The Cincinnati Enquirer from Cincinnati, Ohio • 86

2 SECTION FOUR THE ENQUIRER, CINCINNATI, SUNDAY, AUGUST 19, 1928 American cars exported and today command a position of leadership." DOWN THE ROAD-THE CREPE HANGER. ITUDEBAKER SALES INCREASE For the eleventh consecutive month Studebaker sales have shown an increase over the corresponding month of the year previous, according to an announcement by the Studebaker an outstanding gain over the previous month, the total shipments for the first seven months exceeding that of any previous period. "This year marks the most successful year for Willys-Overland In the foreign markets," John N. Willys, President of the John N. Willys Export Corporation, said.

"Although Willys-Overland products have for years enjoyed a fine acceptance overseas, the present year's business is outstanding and far exceeds that of any other year." Corporation of America, today. Retail deliveries for July were 40 per cent greater than in July, 1927, and sales for the last 10 days of the month were the largest of any similar period in the history of the company. While Studebaker business has been steadily increasing during the past 11 months, officials consider the July record especially noteworthy. Reports received from dealers throughout the -REEVES LOOKS SIX MOXTHS country show an Increasing demand IABEAD. Looking forward to active markets In the motor trade during 'the last half of 1928.

Alfred Reeves, of foreign trade, which is a mark of prosperity not only abroad but. also in Industry here. This total represents nearly 19 per cent of American automobile output. "Installment buying has been placed on a sound basis. Whereas formerly three quarters of the cars were sold for the new Studebaker and Erskine models, many dealers recording the largest July sales in their history.

The President Eight Sedan at $1,685, and the new Erskine at $860, have been leaders of the new Studebaker line since its introduction last I general manager of the National Au itcmobile Chamber of Commerce, ex TWELFTH TO TENTH PLACE With an Increase in production and shipments In July of 24 per cent over July of last year, Durant Motors continues to progress with amazing rapidity. Sales are keeping up with production, as shown by the registration returns from all states of the Union. These returns show that In the month of Juno Durant sales Jumped from twelfth to tenth place, and for the first six months have shown an increase of over 20 per cent more than the first half of last year. In remarking on the great forward stride made by this company, T. S.

Johnston, assistant to W. C. Durant, says that the gains made are presses the view that this year will one of the best which the Industry on time this figure has dropped to enjoyed. In his mia-year staie rfiljnt of conditions in the automobile THE DUMBDORA WHO CRAB5 THE Jl PARTY BECAUSE SHE'S tfr, MWUJ TOO DOLLED UP TO WW ANYTHING. 'Qf fL JJ1 iadustry.

VThe first six months of 1528 re cvrded a production of 2,326,877, be month. The new President offers 109 horsepower, SO-mlle-an-hour performance, and unprecedented riding comfort brought about through the use of ball-bearing spring shackles. The lengthened wheelbase of the new Erskine Six, the larger body and added refinements have been an Important factor in the July Increase. Officials believe that when the August figures have been compiled, ins second only to the former high ttal of 2,483,463 for the first half of IJJ6. Mr.

Reeves points out that this volume of business has given the in 60 per cent. The difference represents the marginal number of dubious risks. With these risks eliminated the burden of repossessed cars is done away with, the manufacturer and the dealer are in a sounder financial position and the industry is spared the cost involved in such operations. "The strong first half of the year has given employment not only to automobile factories but to approximately 3,000,000 additional workers in allied lines. This in turn has stimulated retail trade and has helped to strengthen the entire cycle of business with results which should prove favorable for the coming months." dustry a running start which may result In a record year and at least in-alires a highly prosperous condition of an exceedingly healthy nature, there having been no forcing of cars He points to the popularity of new Studebaker will have completed a run year in which sales for each month were greater than the same month the year before.

oii dealers or other high-hand meth ijbdels, the strong position of dealers, activity in the used car field and tfte stepping up of Ford output as faetors of prosperity for the next six ods of distribution; in fact, the Durant factory has been hard pressed to supply the demand. The outlook for the remainder of the year is exceedingly bright, and it is predicted that still greater gains ninths. Even July held strong In produc will be made by this company, as with an estimated total of TWO NEW MODELS Graham-Paige has announced the addition of two handsome bodies of unusual type, a five-passenger coupe and a two-door phaeton, to its line of four-speed models. The five-passenger coupe appears on the Graham-ralge eight and the 29-inch wheelbase six, priced respectively at $2,385 and $2,085. The two-door phaeton is of 00, which is almost equal to Juno universal acceptance has been given the-Durant line.

Production during the summer months FOREIGN TRADE PICKS IT. Overseas buyers are finding Ameri usually shows a marked seasonal Hut this year the pace has con ItELINIlVa THE BRAKES When can motor cars at even double American prices the best values in tinued at very neurly the same pro portions as this spring. In fact, pro the world," says J. S. Draper, general automobile brake linings were applied with split rivets by hand as in duction for this season of the year export manager of the Hudson Motor at a record pace.

Car Company. fered on the 119-Inch and 114-inch sixes at 11,745 and 11.435. In addition a seven-passenger phaeton has been added, at $2,410 on the eight and $2,110 on the 129-inch of the best indications of 'Despite high ocean freights, ad verse propaganda and prejudices and even hostile tariff laws at many fundamentally sound business conditions," says Mr. Reeves, "is to be found in the prosperity in the light each side, serve as the entrance to points, American-built cars are increasingly dominating the world markets through sheer unmatched both front and rear seats. The front seat is divided and either half may be folded forward, giving easy access to the rear passenger compartment.

value. 'So rapidly Is the foreign field de by the light when he turns it on. This rule reveals the exacting qualities of the Japanese laws. "The bulb horn, long extinct in the United States, still holds sway in Japan because it is required by law. A car owner may have as many electric horns as he wants, but he must also have a bulb horn on his car, In case something should happen to the ourrent operating, the electric veloping that Hudson-Essex will actually ship a greater number of cars export this year than the company former days, it was necessary to ad-Just the bands to a point where they would stop the car and then burn them by several hundred miles of running in service.

Then it was necessary for car owners to return to the service station for a second adjustment. Today this is changed, G. Earl Koch, manager of the Auto Brake Service Company, says. Brake linings now are applied with tubular brass or aluminum rivets, countersunk into the lining, which ia "burned in" by the mechanic who installs the Job and when the car leaves the station it is not necessary to return for an adjustment until the car has traveled several thousand miles and the band has become worn through ordinary service. sengers, since It is said to have been passed because an altercation between two passengers in an unlighted hire car resulted in the death of one, it no doubt performs what its nickname suggests.

Another motor law peculiar to Japan requires all cars to be equipped with mud splashers in wet weather. The great number of narrow dirt roads makes this precaution necessary if pedestrians are to avoid being spattered with mud. "The laws sometimes interfere with the -convenience of driving," the Studebaker representative said. "Take for example the regulation governing the tall light switch. The switch operating the rear light must be located on the rear of the car, which makes it necessary for the driver to stand ledo manufacturer are also experiencing the greatest buying demand ever registered in the foreign markets of the world.

A new all-time record was established for Willys-Overland in the export field in July, when 5,556 Whippets and Willys-Knight sixes were shipped from the Toledo plant to the foreign markets, an increase of 165 per cent over the same month of last year. Since the first of the year, when the drastic price cuts on the Whippet four were announced, the sales volume in the foreign markets spurted upward in the same proportion as in the domestic market, it was said. This buying demand has continued unabajed with each month, showing built all together in 1913. Although the expenses of freight, crating, taxes and customs charges often exceed the cost of the finished car in Detroit, the American-built car is still a better buy for quality and price than the six. The new five-passenger coupe, while seating one more passenger than the usual car of this type, conforms to the accepted coupo lines.

Its extra capacity is gained through the use of a full-width rear seat for three passengers and a divided, front seat for two. Aft of the inclosure is the typical coupe deck, gracefully sweeping in its lines, concealing a spacious luggage compartment. A folding trunk rack also is provided. The two-door phaeton is a distinct departure from the usual practice, having been designed especially for those who, though partial to the sports roadster type, desire a car having space for four passengers In any weather, instead of a rumble seat arrangement. The new body type possesses the dressiness of the roadster, while affording plenty of tonneau room for four passengers.

The top may be folded back readily, as on the usual roadster. Doors of unusual width, one on ear field. When the mass of people Kve money to buy that means prosperity all along the line. It is encouraging to note that the four cars In- the lowest price range, namely Ffrrd, Chevrolet, Overland and Durant Pour, have all reported exceptionally fine business this year. The low-priced field has always been the educator, tfce trade missionary, for cars in the higher price range.

The mass of buyers have purchased the lowest cost transportation as their first car and have then advanced as customers for larger vehicles. "tieaders In the Industry believe that trade will continue strong throughout the year. Ford's total will mount rapidly, as he Is Just beginning to get back to normal production. This will have a marked effect on the size of the totals for the last half of the year. "The purchase of 86,000 United States designed automobiles in other countries during the month of 'May is an Index of the growth motor products of any other country.

"If Hudson figures ae typical, ten DEMAND IN FOREIGN COUNTRIES With Whippet fours and sixes and WIlLys-Knlght sixes showing the greatest domestic sales volume this year in the history of the company, executives of the John N. Willys Export Corporation declare that in the export field the products of the To TRAFFIC ItlTLES IX JAPAN Japan looks to America for her automobiles but not for laws regulating their safe operation. Nipponese legislators prefer to make their own traffic rules. One of the most peculiar of these regulations, according to B. Lydon, special representative for the Studebaker Corporation of America in the Far East, is what is known as the "anti-necking lamp" law.

This law requires that all cars be equipped with dome lamps, which must be lighted when the car is driven at night. Americans would look askance at a touring car driven down the street In the evening with a dome light brightly shining but it is no novelty in Tokyo. While the "anti-necking lamp" law is aimed to safeguard pas- people will buy motor cars today in oversea lands to one who could afford this luxury ten years ago, largely be Continued Page 4, Section 6. cause of the American efficiency In large-scale production. "This export market helps the American buyer, for the added volume makes possible lower prices to him.

"Today In the British Isles Essex leads all American cars in sales. Hudson-Essex were among the earliest of JV In jvl JH) POWER SPEED BE A lITAND ECONOMY New Series 68 Five-Passenger Sedan New Series 78 Five I I 1 Passenger Sedan The New Series 68 and 78 are now on display in our salesroom Straight-eight performance at six cylinder prices AFTER you look at these two new Marmon xl straight-eights you, too, will think, "What more could there parts radiator, lamps, etc.7 so that they retain, their fine lustre without necessity of polishing. Those who look for performance will surely discover it in abundant measure. Both of these new Marmons are straight-eights, now with even greater smoothness and flexibility. Top speed, 65 to 75 miles per hour in the "68 75 to 80 in the "78." Those who look for easy riding will find this famous Marmon quality even further developed.

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