Clipped From The Daily Review

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 - street a^ Dro- foi loi 'of! each Mo county of...
street a^ Dro- foi loi 'of! each Mo county of being tl»u farm Wayne Washington for an Mr. Mr. sale Auburn for both e%, lot block 20, Approximately 1,500 soda fountains were made and sold in Decatur by three factories last season. The business hi* beeu increasing steadily from year to year and this year's business promises to be ktill bigger. Floor sufficient to properly display that number of fountains would have to contain from thirty to forty acres, A forty acre field of soda fountain* be a most unusual sight but It would adequately represent the Decatur product for the year. BUILDING UP REPUTATION. The figures might be carried farther showing how many men are employed, how much U paid In wage*, how much capital 1» Invested, etc. But the point of this story IS that the soda fountain people of Decatur Jiave been steadily building up an opinion all over the country that Decatur is a place for soda fountain*. £he factor- tea have been sowing this idea broadcast In magazine advertising and In catalogs. And having planted the idea they have cultivated It with the quality of good which they are turning Decatur is becoming famous as a soda fountain town as Grand Rapids, Mich has become famous oa a furniture town. FIRST CHEAPNESS, NOW QUALITY. The original Idea upon Which the soda fountain manufacturing business was founded In Decatur was that of making about as cheap a fountain possible, somethng that could be made up n stock sizes and sold to tbe in the anill town. This fountain also involved a plan for the economy of The business thrived upon this idea it quickly outgrew it. There is a which demands quality rather than cheapness and the Decatur manufacturers quickly saw the necessity of making goods to meet that demand. Today no factory in thi country handsomer or better soda fountains than those In Decatur. REVOLUTIONIZE BUSINESS. than that, the Decatur Manufactured have 'revolutionized the soda fountain manufacturing business. They have put new ideas into it. The magnificent sideboard which is the most conspicuous feature o£ the soda fountain is not the soda fountain. The working parts of the fountain are essential paits and these'are most of them out of sight of the customer of the soda fountain. It is these parts which the Decatur manufacturers have revolutionized. The wall fountain in which the carbonated taps an tho sirtjp jars were part of tho side board Is made no The "countei service" in which the clerk has everything before him Is product of the Dccatur manufacturer. Sirup pumps and various other devices are their Invention. The Ice saving idea of the first fountain made 1 Decatur has been perfected. It makes a good deal of difference to a retail dealer whether ho has to buy 300 pounds of ice a day or 500. Improvements made In Decatur fountains within the last year mean that great a saving NUMBERS BETTER There was a feeling among t the foun-room

Clipped from
  1. The Daily Review,
  2. 30 Jan 1910, Sun,
  3. Page 11

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  • Clipped by sdanna – 27 May 2013

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