Chocolate chip cookie turns 50

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Chocolate chip cookie turns 50 - Chocolate Chip Cookie Turns 50 By JANE SEE...
Chocolate Chip Cookie Turns 50 By JANE SEE WHITE Associated Press Writer lt all began 50 years ago in a Massachusetts inn. Ruth Wakefield was tinkering in her kitchen, trying to invent a chocolate cookie. She failed and created an American obsession. Mrs. Wakefield figured she would get a chocolate cookie if she chopped up a chocolate bar and mixed the morsels with "Butter Drop Do" cookie batter. What came out of her oven instead was a buttery cookie laced with chocolate chips. She tasted what she had done and she deemed it good. So the Whitman. Mass., innkeeper named her invention after her inn: the Toll House Cookie. She knew not what she had wrought. In the half century since Mrs. Wakefield's kitchen alchemy, the United States has grown into a nation of chocolate chip cookie monsters. Market researchers report that three of every five cookies eaten in this country are ... yes, chocolate chip cookies. They are hawked from carts on urban streotcorners and displayed alongside truffles in the gourmet sections of elegant stores. They come crisp in bags and chewy in boxes. They can be purchased uncooked, but ready to slice and bake, in tubes. They're sold fresh in uncounted hundreds of cookie shops across the nation. A giant-size, giant-size, giant-size, gourmet chocolate chip cookie may cost $1 or more. But the best, always, are the ones Mother makes - preferably eaten while the chocolate is still warm and gooey. "I always take Toll House cookies to my daughter who's away at boarding school," said Alexis Shantz. spokesman for Nestle, the chocolate morsel maker and owner of the Toll House trademark. "When they see me coining with the cookies, all her friends come running up." Nestle s, which is presiding over the Toll House cookie's 50th birthday with television and magazine ads, figures that if the 7 billion Toll House cookies Americans bake each year were laid end to end, they would stretch 210,000 miles - 10 times around the Earth. And that's not counting the varities of non-Toll non-Toll non-Toll House chocolate chip cookies that came along after word got out about Mrs. Wakefield's momentous discovery with different batters, with or without nuts and, sometimes, with extra touches like, say. coconut. Among the famous who are chocolate chip cookie fans are Diana Ross, Olivia Newton-John, Newton-John, Newton-John, John Denver and Carol Burnett. The cookies have played bit parts in movies: In "Outlaw Blues," for instance, Peter Fonda had a scene where he snacked on a bag of "Famous Amos" chocolate chip cookies. It took just four years for "Famous" Wally Amos a 45-year-old 45-year-old 45-year-old 45-year-old 45-year-old former entertainment manager who handled, amqng others, the Supremes and Temptations to parlay his Aunt Delia's recipe into a $4 million chocolate chip cookie empire. Amos has said that when he bakes his cookies, he talks to them. Burry's chocolate chip cookies were rumored briefly and falsely to be the only item whose cost was measured in the "baked goods" part of the federal government's inflation measure, the Consumer Price Index. There is a chocolate chip cookie in the CPI. but it's not the only baked good surveyed, said Pat Jackman of the Bureau of Labor Statistics in Washington. At Entenmann's the New York family bakery that's expanded west to Chicago, south to Miami and points in between chocolate chip is "by far our most popular cookie," said product manager Martin Randisi. Entenmann's aims for chewy cookies. Burry's are more crisp. So are Nabisco's "Chips Ahoy" which are, incidentally, touted by Nabisco spokesman Caroline Fee as "the largest selling chocolate chip cookie in the world." No, she added, Nabisco doesn't export Chips Ahoy. But they sell that well right here in the United States. Chocolate chip is just one among six flavors of Pillsbury "slice and bake" cookies. But more than half the slice and bake cookies sold are chocolate chip, said Pillsbury spokesman Marlene Johnson. Mrs. Wakefield's inn, by the way. is still open in Whitman, Mass. Now known as the Toll House Restaurant, its kitchen still offers the house specialty. It's hard to find anyone who doesn't love chocolate chip cookies. But it can be done. The cook at the Cookie Co., a retail cookie shop in Manhattan, was asked why chocolate chip cookies are his biggest seller: "I don't know. I don't eat cookies. I'm a cook." he said. "I ride my bike. I eat salads. I don't eat sweet things."

Clipped from
  1. Santa Cruz Sentinel,
  2. 12 Oct 1980, Sun,
  3. Page 16

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