Logansport Pharos-Tribune from Logansport, Indiana on May 13, 1894 · Page 16
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Logansport Pharos-Tribune from Logansport, Indiana · Page 16

Logansport, Indiana
Issue Date:
Sunday, May 13, 1894
Page 16
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We Are Showing Today a Complete Line of BLOUS STS And A MATTER OF BUSINESS. WRAPPERS. Our Prices the Lowest. SCHMITT & HEFFLEY. PITS. PUS. I AM HEADQUARTERS FOR All Kinds of Paints If you are going to use any Paints COME AND 8EZ MB. I keep the largest and best stock of Paints mod Painter's Supplies in Indiana. I make a specialty of this line ot goods and am ia a shape to sell you anything in the line for less money than it is possible far «>y competitor!: to do. I WILL SAVE YOU MONEY. No Matter How Large or Small a Quantity Of Paints You Want Come and See Me B. F. KEESLING, 80S Fourth St. LOGANSPORT, IND. DAILY JOURNAL. TUESDAY MORNING, MAY 15. V;iKi ••"jtl BEFORE. AFTER. I have takeu the agency for the HERO SHEEP PROTECTOR, and havi « hill stock: of the, Sootf* in light. These protectors are guaranteed to gtrt ^iroteotion to the sheep as against dogs. We have received our Seeds for the season of 1894, ana have them ready to supply our customers on demand.^ We handle Sothing but LANDRETH'S SEEDS and as all of our old stock has been burnt, our customers may rest assured that they will get fresh, clean goods. We have a full variety of Garden and Field Seeds also Flower Seeds. We have also a full line of Harness and €arriage Goods, and a full line of Turf .and Sporting Goods. In fact we have everything that goes with a horse and carnage. Don t Srget the old place, 424 BROADWAY, The Boo Hive ia chuck full of bargains. Part 6 Memorial War Book now ready. Nice lot of fresh fish received this morning at A, Hubler'e. Summer drees goods in beautiful stylos and low prices.—Trade Palace. Malaria IB one of tho most insidious of health destroyers. Hood's Sarsa. parllla counteracts ita deadly poison and builds up the system. Ladies, you ought to show your appreciation of such an extraordinary offer aa Oito Is advertising for today, $1,48 for real $5 ladies shoos, If you are articled in any wise and can't get cured, call on Dr. Walter, the specialist Office rooms 2 and 3 Island View Hotei, opposite Pan Han. die depot. At the Bee Hive today, a case of 36 inch wide Pongees, moat beautiful printings, regular 20 cent goods, which will be offered at only 9 cents per y&^d. One of the hind wheels on the 'bus made a shoot for Beamer'a restauract Sunday night at midnight, and the 'bus took a drop. No one was hurt and the team was soon controlled. The ladles of tho Trinity Church will serve dinner and supper on circus day in the vacant building on Broadway, opposite Murdock Hotel. Dome and get a square meal for 25 cents. All Oild Follows attending tho demonstration at Indianapolis on Wednesday the 16th are requested to call at the I. 0. 0. F, hall and procure a regalia. The hall will bo open at s^ven o'clock. If I have no Incentive to hustle and secure you such tremendous bargains us advertised for sale today, $5 shoes for $1.48, why, I'll conduct my business like my competitors, wait till you want Bhoos and then sell a» full regu lar prices,—Otto Kraus, of course. Geo. Harrison. OUR STOCK WOMEN'S LOW SHOES OHEflP flND COMPLETE,, THEM- COME IN flND SEE WfVLKER & Rf\UGH 420 Broadway. IF IN NEED m !\tt ':>.:•'.' Get your Letter Heads, Bill Heads, Statements, Envelopes and everything you need in the printing line at the JOURNAt OFFICE! • '. • •''':..>• ' •"•';:.;•;. ,'•'•••'/• ".' •.^'••• : :;."'v^A : V^ The Weather Today — and warm enough tv wear our Summer Underwear. OUR SUMMER UNDERWEAR IS VERY ATTRACTIVE TO ALL PEOPLE WHO WANT TO BE MADE COMFORTABLE. STRAW HATS Negligee Shirts HATTES 1KP FUBKISH1B Advertise" Put far A Definite Thine uud .Should fiet What They 1'ar For. Advertising is purely a matter of business, No advertiser should be willing' to pay the same for poods a hall yard wide that he pays for tt« same a yard wide. Ho should not be willing to pay the same for space in a paper having 500 circulation that he pays for 1500 circulation. He should not expect to buy cheap advertising and pet high priced results. Business men put their goods and their rent and their clork hire on a strict business basis, but when U comes to advertising they seem to lose their judgment, and very often pay a big price for cheap and worth, lees advertising and then complain that the valuable advertising mediums do not meet such competition. An exchange calls attention to this. It Bays: Tho following is from the Richmond Item, and is as applicable in Lafayette as in Richmond. It is astonishing, when you think of it, the number of men, alert, wideawake business men in all ordinary transactions, who when it comes to advertising are utterly careless, swallow any kind of a story that is told them with childlike crod- uality, and can not be Induced to inform themselves as to what a newspaper is really giving them, even when invited, and the way opened. There is no more reason for weighing sugar or cofife, or weighing or measuring a load of corn or wheat when buying it, than ascertaining just how much subscription list you are getting the benefit of, just how many people the paper Is going to put your adver* tlsement before, when buying advertising space. Nor is there any more reason in paying the same price for the ea me space to newspapers indiscriminately, than there would be in buying 200 pound barrels and 300 pound barrels of sugar at the same price, and expecting to pay the 200 pound barrel man as much per barrel aa though his barrels contained 300 pounds, or complaining at the higher price when the seller of the 800 pound barrels asks more per barrel than you can buy the 200 pound barrels for. We sometimes think, when considering this subject, that there is no class of people in the world so lacking in business common sense as the average business man. If he should find his bolts of dry goods running 25 per cent, short, or his barrels of molasses only containing thirty gallons, ho would promptly discover il, and claim shortage; but tho newspaper man is allowed to deliver advertising 5S per cent, short count, and nothing is ever said about it. Tho Item says: "Merchants should demand proof of circulation f r0 m newspapers seeking their patronage. The whole value of their advertising is based on the amount of service to be rendered; and the only way to estimate that service is by knowing the circulation within the fleld sought to bo covered. No honorable publisher can take offense If this important evidence is Insisted upon. Merchants, if they are not cheated, pay for the number of readers—for a certain quantity of circulation—just as their cusiomers pay for a certain quantity of dress goods; and it Is precisely as dishonest to give short measure in circulation as short measure In silk. And It la not only uijust to themselves, but also unjust to hcnast newspapers- for advertisers to permit wind to offset circulation in considering the relative worth of newspaper advertis'ng. The Item has frequently suffered in this way at the handa of well meaning but mislead merchants who ha vein. s'sted that our rates were too high, without knowing the one essential fact on which a fair judgment could bo formed—the actual circulation of Us competitors. The Item's motto is to tell the truth, and this holds good In all departments of tte paper. m»d UOK Soar*. A mad dog created ^qulte a sensa- .tlon near the JobnstOH House yester. day afternoen. One of the "8 Bells" troupe owned a petskyeterrlor pup to which h«5 wan much attached. While sitting in front of the Johnston House holding tho dog on his lap the little animal began barking furiously and frothing at the mouth and showing other unmistakable signs of the rabies. The crowd dispersed at onoe but the owner caught the dog by the neck and carried him down the river where be held him in the water until ho he wa» drowned. During the early part of the afternoon the dog ecoompanied hli master in a stroll through the woods south of the city and it is supposed that he ate some poisonous horb that caused hydrophobia. You'll find her smiling night and day, Although at times she is not gay. And should you wonder why you meet This constant smile, regard her teeth. She only laughs those gems to Bbow, Which SQZUDONT makes white as snow. _ Cutton. AUenllo«t All Chevaliers of Canton Logan»port No. IB, are ordered to meet at the armory in lull dress on Wednesday morning, May 16, at 7 o'clock. Spe- Jwls for ""•"' ' THE PROGRESS. The Largest and Best Lighted Clothing 1 House In the City of Logansprt. And with the Greatest and Grandest Stock Ever Shown in NORTHERN INDIANA. When it Comes to Prices we have No Opposition. Come In and Test tho Truth of This Statement. A. C. BRYCE. Hie Progress ^f ** Cor. Market and 4th Sts,, Logansport. DR. NOTT RUPTURE CURE CO, INDIANAPOLIS. BRANCH OFFICE LOGANSPORT. IND.. ST. ELMO BUILDING PERRY WALTMAN, M. D., Medical Director. Rupture permanently cured or DO pay. Examination Free. "Thero may be others who advertise the cure of Rupture without accomplishing what they claim, but whatever the Dr. Mott Rupture Curs Company assert can be relied upon."—American Tribune, March 23, 189o. THE WAR IS OVER But the stirring incidents of that time have not been forgotten by the BRAVE BOYS IN BLUE Who ^o gallantly defended the nation's Honor The present and rising generation will never tire of the stories of might aud valor performed upon the great battle fields of the south The Memorial War Book Contains all these deed? set forth in an accurate and graphic manner to which a further beauty is added by the numerous half-tone photographic reproductions of men and places of the time. This magnificent work can only be secured at the Daily Journal Portfolio Department, iu weekly part?, for 10 cents and three coupons, PART 6 NOW READY.

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