacted in Reno and asked two hypothetical questions 1) you had $5000 available how would you invest it? 2) If you had $100000 available how would you invest it? Most of the persons questioned responded differently but that is un derstandable considering the specialized nature of investments Each person has different needs and therefore is interested in different investments Age family and amount of savings are just a few of the factors under consideration Investments can be selected to answer these needs Ted Hermann president of Pacific reeport Warehouse Co said he would Invest both the $5000 and $100000 sums in some form of real estate the $5000 1 would look at buying a house that could be rented or leased out With that amount of money it is difficult to get a loan for bare real estate But it would be possible to get a loan if there is secured property involved like a Hermann said an investment in a house or apartment would bring a steady income if it is rented out and also would probably bring a healthy profit w'en because most real estate property appreciates in Hermann said he would invest the $100000 in bare real estate in or near the Reno Sparks city limits The growth should increase the value of this type of property significantly Hermann said Bill Ligon a former Reno city councilman and a member at the board of directors of Security National Bank said he would invest in municipal bonds which are tax free Ligon termed himself conservative in financial matters and he looks for security as well as return from his investments Because municipal bonds are backed by the government this type of investment has one of the lowest risk factors Aeteam hnportant consideration in the use of money said Ligon who A young adult tends to be more interested in making money and is more inclined to make investments with a higher return pprsnnc nearing retirement tend to be more cautious and more interested in a steady income rather than any windfall profits which can only be made at greater risk Tiprm said Tom Edwanfe vice president of Nevada Bell and a member of the board of directors of the Greater Reno Chamber of Commerce had an outlook similar to have to think about my Edwards said am going to retire in a couple of years so I have to have some assured income Edwards said he would invest the $5000 and $100000 in high grade municipal bonds which can provide a steady Interest income with maximum security Also the bonds would be tax free If he was younger Edwards said he would look for a greater return on his investments Edwards said he would be particularly interested in putting money into recreation or medicine oriented companies because he is impressed with the growth potential of both fields Edwards said if he had first hand knowledge in either area he might think about starting his own company or store is a lot of risk in starting out a he said you can still make a good Reno Businessmen Asked: How Would You Invest $5000? Or $100000? I I WH Dan Poggione has made it a point of starting his own companies suc cessfully Poggione is presently owner of The Solar Control Company and an employment agency Poggione said he recently invested a sum in the $1000 range in a state wide distributorship for a security alarm system is one of the fastest growing fields in he said is booming because crime is booming Burglary is the most profitable type $100000 1 would lode around for a business to start or another business to purchase The return on business is much greater than any return on real Bob Lee of irst National Bank of trust department said starting up own small business represents a high risk But if one is knowledgeable in the area it can be lucrative a business that you are good at you can enjoy the work and still mate Lee said In his own case Lee said he would invest the $5000 in a stock to add to his existing securities holdings is risky to put all $5000 in one he said lies in being diversified and I would put the money in a stock to further diversify my present portfolio With me $100000 Lee said conservative man would put half of it in fixed income investments such as bonds and the other half in stocks Lee who is in his 40s said because of his youth he would be prepared to take more risks and he would invest two thirds of the $100000 in stocks and only one third in bonds those knowledgeable in real estate an investment in a house or an apartment with the $100000 would be Joe Walsh a management consultant in Reno who has done extensive work with said stocks in local companies offer good op portunities for investment has a record that is while Sierra Pacific Power Co to give a good return on investment and also has potential for long term growth In order to finance future projects which will be expensive the utilities will have to continue to produce healthy returns on investment Walsh said Investing in privately held companies around Reno would be especially lucrative but such investments are rare because stock is usually offered to just family or dose friends Walsh said Paul Gemmill 68 of the Nevada Miners Association said when he was younger he would put money into mining projects and would also invest in mineral companies traded on the stock market now because of my age I want to protect my he said would put the $5000 in bonds and about 80 per cent of the $100000 in stable stocks and bonds of a high rating is more speculative but it is still a good thing to invest in But not for someone my But investors should be wary of small mining ventures unless they have some experience he cautioned Bill Kottinger branch manager for Paine Webber Jackson Curtis investment banking firm said $5000 was too small a figure to work ef fectively with and he said he would put it in a savings account Kottinger said he would put 40 per cent of the $100000 in about nine diversified stocks and the rest in short or intermediate term notes such as treasury bills or commercial paper The investor can retain flexibility with short term notes because his money is only held for small time periods usually from 30 days to a year The opinions of the money managers contacted reflect the diversity of investment opportunities The various types of investments serve dif ferent purposes and they can be tailored around the needs Staying Ahead Jane Bryant Quinn Jobs for Students NEW YORK ye had a boy wud ye sind him to colledge? asked Mr Hennessy Well said Mr Dooley at age whin a boy is fit to be in colledge I have him around 4 The job market takes about the same view of teen agers During those years no one wants them around Granting all the civilizing worth of higher education part of its function is to provide day care centers tor young people until such time as the world is ready forthem This suits some students fine But others resent the division between school and life Many of the student generation just passed grew up by leaving school for a year or two to test the economic truths of the workaday world Unfortunately job shortages make that harder to do Students have fewer choices and a heightened need for college certification Yet just when young people need schools more the colleges have had to price many of them out Every time tuition goes up more students drop out or trade down to something cheaper University administrators are frantic over the need to contain price rises Somewhere here between the needs of the schools for cash and support and the needs of some students for meaningful work experience there ought to be a match Schools have long employed student labor as part of their scholarship By frying hamburgers in the snack shop or shelving books in the library needy students have lowered the cost of their education and at the same time saved the college the price of extra personnel But most of this work is marginal Colleges give their student labor force much responsibility It may be hard to do so at a large and complex institution But some of the smaller colleges and the students who love them might give some thought to these questions: Can colleges lower their overhead by making more use of student labor? Would students consider it a fair trade if the work gave them a leg up on needed job market skills? Would the resulting relationship based on mutual need improve the learning process? A small (265 student) experimental college in New Hampshire called ranconia is trying out the proposition new program derives from the juncture of two forces: (1) A new president Ira Goldenberg who believes that everyone should pitch in to make the college community work and (2) a projected budget deficit for the 1975 76 school year of $339000 Money was saved by cutting some programs and staff salaries and letting some people go But it enough went to the students and said I needed volunteers to help run the Goldenberg says 75 of them offered to They took over student recruiting and the admissions office helped the business manager keep the books staffed main tenancecrews Recently they fired the food service and organized a kitchen collective with some of the students and faculty the registrar and the president taking turns washing dishes and serving meals Goldenberg says they made a $600 profit in the first three and a half weeks and the food is better With the savings ranconia has reduced its annual charges slitly down to $4985 from $5615 still a lot of money by count but about half the students get financial aid By concentrating the reduction in room and board Goldenberg hopes to attract off campus students into the dorms and dining room which would help offset the revenue loss This year student work is voluntary but next year it may be required Students will also get degree credits for their con tribution on the theory that meaningful work well learned and responsibly done is an education in itself (But will students who show up to wash dishes flunk or are the credits a free ride? Obviously some problems lie ahead) The key to the work experience at ranconia is that not a fringe activty If the students perform the books kept recruitment lags and nobody eats approach fits well with its experimental program and unconventional community But some of its ideas might apply to schools as well Northern Nevada Items Japanese Businesses Lucini Promotes Mayer Lucini president of Lucini and Associates has promoted Joe Mayer to residential sales manager in the real estate department as the first step in an expansion program Mayer is a native Nevadan and a graduate of Sparks High School and the University of Nevada Reno Smiths Names of Smiths clothing store in Reno has been named Store of the Year for the third time by the 22 outlet chain John Klimoski store manager said the award is given to the store with the most improved sales record and customer service throughout the previous year Grooming Business Opened Ray Burbank owner of Skyhigh Kennels expanded into the grooming business when he opened Adorable Dog World at 1131 Rock Blvd in Ecs The parlor offers complete grooming service for all breeds and of dogs and cats The shop is open from 8 am to 5:30 pm Monday through Saturday Lori Bauknecht is the groomer manager Sacramento Peppermill to Open A new Peppermill the fourth in a Reno based restaurant chain will open in Sacramento In June according to owners Bill Paganetti and Nat Carasali The new facility will be off Highway 80 at 1500 Arden Way Other Peppermills are in Las Vegas and Daly City Calif Bicycle Shop In New Location Citation Cycles of Reno owned by Jerry and Jackie Hoffman and featuring bicycle sales and repair has moved to 1563 Virginia St Bankers Name off the Jim Stathos assistant vice president of Pioneer Citizens Bank of Nevada was named of the at the recent American Institute of Banking Night inance Company Opens Sparks Office Household inance Corporation has wened its first office in Sparks at McCarran Plaza 562 Prater Way Chester Lanham is manager of the office He has been in the South Gate Calif office Household inance founded in 1878 has 1800 offices in 47 states and in Canada English Tack Clothing Department Albers Country Cousin store on South Virginia Street has opened an all English tack and clothing department Susan Hardesty in charge of the department said clothing is available from age eight and up Auto Dealership Awarded Cal Vada Auto of Reno has been awarded franchise for American Motors passenger cars in addition to the present dealers in Northern Nevada The award was based on increased consumer population in the tradearea Cal Vada general manager Lew Ewert said the franchise becomes effective Monday 1 Auto Dealership Purchased Chuck Swift who has three auto dealerships in the Sacramento area has purchased Nevada Chrysler Plymouth in Reno The name will now be Swift Chrysler Plymouth Other investors are George Grinzewitsch vice president and secretary treasurer and Roy Sutton sales manager Dick Cryer will be general manager Swift is immediate past national chairman for the Dodge Dealers National Advisory Conference and a present member of the executive committee Shoppers Square Officers Robert Vaughn of Sports World has been elected president of the Shoppers Square Merchants Association He succeeds Ralph Casazza Other new officers are Erma Curnow of Western Silver and Trophy Center vice president and directors Dennis Tachera of Rogers Jewelry Charles Pierson of of San rancisco Terry Marhanka of Nevada Auto Sound and Robert Henstier of Cobble Shop Unaware of Nevada The Sierra Nevada poses enough of a barrier between Nevada and its major source of revenue California So how is the state going to establish a business relationship with a country that is separated by i ss a considerably greater obstacle the Pacific Ocean? The Japanese Consul General in San rancisco Hidenori Sueoka visited Reno recently and showed that in business terms Japan is not so distant as it appears on the map In 1975 the trade between Japan and the United States was $23 billion the highest figure between any two countries in the world The previous year the trade figure between Japan and the West Coast of the United States Was $98 million Most of these goods traveled through the port of San rancisco a mere four hours from Reno But Nevada was virtually ex eluded from the heavy trade flow between the West Coast and Japan because Japanese businessmen are unaware of ad vantages Sueoka said now the Japanese businessman does not come over the Sierra he said the future there is big potential But right now lust a few Japanese businessmen know what is in Nevada there was a foreign trade zone in Reno exporters would be very interested in Nevada Tne first step Nevadans should take to attract Japanese trade and investment is to inform them of opportunities the Japanese businessmen HIDENOM SUEOKA know about the su tlirough ad Sueoka said primary attractions are the tax advantages and the healthy government at titude toward business State of Nevada provides a beneficial climate for the he said just a few Japanese businessmen know As a Japanese diplomat Sueoka said he is not qualified to represent Japanese business 'Businessmen will have to decide for themselves about Business Briefs PAGENE RUTH TORRES former division manager at Sears Roebuck and Co in Victorville Calif has been named unit control manager at the Reno store A native of Salem Ill Mrs Torres attended Oklahoma State University CHARLES (CHUCK) SALLAS has been promoted to beverage manager of Reno Sallas 43 has been with two years as a host in the food depart ment and as food shift supervisor PERRY DEVRIES has been named managing broker of the Hardware Realty Inc a division of Hardware Inc He has been a real estate broker in this area for 15 years BILL WRIGHT of The Wright Paints and Decorating Center in Reno and warehouse in Sparks has been appointed by Pittsburgh Paints to its 15 member Special Dealer Advisory Group Wright has owned his business Northern Nevada for 16 years ROY GAULT has been ap pointed district sales director in Northwest California and Northern Nevada for CMI Investment Corp of Madison Wis and its largest subsidiary Continental Mortgage Insurance Inc ROY GERKEN 35 has been named credit manager of Reno and Tahoe Gerken has 13 years in credit and collection most recently in Los Angeles CHRISTOPHER MEYERS has been named controller of Home Savings Association in Reno Meyers has been with a savings ana loan company in Beverly Hills Calif ANDY LUCICH sales manager at Reno has also been named sales manager of Tahoe He will direct sales for individual and group convention activity LEWIS (SKIP) OSBORN has been promoted from stage technician to manager of Reno Casino Cabaret He will coordinate all back stage operations for cabaret en tertainers.