The Cincinnati Enquirer from Cincinnati, Ohio • 58

THE CINCINNATI ENQUIRER Sundat, Ma 1. AUTOMOBILE NEWS substitute for frequent tests and adjustment of the braking equipment by competent mechanics with dependable equipment. To be on the safe side, brakes should be tested at I'-ast every 5,000 miles. Bury Clarhnge: Tourists and campers should guard against polluting streams by throwing garbage into them. The more thoughtful way is to bury it is less conducive to any enjoyable vacation.

ing bag, easily made at home of Ichandising and sales promotion! dent and sales manager, to assist flannelette or woolen plans for the 1952-53 MoParlthe more than 10.0(A) Plymouth, Kven if hlanUpt WirWorf nff i nian mrt nrrwram nnHinpd hviDodee. De Soto and Chrysler Know Your Fauna: Familiarity early in the evening, the sleeping Page of the Detroit home dealers in providing regular check- may breed contempt in some cases, but not in the instance of getting back to nature on a motor camping journey. Experienced campers insist that no one enjoys oag win Keep out tne penerratingiotlice. service iur muirn 'cmur, air of the later and early morning hours. Woolen socks also arc rec-ommonded, as is a woolen union suit for wear at night.

The Cincinnati meeting was! The speaker was introduced oy CAR DEALERS Hits Leasing Practice As Affecting Market For New Automobiles among 20 being held throughout; H. enherm, uncinnan re-the nation this spring under direc-jgionsl manager for Chrysler Motion of John O. Huse, Vice Presi-j tor Parts Corp. the trip more than the individual familiar with various natural phe Sale a Service Sule Clifford Jacobs Motors, Inc. Sales Plan Is Outlined nomena to be encountered.

A short time passed in studing the trees, birds, flowers, and other flora and fauna will be profitable. Sleeping Bag Helps: Experienced motor campers have learned that it pays to take along a sleep For Chrysler Dealers Automotive parts wholesalers of Chrysler Motor Parts Corp. from a wide area surrounding Cincinnati met yesterday in the Sinton Hotel to hear advertising, mer- Don't Bicker: Hack-seat driving is unpleasant at any time, but particularly so on a touring trip en SOTO-PIAWOUTII tered upon for pleasure and relax 499 E. McMillan St. PL 8000 ation.

Back-seat driving is simply one form of bickering, and nothing Page 58 Newt Section Trend Is Dangerous But Many Sos No Remedy Tire Prices Hold Level DETROIT, May 3 (Special) Soma dealers estimate that as much aa 25 per cent of their nor mal sales market In new automo' biles has been lost, or at least ad versely affected, through the Spread of car leasine. They look at it this way: about 150,000 new were on lease, while to some estimates about 1 mil DEALERS MEET IN SPRING SALES SESSION De Soto-Plymouth dealers in this area are shown In a spring sales session at the Netherland Plaza last week. Tho most prominent, pictured above, are, left to right, John Knight, Lexington, Jack Krieger, Dayton, Ohio; sitting, -C. E. Blcicher, President, DeSoto Division of the Chrysler standing behind him, Ray Fischer, regional manager in Cincinnati; Earl Moorman, Dayton; Bill Byers, Cincinnati, representing George Byers Sons, one of the largest dealer organizations in the country.

Mr. Blcicher is a native of Dayton and Mrs. Blcicher is a former Cincinnatian. DeSoto is holding 56 meetings in key cities throughout the country. lion are on lease at present.

In a 4-million-car year, that would work out to about one fourth of their market. They are worried about the spread of leasing, but Individually dealers can't do much about it. It will be interesting to see whether NADA does anything about it on a national basis. Some Sun Oil Drivers Recognized believe the trend to be more dan gerous than Regulation which has been the object of dealers' wrath for many months. For Safe Operation Records many aeaiers, or course, are participating in the car leasing practice, either through setting up leasing companies themselves or Other Sun Oil drivels of the Nine Cincinnati area men have Cincinnati district who received received awards in recognition of their no-accident records as Sun selling to leasing companies.

EXAMPLE IS GIVEN gold pins were: Elmer E. Koch, 5591 Foley Rd Oil Co. drivers. Gold and silver four-year award; John Konz, Alex emblems were presented at a safe And even as they profit from the system, some believe they are andria, Wilbur L. Kattciman, Pincwpll Drive, and Albert J.

Koss- ty dinner at the Cincinnati duo, honoring 29 truck drivers from the company's Cincinnati, Colum ronbed by it. Take, for example, a dealer who sold 300 automobiles kopf, 103 W. Elder two-year to a leasing firm this year. bus, Dayton and Huntington, W. districts.

awards, and William Bloomneld, Uatavla Pike, Newtown, one-year, To Ret the deal, he had to sell One of the Cincinnati drivers, Awards for cumulative-year safe the cars at $100 over the price for Earl A. Merkle of 3744 Beekman driving records were presented to wnicti he was billed by the factory. received a gold jeweled emblem Alfred L. Tuttle, 1208 Wittekind 1 nis looks like a good gross profit 18 years; George W. Sprchor, for his no-accident record for the full 20 years the awards system has been in effect.

but the dealer's books show that in view of overhead he just about breaks even at $150 over the fac Alexandria, six years, and Wulter A. Schnitkor, 13 W. Mc- Ilarrv L. Crawford, Sun Oil Cin Micken five years. cinnati district manager, presented Guests at the dinner included tory price.

But since the machines for lease the awards to the local drivers, were extra cars, not counted in his commending them on their "distinguished service to highway safety." quota, he says he can handle them William Gorden, supervisor of motor equipment for Sun Ohio Valley region; Edgar M. Landry, Columbus district manager; Darwin W. Ferguson, Dayton district mana at $100 over and make a little Millard II. fooie. manager or money.

the Ohio Valley region, attended the dinner and congratulated the ger; David H. Durham, Hunting However, these automobiles or ones that other dealers had sold winners. He pointed out that dur ton district manager, and Mr. W. W.

Wright, general sales manager, Philadelphia. ing the last year, bunoco trucks traveled 684,246 miles in the Ohio Valley region alone. The 29 drivers continued their accident-free records to amass the equivalent of 192 years of driving without accident he said. Rapid Growth Cited At Anniversary Party Of Auto Supply Firm ObserV3n'ei A Ihei wap in Fred Hague, Philadelphia, motor for leasing cut down the potential individual sales in his area. The leased cars are used by salesmen who bought their own cars prewar and charged mileage to the firms for which they worked.

Now the firms buy the cars and assign them to salesmen. If the dealer had sold the cars directly to the salesmen, he would have given discounts, but not as much as he had to give to get the bulk order. In other words, he might have made $250 gross on each car instead of $100. transportation manager for the company, called tho records a great tribute to tne co-operative business of the Auto Supply efforts of all Sun Oil people. "Backing up the driver's caution and skill is equipment designed for New Recipe Book Included America's Favorite Automatic Deep-Fryer safe operation," he said.

lhc 1711 Race Cincinnati, is bringing additional felicitations following the recent open house celebration at the establishment. G. Earl Koch, President of the organization and cofounder with company has pioneered in safety ANOTHER problem Involves improvements, and every bunoco the people who once bought new cars every year. In some lines, it Ovar 100 (xcltlng ccipti for rfttp frying mtati, chlckn, lia food, paitryi baklnQ ootatoof, piti, mutfini, biicullii cooking toupi. his father, the late George W.

truck is subject to continuous in spection and maintenance by quail tied mechanics." Saft "Drain-Away" faucet eliminates dangerous hand pouring. The Fri-Well is economical, only 3 lbs. shortening needed, reusable many timet. In sparkling, durable metal finish. She'll costs $700 or more to make the Koch in 1920 declared at the open house festivities that through the change from a year-old car to a a wonderful gift! Mmmm-mm deep-fried and dee-licious foods! Hart's the gift of gifts tha sensational Dormeyer Fri-Well.

Serves up six big portions of browned-to-a-turn foods tutomatically! Thermostat control and Monotub heating through tides means quick, even frying, no scorching or burning. In factor Is the recent Increase freight rates. 32 years since the original location with square feet of floor new car. A big factor in this Is the In ittwi, chilli tltamtnf love tlit new cooking gttoblti, damn Since present prices were es riatea dollar. On a percentage space, the business has had three tablished manufacturers have ab sensation.

Sea you Dasis, a customer is no worse off btonchlng foodl for dp-friinj. relocations to larger quarters until the present occupancy of its mod 7 sorbed another substantial general paying $700 or $800 for a yearly Dormeyer dealer today. wage Increase. Average hourly cnange man ne was prewar in pay ern fireprpof facilities with 25,000 wage rates in the tire Industry have Increased from $1.84 in 1950 ing OlAI TO )4W. But he feels worse off.

and many who once traded every year ere square teet ot floor space. Mayor Carl W. Rich of Cincinnati who headed a roster of 1,200 invited guests representing leaders in public and judicial activities and to $2.10 in April, 1952. B. Goodrich holds no brief for high tire SEE THESE WONDERFUL DORMEYER GIFTS, TOO! prices, whenever lower prices are ust fied bv sound considerations, distributors, wholesalers and cus xenaing 10 trade every three years.

This is another problem that salesmanship has to lick. OTHER DEALERS complain that they are stymied on new car tomers of Auto Aero in the including lower production costs, vou may be sure that the company will deal fairly with its dealers automotive and aircraft fields commended the firm's management and employees for the growth. sales by the fact that they can't: and the public," the letter stated. Growth of a business establish move and iyia used cars in their own line. They will be helped, Jn: Rnnhe on this problem when credit I WO JOlll HUnKS ment's required square feet area more than la-fold in less than a third of a century is a signal credit Blender to the Cincinnati community and is a well-earned attainment for the Of 100-Car Club In Chevrolet Sales Two more retail representatives have climbed into the ultraexclu- demonstrated co-operation of man agement and employees whose amotions are eased.

L. L. COLBERT, President of Chrysler announced the retirement of D. S. Eddins.

for more than 17 years President of the company's Plymouth Division, in accordance with the Chrysler retirement program. Mr. Eddins, ho was 65 on April initiative and enterprise is thus visibly expressed," the Mayor said. P. L.

Myers, Vice President of sive ranks of salesmen who have sold the equivalent of 100 new automobiles year for a quarter A. A. was general chairman of the Open House Arrangements Committee which comprised all of 15, was born in Waco, Tex. He of a century. W.

E. Fish, General Sales Man the men in the company ager of the Chevrolet Motor Division, announced Herbert Restein joined Lhryler Corp. in December, 1933, as a member of the staff of K. T. Keller, then Vice President in charge of manufacturing and President of the Dodire Div Buffet lunch and refreshments Zabel of Reading, reached I wP'e Hurricane action hredi, grindt, liquefies, chops, pureea, puWeriiea, or mixei tn aecondi.

Hardened teel bladea, bi 32 oi. container, powerful, eealed-in motor Include new recipe book. A very (pedal gift Guaranteed. with entertainment supplied by In April, 1934, Mr. Eddins was as- itho 9n-vpar murk two of the Automatic toast timer auuree vour choice of llcht aoldan- Ace vvwarn, a magician and David Brinkmoeller, accordionist.

signed as Vice President and gen- i 8,090 salesmen emploved by Chev-eral manager and became Presi-rolct dealers who qualified for the brown or dark toait. Keeps toait 4 hot 'til wanted, wider welli allow I I 17! JQ195 The A. A. operations are cen dent $4Q50 COMPIETI in December of the same Includes tlictrle food grindtr, plus all othor acetnortM nd cook book at no oifr cottl 10-rocipo tutad ipvadi on dial selector. Finger-tip beater releaaa and portable mixin head.

Guaranteed. A wonderful giftl 100 and 50 Car Clubs In 1951. year. tered in Southern Ohio, Southeastern Indiana and the central por (Mr. Restein is on the sales staff Va AnHnr nnH ChrV- toeating of rollt, muffins, etc Beautiful latin chrome finish.

THERE IS no sound hasia nhni mith tion ot Kentucky to the Tennessee early reduction of tire prices, the he Morean'stern Chevrolet rdcr. HINTS FOR MOTORISTS a. i. uuuurji-n ioia us Corp. previously only Ben Berlin dealers in a letter.

"Tire prices tne Vit circle Motor are determined by production, Baltimore, had held a 23-year costs which are mainly deter- 100.Car Club membership. Last mined by the price principal raw vpar Mr Bprlin became a 26.year materials and labor, it said. Jman, according to just completed tan Be Controlled: Did you know that the speed of the wind tablished November 1, 1950, havej Of 6,415 salesmen who made shield wiper can be regulated? If remained unchanged, although Lu. every mifor i em of cost, fxcepti. b.ram.

for the first fast and usually noisily a crude rubber, is as nigh or nigher I timp The g73 enrolImpnt jn few clockwise turns on the control the 50-Car Club included 702 new-, button will reduce its speed, comers. I Ulan wncu JJI uarilL Ul H-tTS nnc made. "Crude rubber," the company said, "is no longer an important cost factor except in large-size truck tires. Lower prices for crude To qualify for the honorary In Strange Cities: "Squares" Chevrolet clubs a salesman must! and "circles'' surrounding parks in accumulate over a calendar yearstrange cities are troublesome to in the Far rift i. 200 points based on new and used many motor travelers.

Assuming Vr finuH (n nd truck sales. The 50-Carithat they are one-way to the right em-'always is safe. J' Club includes only salesmen em Club includes only salesmen or more I by dealer with limited "Production costs of passenger isalc! Potential. Test Brake Often: There is no car tires, which contain 75 to 85! Vice Presidents Give Talks per cent American made rubber, are no longer greatly affected by the price of crude, or tree rubber. Production costs of tires cannot be reduced until man-made rubber and rayon, or both, are obtainable below present levels.

Another cost As Auto-Lite Dealers Meet d6w.NTOWN CAMP WASHINGTON ALLEN'S INC. AUTHORIZED APPLIANCE 132 Main Street SALES CO. BURTON FURNITURE CO. 2803 Avenu' Ml W. Sixth Street C4RTHAGE BUTLER BROTHERS C0.

MOUCH JEWELRY CO. 618 Race Street '200 Vine Street ALL CHECKER STORES CLIFTON Main Store i Court Race Su. ZENNI'S HARDWARE CO. FOLTZER'S ELECTRIC CITY 2626 Vin8 211 K. Fourth Street COLLEGE HILL CETZ-5 GREAT STORES BAUMER ft REDDERT Main Storei 7th Vine Sl.

Hamilton Avenue MAIN SUPPLY CO. ELMWOOD 312 Main Street 0 ft A HOME SUPPLY CO. McALPIN CO. 6300 Vine 13 E. Fourth Street FAIRMOUNT Sixth Race Street.

rjjRNITURE C0. ROLLMANS SONS CO. 1770 Westwood Avenue Fifth Vine Street. HARTWELL TEL-TEK APPLIANCE CO. CINCINNATI TELEVISION SALES 1900 Ireeman Ave.

AITLINTELE 83 Vine St. UPTOWN KENNEDY I1E1CHTS BEACON FURNITURE CO. KENNEDY HEIGHTS HOWE. CO. 1723 Vine Street 6fi03 Montgomery Road SOLWAY'S FURNITURE CO.

4 MARIEMONT 132 W. Elder Street MoCOLLUM ELECTRIC CO. Downtowns 131 W. Fifth Si. 3917 Oak Street BOND HILL MOHAWK BOND HILL HARDWARE CO.

AHLERS-FINKLER CO. 1223 California Ave. 2012 Mohawk Place WALTS RADIO ft TELEVISION BUCKY'S SERVICE 4926 Paddork Road 2150 Central Parkway M1LFOBD, OHIO FARM ft HOME CENTER KENTUCKY BELLE VUE SCHAUFELE.HDWE. CO. 341 Fairfield Avenue COVINGTON HERZOG JEWELRY CO.

806 Madison Avenue ZIMMER HARDWARE 537 Pike Street LATOMA LANOWEHR'S HARDWARE NEWPORT DINES FURNITURE CO. 913 Monmouth Street FINKLEMAN'S OEHERAL STORI Ninth Brighton Streets KENTUCKY SALES ft SERVICI 10th Saratoga Street MACEY'S JEWELRY CO. Eighth Mormiouth Strecti SILVER CROV1 D. D. FITZGERALD INDIANA AURORA CAMPBELL ELECTRIC CO.

Main Street R. JOHNSTON HOWE. Second Street PRICE HILL CADEN ELECTRIC CO. 3614 Warsaw Avenue LIGGET BROTHERS CO. 489 Elberon Avenue WESTERN HILLS RADIO 4921 Glcnway Avenue SHARONVILLE CLIFF HDWE.

ft PAINT CO. 119 S. Reading Rd. SILVERTON SILVERTON FURNITURE CO. 6900 Planficld Pike FICKE APPLIANCE CO.

6721 Belkenton Avenue ROSELAWN ROSELAWN HDWE. CO. 1737 Section Rd. HAMILTON, OHIO ARNOLDS FURNITURE ft APPLIANCE CO. 138 High Street SPOERLS HDWE.

CO. 161 High Street WALKER COMPANY 231 Court Street HARRISON, OHIO WESTERN AUTO STORE LOVELAND, OHIO GENTRY APPLIANCE CO. 102 Broadway MT. HEALTHY TRAPP'S APPLIANCE SHOP 7512 Hamilton Avenue NORTHSIDE ROGERS FURNITURE CO. 4010 Hamilton Avenue WILLIAM ft SMITH HDWE.

CO. 4017 Hamilton Avenue NORWOOD BEN'S BUDGET JEWELRY 4368 Montgomery Rd. NORWOOD FURNITURE APPLIANCE CO. 4109 Montgomery Rd. NORWOOD GAS ft ELECTRIC CO.

4650 Montgomery Rd. OAKLEY ALVIN JEWELRY CO. 3049 Madison Rd. CITY APPLIANCE 3100 Mudinon Rd. SCHLUETER HARDWARE 3112 Madison Rd.

PEEBLES CORNER PEEBLES GAS ft ELECTRIC CO. 785 E. McMillan Street TIERNEY APPLIANCE CO. 8 E. McMillan Street PLEASANT RIDGE PHIL STEWART ELECTRIC SHOP 6212 Montgomery Rd.

D. H. Kelly, Vice Chairman of the board, and J. B. Fenner, comptroller, Electric Auto-Lite Co.

Vice Presidents, headed a group of the Nashville Man Is Named To Harvester Track Post Appointment of H. V. Ruth as company's executives from Toledo; fjTj branch manager of International wno gpoke yesterday at an all-day Harvester truck department, i meeting of Auto-Lite distributors at the Hotel Alms. Acting as hosts to approximately 200 distributors from Southern Ohio. Northern Kentucky and (v a announced yesterday by H.

L. Mailender, District Manager. The branch it at 2901 Gilbert Ave. Mr. Ruth succeeds jWest Virginia were Harry u.

uaraner ana j. jl. inn, jriesiuciu and Vice President respectively of i (Gardner, 1847 Reading KELLY I'LXNEU central warehouse for Aut-Litc Newell, who in this area. The meeting launched assistant sales manager, respec been promoted to Auto-Lite's 1952 sales program tively, of the Auto-Lite Battery here. and J.

A. Shank and Clan assistant district manager at Boston. Mr. Ruth comes here from i i Other officials from the various nee Foster, manager and assist-divisions of Auto-Lite were: Leo ant manager respectively of the O'Laughlin, assistant sales man-parts and service division ager of the merchandising divi- The after-dinner speaker was sion; D. B.

Seem, advertising man-Prof. Clifford Ganus, head of the: ager: William Blank and Tomhijtory department of Harding when was H. V. RUTH branch manager. He has had a Jong experience In the merchant (Using ot trucks.

Birmingham, sales manager andjCollege, Searcy, Ark,.