Hickory Daily Record from Hickory, North Carolina • 12

PAGE TWELVE HICKORY DAILY RECORD HICKORY SATURDAY MARCH 21 1942 Nearly Thirty Percent loor Space Of Center Is Lobbies Lounges DISTINCT UNITS Experienced Personnel At Center Easter BEST WISHES to New Western GLOBE POSTER CORP ii Sound GRAND OPENING! Western North inest Theatre 6:15 MONDAY Keeping Pace With The Progress Of Hickory! CHARLOTTE era in tentertainment dawns with Best Wishes TO THE OWNERS AND MANAGEMENT Congratulations THE HAVING INSTALLED stage entertainment or Your Comfort and Enjoyment CARRIER AIR CONDITIONING Residential and Commercial COOLING HEATING enier enier the Paramount was a blaze in the the Saturday 9:45 A AU Prices Include Defense Tax EACH WITH UNIQUE OBJECT DOORS OPEN DAILY 12:45 Mirrorphonic Sound dOTTY DORSEr SWINGS! Admissions Regular Modern Innovations are responsible' our i we A (Bill) Taylor Southeastern Representative Decorative Treat ment Blends With Whole Theatre one enters the stairway lobby or foyer which is beautifully dec orated and lighted with a brillancy of colors and from which one en ters either the auditorium proper or ascends the beautiful stairs to the mezzanine floor is to be found still another restful lounge richly car peted and finished in addition to the ladies cosmetic room and the lounge which are warmly lighted and beautifully decorated Remarkable new Western Elec tric Mirrophonic sound equipment with the latest outstanding im provement has been installed in the new Center theatre and according to expectations the reproduction of sound in that theatre will con tribute greatly to the motion pic ture entertainment manager Henry Brown thinks Mirrophonic is the definite ful fillment of a scientific ideal Moviegoers who remember the first so called can re member how were the talk ing voices the singing voices and the sound effects There were many who confidently predicted that pictures never would get because of the enormous technical difficulties that stood in the way of reproducing faithfully 1 overtones that go to make up the naturalness of a sound as it is heard by the ear Constant improvement in the technique of sound reproduction in the 10 years since Western Electric first gave those primitive to the industry have gone far to remove that early prejudice and to prove how wrong those early predictions could be 1 Development of what Is now Known as Mirropnonic makes it possible to say that the true potentialities of natural living sound reprodv 'jon has been real'zed Wes "Electric is said to have brought sound reproduction to such a stage of perfection that audiences can for the first time actually experience the full emo tional effects of sound as it is 7 originally produced One of the highly important fea tures of Mirrophonic is that it eliminates completely one of the major problems that has beset mo tion picture patrons and theatre owners in the past namely the guest of seats and seats The new design of the horn elements which somewhat resemble a honeycomb projects an even completely balanced sound to every part of the house Mirrophonic it is declared not only brings a living quality to the singing and speaking voices but faithfully reproduces in all their original tonal values every sound In addition to the very latest and best sound reproducing equip ment sound in the Center will be of outstanding quality also because it was constructed especially for talk ing pictures The entire wall and ceiling areas of the auditorium have been treated with a special acoustic plaster 113 115 Hanover St Baltimore Md rom his sanctum in back of the stage of the new Center theatre an expert will dis prove Mark observance that although everybody talks about the weather no one does any thing about it beautiful new Center is the only theatre in this section of the State with this modern cool ing equipment according to Man ager Henry Brown The exhilarat ing cleanliness washed and cool er air is no oddity but the recent developments in air conditioning which have been incorporated into the construction of the new Cen ter theatre permit new comfort and healthfulness he explained today Every three minutes the air in the auditorium will be changed and so silently and gently that there will be no sound no draft to in dicate that the gigantic condition ing mechanicism is functioning The conditioning system is located in three separate but connecting rooms Thirty seven million two hundred thousand cubic feet of air will be circulated over 24 hours In the Summer the de humidifier will remove or wring 35 million grains of moisture from the air every 24 hours Refrigeration equipment has been installed to produce the effect of 158400 pounds of melted ice every 24 hours her back In invisible Ink has Ideas on tracking down the real spy which do not meet with approval The picture is hilarious ly funny In the cast also are Ro land Young Albert Dekker Mar garet Hayes all of whom give ex cellent performances Paulette Goddard gets what for from co star Ray Milland in their new Paramount comedy thriller Lady Has which comes to the Center Theatre as the Easter attraction Paulette a reporter mistaken far a spy with stolen Navy plans drawn on Sometimes somewhere a cour ageous heart yearns for a chance to join the happy group of theatre goers and enjoy like them a sound picture the pleasure of which is denied them through defects in hearing There was a day when the silent movies meant much to them for that was the day when dialogue was flashed on the screen and sight was the only requirement for full The system utilizes reon as a refrigerant and the entire appli cation is complete and modern in its design utilizing the latest fea tures of air conditioning and de signing A new type of condenser is used which utilizes practically no water ilters are provided for cleaning the air Approximately 20000 pounds of sheet metal were used in building ducts to carry the air throughout the building The air conditioning system is constructed to avoid chill blasts and drafts As patrons enter the theatre they will notice scarcely any change from the outside temperature As they move into the theatre the air about them in Summer will become gradually cooler and by the time they reach the fully cool audi torium they will be prepared to enjoy the mountain fresh atmos phere completely In the Winter the air is cleaned heated and circulated to provide an even temperature throughout the building The system is also equipped with controlling instruments which maintain the air at a temperature and humidity constant with out side temperature and healthful con ditions Rettv Hutton Beth lane Rhodes Veil EricUson for the are for the use of those with defective Cary Grant did his first enter taining in this country on stilts he stomped up and down the Coney Island Boardwalk adver tising an amusement concession OPENING ATTRACTION Doors Open 6:15 MONDAY Manager Brown Says Center Has Best et AIDS PROVIDED DEA PERSONS hearing To these seats are at tached apparatus giving the patron the choice of either bone or air conductors Volume controls are convenient leaving It to the individ ual to meet his own requirement Small and compact head bands are Persons desirous of such service need only to apply at the box office or to the doorman and ushers wil promptly escort them to one of these specially equipped seats Commercial and Theatrical Poster Printers DOROTHY WHiiAM annit LAMOURHOLDEN BRACKEN JIMMY DORSEY and his ORCHESTRA I sittfiet DOB EBERLY and NELEN O'CONNELL understanding Then came the and with them pictures were no more comprehensible un less the art of lip reading had been mastered It was a day of gladness to manybut just the opposite to few The new Center has provide that very emergency within center of the big auditorium eight especially equipped seats Since nobody knows in this un certain war how soon the Hickory area may be the target of an enemy air raid the personnel of the new Center theatre is ready for fast efficient action during any emer gency All the employes have' been thoroughly drilled in the proper steps to take if there is a sudden blackout in either a practice or an actual attack They are prepared to assist the audience to safe places evacuating the building if necessary In case of fire the procedure would be about the same Not long age in fact the ushers had to face sucn a situation at theatre when there a nearby building "We feel that we for the safetv of says Manager Henry Brown are not asleep on the Though they hope of course it will never be necessary to direct the public out of the theatre the ushers and doormen and cashiers always are happy to direct the public inside This is done with courtesy and efficiency resulting from consider able experience for the employes have been at the Paramount from one to three years Each month they have a meeting to discuss matters relating to the management of the theatre they Once upon a time as the story books say lobbies were things in hotels not in theatres Any up and coming theatre manager twen ty five years ago couldn't see the need for any space devoted to lob bies and lounges As a result patrons waited outside playthings of the wind rain sun or snow or Jammed uncomfortably against the back row of seats By contrast nearly thirty per cent of the floor space of the new theatre is devoted to lobbies and lounges The significance of such generous consideration for the com fort of patrons is driven home by the realization that the space de voted to lobbies and lounges and foyer is nearly as large as the mag nificent auditorium which is the theatre proper The beauty the luxury the architecture and color scheme of the new Center overflow through the spacious lobbies clear to the sidewalk curb The lobby space in the new Center is divided in to distinct units each with its own decorative treatment and purpose The instant one steps under the light studded marquee he is in the theatre for the spacious glass cases to each side with their unique dis plays are virtually a show in them selves Upon entering the theatre Is the box office lobby with its Terrazzo flooring laid in an intricate colorful pattern Upon walking through this lobby The event all Hickory has breath lessly awaited! At last its modern beauty will be revealed and a new New Center Cooling Plant Disproves Plaint the inauguration of THEATRE Carrier Air Conditipning Hard of Hearing Aida luoreacent Lighting Brenkert Projectora loating Comfort Seata Monday Tuesday and Wednesday Mat 28c Night 83c Thursday riday and Saturday Mat 22c Night 28c Children 4 yrs to 12 Yra 10c Alwavs also aid in the war effort by buying defense stamps Some already ftiye saved enough stamps to exchange for bonds At the booth of both the Paramount and the Park cus tomers are enabled to take their change in defense stamps this policy will be continued at the Cen ter Miss Beatrice Keener is the man secretary as well as cashier and Miss Virginia Rhodes also Is a cashier Elbert Gurley is as sistant manager rank Miller is the doorman and Laurie Joe Deal assistant Harold Yoder William Smith and Lester Key are ushers Peterman is one of the projectionists and the other Neal Walters has been at the Para mount even since it was opened in the all of 1934 So he Is the of the force Among the colored employes Vera James Is maid and doorman while Booker Reinhardt and Clyde Shade are porters Of Center To Protect Audience In Emergency ON YOUR Southern Premier REPRODUCTION SOUND BIG ME PROBLEM Designed for your comfort and pleasure the new Center Theatre is a restful haven for leisure hours drawing together young and old and presenting the finest in screen and iM I 1 I 'J" I 1 8 'Xx 1 I 1'1 ffo? KI I 1 i i I I 1 1 I V' 1 I I JI I ii 1 Bi it li I 1 II I II liB S' 1 1 Opening Attraction gSK and gK SOUTHERN PREMIER Page Co DOROTHY UMOUR WILLIAM HULDEN Iw A K011 rpapkeh ri JIMMY I I fl i jAUUnULl MS8MaW7BI ond his fl fl fl r'" I I BBBB wvKvntaiKA mm BOB EBERLY and ar i THEATRE helehohiieii 'ray Bl 1 11 I BBSgg W1M i eaturettes WALT DISNEY CARTOON "PLUTO W' Latest CENTER News B' IBBB 'i 'BBBBa a bb 1 A i J'" fl 1 1 1 I II 7 'v its 1.