The Cincinnati Enquirer from Cincinnati, Ohio • 27

A. A 1 I. i 1 i LJ V-l THE CINCINNATI ENQUIRER SUNDAY MORNING, JUNE 9, 1940 fin I I i i I'. ji car requires certain Oil Company are distributors fo- stood by comparing it to the dou MOTOR OIL CLINIC HELD. SALES CONTEST IS ON.

if it is to Keep working smoothly Good Luck gasoline, motor oils, and lubricants in Greater Cincinnati. ble-boiler cooking pot in every kitchen. This pot cooks without scorching food, and the Mercury PRODUCTION For Defense Fanciful and economically. "There is a great difference between the old-time automobile sbop which would do, to the best of its Process refines oil without excess heat. Consequently, Sunoco Mer Dealers And Attendants See Series Of Novel Tests.

The length which motor oil marketers go to improve their product and acquaint their outlets with facts is emphasized in the motor oil clinic being conducted by the Sun Oil Company at its Cincinnati limited ability, the things which the owner asked and the modern serv Cash Bonuses Are To Ba Given In June And July. An extensive sales contest to run through June and July was launched in Cincinnati last Wednesday by the Ford Motor Car Company. Approximately 450 dealers and salesmen heard plans for the contest NEW TWO-TONE DODGE First showing of a new Dodge model, in which a novel two-tone motif is carried out in an. attractive manner, is now being made by Dodge dealers of this city. The new two-tone Dodge is a four-door sedan finished in color combinations in which the body appears in a lighter hue while cury Made Oil is a wholly-distilled pure lubricant." NEW LIGHT'S PURPOSE.

That low-candlcpower bulb which burns in front of the driver may need explanation. If the driver ice station in which cars receive attention of utmost precision. "The work of the up-to-date service man is through and dependable. He uses the correct lubricants for engine, transmission and rear axle. As Auto Industry Follows Brisk, Steady Pace.

branch. According to W. Foster, local REAL WAGES IN MOTOR IN manager, invited dealers ana at outlined by B. W. Burroughs, Cincinnati branch manager, at 'the Hotel Gibson.

H. A. Schuetz, assistant to Burroughs, welcomed the dealers and salesmen. They an radiator, hood, fenders, and slone! He checks the cooling system, t'is tendants from service stations in has any trouble figuring out its electric equipment, the fuel system, guards are done in a harmonizing the ignition and all other vital aarKer snade. nounced that awards would be in Arms Orders Not Out Of Rumor Stage 50,000 Engines Means Only 3 Per Cent Stepup.

three states see a most interesting demonstration of the staying powers of Sunoco mercury-made oil. Eight different tests are made by function, let him know that it is his guide to which of the headlight beams is in use. When the light is parts. All these things are done The belt molding of the new according to factory instructions Dodge is of a distinctive character, the form of cash bonuses on sales of Ford cars and trucks and on Mercury passenger cars. and standards, by mechanics whoiDeing a wide, smootn, poiistiea on, it testifies that the "long range'' DUSTRY Average weekly wages paid automobile factory workers went further in buying goods and services in 1939 than in any prior year in the history of the motor industry.

The weekly pay check of the average automobile worker had a purchasing power that was at an all-time high mark of 121.3 (1929100). This figure was 11 per cent above 1938. These figures of real wages are by means of embossed belt mouldings sweeping in a curve from the hood line to the center of the rear fenders. The car has a 126-inch wheel-base and is powered by the series 70 Buick valve-in-head, straight eight engine developing 141 horsepower at 3,600 r. p.

m. Downdraft aerobat carburetion with fully automatic starting and engine control are features. The striking lines are enhanced by unusual treatment of upholstering and interior trim and attractive dual paint combination that takes full advantage of the stream beam is burning. Its use was dic know the car and have the special tools with which the work is done most efficiently and in the shortest time. various types of machines and instruments which prove up the efficiency of this oil under the most severe pressure.

W. J. Hennessey of the technical division of the Sun Oil Company of Philadelphia, and A. A. Burn, in chromium strip extending from the side of the hood to, and completely around, the rear contours of the body.

Outside windshield moldings and the horizontal strip dividing the radiator grilles are of chromium. Inside door trim panels are lined "The car owner who makes a tated by the fact that, with foot control of the headlights, drivers found some confusion in determining just what the headlights were doing, CLEAN FENDERS. practice of having his car gone over at intervals say once a month is as wise as he who has himself ex charge of the technical staff of the Western Division of the company, with double stainless steel bars; amined now and then by his phy ABOUT BATTERY POWERp The engine that is powerful whan in operation also is powerful in Its resistance to the battel when the latter is used to crank it for starting. Manufacturers have met this situation by using batteries of higher power. It is up to the car owner, however, to keep the battery charged up to full capacity just as it always has been.

His failure to do so is a more signal failure than in the past when weak batteries had weaker engines to deal ihrnmillm V. i 1 I nr. are conducting this clinic. Classes are held each evening from 7:30 to lined characteristics of the car. sician.

The car, like the numani mC machine, lasts lonsrer and Derforms wlnSa and the rear quater frames, hotter, whon irprf in nrrW nn thetoth inside and out, The joints be 9:30 o'clock, and will continuo until June 15, winding up a three weeks' demonstration. basis of regular Hand-built seat and seat back upholstery is of smoothly finished gray panelled leather with red piping, while door and cockpit walls based on the United States Bureau of Labor Statistics indices of employment and pay rolls in the automobile industry and on a special index prepared by the bureau which measures the cost of living in automobile cities. Average hourly earnings in the automobile industry were 92.8 cents per hour, the highest ever reached for any one year. Meanwhile, cost of living in automobile cities de tween fenders and body are beaded with plated stainless steel. The wheel equipment includes white- Heavy suds still are the most effective means of cleansing the under parts of the car's fenders.

Suds can be made by dissolving two pounds of soap in a gallon of water. It is well thoroughly to rinse the parts afterward to prevent any damage to the surface by "Even before the high compres wall tires and chromium wheel BY WILLIAM C. CALLAHAN, fecial dispatch to tab s.ncujibeb. Detroit, June 8 Despite the national interest that has been centered on this city as the keystone in the national-defense program, the automotive industry continued Its normal way last week. So far defense orders have not progressed beyond the rumor stage and there Is little credence to be placed in the various reports of what companies are to make this or that.

Naturally, under present conditions a number of companies have been engaged on educational orders and others have gone in for a certain degree of development work without awaiting instructions from government agencies. Late last week, howeve no confirmation of definite orders with automotive and driver's compartment kick panels are in harmonizing top grain red leather. sion motor was introduced, the entire oil industry became conscious of these requirements, and the Sun Oil Company instructed its engineering department to forget all the soap solution, A liberal flush This attractive two-tone effect in ing with a hose will accomplish clined slightly from immediately upholstering matches the body paint combination which is red known methods of refining motor oils," said W. P. Foster.

preceding years. this end. Do not have too much pressure on the hose. WILL LAUNCH UNUSUAL ADVERTISING CAMPAIGN The Ohio River Refining and Terminal Company, Cincinnati, Ohio, has announced the appointment of The Keelor and Stites Company, Carew Tower, as advertising counsel. Plans for featuring the new improved Good Luck Gasoline in unusual and dramatic newspaper campaign of direct interest to local motorists are now being concluded, and the first of a dominant series As automobile production rose JUST WHAT IT MEANS.

into the skid" is an expression that is not quite clear" to ninny drivers. It should not be difficult to understand, however. To steer into the skid means to swing the front wheels in the direction which the rear wheels are sliding; Then they started all over again from the preceding year, weekly in discovering a method that would rings and disks. "You know," said C. E.

Sering, Cincinnati Regional manager of the Dodge Division, in speaking of the new two-tone Dodge, "a car like that is a good deal like a lady's new evening dress. No matter how much a man tries to describe its dazzling style and beauty, its intriguing color effects, the quickness with which it catches the onlooker's attention words will not create its true picture. You have to see it with your own eyes. That's what a woman does every time. dividual eai nings in 1939 jumped to produce an oil which would be free- IMPROVING ECONOMY.

New plugs are a way to Improved the highest figure of the decade $31.23. flowing in large quantities. The result was Mercury-Made Motor Oil an oil which is refined not by direct flame, but by the steam or vapor of mercury. The volume of employment and pay rolls also experienced sizable gasoline mileage in most of those cases in which the owner of an older car is convinced the vehicle is hopeless from the standpoint of economical operation. to the right if the car Is slewing in that direction, and vice versa.

It tends to swing the car back into a straight line. of newspaper advertisements will appear this month. The Hall-Rat- gains from the previous year. Dur termann Oil Company and Eureka This process can best be under ing 1939, an average of 394,000 workers were on the pay rolls, 29 per cent more than in 1938. Weekly and silver gray, red being used on the body belt moulding, the cowl and center hood plateau, center grille strip and on the narrow strip above the body line to the rear of the passenger compartment.

The coupe has five passenger capacity with an adjustable rear seat for greater leg room. The front seat, which is approximately five feet wide, has ample space for three passengers and likewise is adjustable fore and aft. The automatically operated top is actuated by a vacuum mechanism controlled from a push button located on the instrument panel. It is positive in action and of sufficient power easily to handle the specially designed top of heavy weight gray top material. pay rolls rose to $12,303,000, up 41 per cent from the previous year.

MERCURY ECONOMY RUNS Final results of a series of nation wide economy runs, announced by the Ford Motor Company last week, show that an average gasoline mileage of 20.83 miles per gallon was established by a group of 34 Mercury cars in tours equal to a distance of more than four times around the world at the equator. The tests were conducted throughout the United States and the cars negotiated a total of 112,206 miles plants could be obtained. Packard is working on marine motors for patrol boats, but it is generally held that no aircraft engine releases will be made until army and navy experts decide fully upon what types they will require. It is generally held here that production work on defense materials will not seriously interfere with automobile production. It is pointed out that at present the automotive Industry produces about 20,000 automobile engines daily and that the program for aviation would mean an increase of only about 3 per cent in engine output to meet the demand for 50,000 planes a year, even if we averaged three engines to each plane.

It is also felt that there will be no serious difficulty in machine-tool plants, since in order to reach heavy volume production a high degree of standardization would be required, and thus there would be over every kind of road, encounter HEAVY TOURIST TRAVEL Throughout the United States in 1940 the suggestion is more than ever to "See America First," and with the majority of the hundreds of thousands who will soon start out, an automobile will provide the transportation, according to D. E. Ralston, Oldsmobile'g general sales manager. "With tourists barred from holidays in Europe it is estimated by leading bureaus that Americans will vacation at home this year and the coming season will establish a new high in tourist volume," said Ralston. "Two world's fairs, one in New York and the other in San Francisco, will again bid for patronage," he added, "and elaborate additions and attractions at both fairs will stimulate consider ing that included everything from snow, ice, mud and rain to bright sunshine.

Traffic conditions varied from snail's pace, big city traffic jams to the freedom of open roads. During these runs, the cars visited 2,456 different centers ranging from small rural communities to the largest cities. The widespread interest which the tests attracted is evidenced by the fact that 1,496 Governors, Mayors and public offi able interest. Early reservations to A TIIIS IS BUICKS W6flCTYEAR3i nff YES sir, what you're looking at is iS I the biggest-selling Buick of all yifeil time which, in times like these, is ftfjQf certain proof that here's the best tt JJ Llf built Buick of all time. 'ssmi jjj, fj But why just look at it? Whynottryit? gs tf Why not go find out what this car's mJl" Jjj got that has made more people buy Buick this year than even back in the 'll-ig aI pJ! easy-money days of the twenties? See what there is about that big, fj See what there is about that big, state and national parks in all sections of the country have caused preparations for the biggest travel volume in history.

"Competition is keen, too, for the flow of American tourists to other countries of the Western Hemi sphere. Mexico has conducted a biisk campaign to induce motorists from this country to view the southern scenic wonders while an equally attractive presentation has been made by Canada to inspect its lures. cials affixed their signatures to the official log books in which interesting episodes of each trip were recorded. The purpose of the test runs was to determine the operating efficiency of the car under widely varying road, weather, and traffic conditions. One car from each of the 34 Ford Motor Company branches was driven over a route embracing the territory served by that particular branch.

NEW MAGNAFLUX INSTALLED A newly developed Magnaflux unique electrical device that employs minute iron filings to seek out metallurgical flaws was installed in the Cadillac-LeSalle laboratory last week. First of its kind in the industry, the machine is more powerful and more efficient than previous similar instruments. The entire examination of an automobile part can now be performed with one setting. In operation an automobile part is first clamped between positive and negative plates of the machine and thus becomes part of a magnetic circuit. A solution of iron fil Motor cars of today offer strong inducements for touring.

Progress made in car comfort such as Olds- mobile's improved quadri-coil spring ing and four-way stabilization, knee-action wheels, by deep, restful, well- upholstered seat cushions and scores w. auuinouai ieaiures manes travel to even the most remote sections possible with minimum fatigue. Higher speeds with greater safety than ever before permit increased mileage possibilities. While tourists will undoubtedlv establish new tourinjr records dur ing the coming months, automobiles will contribute to these records with the safest and most comfortable product the industry has ever ings is then poured over the part. Where no break in the continuity of the metal exists, the surface is A new half-ton delivery truck left clean-.

Where there is a disturbance in the magnetic circuit, however, as would be caused by an invisible flaw, the filings collect in opposition to the true polar flow. no problem of constant retooling to meet design changes. Once the lines were running smoothly heavy production of defense materials could be carried on without interfering seriously with our normal car output. Naturally, in addition to the demand for aircraft engines, there would be an equal demand for motorized ground units, but these probably would require less deviation from automotive practice than the aircraft units. There is a general confidence that the present threatened strike in General Motors plants can be settled early and peacefully.

Neither Bide is anxious to bring about a stoppage of plants in face of the national clamor for armaments plans to get under way smoothly. Both sides were still discussing their differences in a friendly fashion and there was every reason to hope for an early accord. From a union standpoint, this is not the most advantageous lime of year to call a strike with lines running toward the end of their 1940 model production. Then, too, they probably would hesitate to court public disapproval by strike action. The corporation's position is much the same in that it is anxious to avoid any delay in its 1941 plans, in order to be in complete readiness for any defense demands that may be made upon it.

Sales in May fell off perhaps more than seasonally, which can be attributed to some extent to the war scare of the last few weeks. Used car demand is down in sympathy with the drop in new car sales. On the other hand, there is a general feeling that sales of both new and used cars will increase when industrial activity is stepped tip in line with the greater expenditures for arms and equipment. Prices are likely to be higher if any change is made, due to the increased costs of both labor and materials. Production during the last week was estimated at 93,496 units, as compared with 62,808 the week before.

The increase was due to the fact that all plants returned to full schedule last week after working ashort week the week before. This was birthday week in Detroit, with the Pontiac Motor Division of General Motors celebrating its car at its plant in Pontiac. H. J. Klingler, general manager, pointed out that it had taken the division nine years to produce its first 1,000,000 cars, and that the second milestone had been reached at the end of six years.

Chrysler Corporation staged a combined birthday party and preview of its new engineering laboratories at its plant on Thursday. The corporation pointed out that in its 15 years of existence it had produced 8,037,956 cars and trucks, and created a total distributed wealth of $5,321,780,000. Another interesting fact was that the first Chrysler car which was produced in 1925 was priced at $1,526, while the much better car, which is both bigger and more powerful, was priced at $973 this year. especially designed for laundries, cleaners and dyers, florists, ahd other businesses with similar retail delivery problems, has been announced as one of the most recent additions to the comprehen EASIER GEAR SHIFTING Gear shifting on the 1940 Chryslers sive line of General Motors Trucks. has been made easy and positive by With a total interior canacitv of 290 cubic feet so big that a man hundred-plus horsepower Dynaflash straight-eight that gets people what it's like to have plenty-room all around and style that has the highway eyeing you.

You ought to know about the BuiCoil Springing ride it's not only gentle means of a new design of gearshift assembly and synrro-silent transmission. The housing of the gear shift levers is smaller and neater can stand up in the body this new model has a wheelbase of 113 mcnes and an extremely short over in appearance than ever before, and easy, but these soft steel coils eliminate a lot of fuss and care about lubrication. There are a lot of things here you all length for a truck of such large capacity. The unit has a body load space 112 inches long, 68 inches with the arm and knob plastic covered to match the steering wheel and instrument panel. An improved synchronized mech anism for second and high speeds contributes to better shifting.

Shifting into low and reverse also is easier because of the new pointing of the quiet, wide contact, angle This much will give you an idea: Current pricesf begin at $895 for the business coupe, delivered at Flint, Mich. Transportation based on rail rates, state and local taxes (if any), optional equipment and accessories are to be added. What the total amounts to is a surprisingly low figure for the best Buick we ever built and one your local Buick dealer will be tickled to show you. Prices subject to change without notice. cut, helical teeth.

Low and reverse SOME THINGS YOU CAN'T GET ANYWHERE EXCEPT IN BUICK have been strengthened by widening the tooth faces of the gears. The syncro-silcnt transmission ought to know about. No less than six dozen, in fact. And you ought to have the straight dope about prices prices that make this Buick the yardstick of up-to-the-minute car values. has all its controls leading from the side, which reduces transmission height and permits the lowering of the floor over the transmission to such a point that it is practically level throughout the driver's SWIFT AND THRIFTY DYNAFLASH VALVI IN HEAD STRAIGHT-EIGHT ENGINES POWER PLANTS ELECTRICALLY BALANCED AFTER ASSEMBLY COIL SPRINGS ALL AROUND PLUS TORQUE-TUBI DRIVE ORIGINAL SUPER-STREAMED STYLING PRESSURE-SEALED COOLING SYSTEM FORE-N-AFT DIRECTION SIGNAL WITH AUTOMATIC CUT-OFP 'BUICK SKILL, BUICK CRAFTSMANSHIP, BUICK VALUE NEW BCICK CONVERTIBLE Further development by Buick in the custom car field is seen with the completion of a specially con wide, and 68 inches high.

Advanced streamstyling marks this up-tc-the-moment 1940 GMC unit as Ideally designed for retail delivery use. With the characteristic GMC grille, sweeping fenders, graceful body contours, rear wheel covers, ample advertising space, and a generous use of chrome, this new half-ton GMC delivery fulfills every need of the delivery operator. The bucket-type driver's seat with swivel mounting offers real comfort and is adjustable both vertically and horizontally. For driving comfort, convenience, and construction features as well as for its unusually roomy Interior this new GMC truck with its GMC-built valve-in-head engine is a unit ideally suited to handling light bulky merchandise in door-to-door delivery service. SUMMER SERVICE HINT "If you are one of those who are somewhat careless in the matter of regular inspection and servicing of your automobile, you might take a tip from car owners who are out to get the full measure of the carefree service that has been built into their cars," says W.

R. Bamford, service director of the Dodge Division of Chrysler Corporation. "Now, for instance, is the time to change your car back from its winter condition to the proper condition for summer driving. This seasonal conditioning is very important. Unlike the human body which nature has provided with the structed Series 70 Roadmaster convertible coupe on a standard Buick chassis with body by Brunn.

The car was built to specifications prepared by the engineering department for Hood Bassett, son of the late Harry F. Bassett, for EXEMPLAR OF GENERAL MOTORS VALUE EXEMPLAR OF GENERAL MOTORS VALUE mer President of Bujck. It is a sports roadster type, having the long low lines of the open car with convertible features including automatically operated top and conventional retractile door windows Covington Buick Co. 620 Scott Street, Covington, Ky. and Fisher no-draft ventipanes.

(special body work included the hand-conversion of the popular WHEN OTHER TESTS FAIL. When aU other tests have failed to disclose the reason for a lack of power in the engine's upper speed ranges, have a look at the exhaust line and muffler. If either is clogged to -retard the escape of gases, the result will be a back pressure against the engine which will, destroy performance. The odd angle of it is that in the lower ranges of the car's speed, the trouble will not manifest itself. Charles Menke Auto Sales 3502 Harrison Cheviot, Ohio Lippert Buick Co.

4300 Montgomery Road, Norwood. Ohio Hocks Buick, Inc. 3038 Beading Road Lockland Motor Inn 719 W. Wyoming Ave, Lockland. Ohio new Buick Series .70 Roadmaster convertible coupe body styling to Metropolitan Motor Co.

634 Broadway new exclusive lines by cutting down the height of the doors and cckpit side panels and the construction of new character lines ability to adapt itself to extremes in weather and ths 3 SEE THE GENERAL MOTORS EXHIBITS AT THE NEW YORK AND SAN FRANCISCO FAIRS.