The Hamilton Spectator from Hamilton, Ontario, Canada • 20

Twwty wh two inmfmt wwMf ow it CENTURY THEATRE OUR POLICY ADMISSION PRICES DAILY BEORE JL ADULTS 15c CHILDREN 10c DAILY HUM 24 PJL ADULTS 20c STUDENTS (1210 16 Yeary) 15c CHILDREN (Lfadar 12 Yar) 10c DAILY iHU PJL ADULTS 35c STUDENTS i12to16Yff) 25c CHILDREN Mfafer 12 Tmm) 15c ef Prkei tn iMurhji nd CONTINUOUS mow DAILY ROM 1 Jt SATURDAYS md HOLIDAYS fam 12 JSOOX MIDNIGHT SHOW Every Sunday 1245 tun Seau 35e A RANK DECLARATION WHAT THE CENTURY THEATRE Will Provide or the Movie Goers of Hamilton A complete fire proofed building from foundation to roof designed for comfort and perfection in sight and sound The most modern and complete air conditioning plant ensuring constant fresh air and healthful ventilation at all times Indirect lighting as designed throughout the thea tre creates an atmosphere of complete relaxation LUORESCENT or the first time in Canada this carpet has been supplied to illuminate the aisles and all other carpet areas No longer will it be necessary to grope blindly in the dark to reach your seat De luxe cushioned seats especially designed for this theatre and arranged in the new to guarantee perfect vision to the screen from any location Spacious and luxurious ladies and rest rooms for the convenience of our patrons Wen trained smartly uniformed usherettes al ways on duty These with the artistry of the decorative scheme the luxury of the furnishings and carpets all made to our own designs enable us to say that we have spared neither thought nor expense to make this theatre truly the SHOWPLACE HAMILTON We hope you will spend many happy hours at the Century Theatre and in perfect comfort enjoy the finest in entertainment THE MANAGEMENT Beautiful Theatre Has Grand Opening To night With Mayor William Morrison Officiating Century Theatre Becomes Show Place of Hamilton Offering the inest in Entertainment the Utmost in Comfort and Latest in Equipment With a ceremony befit ting the auspicious occa sion the official opening of the Century theatre takes place this evening at 7 with the doors open ing at 6 Located in the heart of the downtown business district on Mary street just north of King this beautiful theatre will be declared open by Mayor William Morrison Words seem inadequate to de scribe the breathless beauty of the Century theatre rom the gleaming exterior to the last de 1 tail within everything that thought and money could provide has been furnished for the movie goers of this city Lux urious is the word that best de scribes the appointments while the newest and finest in tech nical apparatus will give the ut most in sight and sound repro duction The building itself has been completely modernized fire proofed and is constructed en tirely of concrete brick and 'j S' St STARS OPENING Warren William romantic fa vourite and Jean Muir shown above are two of thd featured players in Lone Wolf Meets a which opens at the Century theatre to night The second feature is "Cross Country starring Gene Raymond and Wendy Barrie steel The front of the theatre is covered with vivid shades of vitrolite while on either side of the entrance glass blocks illum inated from behind by vari col oured tube lighting gives off a spectacular appearance The box office on the street line is con structed of stainless steel and is also trimmed in vitrolite Smart interior lighted display frames advertise the current showings The highlight of advertising can be found in the large illum inated sign on King street with an electric arrow pointing to the exact location of the theatre on Mary street As you enter the theatre from the street the spacious outer lobby makes one gasp with won der at the magnificent indirect and true lighting In the inner lobby the decorative scheme is heightened with a col ourful water fountain and the huge mirror on one entire wall gives an effect that is truly amazing In the theatre proper the first thing that is noticed is the strange coming from the carpet This is the sensational new fluorescent carpet installed for the first time anywhere in Canada The carpet has been woven with a fluorescent dya and the corresponding "black illuminates the carpet Patrons can thus easily find their seats without having to grope in the dark Panels on the walls and ceiling of the auditorium have also been painted in modernistic design with fluorescent paint illum inated by "black fixture Indirect lighting around the in terior creates a most beautiful ceiling effect that is pleasing and restful I Congratulations ALL THE ELECTRICAL WORK OR THE CENTURY THEATRE DYNES ELECTRIC CO LTD Electrical Contractor! I 14 Walnut St 2 4409 John Dynes President Congratulations CENTURY THEATRE for bringing to HamuHon patrons the (matt in Motion Picture Entertainment and Equipment MOTIOGRAPH PROJECTORS NORTHERN ELECTRIC SOUND ASHCRAT Cydex ARC LAMPS HURLEY SOUND SCREEN Supplied by Dominion Sound Equipments I uwsno I 217 Victoria Street Taranto We Congratulate theatre! On the leet Installation in Canada of Oue Special LUORESCENT CARPET Designed and Manufactured by TORONTO CARPET MG CO LIMITED 1179 KING STREET WEST TORONTO Congratulations to the CENTURY THEATRE Crown Construction COMPANY General Contractors 258 PALMERSTON AVE TORONTO CONGRATULATIONS TO THE CENTURY zzZZZZTHEATRE Kaplan Sprachman HOM I KOTS IOS DUNDAS STRUT WgST TORONTO Congratulations To the CENTURY THEATRE The most modem of air conditioning plants especial ly designed for the Century Theatre is installed for your comfort During the cold winter months thou sands of cubic feet of cleaned warmed air circulate at just the right temperature never stifling hot never cold and draughty In the summer the same beautifully designed air distributors deliver literally tons of cooled air which has been passed through the most efficient air filters Thermostats maintain ever constant air tempera tures at all seasons 60000 cubic feet of air per minute complete change of air in the entire theatre in 114 minutes Such is the latest development for your comfort in the CENTURY THEATRE Designed and Installed by AIR CONDITIONING ENGINEERING CO 1104 BAY STREET TORONTO Congratulations to the CENTURY THEATRE The Glass Metal Mirrors and Vitrolite Used in the Modern Theatre Supplied and InstalledBy CANADIAN PLATE 'nd WINDOW CLASS TORONTO ONTARIO Congratulations to the CENTURY THEATRE The ainting and Decorating In the Century Theatre By ASH A CO 831 MARKHAM STREET TORONTO Best Wishes TO THE CENTURY THEATRE The Modern Interiors I INDIRECT LIGHTING NEON SIGNS I MARQUEE the CENTURY THEATRE Designed and Supplied By RUDDY C0z LTD TORONTO ONTARIO Congratulations and Best Wishes TO THE CENTURYTHEATRE LUMBER and TRIM Supplied by ROBERT JONES LUMBER AND COAL COMPANY I CANNON EAST AT ERGUSON DIAL 2 4677 Our Best Wishes to CENTURY THEATRE The Artistically Dwigrtad Draperiae and Draw Curiain Supplied By Canidran Theatre Chair Co vlCfaw.